leveraging youtube for technical training to expand reach articles/webinars... · 2015. 3. 26. ·...
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Leveraging YouTube for Technical Training to Expand ReachSponsored by The Training Associates
Lawrence Rust
Marketing Manager, Juniper Networks Education Services
Tips for the Webinar
Tweeting? Please use these tags:
#youtube4training@junipercertify
(800) 263-6317
WelcomeFor More Info / To Register / To Access Archive:
Search “Webinars” or “On Demand” at TrainingIndustry.com
(800) 263-6317
# youtube4training@junipercertify
Lawrence Rust
Marketing Manager,
Juniper Networks Education Services
Today’s Speaker
Our Answer
Agenda
Results…Part 1
Results…Part 2
Challenge From the Top
Additional Thoughts
Poll Question
Do you leverage YouTube as a delivery channel?
A. Yes
B. No, but we’re considering it
C. No, we have no plans to
The Challenge From the Top
• Revenue is important but…
• Executive team challenged us to develop an offering that helps scale the business by reaching many more students
• Oh, and do it with existing resources!
The Solution Needed To Be
• Low cost
• Scalable
• Leveraged existing resources
• Delivered in a way that “next-generation learners” will consume• Kahn Academy was a model here
• Ready in a matter of months
Poll Question
What type of organization do you work for?
A. Corporate training group run as a profit and loss (P&L) center
B. Corporate training group run as a cost center
C. Academic institution
D. Internal training group
E. Other (government agency, non-profit, etc)
Our Answer…Learning Bytes
• Short 8-12 minute video-based lessons
• Focused on a single feature/function
• Combined ppt with demo to ‘tell then show’
• Recorded by Education Subject Matter Experts
• Hosted on our Learning Management System (LMS)
Learning Bytes…expand your
knowledge bit by bit.
Concerns
• Can you really teach networking skills like this?
• Will our SMEs want to record them?
• Should we secure them in any way?
• How much effort is involved in producing them?
• Cannibalization?
The Results…Part 1
• Launched five bytes in the first month and committed to 15 per quarter
• Leadership on up to the CEO loved them
• Viewers loved them!
• Download counts were good…
• But could they be better?
And the Process…
1. Go to Juniper.net
2. Click to the LMS
3. Click to the Learning Bytes page
4. Select a Learning Byte
5. Log in (or create an account first!)
6. And finally(!) watch the video
Not very “next-generation learnery”;
if only there was another way…
Of Drywall, Cake Pans, and Memory
For a lot of us, we just go straight to YouTube when we need to learn something!
Chat Question
What percentage of your offerings are available through informal training resources such as YouTube?
The Results…Part 2
Content with the right channel = success!
0
50,000
100,000
150,000
200,000
250,000
LMS
YouTube
Additional Thoughts
• People will need help finding what they want• Our answer was Search and a Taxonomy
• Get savvy with YouTube
• Technical videos v. brand videos
Additional Thoughts: Who Are the SMEs?
• Instructors
• Course developers
• Certification SMEs
• Partner Instructors
• External customers – Juniper Ambassadors
Additional Thoughts: Connecting to the Portfolio
• Avenue to solicit requests from viewers
• Helps drive thinking for our ‘for-fee’ offerings
• Has become part of the BOM for course deliverables
• Litmus test of new self-paced delivery offerings
Additional Thoughts: How We Get the Word Out
• Internal announcements
• Sales update
• Juniper online community
• Education Newsletter
• Our Authorized Education Partners
All low or no-cost!
Key Takeaways
• YouTube is a viable channel for technical content delivery
• It’s o.k. to leave out the background details
• Users don’t expect perfection
• Internal visibility is fantastic!
• Use to influence broader portfolio decisions
• Getting started is actually pretty easy
You Know You’ve Been Successful When…
2 CEO asks about the numbers each
quarter
5 External SMEs want to contribute
4 Customers watch Learning Bytes during
their dinner
3 Other departments ask you how
1 Your program is referenced in Spam!
For More Info / To Register / To Access Archive:
Search “Webinars” or “On Demand” at TrainingIndustry.com
• March 11: Authentic Learning: Using a Modern Lens to Achieve Business Impact
• March 12: Advancing Women Leaders: A Practical Approach to Building Diverse, Inclusive Companies
• March 17: Bite-sized Learning the YouTube Way: Short-form Video for Long-term Learning
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Thank You
On behalf of TrainingIndustry.com, thanks to:
Today’s Speaker: Lawrence Rust
Today’s Sponsor: The Training Associates
Questions or Comments? Please contact Lea Johnson: