LOYALTY PROGRAM

10th August 2015

Overview

References

Member Benefits

Earn Points

Redeem Points

How to record?

Overview

• Apricot Privilege Program (APP) is the loyalty program to provide privileges, discounts, special offers, exclusive services,... to members.

• More than creating a package of benefits and offerings, the loyalty program shows how Apricot Hotel treat our loyal customers.

• The loyalty program is an integral part of the guest satisfaction efforts in order to build brand loyalty and recognition.

Overview

References

Member Benefits

Earn Points

Redeem Points

How to record?

References• AccorHotels Free Loyalty Programme• Online Management System to manage the points

history of guests.• Guests can choose the rewards: Discount on their stay,

Vouchers, conversion of their points into airlines miles,...• Earn&Redeem Points: (Depend on the brand and card

status)1eu = 2 points 1,000eu spent = 2,000points = 40eu to use towards your next booking

Benefits Classic Silver (10RN - 2500pts)

Gold(30 RN – 10,000pts)

Platinum (60RN – 25,000pts)

Priority Check in

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Late check-out

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Free upgrade

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City Car in 4 hrs

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Access to E.Lounge

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Free soft drink at minibar

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10% spa & 10% F&B

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References• Marriott Rewards - Free Loyalty Program• Online Management System to manage the points

history of guests.• Guests can redeem points Online & choose the

rewards: Discount on their stay, Vouchers, miles,...• Earn&Redeem Points: (Depend on the brand and card

status)1$ = 10 points (spend on room rates)

750$ 4,500$ = 7,500 points 45,000 points = 01 Night Stay (depending on the hotel brand, location and type)

Benefits Rewards Silver Elite (>10RN)

Gold Elite(>50RN)

Platinum Elite(>75RN)

Special Discounts ● ● ● ●

Priority Check-in ● ● ● ●

Late Check-Out/ Weekend Discount

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Free UpgradeFree local phone call

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Bonus on points for stays 20% 25% 50%

References• Starwood Preferred Guest- Free Loyalty Program• Online Management System to manage the points

history of guests.• 2 levels: Preferred Guest – Base membership level Elite Preferred Guest – Gold Level

(10stays/25RN) Elite Preferred Guest – Platinum Level

(25stays/50RN)• Guests can redeem points Online & choose the

rewards: Discount on their stay, Vouchers, conversion of their points into airlines miles,...

• Benefits: 35% off published rate, • Earn&Redeem Points: (Depend on the brand and card

status)

Some Benefits

Preferred Gold (25RN) Platinum (50RN)

Points earned/01$ spent

2 points 3 points 3 points

4 pm late Check out

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Welcome GiftFree Upgrade

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Stay 5 nights Get 01 night Get 01 night Get 01 night

Overview

References

Member Benefits

Earn Points

Redeem Points

How to record?

Member Benefits

• Apricot Privilege Program (APP) is a Free membership program• 03 levels:

▫Basic level (every guests can join)▫Gold Level (10,000 pts or 20 Room nights)▫Platinum Level (30,000 pts or 50 RN)

• What will customers get by joining APP? ▫ Personalised services▫ Priority check-in▫ Special gift for guest’s birthday▫ Be the first who receive special promotions

& offers▫ 10% off F&B services▫ 10% off Spa Treatment▫ 5% off Best Available Rate while booking on

apricothotels.com

Special Benefits by LevelBenefits Basic Gold (13,000 pts) Platinum (30,000 pts)

Points earned/01$ spent 5 points 8 points 10 points

2,500$ spent = 12,500 pts

01 Free Night at Sketch Room

01 Free Night at Sketch Room

01 Free Night at Sketch Room

Special Welcome Drink ● ●

Free Room Upgrade ● ●

Free 01 soft drink in the minibar

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15% off Spa treatment ●

15% off F&B services ●

Special Benefits by Level

Benefits Basic Gold (10,000 pts)

Platinum (30,000 pts)

Pressing Service ●

Free 02 laundry items/ booking

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OverviewReferencesMember BenefitsEarn PointsRedeem PointsHow to record?

Earn Points• 1 $ = 5 points• 2,500$ = 12,500 points Every 12,500 points earned,

members can redeem 01 room night at Sketch Room or 01 voucher

valued at 50$

SpendEarnRedeem

OverviewReferencesMember BenefitsEarn PointsRedeem PointsHow to record?

Redeem A-Points

Guests could redeem A-Points for

Free Night

Voucher

Overview

References

Member Benefits

Earn Points

Redeem Points

How to record?

How to record• Using special Loyalty Program Software • This program allow you to award points for money spent

Loyalty Program

Strategy

Special Software

to manage

Printed Card & Embossing

Machine

Special staff in charge of the program