LIVING IN A DIGITAL WORLD LIVING IN A DIGITAL WORLD

DIGITAL HOME TO DIGITAL LIFESTYLEDIGITAL HOME TO DIGITAL LIFESTYLE

At Home

On The Go

CONSUMERS WANT ENTERTAINMENT AND INFORMATION

DIGITAL ENTERTAINMENT DRIVEN DIGITAL ENTERTAINMENT DRIVEN BY DIGITAL TECHNOLOGIESBY DIGITAL TECHNOLOGIES

DTH / IPTV/ HDTVDTH / IPTV/ HDTV 3G NETWORKS FOR MOBILE PHONES3G NETWORKS FOR MOBILE PHONES WIMAX FOR WIRELESS BROADBAND WIMAX FOR WIRELESS BROADBAND

ACCESSACCESS MOBILE TVMOBILE TV WEB 2.0WEB 2.0

ADSL, 3G, WIMAX ADSL, 3G, WIMAX

BROADBAND TO DRIVE GROWTH OFBROADBAND TO DRIVE GROWTH OFENTERTAINMENT SERVICES ONENTERTAINMENT SERVICES ON

WIRELESS AND WIRELINEWIRELESS AND WIRELINE

INTERNET VIDEO TO GENERATE 8bn INTERNET VIDEO TO GENERATE 8bn USD WORLDWIDE BY 2010USD WORLDWIDE BY 2010

Source: Park AssociatesSource: Park Associates

MOBILE TV TO GENERATE 16bn USD MOBILE TV TO GENERATE 16bn USD WORLDWIDE BY 2010WORLDWIDE BY 2010

Source: iSuppli CorpSource: iSuppli Corp

W HAT ARE OUR CONSUMERS W HAT ARE OUR CONSUMERS DOINGDOING

CONSUMERS LIVING IN AN ON-CONSUMERS LIVING IN AN ON-DEMAND ENVIRONMENTDEMAND ENVIRONMENT

CONVENIENCE OF WATCHING CONVENIENCE OF WATCHING ENTERTAINMENT AND INFORMATION ENTERTAINMENT AND INFORMATION AT HIS CHOICE OF TIME AND HIS AT HIS CHOICE OF TIME AND HIS CHOICE OF PLACECHOICE OF PLACE

ON-DEMAND CONSUMERSON-DEMAND CONSUMERS

SEARCH AND SEEK SEARCH AND SEEK CONSUMERSCONSUMERS

INTERACT WITH ENTERTAINMENTINTERACT WITH ENTERTAINMENT

INTERACT WITH INFORMATIONINTERACT WITH INFORMATION

LEAN BACK TO LEAN FORWARD LEAN BACK TO LEAN FORWARD CONSUMERSCONSUMERS

THE CHANGING PARADIGMTHE CHANGING PARADIGM

CONSUMERS WILL RECORD HIS CONSUMERS WILL RECORD HIS FAVORITE SHOWSFAVORITE SHOWS

WILL NOT MISS A MOMENT IN LIVE WILL NOT MISS A MOMENT IN LIVE SPORTSSPORTS

TIME SHIFT HIS TV VIEWINGTIME SHIFT HIS TV VIEWING

CONSUMERS TO CREATE THEIRCONSUMERS TO CREATE THEIR

OWN FPC AND CONTENTOWN FPC AND CONTENT

THE TiVolutionTHE TiVolution Number of Searches Conducted- 20 millionNumber of Searches Conducted- 20 million

Total Number of Program recorded: 6 Total Number of Program recorded: 6 billion plusbillion plus

Number of times Pause, Rewind, Replay, Number of times Pause, Rewind, Replay, Forward has been pressed: 80 billion plus. Forward has been pressed: 80 billion plus.

Source: 2005 data from TiVoSource: 2005 data from TiVo

CONTENTCONTENT

Content Responsibility

Always-onAlways-on PersonalisedPersonalised Made for the Medium ContentMade for the Medium Content Location awareLocation aware Real-time and flexibleReal-time and flexible Easier, better and fasterEasier, better and faster

I LOVE MY SNACKSI LOVE MY SNACKS

I LOVE MY INFORMATIONI LOVE MY INFORMATION

INTERACTIVITYINTERACTIVITY

I WANT TO PARTICIPATEI WANT TO PARTICIPATEI WANT TO TAKE CONTROLI WANT TO TAKE CONTROL

I WANT TO KNOW MOREI WANT TO KNOW MORE

DMCL DMCL (an Essel Group Enterprise)(an Essel Group Enterprise)

BACKBONE FOR THE MEDIUMBACKBONE FOR THE MEDIUMREADY WITH

CONTENT

TECHNOLOGY

TECHNOLOGYTECHNOLOGY Geared to deliver all varieties of AV Digital

Content in all known formats to any medium present or in the future.

The most comprehensive Digital Asset Management System [DAM] in place with versatile content possibilities.

Digital Media Asset Management System can store virtually endless hours of content with metadata and universal codec wrapping. Search, process and output any format into any format at the press of a button.

DRM for any new media [Mobile, Web, IPTV etc.]

TECHNOLOGYTECHNOLOGY Deliver entire library or any content as per

needs can be processed, quality controlled and delivered to your network.

State-of-the-art Audio Visual Content Processing systems for Ingest, Re-edit, Reformat and deliver High Quality Content.

The system include Avid HD systems, Ardendo DAM, Helix Network Solutions, Pinnacle Authoring Systems, MPEG / H.263 / H.264 / VC1 encoding capabilities.

CONTENT CREATION CONTENT CREATION PROCESSPROCESS

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Digital Asset Management Distribution

DIGITAL CINEMA

MPEG4 2:2 @HL

MPEG2 ML @MP

MPEG4, WMV

ANY Other Formats

FORMAT CONVERSION

Automatic Process

METADATA GENERATION

Manual Process

On Line Near Line

MULTI LEVEL CONTENT STORAGE

Archive

ASSET MANAGEMENT

SECURITY ENCRYPTION

LICENSE MGMT

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METADATA

WORK FLOW MANAGEMENT

Marketing Research

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SO WHAT’S THE SO WHAT’S THE HOLY GRAIL?HOLY GRAIL?

Thank youThank you