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School Portfolio, and Exhibit Design

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portfolio lannette guerra

contents

58-5960-62

section p.g

hand drawn sketches greece sketchbook

50-5152-5354-55

tradeshows

pratt industries indigo interactive cz-usa

5

exhibit design

40-4142-4344-4546-47

4 visitor centers

collective brands kansas city royals quest diagnostics alphapointe

student work

8-1314-19

20-23

ucsb visitor centerjapanese teahouse

maison dominofirestation

northbranch boathouse

1,2,324-2930-35

the fine arts 6

student work

“as students of architecture, we learn the importance of site, circulation, the sun, order, and most importantly, the safety and well-being of building occupants. college provides design freedoms not often found in “the real world”, and a design studio where creativity runs freely and encourages out-of-the-box thinking, all while giving us our first taste of a team environment and of formal critiques.”

UCSB: environment & history museum/learning center santa barbara,california • 27,940 sq.ft}}{museum/learning center{museum/learning center

santa barbara,california • 27,940 sq.ft{santa barbara,california • 27,940 sq.ft

1

FIL

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TRANS-TRANS-TRANS- F O R M

PROGRAM design a research and education center that aims to educate the public on the environment and history of the west campus area.

CONCEPT APPROACHfi ltering & transformation

vernal pools transform during the year through stages of bloom, fl ooding, and dormancy. our building, like the vernal pools, transforms as well. perforated copper creates changing shadows throughout the day and seasons. the copper itself will transform as it ages, turning from red to green. the green wall and the meadow in the plaza will also change throughout the seasons. the barn transforms as different programs need its display space. movable panels, included in the design, can either divide the space, or can be removed to create a completely open space.

the pitch of the center’s roof not only refl ects the roof of the barn, but it directs the water to the east side of the building, where a water feature carries the water to the man-made vernal pool. any pollutants in the water, which end up in the vernal pool, are fi ltered out naturally. during the rainy season, water in the vernal pool may overfl ow and eventually reach the derevoux slough. during the dry season, the stepped contours of the man-made vernal pool on the plaza can serve as outdoor seating. vernal pools fi lter and purify the water before it becomes groundwater.

vernal pools are an important feature of the site and surrounding area, so we chose for our building to refl ect these same characteristics. therefore, our materials are perforated copper, green walls, and pervious surfaces. the perforations in the copper allow light into display spaces—refl ecting the past through the patterns of the chumash cave paintings.

energy effi ciency throughout the building was achieved with our concept, and refi ned using energy analysis. our technical calculations and diagrams helped defi ne opening locations, as well as the sizes and positions of shading devices. our main focus for the building form was to maximize daylight potential, as well as contribute to water quality and effi ciency.

east elevation

fall

spring

summer

aged copper facade

SPRING 08ENVIRONMENT & HISTORY CENTER

PG.11

{ }A JAPANESE TEAHOUSE sukiya/mizuya/machiai/roji springfi eld,missouri • 2,500 sq.ft

2

of theof theSENSESSENSESof theSENSESof thePR

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ION SPRING 06japanese teahouse and garden

PROGRAMusing contemporary materials, design a Japanese teahouse and garden based on the tea ceremony ritual, ideas of traditional Japanese aesthetics and garden design. focus on the tectonics of materials and methods of construction and their details.

CONCEPT APPROACHprogression of the senses

the Japanese tea ceremony is a traditional ritual in which powdered green tea, called matcha, is ceremonially prepared by a host and served to a small group of guests in a tranquil setting. the tea ceremony embodies the principles of wa,kei,sei and jaku. wa means harmony or peace. one must live in harmony with people, nature, and everything one touches. kei means respect or reverence. respect must exist between all people and nature and the things that surround us. sei means purity. one must strive to have purity in one’s actions, deeds and spirituality. jaku means tranquility or peace of mind.

through simplicity and irregularity, the traditional japanese teahouse has been described as a mere cottage—a rustic hut in the woods, embodying the zen philosophy of refi ned poverty. although a contemporary teahouse was designed, its humble quality of untreated concrete helps relate the original principles of the traditional teahouse.

the tea ceremony is an intricate ritual with detailed guidelines to follow. the process details everything from correct sitting position, to the delicate manner in which the utensils are handled. during the ceremony, the ritual arouses participants’ awareness of both the process and of their surroundings. throughout this project, architecture and landscapes are used to heighten your senses, just as the Japanese tea ceremony does to its guest. one will fi nd, throughout the journey, the juxtapositions of different textures, views, and sounds.

SENSORIAL ENCLOSURES

PROJECTION OF SENSES

CIRCULATION

PROGRAM

restrooms

waiting booth

host path

guest path

water basin

tea ceremony room

preparation room

oneself

path

tactile

tactile materials

wind

sound

light

abcde

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PG.17

PG.18

west elevation east elevation

PG.PG.18

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teahouse detail fl oor plan section a

corner detail

structural diagram

section bfl oor plans

precast panel2” rigid insulation1/2” tempered glazing

mahogany panels

concrete beam support

track system for humble doortatami mat

humble door

key log

a-guest entrance gateb-sukiya-tearoomc-tokonoma (alcove)d-mizuya (water room)e-service roomsf-machiai (waiting area)g-roji (dewy path)h-basini-inner gardenj-host pathk-water featuresl-hearthm-daimen-crawl door

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PG.19

north elevation

{ }FACADE CASE STUDY order-the golden rectangle le corbusier maison domino

3

FACADE CASE STUDYTHE GOLDEN SECTION

PROGRAMdesign a facade for le corbusier maison domino using the golden section calculations.

CONCEPT APPROACHfl exible wall system & golden rectangle

le corbusier’s golden section was drafted on paper to better understand the different patterns created by the proportioning system. once the determined pattern and order were established, it was projected onto the facade. a series of panels following the latter ordering system was designed to serve as cladding and as a fl exible wall system. the movable panels follow a track system along the south and east sides of the maison domino, allowing for greater fl exibility with the changing light and shade conditions.

PR

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east elevation

section cut

PG.23

{ }SPRINGFIELD FIRE DEPT.fi restation #2 springfi eld, missouri • 9,990 sq.ft

4

civilian role

functional demand

PG.27

{ }NORTHBRANCH BOATHOUSEteamwork/movement chicago, illinois • 25,950 sq.ft

4

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north branch boathouseteamwork/synchronized movements

PROGRAMdesign a boathouse to be located in the up-and-coming area around chicago’s goose island. urban planners wish to keep the area industrial to preserve the history and feel of the neighborhood. the most important elements of the boathouse are a large storage facility for the boats, and a training area for the athletes. CONCEPT APPROACHTo keep the industrial aesthetic of the area, salvage metals in rustic reds were used. the red steel ties the building to the surrounding context, while also creating a unique contrast. the form of the building was determined after a careful study of competitive rowing, and the placing of the shell became of great inspiration for the overall concept. the initial connection to the water is important, as it is a catalyst for demonstrating the team’s synchronization. the building emulates the act of rowing through a series of paths and decks. though all paths end at the waterfront, each has its own entrance point, separating the connection between the everyday users and the spectators. this design comes from the idea that each member of the team has a specifi c position, yet is also connected in perfect unison with their teammates to their vessel. the facade of the building is a series of overhangs that, when seen straight on or observed from the side, mimic the movement and visual characteristics of oars extending toward the water.

PG.33

exhibit design“

exhibit design is similar to architecture—both disciplines carry a concept through to its physical three-dimensional solution. however, unlike architecture, exhibit design relies heavily on the power of storytelling. it is achieved not solely on three-dimensional forms, but rather with an emphasis on visual advertising. working as an exhibit designer places you face-to-face with all aspects of the design process from concept design to project management, as well as solidifying your skills in graphic design and marketing.

{EXHIBIT DESIGN visitor centers/tradeshows

fl exibility,transportability,interactive}tradeshows

}tradeshows

fl exibility,transportability,interactive}fl exibility,transportability,interactive

4

PROGRAMredesign the lobby area of collective brands headquarters, and blend the design with their new company aesthetic, as shown in their remodeled employee cafeteria.

CONCEPT APPROACHcollective brands is home to some of today’s most recognized footwear brands, such as payless, airwalk, sherry top siders, and keds. the company is growing and rapidly changing its corporate image to better refl ect the modern times. when called upon to redesign their existing lobby space, much attention was given to their newly constructed cafeteria, as they desired to marry the new modern aesthetic with the dated spaces. the new lobby did this well.

materials were carefully chosen to enhance the bold, modern, and playful nature of the company. AV units replaced printed graphics, which allowed for new images to be at a constant rotation. in addition, the colors chosen are those found in their collective brand lines and main corporate logo. the new design gave the space a clean line and modern approach—refl ective of their new company image.

newimagecollective brandsheadquarters entrance /lobby

ex

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ion

PG.41

ROYALS HALL OF FAMEBAT,GLOVE, & BALL

PROGRAMdesign an exhibit area that educates the visitor on the history of the baseball, the bat and the glove. provide tactile exposure of the equipment.

CONCEPT APPROACHthree areas were developed to showcase the bat, the glove and the baseball. a rail system aligned the walls, incorporating interactive media and historical text encased in a second surface—a mounted glass panel. the existing column was covered to match the existing molding, as well as used to support the baseball display. the bats and gloves were secured on the wall and engineered to pivot, allowing visitors to move the objects at will.

let ’splayball

PG.43

QUEST DIAGNOSTICSLOBBY DISPLAY & TIMEWALL

PROGRAMdesign a lobby space that educates the visitor on our company’s mission and inner workings.

CONCEPT APPROACHaddressing the company’s sustainable practices for the future, recycled and green materials were used in its lobby display. polished mdf formed into a slate wall system served as the background and frame for the design. the routed world map references the company’s global outreach it is currently undertaking. the natural pigment of the mdf matches the color scheme of its existing lobby. inside each protruding circle is a digital picture frame that fl ashes the faces of the company and community. interactive media also helps to embrace the ever-changing nature of modern times by allowing for a more practical way to display events, as well as the new face of the company. in addition, interactive media minimizes the life cycle cost verses printed graphics. the display case contains a timeline of the company, as well as digital monitors that play company related videos.

world-widepresence

PG.45

alphapointeassociation for the blind

alphapointelobby/display showcases

PROGRAMdesign a display case to feature the products made by the alphapointe employees.

CONCEPT APPROACHmaterials were carefully chosen to provide a cohesive design, which would enhance and blend with the existing building’s interiors. display cases are located on the west side of the building, adjacent to the employee entrance of the manufacturing wing. because of the location, the display cases were placed along the wall, diminishing the chance of circulatory obstruction. the bases of the display cases are set back and spell out the company’s name in the braille system.

the display cases allow visitors to view the products created by alphapointe employees, before entering the manufacturing quarters. in addition, an AV unit was installed to provide visitors additional information on the company and its current operations at the plant.

alphapointeassociation for the blind

alphapointelobby/display showcaseslobby/display showcases

PG.47

{{EXHIBIT DESIGN visitor centers/tradeshows

fl exibility,transportability,interactive}tradeshows

}tradeshows

fl exibility,transportability,interactive}fl exibility,transportability,interactive

5

sust

ain

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pratt industries exhibitproduce convention

PROGRAMdesign a 20x20 exhibit that showcases our product and uses materials that refl ect our advanced machinery.

CONCEPT APPROACHpratt industry takes pride in being one of the nation’s largest corrugated packaging companies in the United States. they also take pride in their sustainability practices.

the design is a combination of the company’s core principles: sustainability and state of the art manufacturing. pratt Industry’s product is showcased in a clean line approach, using a modular slat panel system made from the client’s product and recycled aluminum rails. this approach also replicates their practice of standardization. the panels are then mounted onto an aluminum steel frame made from an interlocking extrusion system—an effi cient way of allowing for different fl oor confi gurations. the rendering to the right shows the tower in a 20’ x 20’ confi guration, but the tower can be broken into two small conference rooms if a 40’ x 20’ or larger space is needed (confused here…40x20 is larger, right? But you’re saying this is the smaller space, bc it’s been broken down. Let me know what u meant so we can clarify.), thus, giving the client fl exibility for growth.

showcasing their product within the structure of the exhibit space allows show attendees to grasp the core concepts of pratt industry’s company. “pratt industries, they make corrugated boxes with recycled materials. their exhibit booth mimics their practices and showcases their product’s outcome.”

“Pratt Industries is America’s 6th largest paper and packaging company, with more than 3500 highly-skilled “green-collar” employees dedicated to the environment and sustainability.The Conyers-based company operates three of the most modern, cost-effective, 100% recycled paper mills in the country—including the latest in Shreveport, La.”

“Pratt Industries is dedicated to performance-based packaging. they believe that the corrugated packaging industry must continually seek new ways to reduce paper weights, without giving up any performance characteristics, and to remain cost-effective with other materials.” (www.prattindustries.com)

PG.51

ad

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indigo20x10 exhibit booth

v i s u a l -v i s u a l -

PROGRAMdesign an exhibit that showcases the new look of indigo.

CONCEPT APPROACHindigo interactive is a full service online advertising solutions company that provides e-commerce marketing solutions.

due to the nature of their business of “marketing” and “advertising”, indigo is no stranger to the importance of a strong graphical presence on the show fl oor. with this knowledge, it was easy to convince the client that their display should be solely dependent on graphics. in partnership with their graphic designer, an exhibit booth was created, incorporating the company’s new logo and graphic corporate identity.

PG.53

tactile ex h i b i t sex h i b i t sCZ-USAav demo & product display

PROGRAMdesign an exhibit that showcases the current gun lines of cz-USA

CONCEPT APPROACHa clean line, 20’ x 60’ tradeshow booth was created, following cz-USA’s company aesthetic and product space requirements. the outer shell of the exhibit is reserved for company branding, while the showcased products are located within the inner core of the booth, and provide a tactile connection with the visitor. this tactile solution gives visitors something to do and touch, as well as entices others to enter the product display area—thus increasing the chances for sales staff and visitors to interact.

PG.55

CZ-USAav demo & product display

the fine arts

the art of drawing is quickly being lost at the hands of technology. today’s students are rarely confronted with the need for traditional drafting and hand-drawn sketches. 3-d rendering programs are practical and efficient, but creativity is often limited by the nature of the medium itself. this is why the art of drawing should be preserved, for we can always model later, but first let us explore our imagination on paper.

SKETCHES

6

PG.60

INK ON PAPERCHARCOAL ON PAPER

GRAPHITE ON PAPER

PG.61PG.PG.61

GRAPHITE ON VELLUM

PG.62

PG.63

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