The Eyeblaster ACM

Advertising Campaign Management

Introduction to Eyeblaster & ACM

Campaign Management

Creative

Reporting & Analytics

Paid Search

Company Overview

Integrated Digital Marketing Solutions

Eyeblaster’s ACM enables Agencies and Marketers to create, deliver and manage all forms of digital advertising through a single solution.

Global Digital Marketing SolutionsSuperior Technology & Expert Service Spanning 15

Countries

Digital ad serving and campaign management since 1999

Recognized rich media and video leader

Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster: A Winning ProviderEliminating Challenges Today & Paving New Roads for

Tomorrow

Built on the Foundations of Rich media Success to delivery tomorrow’s needs

Provides a integrated solution to all needs, that is fully loaded with time and

cost efficiencies

A true global leader, present in all key markets

First to market with integrated emerging media in-games

An innovative partner to an entire non-technical industry

Eyeblaster Ad Server

Eyeblaster Rich Media

Eyeblaster Video

Eyeblaster Search

Eyeblaster In Game

Future / 3rd Party

Eyeblaster Ad Campaign ManagerPlanning &

BuyingTrafficking &

WorkflowTracking &

OptimizationDelivery

Data & Analytics

Eyeblaster Advertising Campaign Manager (ACM)

Direct AccessEyeblaster Services

Training & Certification

Creative Management

Engagement driver – ACM’s Video & Rich media capabilities will enable creation,

deployment and analysis of engaging messages

Scalable Ad Operations – Innovative campaign management tools to reduce

time spent on campaign management

True Integrated Digital Marketing – Enables holistic view of your digital

marketing spend across channels

Extended audience reach – use one technology to deploy campaigns to In-

Game and In-Stream media properties

Global – Eyeblaster’s global reach will simplify deployment of global campaign while

enabling centralized creative asset management and reporting

Eyeblaster ACMKey Value Proposition

Eyeblaster’s Customers and PartnersDeep Relationships with Leading Brands, Agencies and

Publishers

Eyeblaster, 2007 and beyondInfrastructure

Ad management and Reporting data warehouse centers in NY and Amsterdam (Pending for 2007)

Ad servers centers in four locations (NY, LA, Amsterdam and Beijing)

Media content servers in more then 70 different locations around the globe using multiple CDN (AKAMAI and Limelight)

Dart

Mediaplex

Atlas

Platform built for Rich

Media & Video

Variety and Flexibility of Ad Formats

Single workflow Solution for

Media, Creative, Publisher

Advanced Integrated Reports

Multiple Digital

Channel Support

ExtensiveTargeting

Capabilities

= Yes = Limited Functionality = No

Key Advantages: eb.campaign managerCompetitive Overview

Global Access, Services

and Reporting

ACM Campaign Management

Reduce Time & Cost spent on Ad Operations – Cutting edge

Trafficking, Deployment and Reporting tools will mean less time and manpower spent

on Ad operations

Provide Real Time control – Real time Reporting and Automatic

optimization will maximize your campaign Performance and ROI

Target your audience – Flexible Rotation, Targeting and filtering to ensure

your message meets the desired consumer

Seamless collaboration with Creative Agencies & Publishers – Creative and Publisher access will reduced creative work required from your Ad

Operations team and will simplify communication with Publishers

ACM Campaign ManagementOur innovative tools will:

Rich Media & Video Creative

Engagement – All Rich Media & Video formats supplemented by a range of

interactive features

Scale and Time saving – Eyeblaster interface built into flash that reduces Ad

production time and eliminated knowledge barriers

Accountability – Our Engagement and Interaction reporting is the industry’s

only solution for reliable reporting on ad engagement at unique user level

Best practices & Knowledge – Eyeblaster Account Management team will

provide you with Rich Media & Video best practices, customized reporting and

benchmark data for Planning and analysis of campaigns

ACM Rich Media & Video Creative Key benefits

Eyeblaster Analytics

Holistic view of your Digital Marketing spectrum – Access to

analysis of the synergy between Search, Display, In-Game and In-Stream channels.

Advanced Audience overlap metrics

Insight into consumers conversion paths – Receive insight into your

consumers ad exposure and paid search clicks leading to conversions

Desktop based Reporting – Our unique Excel tools remove knowledge

barrier internally and enable easy distribution of pre-formatted campaign performance

results via the Desktop

Innovative Engagement analysis – Our Engagement and Interaction

reporting is the industry’s only solution for reliable reporting on ad engagement at

unique user level

Campaign Performance Dashboard – Instant access to customized

campaign metrics that enables quick decision making and optimization

Eyeblaster Analytics Key benefits