looking at seo techniques for 2014
TRANSCRIPT
AND WHAT IT MEANS FOR YOUR
RANKINGS
OT Stop!You Naughty Black
Hat Website
The Penguin 2.0 updates is aimed at combating websites that are
trying to artificially influence their rankings in Google with
manipulative link building.
APIRL 24 20123.1%of English searches
were affected
0.1%of English searches
were affected
MAY 26 2012
0.3%of English searches
were affected
OCT 05 2012
2.3%of English searches
were affected
MAY 22 2013
115,000,000
50 %OF SEOERS REPORTED A HIT
BY PENGUIN 2.0during the first month after the
update.
SEARCHES AFFECTED EVERY DAYand that's only within the English language!
PANALISED BENEFIT
14 % 30 %
11 %
15%
60 %
22%
26 %
22 %
NOFOLLW LINK
LINKS WITH SITE URL AS AN
ANCHOR TEXT
LINKS WITH BRAND NAME AS A COMPANY/DOMAIN
NAME
LINKS USING EXACT MATCH ANCHOR TEXT
Site link rations can determine whether you get penalised or benefit
from Penguin 2.0
PENALISES
anti-spam algorithm
LINKS FROM LOW-QULIYTY PAGES WITH LOTS OF
OUTGOING LINKS
A HIGH PERCENTAGE OF LINKS FROM WEBSITE FOOTERS AND BLOG
COMMENTS
A HIGH PERCENTAGE OF KEYWORD-RICH INBOUND
LINKS
POOR LINK DIVERSITY (DIRECTORIES, BLOG ROLLS,
COMMENTS AND FOOTER LINKS)
LINKS FROM WEBSITES IN A COMPLETELY UNRELATED INDUSTRY
LINKS FROM ARTICLES ABOUT AN UNRELATED TOPIC
WRITE QUALITY CONTANTthat gets Social(pluses and shares).
ATTRACT NATURAL LINKSto the content you have.
ENCOURAGE ENGAEMENTand sharing on your site.
BUILD UP YOUR 'PAGE RANK'for quality signals.
ATTRACT MENTIONS/LINKSfrom other influencers.
BUILD UP YOUR RELATIONSHIPSwithin your circles.
TAKE A 'PR' APPROACH TO WEBSITE PROMOTIONby getting mentioned for natural reasons.
DEVELOP A CONTENT STRATEGYthat generates engagement and regular interactions(earned media as opposed to paid).
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