© 2008 eyeblaster. all rights reserved presented by: limor nadav-greenberg ● solution specialist...

© 2008 Eyeblaster. All rights reserved

Presented by: Limor Nadav-Greenberg ● Solution Specialist ● 26st Aug 2009

New Publishing Process


Content

• Introduction

• Overview of the New Publishing Process (NPP)

• NPP in the ACM

• Q&A

• Upgrade Plan

• Next Step


The New Publishing Process - Introduction

Rational

• Remove obstacles and shorten work processesEyeblaster should not be the bottle-neck and enforce unecessary work processes

• Streamline the work process between media and publishers

• Publishers work – less effort, less time

Upgrade to NPP

• All clients in one go (media, publishers and creative)

• Separate from upgrade to MediaMind

• First in Beta markets (ES, DE, NZ), then worldwide


Overview of the NPP The Old Process:

• Agency/Creative Shop sends ads for approval

• Publisher logs in to the system, previews the ad, and approves it

• Publisher is required to generate tags for all flights

The New Process:

• Ads are published

• With one click - Agency generates and sends a code package to the publisher

• Publisher receives an email with a link to preview ads and take tags

• Publisher can log in to the system, preview, and reject ads

• Agencies can republish rejected ads after solving the problem


The NPP Workflow

Agency creates campaign,

placements, and ads

Agency publishes campaign

Publisher receives email with link to a

dynamically updating web page

Publisher places tags on ad servers Ads go live

The publisher can log in to the ACM at any time, review ads, generate tags, and so on. However, this is now optional, not mandatory


New Publishing Process in ACM


Media View


New button added to the Campaigns listAllows you to publish the whole campaign

Publishing Campaign


Publishing Campaign

From this page:

1. Select publishers

2. Publish the campaign

3. Send to contacts / yourself

4. Add a note to publishers

5. Send the code package to publishers.


Select Site Contacts

If the user chose to send the code package to site contacts, a floater window will open in which the user can:

1. Add a new contact.2. Remove a contact from the recipients list.



: Make sure there is at least one contact per publisher

if a publisher has no contacts in this list – no one will receive the code package



• When clicking Add New, another floater opens in which the user can:• Either select an existing contact to add to this list,• Or enter details of a new contact.

• This contact will be added as a user to the publisher’s contact list.


Messages Received Upon Sending the Code Package

Note: Each site will get his own code package!

After selecting the site contacts, and clicking on 'send code' you will receive the message below



Note:

If IO has not been generated yet – you would get the message below

Would generate the IO Would cancel the action• Then the IO will need to be signed

• Then generation of code package will be available



If there are placements pending IO signature or with no published ads – you would be asked whether or not to send code package

Would send the code package Would not send it• Placements pending IO would appear with no tags

• Placements with no published ads

would not appear at all


Recommended workflow (if IO is required)

1. Set up campaign flights and ads

2. Publish the whole campaign

3. Click 'yes' to continue and generate the IO

4. Sign the IO

5. Publish the whole campaign again

6. Select the relevant contacts for each publisher

7. Send the code package to the selected publishers

Mission is complete!Remember:

If new flights are added to a campaign for which code package has already been generated – notify the publisher on the new flight or send them the code package again

If you wish to publish a whole campaign without sending a code package to publishers – you can do it by sending it to yourself only


Publishing the Campaign is Complete!

• Media initiates the process

• Once published – ads are immidiately available for serving

• All that is required now is for the publishers to take the tags (that were sent to them) and put them on their site.


Publishers’ View


Email Alert Sent to Publishers

Does not require a log in!

GeneralInformation




Plain Text Version (tags)

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Plain Text Version




Link to CodePackage


HTML Code Package

: Information in this page is always up to date!


HTML Code Package

• Link to EB will take the user to the relevant campaign (requires login)• The first section: “Action Required” – contains tags


Account Settings


Preview Placement

Does not require a log in


HTML Code Package

The second section includes flights that are live / pending IO (no tags)


Publishers view summary

• Publisher recieves email alert go to code package review ads (optional through logging into ACM) grab tags.

• Note: the publisher can login to ACM at all times to:Grab tags for published flights / for the whole campaign

Regenerate tags according to different settings (if needed)

Review and reject ads

Email alert Code package Get Tags


Additional Publishing Options


Publishing Flights

• In the ACM - Flights still need to be published before an ad can be published• If agency published a flight – it will be visible to the publisher in EB


Ads ‘submitted’ will become published

Published ads will be immediately available for serving


Publishing Campaign & Ads - Summary

Publishing Options (for media)

• Whole campaign

• Individual ads

• Flight

The Meaning of Publishing

• Published = approved (in the old process)

• Agency can publish an ad at any time:- Attached

- Rejected

• Publisher and Agency can reject an ad (replaces the recall process)


Q&A


Important Upgrade Milestones

• 26th : Release to ES July

• 16th : Release to DE• 30th: Release to NZAugust

• Sep 13th : Go/No go decision• Oct 11th: Release of NPP to all marketsSept - Oct

Upgrade Method:

1. Sep 13th - First email notification

2. Sep 27th – Second notification; AMs start training major clients

3. Oct 11th – Release date; Third notification & Pop up message


Email NotificationsDear <client name / user name>, We are pleased to announce several upcoming enhancements to the campaigns publishing process within the Eyeblaster Ad Campaign Manager (ACM). Highlights of upcoming enhancements:1-click ad publishing, no time consuming approvals Instant, fully functional tags for entire campaign Auto code generation based on custom preferences Click & Grab tags, no more fussing with logins or passwords The new campaign publishing process

Quick Start VideosAgency users - click here for details (media & creative)Site users – click here for details What now?For now there is nothing for you to do. We simply wanted to bring this plan to your attention. You will receive another alert on August 17 when the new process is launched. Then you can start enjoying all of its advantages. Until then, please contact me directly if you have any questions.

Sincerely,<AM name> and the Eyeblaster Team


Next Steps• What is required of you now:

Translate email notifications (optional). Send them back by Sep 4th

Review and approve the recipients list for your region by Sep 4th

Map your clients and decide which require in-person training

Set up meetings with those clients

Share with the UE team your training plans (please send it to me)

Meet with clients and explain how the new process works

Support clients when the NPP is released (Oct 11th )

Monitor upgrade to NPP:

Make sure agency clients send code packages to publishers (be in touch with them)

Make sure tags are generated at least a day prior to serving date


Recipients list


GOOD LUCK!

© 2008 eyeblaster. all rights reserved presented by: limor nadav-greenberg ● solution specialist...

Documents

publisher publisher

rights reserved overview

rights reserved messages

new process

campaign publisher

acm slide

new contact

code package slide