lonely at the tail-end of the long tail - can social media spice up my elearning initiative
DESCRIPTION
If you are an independent educator, author or a small publisher how can you use social media as an 'AMPLIFIER' to promote your initiative and how can you use social media as a 'GLUE' to foster learning conversations that help your learners deepen their understanding.TRANSCRIPT
Lonely at the Tail-End of the Long Tail
Can Social Media
Spice Up my eLearning Initiative?
Presentation made at
‘Learning with Social Media Educating the Facebook Generation’
Conference
New Delhi, 10 December 2010
The Long TailThe Long TailThe Long TailThe Long Taill
If you are an aggregator or If you are an aggregator or If you are an aggregator or If you are an aggregator or a platform, life on the Long a platform, life on the Long a platform, life on the Long a platform, life on the Long Tail is Tail is Tail is Tail is usually goodusually goodusually goodusually good!!!!
Amazon, Amazon, Amazon, Amazon, NetflixNetflixNetflixNetflix b
But if you are But if you are But if you are But if you are an author, an author, an author, an author, independent educator independent educator independent educator independent educator or or or or aaaasmall publisher…small publisher…small publisher…small publisher…Oops!
Oops!
DON’T WORRY.DON’T WORRY.DON’T WORRY.DON’T WORRY.
SUPPLY CREATES SUPPLY CREATES SUPPLY CREATES SUPPLY CREATES
ITS OWN DEMANDITS OWN DEMANDITS OWN DEMANDITS OWN DEMAND
ZERO
I built I built I built I built but they but they but they but they never camenever camenever camenever came
DON’T WORRY.DON’T WORRY.DON’T WORRY.DON’T WORRY.
SUPPLY CREATES SUPPLY CREATES SUPPLY CREATES SUPPLY CREATES
ITS OWN DEMANDITS OWN DEMANDITS OWN DEMANDITS OWN DEMAND
Started a Started a Started a Started a company to company to company to company to provide provide provide provide eLearning eLearning eLearning eLearning products for products for products for products for imparting imparting imparting imparting skills skills skills skills rrrrequired for equired for equired for equired for flourishing in flourishing in flourishing in flourishing in the 21the 21the 21the 21stststst centurycenturycenturycentury
m
My experience of dealing with loneliness at the tail-end of the long tail
First Product:First Product:First Product:First Product:an iPhone an iPhone an iPhone an iPhone App App App App on Critical on Critical on Critical on Critical Thinking Thinking Thinking Thinking SkillsSkillsSkillsSkills
l
Then an eBookThen an eBookThen an eBookThen an eBook::::
Fire Up the Learner WithinFire Up the Learner WithinFire Up the Learner WithinFire Up the Learner Within---- The Art of SelfThe Art of SelfThe Art of SelfThe Art of Self----Directed LearningDirected LearningDirected LearningDirected Learning
Created a website :www.TimelessLifeskills.co.ukCreated a website :www.TimelessLifeskills.co.ukCreated a website :www.TimelessLifeskills.co.ukCreated a website :www.TimelessLifeskills.co.ukz
Tried fostering ‘Learning Conversations’ Tried fostering ‘Learning Conversations’ Tried fostering ‘Learning Conversations’ Tried fostering ‘Learning Conversations’ on the websiteon the websiteon the websiteon the websitez
Started a Started a Started a Started a BlogBlogBlogBlogz
Migrated the Migrated the Migrated the Migrated the ‘Learning ‘Learning ‘Learning ‘Learning Conversations’ Conversations’ Conversations’ Conversations’ to Facebookto Facebookto Facebookto Facebook
nnnn
Experimented with Twitter and other forms that Experimented with Twitter and other forms that Experimented with Twitter and other forms that Experimented with Twitter and other forms that would appeal to the Facebook generationwould appeal to the Facebook generationwould appeal to the Facebook generationwould appeal to the Facebook generation z
Created Visual Tweets and put them on platforms Created Visual Tweets and put them on platforms Created Visual Tweets and put them on platforms Created Visual Tweets and put them on platforms like like like like ScribdScribdScribdScribd and and and and SlideShareSlideShareSlideShareSlideShare z
ssss
ssss
On On On On ScribdScribdScribdScribd alone 8 months statistics were…alone 8 months statistics were…alone 8 months statistics were…alone 8 months statistics were…
Moral of the Story!
If you are an independent educator, selfIf you are an independent educator, selfIf you are an independent educator, selfIf you are an independent educator, self----publishing publishing publishing publishing author or a small publisher…author or a small publisher…author or a small publisher…author or a small publisher…
- Use Social Media as an ‘Use Social Media as an ‘Use Social Media as an ‘Use Social Media as an ‘AMPLIFIERAMPLIFIERAMPLIFIERAMPLIFIER’ to promote your ’ to promote your ’ to promote your ’ to promote your eeee----learning initiativelearning initiativelearning initiativelearning initiative
- Use Social Media as a ‘Use Social Media as a ‘Use Social Media as a ‘Use Social Media as a ‘GLUEGLUEGLUEGLUE’ to foster learning ’ to foster learning ’ to foster learning ’ to foster learning conversations and help your learners deepen their conversations and help your learners deepen their conversations and help your learners deepen their conversations and help your learners deepen their understandingunderstandingunderstandingunderstanding
Plan to try social media in mPlan to try social media in mPlan to try social media in mPlan to try social media in m----learninglearninglearninglearning---- like Bubbly, which is Twitter like Bubbly, which is Twitter like Bubbly, which is Twitter like Bubbly, which is Twitter with a VOICE!with a VOICE!with a VOICE!with a VOICE!
What Next?
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