The ObjectiveOrange, one of the world’s leading tele-

communication brands, launched a campaign to

entice trend-savvy potential customers to subscribe

to their network. The marketing approach was to

create an exclusive offer to MSN viewers, which

included the visually captivating LG Shine handset

as well as an attractive price point for those joining

within the time limit.

The ExecutionRather than adopt the traditional approach of

creating a mini-site for such a campaign and tempting

viewers to click through, MSN Netherlands and Eyeblaster developed an

engaging consumer experience inside the banner. After personalizing

the handset colors in the banner, the user seamlessly entered into the

buying process. Step by step instructions let the user complete the

entire transaction within the expanded banner. Using Eyeblaster Data

Capture, the campaign collected the full range of fields required to open a

new mobile contract. This included personal attributes such as address,

passport or ID card number as well as bank account details.

The ResultsThe campaign was co-branded with MSN, which helped to offer

assurance to the interested consumer. Combined with the

incentive of a free handset, it was enough to inspire confidence

of 500 consumers who went on to give 20 fields of personal

details within the advert! This level of success was well-beyond the

expectations of the advertiser, but it goes to prove the openness of

consumers today – and the advantage of bringing full conversions into

the banner.

500 mobile contracts sold directly in bannerDirect response conversions a testament to consumer acceptance of data capture

© 2009 Eyeblaster Inc. All rights reserved l www.eyeblaster.com l Email: info@eyeblaster.com l 646.202.1320 (US) or +44 (0) 20 7831 9410 (UK)

Campaign Highlights

• 5 mm impressions

• 500 buys from the banner

• 20 fields in the banner including bank account and id number required

Campaign DetailsAdvertiser: OrangePublisher: MSNAd Format: Expandable BannerInteractive Feature: Data Capture