localbrand.co.id january 2015

Meet the Icon A F G A N S YA H R E Z A

#34

l o c a l i n s p i r e d

nine to five

featured brand A M B L E

What we thought when we started 2015, Lo-

calBrand.co.id is properly finishing the old

web; and welcoming minimalist layout on

the whole nook website. Our new web defi-

nitely become a highlight in our third year.

Pevita Pearce, Amble, Argyle&Oxford,

Loveliness, Spiffy x Freak, under their label

we’ve been busy creating the exclusive col-

lection for a whole season, and many up-

coming collaborations are heating for this

year.

The words ‘festive’ is a definition of 2014,

bring to mind culinary road show with Lo-

calTaste, LocalFest 2.0, 3rd Anniversary

LocalBrand, and it’s time to stay classy, pre-

paring for many resolutions ahead, Local-

Brand.co.id, with a more subdued aesthet-

ic. Silky hair, oxford shoes and soft-hued

attire call in the season in this gorgeous

shoot by our team.

Afghan Syahreza is Local’s guest artist in

issue 34, and since then we’ve been spend-

ing time creating classy mood, naming all

the preppy stuff to be highlighted to in Cur-

rent Trend, and whatever else you do when

you’re start your 9 to 5 life. Sleek shirt and

a pair of black skirts are definitely come

to mind.

Cheers,

Dwimayu BudinastitiEditor in Chief

E D I T O R ' SL E T T E R

C O N T E N T S

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E d i t o r ’ s L e t t e r

C o n t e n t s

C o v e r S t o r y

M e e t t h e I c o n ~ A F G A N S YA H R E Z A

C u r r e n t T r e n d ~ H E L L O M O N D AY &

F R I D AY I ’ M I N L O V E

M i x & M a t c h ~ B Y G A U Z A N D W I P U T R A &

J A S M I N E A F R A

T h e S e l e c t

F e a t u r e d b r a n d ~ A M B L E

Te a m FOLLOW US ON

Twitter : @LocalBrandID

Facebook : LocalBrand.co.id

Instagram : LocalBrandID

CONTACT US

SMS/WA +62 858 3015 3333

LINE LocalBrandID

[email protected]

www.localbrand.co.id

Cover Story.

PAGES4

ARTICLECover Story

MAGAZINEjanuary 2015

IN STYLE

Afgan Syahreza

PHOTOGRAPHER

Tito Van

STYLIST

Tatiana Anggita

MAKE UP

Aldis Setiadi

LOCATION

Conclave Building

Jl. Wijaya 1 No. 5C

12170 - Jakarta Selatan

EDITOR IN CHIEF

Dwimayu Budinastiti

ART DIRECTOR

Krishna Pradana

STYLIST

Tatiana Anggita

GRAPHIC DESIGNER

Ridwan Hadinata

Ilyas Rivani

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

PAGES6

ARTICLEMeet the Icon

MAGAZINEJanuary 2015

Clint Shirt KOMMA IDR 239,000Navy Royal Sweater GRAVEL IDR 275,000

PAGES7



Meet THE icon

He is been preparing his self for something spectacular for years. His concert is a dream come true and completed

with Erwin Gutawa orchestra. Style is one of his most essential part and with his own cool style, he will rocks the

stage.

PHOTOGRAPH BY Tito Van MAKEUP BY Aldis Setiadi

STYLING BY Tatiana Anggita STYLING ASSISTANT Nadia Ratna INTERVIEW BY Tatiana Anggita

A F G A N S YA H R E Z A

White Clean Dope LUDGER IDR 230,000 / Koco Jogger Army KOTONE IDR 299,000 / Carter Dark Brown LB X AMBLEIDR 599,000 / Model’s Own HAT

“ For concert or special occasion, i usually wear

formal or follow theoccasion theme. For daily,

i prefer casual look. “

PAGES9



HOW ARE YOU? WHAT HAVE YOU BEENDOING LATELY?I’ve been busy preparing my own upcoming concert. Developing the concept and the flow to get things done right on time and satisfy. My concert will be held on the next February. So excited!

A CONCERT? WOW! THIS IS LIKE A DREAM COME TRUE RIGHT?Exactly! This has been my dream. Thank god with the assistance of my promoter and a great team, my dream becomes reality!

WHAT MAKES THIS CONCERT DIFFERENT THAN YOUR OTHER PREVIOUS CONCERTS?We are working with Erwin Gutawa orchestra along with 70 musicians. We are making a very unique concept for the stage simply to provide

a whole new experience for our audience and setting the bar higher with this innovation.

ARE YOU ALSO PLANNING TO MAKE A NEW ALBUM OR SINGLE AFTERWARD?Well technically yes. I’m planning to make my 4th album, but the concert is my priority for now so i’m not really focusing on that right now.

SINCE IT IS ALMOST 2015, IS THIS UPCOMING CONCERT IS ONE OF YOUR RESOLUTION? OR DO YOU HAVE ANY OTHER RESOLUTION?Well i’ve been wondering to continue my study in London, you know... looking for new vibe and learning to take care of myself and stand alone.

AND HOW ABOUT YOUR MUSICAL CAREER?I think i’ll go easy after the concert.

Cropped Silver Blouse NOSLAB IDR

255,000 / The Found One Skirt VANISHING

AND VOUND IDR 289,000 / Sleeve-

less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING

AND VOUND

Clint Shirt KOMMA IDR 239,000Navy Royal Sweater GRAVEL IDR 275,000

PAGES10



WHAT’S YOUR BIGGEST ACHIEVEMENTDURING 2014?Representing Indonesia at Asia Songs Festival in South Korea, and directing my own short-film “Cinta dan Jiwa” for a film festival that will be held next year.

WHO INSPIRES YOU IN YOUR MUSICALCAREER?My Mom and my fans.

SINCE YOU’VE BEEN WORKING AND PERFORM-ING IN MUSIC INDUSTRY FOR 7 YEARS, STYLE IS ONE OF THE MOST ESSENTIAL ELEMENT IN ORDER TO PRESENT A GREAT PERFORMANCE. IS THERE ANY TRANSITION IN YOUR FASHION APPEARANCE?Yes i’ve had my transition, back then i didn’t hire a personal fashion stylist and didn’t have any references for my appearance matters, but as you said that style plays a huge role in showbiz industry, so i’ve been hiring my own personal fashion stylist to fit my performance concept accordingly.

WHAT IS CONSIDERED TO BE YOUR FASHION TRADEMARK EITHER FOR YOUR GIG OR DAILY-LOOK?For concert or special occasion, i usually wear formal or follow the occasion theme. For my daily-look, i prefer casual look.

Stretch Mini Skirt Electric Blue SIN IDR 113,400Sinatra Blazer V BY SILVY IDR 599,000Lego Dress ASK IDR 485,000

“Style plays a huge role in showbiz industry.”

Tree Shirt HVALA IDR 259,000 / Koco Jogger Army KOTONE IDR 299,000 / Carter Dark BrownLB X AMBLE IDR 599,000

“Style plays a huge role in showbiz industry.”

PAGES11



DESCRIBE YOUR FASHION STYLE IN 3 WORDS?Casual, youthful, and street style.

WHO’S YOUR FASHION INSPIRATION?Justin Timberlake, Mark Ronson, and UK street style also giving me a big influence.

Classic Box Black RANKONE IDR 220,000Native Parka Army NOSTA IDR 385,000

Wingtip Leather Black PASSO IDR 1,249,000

Trend

STYLIST Tatiana Anggita

PHOTOGRAPHER Achmad Iqbal

90

’s

60

’s

80’s

40’s

50’s

20

00

’s

70

’s

The Current Trend in this issue is inspired by the color

transferred from the passion of inspired people such as brown, navy,

red, and grey. These color reflects casual and formal in a good way.

Current

All Wardrobes by LocalBrand.co.id

60’s

PAGES13

ARTICLECurrent Trend


Hel lo, Monday!

Navy BrownZYKIDR 339,000

Maroon Parachute VarsityCARNIVALIDR 385,000

Snapback Cowdow BrownWEARMUSTACHEIDR 225,000

Earth GreenRANKONEIDR 225,000

Pouch 401 BrownTAYLOR FINE GOODSIDR 120,000

Jogger Pants in GreyLABEL EIGHTIDR 289,000

Wingtip Suede GreyPASSOIDR 1,149,000

Carter BlueLB X AMBLEIDR 549,000

Adriel ShirtKOMMAIDR 263,200

Pouch 401 OrangeTAYLOR FINE GOODSIDR 120,000

PAGES14

ARTICLECurrent Trend


Friday, I ’m in love!

Black Stelmuze 01ESCOIDR 300,000

Biaus BlackMOTH JEWELRYIDR 125,000Kamna Necklace

AYUNANIDR 135,000

Lego Cloud ShortARGYLE &OXFORDIDR 299,000

LudwinaAYUNANIDR 115,000

Banana Jumper 01LB X ARGYLE & OXFORDIDR 399,000

Posh and PielBRIANNA TOPIDR 147,000

Casual Pink JournalAKUSARAIDR 249,000

Navy BlueST FEBIANIDR 250,250

Black FridayMargarita PouchBLACK FRIDAYIDR 249,000

Casual Navy JournalAKUSARAIDR 249,000

Toohey Clutch RedBLACK FRIDAYIDR 249,000

Our inspiration for this edition comes from College Student and also Fashion Enthusiast, Gauzan Dwipu-

tra and Jasmine Afra. Their remarkable signature of easy casual style and simplicity look dominate one

of their best creations as follows.

Mix & Match

STYLIST Tatiana Anggita / PHOTOGRAPHER Achmad Iqbal

Tilapia Skin BrownEDMEIDR 199,000

606 Short CargoMONGOIDR 375,000

Moustache NubuckTXTUREIDR 385,000

PAGES16

ARTICLEMix & Match


Gauzan Dwiputra

COMIC OR NOVEL?Comic.

NEW YORK OR TOKYO?Tokyo.

COFFEE OR TEA?Tea.

BOOTS OR SNEAKERS?Boots.

OUTDOOR OR INDOOR?Outdoor.

EDGY OR PREPPY?Edgy.

DAY OR NIGHT?Day,

INSTAGRAM : @G4UZAN

SakeMONGOIDR 225,000

St Lucia II OliveRAFHEOOIDR 250,000

MalukuDUDSIDR 50,000

1.

2.

3.

4.

5.

6.

1

6

5

Mix & Match

2

3

4

Lapon 2.2KELANAIDR 250,000

Martel Clutch TanBLACK FRIDAYIDR 269,000

Becko GlitterBELLA LUNAIDR 193,500

PAGES17

ARTICLEMix & Match


Jasmine Afra

COMIC OR NOVEL?Novel.

NEW YORK OR TOKYO?Tokyo.

COFFEE OR TEA?Tea.

BOOTS OR SNEAKERS?Tough choice, sneakers.

OUTDOOR OR INDOOR?Outdoor.

EDGY OR PREPPY?Edgy.

DAY OR NIGHT?Day,

INSTAGRAM : @JASMINAFRA

Shirt Cotton SilkNIKICIOIDR 489,300

Summer Blaze Khaki PATROON GOODSIDR 229,900

1.

2.

3.

4.

5.

2

1

5

3

Mix & Match

4

PHOTOGRAPH BY Achmad Iqbal STYLING BY Tatiana Anggita

MODEL Nadia Ratna & Arsha Yuditha Amiranti

T H E S E L E C T

Blue Hepburn Dress V BY SILVY IDR 350,000 / Stripes BlackLB X PEVITA PEARCE IDR 249,000 / Dakini Fuchsia HOUSE OF JEALOUXY IDR 380,000 / Janna Pink Bracelet AYUNAN IDR 125,000 / Lagoon Pouch Ivory BLACK FRIDAY IDR 139,300 / Margarita Small Pouch 01 BLACK FRIDAY IDR 69,300

PHOTOGRAPH BY Achmad Iqbal STYLING BY Tatiana Anggita

MODEL Nadia Ratna & Arsha Yuditha Amiranti

T H E S E L E C T

Stripe Long Sleeve Shirt SPOTLIGHT IDR 255,000 / Wool Sweater & Long Shirt DAY AND NIGHT IDR 729,000 / Monroe Skirt Blue V

BY SILVY IDR 350,000 / Rice Ring ENVIRONMENTALJEWELRY IDR 150,000 / Janna Turquoise Bracelet AYUNAN IDR

125,000 / Arabelle Pink STOFFE INDUSTRIE IDR 265,000

Yellow Stripes Jumper MODERN AGE IDR 179,000 /Stripe Skirt DAY AND NIGHT IDR 299,000 / Rice Ring Gold ENVIRONMENTAL JEWELRY IDR 350,000 /

Margarita Pouch BLACK FRIDAY IDR 290,000 / Margarita Pouch BLACK FRIDAY IDR 290,000 / Eleanor HOUSE

OF JEALOUXY IDR 380,000

Madrid Crop Pants FYLO IDR 250,000 / Blue AfricaVECHEN IDR 176,000 / El Amigo Bracelet DJERAT IDR 248,000

/ Candies Pink ST FEBIAN IDR 210,000

LEFT: Sandy Green ANONIM IDR 206,100 / Stripe SkirtDAY & NIGHT IDR 299,000 / Janna Black Bracelet AYUNAN IDR 125,000 / Marichi Neon Green HOUSE OF JEALOUXY IDR 120,000 / Rice Ring ENVIRONMENTAL JEWELRY IDR 150,000RIGHT: Finny Set SWANKKI IDR 360,000 / Chain Brittany GreenSABS IDR 85,000 / Eye Bag Silver MANIKAN IDR 195,000 / Marichi Turquoise and Red HOUSE OF JEALOUXY IDR 120,000 / Spinx Jacket SWANKKI IDR 220,000

Hermion Skirt SWANKKI IDR 229,000 / Louina HVALA IDR 299,000 / Fringe Bag Black MANIKAN IDR 250,000

/ Silver Ring Wolf GREEDY SASSY IDR 85,000 / Marichi Neon Green AYUNAN IDR 120,000

Collection expel the characteristic of the brand which also known for its fashionable shoes, comfortable

to wear and a good quality shoes. The design reflects simplicity and vintage that fits for daily wear.

Navy Blue and brown gives the warm color to your outfit and the leather that gives a complete touch.

The price range is from IDR 449,000 to IDR 599,000 and exclusively available at LocalBrand.co.id.

PHOTOGRAPH BY Dimas Nalendra STYLING BY Tatiana Anggita

STYLING ASSISTANT Nadia Ratna

PHOTO EDITING BY Krishna Pradana

A M B L E

Fringe Kara Dark Brown AMBLE IDR 499,000 / Carter Dark BrownAMBLE IDR 599,000 / Kara Blue AMBLE IDR 449,000 /

Carter Blue LB X AMBLE IDR 549,000

Fringe Kara Dark Brown AMBLE IDR 499,000

Carter Blue LB X AMBLE IDR 549,000

l o c a l i n s p i r e d

localbrand.co.id january 2015

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