luigi cavallito | portfolio

XYZ LUIGI CAVALLITO | A LIFE IN PICTURES

“Be yourself; everyone else is already taken.” OSCAR WILDE

“HELLO, IT’S ME”.Some interesting people asked me for a CV What I immediately thought was “I don’t like cvs” We have Linkedin, we have the possibility to talk, we have even the possibility to check with Google any kind of information we need.

I know that you are thinking “Hey, I don’t have the time to do it” and that you would prefer to have a standard to make a comparison, to take the best decision as fast as you can. But fast isn’t always “better”. “better” is the possibility to choose how we would like to allocate our time and our resources into the most valuable people and activities in order to achieve our goals and on the pursuit of happiness. For this reason if we learn or discover something new or deeper we would never waste our time.

For this reason If you have not time I suggest you to go fast through this portfolio and have a look only at the pics inside. If you would like to know more about me and my working staff I suggest you to start from the end, and read only the yellow line. If you would like to hear a story of a life I invite you to start from the beginning. You will find a story about me and the world outside, year after year from 1983. I’ve tried to answer to the question “what happened around me when I was 7,8 or 20something?” “What are the stories, the sounds, the pop culture or the political scenario that I need to remember?” It’s about the end of a century and the beginning of a new millennium, a new era.

If we are going to do something together it’s better to start to know us better! What do you think? Have a nice read!

Luigi

1983INTERNET, THE MOONWALK AND I

0

January 1 | The migration of the ARPANET to TCP/IP is officially completed: this is considered to be the beginning of the true Internet.

January 28 | I was born in Turin, from Maria Giovanna Zitoli (a singer) and Franco Cavallito (an entrepreneur).

Motown celebrates its 25th anniversary with the television special Motown 25, during which Michael Jackson performs "Billie Jean" and introduces the moonwalk.

1984APPLE LAUNCHED THE MACINTOSH

1

January 24 | Apple Computer placed the Macintosh personal computer on sale in the United States.

Bruce Springsteen released his 7th album "Born in the USA".

We moved to Rovigo (Veneto), closed to Padova and Venice.

1985BACK TO THE FUTURE

2

Back to the Future opens in American theatres and ends up being the highest grossing film of 1985 in the United States and the first film in the successful franchise.

Quincy Jones recorded and produced “We are the World” and Bob Geldof organized the Live Aid.

I don’t remember nothing about that year, probably I started to talk, walk and sing.

1986MATT GROENING CREATED THE SIMPSONS

3

Matt Groening created The Simpsons family.

The Europe released “The Final Countdown”.

I ate the first “sfogliatina” in my life, direct from the production line.

1987TURIN IS MY HOMETOWN

4

The world population exceeded 5 billions. Erasmus Program has been created.

Aretha Franklin became the first woman inducted into the Rock and Roll Hall of Fame.

We moved back to Turin.

1988DON’T WORRY, BE HAPPY!

5

The World Health Organization began its mission to eradicate polio, a feat that is nearly complete as of 2016.

I started the primary school one year before the standard. I went to a Montessori’s Institute.

Bobby Mc Farrin released “Don’t Worry, Be Happy”.

1989THE FALL OF THE BERLIN WALL AND THE END OF THE COLD WAR

6

The fall of the Berlin Wall began the evening of 9 November 1989.

December 13 | Taylor Swift, American singer-songwriter was born.

From Montessori to the private primary school “G. Allamano” a nice place to grow up, with a theatre, a football playground, a forest, a music hall and nice people all around. I started to swim.

1990THE WORLD WIDE WEB AND THE FOOTBALL WORLD CUP IN ITALY

7

Tim Berners-Lee created the first web server at CERN and the foundation for the World Wide Web.

I started to collect Italia90 Cards, the football world cup is the first international event that I remember.

The Pearl Jam played their first show as a band at the Off Ramp club in Seattle, Washington.

1991THE GULF WAR AND THE YUGOSLAV WAR ENTERED IN THE LIFE OF THE PEOPLE THROUGH TV

8

A U.N.-authorized coalition force from thirty-four nations fought against Iraq, which had invaded Kuwait in the previous year, 1990. The Gulf War would mark the beginning of a since-constant American military presence in the Middle East. The clash between Serbia and the other Yugoslav republics would lead into the beginning of the Yugoslav Wars.

I started to sing in a Gospel Choir called “Alunni del Cielo” and to play the piano and the flute.

24 September | Seattle-based band Nirvana releases their second album ”Nevermind”.

1992WE, the European Union

9

February 7 | The Maastricht Treaty is signed, founding the European Union.

I played as the main actor in a musical about the life of the king Pippin the Younger, father of Charlemagne. I read for the first time “The Lord of the Rings”

The Freddie Mercury Tribute Concert, held at Wembley Stadium, was televised live to over 1 billion people and raises millions of dollars for AIDS research.

1993GIVE PEACE A CHANCE

10

PLO leader Yasser Arafat and Israeli prime minister Yitzhak Rabin shake hands in Washington, D.C., after signing a peace accord.

The Secondary school started at the Private Institute “M.Mazzarello”I travelled across Italy every weekend with the “Osanna Gospel Choir” an I played inside the Vatican for Pope Giovanni Paolo II.

Whitney Houston's single "I Will Always Love You" posted its 14th week at number one in the USA, becoming the longest-running number one single of all time.

1994NELSON MANDELA, NOBEL PRIZE FOR PEACE, BECAME PRESIDENT OF SOUTH AFRICA

11

Nelson Mandela became the President of South Africa, the year before he received the Nobel Prize for Peace.

Apartheid in South Africa has been defeated..

I started Martial Art and to take part as a volunteer to some social activities with a local group of young activists.

Green Day released their breakthrough album “Dookie".

1995EBAY WAS FOUNDED

12

The World Trade Organization (WTO) is established to replace the General Agreement on Tariffs and Trade (GATT).

I finished the Secondary Education. My thesis was about the New Deal.

Oasis released their second album, (What's the Story) Morning Glory?.The album became the third best-selling album in the UK ever.

1996Chess computer "Deep Blue" defeatED Garry Kasparov for the first time*.

13

Chess computer "Deep Blue" defeats world chess champion Garry Kasparov for the first time. (* but In Philadelphia, Garry Kasparov beats "Deep Blue" in a second chess match).

I moved officially to the High School “E.Majorana” in the Mirafiori Area (The FCA Neighborhood).

Rapper Tupac Shakur was shot one time whilst being driven from the MGM Grand Hotel along Sunset Strip in Las Vegas, Nevada, USA, after seeing the allegedly fixed Mike Tyson versus Bruce Seldon boxing match, in what is apparently a drive-by shooting.

1997The Kyoto Protocol is adopted by a United Nations committee.

14

August 31 | Death of Diana, Princess of Wales: Diana, Princess of Wales was taken to a hospital after a car accident shortly after midnight, in the Pont de l'Alma road tunnel in Paris. She was pronounced dead at 3:00 am.

September 6 | Elton John performs "Candle in the Wind" at the funeral of Diana, Princess of Wales;

Discovering the meaning of been a teenager.

1998GOOGLE INC WAS FOUNDED

15

Google, Inc. was founded in Menlo Park, California, by Stanford University PhD candidates Larry Page and Sergey Brin.

Lauryn Hill releases her breakthrough debut album The Miseducation Of Lauryn Hill.

I left the Choir and I founded my first rock band “Morgana” with a couple of friends.

1999CAN I PAY IN EURO? YES, ALL AROUND EUROPE

16

The Euro as a coin has been introduced into the European Union.

When I was 16 I organized my first event and entrepreneurial activity: the High School Party, in one of the most important live club of the city. It was a monday and at least 800 students went to the party. More than the number of students in my school.

The first Coachella Valley Music and Arts Festival was held in California. The inaugural line-up consisted of Beck, The Chemical Brothers, Tool, Morrissey and Rage Against the Machine.

I started to surf with the Snowboard. to play guitar and bass and to work as a volunteer with younger people into after-school activities.

2000WELCOME TO THE 3RD MILLENNIUM! IT’S TIME TO TAKE ACTION!

17

The first year of the 21st century and of the 3rd millennium.

With Morgana we released our first professional song “Infinita Possibilità” that became part of the compilation “I ragazzi del 2006”

produced by the City Council to promote the city for the upcoming Olympic Games.

After the success of the first edition I organized The High School Party for the second time. It has been great again.

Napster was co-founded by Shawn Fanning, John Fanning and Sean Parker.

20019/11

18

January 15 | Wikipedia is founded.

I organized the High School Party for the last year. I also co-organized some parties of other institutes with some guys who wanted to replicate the format. Then It was time to move beyond!

January 9 – Apple Inc. introduces the iTunes media player.

The last year of the High School. I took my Diploma from a Scientific Lycée. With a specialization in Informatics and Maths.

*NYC BEFORE 9/11 BY MATTEO PERICOLI

2002ALIVEFESTIVAL

19

June 11 | Antonio Meucci was recognized as the first inventor of the telephone by the United States Congress.

I started my University in Turin, Economy and Management of the Net Economy.

Queens of the Stone Age release their critically acclaimed album Songs for the Deaf, featuring Dave Grohl on drums.

I founded with 6 friends my first organization Alivefestival. An NGO committed to promote the arts among youth and the active role of youth among civil society.

In the same year we organized our first 2-days festival with 10 bands and more than 1000 supporters.

2003MUSIC IS MY BUSINESS

20

April 14 | The Human Genome Project is completed, with 99% of the human genome sequenced to 99.99% accuracy.

I started to work as a freelance with several Marketing&Research Companies (Ipsos, Novation, Pragma, Art). I worked on this field until 2010 to learn more about the people around me and to collect money to pay my check and to fund my projects.

I won a scholarship from a Jazz Academy and I started to study Jazz Sing. My band Morgana became “Sweet Jane”, the sounds became Indie and our debut song “Mr. President” has been awarded and published in several compilations such as Nokia For Music, Camion records, MEI, To&Tu, etc…

Beyoncé releases her No.1 debut solo album "Dangerously in Love", which would earn her 5 Grammys in a single night.

2004THE SOCIAL NETWORK ERA STARTED

21

Facebook was launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow students.

I started to play as a professional DJ with the nickname “The Sweet Selecter”. In the last 10 years I played in more than 1000 events all around Italy

and as resident dj for several important clubs such as Hiroshima Mon Amour , Antidocks, Alcatraz, Soundfactory, Cascina00, WhyNot, Cafè Tritolo.

With Alivefestival we started to co-manage the local Youth Centre Centrodentro and we won a European Grant in the frame of the program “Urban” due to the development of the suburbs with a project of youth engagement through arts.

*PIC FROM THE NEW FB CAMPUS IN MENLO PARK

CENTRODENTRO

Luciano Pavarotti gives his last performance in an opera, in Tosca at the New York Metropolitan Opera.

2005EVENT ORGANIZER

22

April 2 | Pope John Paul II dies; over 4 million people travel to the Vatican to mourn him.

The activity with Alivefestival was growing faster, we organized more than 100 events in a year, working with institutions, musicians and artists to develop concerts, conferences, recording sessions, street art activities, tutorships.

April 23 | YouTube is launched: the first video was uploaded at 8:27 pm.

I played the bass in the anglo-italian band The Afterglow in their European Tour.

2006TURIN HOSTED THE XX WINTER OLYMPIC GAMES!

23

February 10 – February 26 | The 2006 Winter Olympics are held in Turin, Italy.

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass.

Spotify has been launched.

I founded The Alive Orchestra, a collective of musicians who played live a typical clubbing dj set.

A 4 hours non-stop performance.

2007#changes

24

January 9 | Apple Inc.'s CEO and founder, Steve Jobs, announces the first generation iPhone.

July 7 | Live Earth Concerts are held throughout 9 major cities around the world..

After 5 years of activities with Alivefestival as President and CEO and inside the Music Business as a professional dj, pr, event organizer and 5 years of studies in Economics and Business I started to realize that I would like to explore other paths. I was working more in the night than during the day and the sunshine was calling me back!

2008WHAT’S WRONG WITH THE ECONOMY?

25

January 2 | The price of petroleum hits $100 per barrel for the first time. January 21 | Stock markets around the world plunge amid growing fears of a U.S. recession, fueled by the 2007 subprime mortgage crisis

The financial crisis of 2007–08, also known as the global financial crisis and 2008 financial crisis, is considered by many economists to have been the worst financial crisis since the Great Depression of the 1930s.

I participated as a representative of my city council on an exchange-program with Berlin, due to match the Italian and German Youth Policies.

I started to work with WWF on managing face-to-face and fundraising campaign and with Dan Bogiatto, a life coach, an internet enthusiast and the unique super-expert and testimonial of eBay outside the US.

Coldplay released Viva la Vida.

2009KEEP THE DREAM ALIVE

26

Italy: April 6 |A 6.3 magnitude earthquake strikes near L'Aquila, Italy, killed nearly 300 and injured more than 1,500. Europe: December 1 | The Treaty of Lisbon comes into force US: Barack Obama became the 44th president of the US World: September 25 | the G-20 replaced the role of the G8, in an effort to prevent another financial crisis like that in 2008.

June 25 | Michael Jackson died from a prescription overdose of propofol, causing an outpouring of grief around the world.

With Alivefestival VII “Keep the dream Alive” we focused on the climate change, the sustainability and the smart solutions provided by youth in order to promote a sustainable and diverse way of living. The festival became a stage for artists, social entrepreneurs and smart people.

I won a scholarship that took me into the creative factory Eggers 2.0. An inspiring work place where young talented youth from different work together to develop communication projects and proposals. My first campaign was “Uniamo le Energie” a project for the Piedmont Region on the frame of the 20-20-20 sustainable development goals of the EU.

2010LOOK UP!

27

December 18 | The Arab Spring begins.

I developed the communication campaign and the event format for the national Democratic Party gathering that took place in Turin. I released my first music ep “Seven”, 1st chapter of a concept trilogy called “Solarize” that investigated about the human society in the last century.

With the creative direction of my partner in business Stefano Pesca (already creative director of Alivefestival) we launched the Vertical Stage Session, a disruptive format where the facades of the buildings became stage and the street dancefloors.

In the last 5 years we have collected more than 1.5 millions euro to develop the format and realize it in some of the most exclusive places in Europe: The County Hall (London), The Palais de Tokyo (Paris), The Europarliament (Bruxelles), Pitti (Florence), Palazzo Grassi (Venice), etc…

Jay Z and Alicia Keys released Empire States of Minds.

2011ESPERIENZA ITALIA 150: ESSERCI È UN’ALTRA STORIA!

28

Italy celebrated its 150° birthday.

English singer Adele released the album 21, which had sold 26.4 million copies worldwide became the best selling album in the past 15 years, and also won six Grammys.

I released my 2nd EP “Then Soul” and I co-founded the cooperative Tuorli that worked closer with Eggers 2.0 to enhance youth talents and help them with their projects.

I was so proud to work as a copywriter and strategic planner in the communication campaign of the Celebration of Italy, that took place in Turin, the first capital of Italy, for the Commitee Italia 150.

2012WORLD ECONOMIC FORUM (GENEVE) | GLOBAL SHAPERS ANNUAL CURATORS MEETING

29

CERN announces the discovery of a new particle with properties consistent with the Higgs boson after experiments at the Large Hadron Collider.

I’ve been selected to join the Global Shapers Community, an initiative of the World Economic Forum a network of young people who are exceptional in their potential, achievements and drive to make a positive contribution to their communities.

In June I’ve been elected curator of the Turin Hub.

With Eggers 2.0 and Tuorli I’ve developed communication strategies and campaigns for several clients: institutions (like UN, Turin City Council, Piedmont Region, CFMT…) foundations (CRT, Compagnia di San Paolo, Fondazione Musei, Ecolamp, Corepla,…)

and major companies (Microsoft, Ferrero, Lavazza, FCA, Alpitour, Josè Cuervo, …)

I released my 3rd ep “21”, the last chapter of the project Solarize. With my partners and friends we celebrated the 10th anniversary of the Alivefestival.

It was the 21Dec2012, considered the end of the word in the Maya Calendar.

2013TORNIAMO AD ESSERE SPECIALI

30

November 21 | Euromaidan pro-EU demonstrations begin in Ukraine after President Viktor Yanukovych rejects an economic association agreement between the European Union and Ukraine in favor of closer ties to Russia.

3 Great Women left us: Etta James, Whitney Houston and Rita Levi Montalcini who is not a singer but she was more than a diva, a nobel diva!

I achieved the European Communication Certificate from EACA (European Association of Communication Agencies). i managed the band “Garden of Alibis”.

I created and managed the communication campaign for Debora Serracchiani, candidate to the role of President of the Friuli Venezia Giulia region, in the north east of Italy. She won the election and she is now also the national vice-secretary of the Democratic Party .

2014BE YOURSELF AND PLAY IT LOUD!

31

The Ebola virus epidemic in West Africa begins, infecting over 28,000 people and killing at least 11,000 people, the most severe both in terms of numbers of infections and casualties.The world together defeated it in 1 year.

I’ve been selected as advisor on the committee “Torino Strategica” in order to provide ideas and projects to improve Torino in the next 10 years.

I created and managed a communication format for José Cuervo, the “Cuervolucion” that became a benchmark for all the communication activities of the brand around the world an year later,

thanks to the results achieved.

In September I quit my companies and I started to work as a freelance consultant in media and communications. During the year I’ve developed projects for Major Companies, Institutions, NGOs, Startups and Politicians.

I’ve traveled around Europe, North America and Central America for 6 months.

*WITH GLOBAL SHAPERS, JAN ELIASSON (DEPUTY SECRETARY GENERAL OF THE UN) AND PIERO FASSINO (MAJOR OF TURIN)

I hope you’ve enjoyed the story. There are so many things to talk about that I know we have only touched the surface.

That we could go deep. So, if you would like to ask me something more specific or you have a business or communication problem to fix,

a new exciting business to start or a campaign to lead, hear I am!

THE BEST IS YET

TO COME

[email protected] +393925034024 luigicavallito

louiegcavallito thestereoteller www.thestereoteller.com

mailto:[email protected]?subject=

http://www.thestereoteller.com

…BY THE WAY, SOME OF THE COMPANIES I’VE HAD THE PLEASURE TO WORK WITH

“THE SECRET OF CHANGE IS TO FOCUS ALL YOUR ENERGY

NOT ON FIGHTING THE OLD BUT ON BUILDING THE NEW”

…AND SOME OF THE ARTISTS I’VE HAD THE PLEASURE TO WORK WITH

“THERE’S ANOTHER WAY CONSIDER OUR LIFE AS A TALEWITHOUT MANY ANSWERS, WITH THE SMILE OF A CHILD IN HIS GOLDEN AGE”

AFRICA UNITE AFTERHOURS ALBOROSIE AL DOYLE (HOT CHIPS) ALPKING ANDREA BALDERESCHI ANDREA CAVALLO PERIN ANTONY PAPERAS APEIRON ARSENICO ARTURO BRACHETTI AUDIORAMA

BANDABARDÒ BANDAKADABRA BAROQUE BASSA FEDELTÀ BE-NEJAD BETTYPAGE B-LOW BOCHUM WELT BUGO

CAPAREZZA CASINO ROYALE CATO SENATORE CLANCY’S COEZ CRYSALIDE CYBERPUNKERS

PARAONE PARANZA DEL GECO PERTURBAZIONE PETER TRUFFA PIZZI BOYS PLASTIC FLOWERS POORMAN STYLE POSTALMARKET

RESET! ROY PACI ROOTSCALL

SANTABARBA SECOND GRACE SENATORE SHAPE SIMONE GARINO SINTICA SLEEPINGRASS SMOKE SOLENERO SONIA SCHIAVONE SKANAPA SKEPSIS SKIP&DIE STEADY ROCKERS STEARICA STEELA SUBSONICA SUPER ELASTIC BUBBLE PLASTIC S-UMIEZ

MAINLINE MALAOMBRA

MALVIDA MANO & HIS FINGERS

MAO MARCO BERRY

MARCO MAGNANI MARTINA TOPLEY BIRDS

MASTAFIVE MAX GAZZE

MEDUSA MILENA LOVESICK

MINISTRI MIRAFLOWERS

MIRIAM MONACI DEL SURF

MONKEY EVOLUTION MORGAN HERITAGE

MOTEL CONNECTION M+A

NADAR SOLO NEBBIA

NEXT ONE NO CONVENTIONAL SOUND

NICOLO FABI NIKKI

NINA ZILLI NOIR

NOISIA NOT FOUND

OFFICINE MARCUSE OK GO

OMOSUMO ONE DIMENSIONAL MAN

OPHIDIAN OVEROCK

HABANA BOYS (MINISTRY OF SOUNDS) HIDDEN SIDE

INFERNO DI ORFEO INNER GREASE

JAMARAM JOAN AS A POLICE WOMAN JOSSAKID JUNE

KASABIAN KIOL

LA’BAS LEVANTE LO STATO SOCIALE LN RIPLEY

THE AFTERGLOW THE AIKIU

THE ALIVE ORCHESTRA THE BLUE BEATERS

THE FUTURHEADS THE SNUFFERS

THE STEREOTELLER THE SWEET LIFE SOCIETY

THE TEACHERS TOE

TOO TIKI TOXIC POISON

TRE ALLEGRI RAGAZZI MORTI TRULY DESIGN

T-MELODY

VERDENA VERLAINE

VICTOR VINCENT VEGA

VOLUSGOLIA

WAH COMPANION WASTE PIPES

WORKING VIBES

XANAX PARTY

YAKUDOSHI YENSID LAW

ZOO MOTION

10/9 99 POSSE

DANIELE SILVESTRI DEMI

DEKON DIDIE CARIA

DIODATO DISCODEINE

DOT VIBES DRAGSTER BABY

DRINK TO ME DUMBDAYS

DUSTY JAZZ ORCHESTRA

EL TRES EMBLEMA

ENSI ESTE LUZ

EZRA

FABRIZIO CAMMARATA FAMILY PUSHER

FARMERSEA FIORINCOLTI

FOXHOUND FRATELLI SBERLICCHIO

GARDEN OF ALIBIS GIORGIO VALLETTA

GIULIANO PALMA

…AND SOME OF THE PLACES I’VE HAD THE PLEASURE TO LIVE

“Traveling, it leaves you speechless,

then turns you into a storyteller.” ابن بطوطة

USA

MEXICO MOROCCO

EGYPT

UAE

EUROPE UKRAINE

PHILIPPINES

JAPANINDIA

CHINA

POLYNESIA

*luigi cavallito

THANKS FOR YOUR ATTENTION*

mailto:[email protected]?subject=Hi!%20I%20have%20a%20proposal%20for%20you

luigi cavallito | portfolio

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