Meet the Icon T YA S M I R A S I H

#32

l o c a l i n s p i r e d

Ensemble

featured brand L B X P E V I TA P E A R C E

When you think of summer parades, per-

haps think of any of the following qualities

pop in your mind: bright, shades, smiling

ladies, and plenty of colours. Need an em-

powering way to start your vacation? Loca

Poca sandals and Kiutto’s newest lego bag

collection should do the trick. To help you

approach this fabulous upcoming holiday

season with style and class, we’ve compiled

a list of the fashion products that are best

left behind from the chaos of the vibrant

colours, er, changing more into earthy col-

ours. Keep flipping the page for vibrant

attire that you should definitely ditch by

the time you put you shades on—and what

to replace them with! Keep scrolling to be

inspired by how Tyas Mirasih brings short

to a whole new level of chic and full list of

Keenan Pearce favourites.

Flip the page to be updated about Local-

Brand.co.id latest trend, and share your

thoughts about this magazine to dwimayu.

budinastiti@localbrand.co.id!

Cheers,

Dwimayu BudinastitiEditor in Chief

E D I T O R ' SL E T T E R

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E d i t o r ’ s L e t t e r

C o n t e n t s

C o v e r S t o r y

M e e t t h e I c o n ~ T YA S M I R A S I H

C u r r e n t T r e n d

M i x & M a t c h

T h e S e l e c t

Te a m FOLLOW US ON

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Facebook : LocalBrand.co.id

Instagram : LocalBrandID

CONTACT US

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support@localbrand.co.id\

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Cover Story.

PAGES4

ARTICLECover Story

MAGAZINEOctober 2014

IN STYLE

Tyas Mirasih

PHOTOGRAPHER

Putra Agung Mahendra

STYLIST

Dwimayu Budinastiti

MAKE UP

Aldis Setiadi

LOCATION

Local’s Studio

Jl. Haji Salim II No. 54

12140 - Jakarta Selatan

EDITOR IN CHIEF

Dwimayu Budinastiti

ART DIRECTOR

Krishna Pradana

GRAPHIC DESIGNER

Ridwan Hadinata

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

PAGES6

ARTICLEMeet the Icon

MAGAZINEOctober 2014

Crop Strip Blue VENCHEN

PAGES7

ARTICLEMeet the Icon

MAGAZINEOctober 2014

Meet THE icon

We all know Tyas Mirasih falls in love over months, she takes picture, and travel a lot, but we still didn’t have a

clear picture on the type of her vacation. That is until Tyas stepped into our office yesterday, and one of our re-

porter, who is curious about story of beautiful places, interviewed her. Tyas’ solid match style looked chic without

seems overdressed. For the past years she is consistent in medium well blown hair on a regular basis. But it is her

daily look that has us obsessed with, a natural makeup, big brown eyes, glowing skin, and taper cheeks.

PHOTOGRAPH BY Putra Agung Mahendra MAKEUP BY Aldis Setiadi

STYLING BY Dwimayu Budinastiti INTERVIEW BY Dwimayu Budinastiti

T YA S M I R A S I H

PAGES8

ARTICLETeam Interview

MAGAZINEOctober 2014

Chambray Dress V BY SILVY IDR 350,000

“ Actually, I don’t feel like I’m working while on set.

I see my crew asmy family. “

PAGES9

ARTICLEMeet the Icon

MAGAZINEOctober 2014

WHAT’S YOUR CURRENT ACTIVITIES?My days are fulfilled with shooting for FTV, model for TVC, and workout.

YOU PREFER KNOW AS…Artist!

SO YOU GET INTO SPORTS LATELY, WHAT DO YOU TAKE?I’ve joined pilates and power swing. I’m not into gym. I just don’t get it, how you can work out when others are staring at you. I rather to do it in private than in public.

WHY DID YOU START PILATES?My weight is like yo-yo, come and go rapidly. Currently I just want to shape my body with pi-lates and eat healthy foods through home ca-

tering, which I found when I got endorsement haha.

SO THAT’S A PERK BEING TYAS THEN?Yes indeed. I get many endorsements as you can see on my Instagram. I accepted those offers because I like their products, so it’s not about the fee. When they ask me for partner-ship, I curate them for their quality and service as well. So, you can say that my partners are certainly trusted sellers.

WHAT WAS YOUR FIRST DEBUT AS AN ARTIST?I won’t say it loud hahaha VC Base Jam model in “Hujan Tanpa Awan”. Such a weird hair-do.

Cropped Silver Blouse NOSLAB IDR

255,000 / The Found One Skirt VANISHING

AND VOUND IDR 289,000 / Sleeve-

less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING

AND VOUND

Assymetric Sweater Grey MOOFY IDR 280,000

PAGES10

ARTICLEMeet the Icon

MAGAZINEOctober 2014

IN THE MIDDLE OF TIGHT SCHEDULE, WHAT’S YOUR KIND OF OASIS?Actually I don’t feel like Ï’m working when on set. I see my crew as a family. I knew them from a long time ago, cause my production crew stay the same, there’s not much turnover occurred. But when I need a holiday, I took days off after finishing all the episodes.

SO YOU’VE NEVER HAD AN IMPROMPTU HOLI-DAY?Definitely no. I always have a well-prepared holiday. I’m crazy about details and love to or-ganize everything. I know my schedule even in a month before.

DO YOU PREFER TO TRAVEL ALONE OR AC-COMPANIED?I prefer to be accompanied by mom or my boy-friend. Even so, I’m a family type of person. So I don’t mind to travel with both, even with my boyfriend’s mom. She’s such an amazing and fun lady. There’s no joy to be happy without someone to share it with.

MOUNTAIN OR BEACH….Shorts, shades, and sunnies sound more entic-ing! I’m in love with Gili. When I have a spare time, I would love to plan a Gili trip.

WHERE HAS YOUR TRAVEL DESIRE EVER TAKE YOU?Paris, Thailand, China, Shanghai, Hong kong, London, and even my job requires me to travel across Indonesia oftenly. Bali, Jogja, Banjar-masin, and Lokasado.

Stretch Mini Skirt Electric Blue SIN IDR 113,400

Sinatra Blazer V BY SILVY IDR 599,000

Lego Dress ASK IDR 485,000

“I’m crazy about details and love to organize everything.”

Furry Black Sweater VM THE LABEL IDR 350,000

Koce Highwaist Nude KOTONE IDR 188,300

Isaac LOVELINESS IDR 239,000

“I’m crazy about details and love to organize everything.”

PAGES11

ARTICLEMeet the Icon

MAGAZINEOctober 2014

WHAT’S YOUR MOST MEMORABLE MOMENT?While I was shooting in Loksado. Loksado is an isolated place in South Kalimantan, they had a mesmerizing landscape. But frankly the signal was very poor. When there’s a break, we’re busy to find a good spot to get online. We ended up hanging under the signal tower. Like people nowadays, we just want to share the beautiful view through socmed hahaha.

SO WHAT’S NEXT?Cross my finger for US trip!

DESCRIBE HOW DOES YOUR HOLIDAY LOOKS LIKE…I define a holiday as a day off, laid back time. I always bring my luggage which carries a vari-ous kind of my needs. I’m not good with pack-

ing, hard to decide which one to bring, and end up bring everything. I prefer to spend my money on food and shopping than staying in five stars hotel.

WHAT’S YOUR ESSENTIALS FOR ABOARD?Hair straightener, hair dryer, mini iron, glasses, shades, flip flop, and short! Yes I’m a sum-mer girl indeed. And I’m not a big fan with arm clothes.

Trend

STYLIST Dwi Rahmawati

PHOTOGRAPHER Dimas Nalendra

90

’s

60

’s

80’s

40’s

50’s

20

00

’s

70

’s

Want to know how to look stylish without seems over-dressed while wearing a

neon? It’s easy: mix it with white or black. The groovin style has just the right

amount of effortless yet flattering look to become your wardrobe go-to without

hurting people eyes. So if you’re looking to ditch your rainbow dresses this

weekend, think twice.

Current

All Wardrobes by LocalBrand.co.id

60’s

PAGES13

ARTICLECurrent Trend

MAGAZINEOctober 2014

Bloody Black

Tank Dress In BlackNIKICIOIDR 209,300

St Marry RedRAFHEOOIDR 315,000

IsaacLOVELINESSIDR 239,000

Pouch 201TAYLOR FINE GOODSIDR 150,000

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ARTICLECurrent Trend

MAGAZINEOctober 2014

Brighter White

Chino Short MustardKOTONEIDR 145,000

Polo White StateWEARMUSTACHEIDR 229,000

White Workers Tote BagGRAVELIDR 250,000

Wingtip Suede GreyPASSOIDR 1,149,900

What could be better than a great pair of comfortable clothes for traveling? Finding a stylish pair that

is celeb-approved and under 500.000—duh! After doing the photo sessions, Tyas Mirasih and Keenan

Pearce have finally gave us what’s on their holiday essentials: a peek into their Local’s choice. Plus,

more list of Keenan and Tyas’ favourites!

Mix & Match

STYLIST Dwi Rahmawati / PHOTOGRAPHER Dimas Nalendra

High Waist Shorts YellowPATROON GOODSIDR 199,900

JC.02 PinkPROUDLY SHOESIDR 259,000

PAGES16

ARTICLEMix & Match

MAGAZINEOctober 2014

Tyas Mirasih

FAVOURITE NUMBER?8.

FAVOURITE COLOUR?Black.

FAVOURITE SONG?John Mayer’s.

FAVOURITE MOVIE?A Walk to Remember.

FAVOURITE FOOD?Meatballs.

FAVOURITE SCENT?Vanilla.

FAVOURITE SUPERHERO?Iron Man.

INSTAGRAM : @TYASMIRASIH

Spell BagSPIFFY X FREAK

Kyle Top WhiteSABSIDR 120,000

1.

2.

3.

4.

2

1

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3

Mix & Match

Khaki Chino PantsNOSTAIDR 315,000

Penny LoaferCANNESIDR 499,000

PAGES17

ARTICLEMix & Match

MAGAZINEOctober 2014

Keenan Pearce

FAVOURITE NUMBER?1.

FAVOURITE COLOUR?Brown.

FAVOURITE SONG?Clarity - John Mayer.

FAVOURITE MOVIE?Blow.

FAVOURITE FOOD?Siomay.

FAVOURITE SCENT?Bvlgari - Aqua.

FAVOURITE SUPERHERO?Jumper.

INSTAGRAM : @KEENANPEARCE

Camera BackpackTAYLOR FINE GOODSIDR 390,000

New York Sweater State WEARMUSTACHEIDR 224,250

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Mix & Match

PHOTOGRAPH BY Chaka Ramadhan STYLING BY Tatiana Anggita

MODEL Febri Dwi Suseno & Natasha Wiggerman

Selected

Dot t-shirt NOSLAB IDR 159,000

Plaid Basic Shirt MIROIR IDR 195,000

Napon 1.2 TLBM IDR 250,000

Brown Chino NOSLAB IDR 250,000

Brown Sugar Parka ORIGINAL QUZZY IDR 300,000 / Stripe Road Red RANKONE IDR

225,000 / Dozen Blue CAPITAL CITIZEN IDR 269,000

Bristol Shirt CHOPIN JAVA IDR 350,000

Koco Jogger Pants KOTONE IDR 209,300

Molly Coffee Shirt MIROIR IDR 225,000 / Dobby Beach Shirt

Blue IMPROMPTU IDR 188,000 / Lapon 1.3 TLBM IDR

250,000 / Lanna Tan NIION IDR 300,000

Doolittle Shirt ANONIM IDR 219,000

Flannel Blue Red White GREY AREA IDR 195,000

Koce Highwaist Brown KOTONE IDR 188,300

First collection for a collaboration with Pevita Pearce debuted today, featuring bold yet neat-inspired

looks. Latex, firm, and see through fabrics were prevalent. The color palette was muted and all in black

and white. These two neutral tones, designed in a number of interesting, different, and fabulous pieces.

For this campaign, Pevita broke out of her usual hippies – Hippearce – into more streamlined shots.

This is definitely the swoon-worthy pieces to complete your attire.

Flip through these pages to see LBx Pevita Pearce collection in its entirety!

PHOTOGRAPH BY Olen Riyanto MAKE UP ARTIST Aldis Setiadi

STYLING BY Imaniar Nahjan Radhita MODEL Pevita Pearce & Ilma Novianty

Boxy Top White LB X PEVITA PEARCE IDR 239,000

Long Coat White LB X PEVITA PEARCE IDR 399,000 /

Stripes Black LB X PEVITA PEARCE IDR 249,000 / Jesse Skirt

Black KOMMA IDR 269,000 / Padded Top Black LB X PEVITA

PEARCE IDR 249,000 / Sheer Hemline Skirt UTOPIAN IDR

219,000 / Margaux SELVISH IDR 1,100,000

Drapery Jumpsuit White LB X PEVITA PEARCE IDR 349,000

Asymmetrical Dress LB X PEVITA PEARCE IDR 299,000

Shark Pattern PARKITCHUNG IDR 180,000

Long Coat Black LB X PEVITA PEARCE IDR 399,000 / Square Tail Top

DAY & NIGHT IDR 299,000 / High Waist Short Black PATROON GOODS

IDR 199,000 / Margaux SELVISH IDR 1.100,000 / Asymmetrical Dress Black

LB X PEVITA PEARCE IDR 299,000

Stripes Black LB X PEVITA PEARCE IDR 249,000

Drapery Jumpsuit Black LB X PEVITA PEARCE IDR 349,000 / Stripes

White LB X PEVITA PEARCE IDR 249,000 / Sheer Hemline Skirt

UTOPIAN IDR 219,000 / Merchy Black ST. FEBIANS SHOES IDR

385,000

Stripes Black LB X PEVITA PEARCE IDR 249,000

Boxy Top Black LB X PEVITA PEARCE IDR 239,000

Sheer Hemline Skirt LB X PEVITA PEARCE IDR 219,000

Padded Top White LB X PEVITA PEARCE IDR 249,000

Shirt Polyester Black SOLO IDR 209,400