luxury real estate marketing program with keyes melissa johnson
DESCRIPTION
When selling your luxury home you want to make sure you are choosing an agent that is experienced with selling luxury properties. The marketing that goes into reaching the right buyers takes skill and a wealth of contacts. "The Luxury Ladies" of Keyes (Melissa Johnson & Joslyne Roach) mingle with the best, focus on productivity, and keep sellers in constant communication so you feel confident we are the best choice. Our campaign, "Get Exposed" is exactly what it states... Exposure is key to selling your home! We have a virtual roladex of contacts both nationally and internationally, technology to reach millions of people, marketing materials to impress, and personalities that appease. If you are selling your home you want agents that care and will tailor a program to your needs. "Get Exposed" with "The Luxury Ladies." www.HomesWithMelissa.comTRANSCRIPT
Homes brought to you by “The Luxury Ladies” of South Florida
www.HomesWithMelissa.com
KEYES-KE=YES!• Keyes is a company with an extravagant training
program…not just a rent-a-desk real estate company• Keyes has dedicated marketing levels and specialized
programs for all types of properties• Keyes has incredible technology to help Realtor’s
succeed and our clients nurtured every step of the way.• Keys provides the best programs to give your property
the most exposure possible (both nationally & internationally)
• Melissa has created “The Luxury Ladies” which is a team of ladies that work from the ground up to choreograph custom marketing programs for each property.
• Isn’t exposure one of the most important factors in selling your home? YES! Have “The Luxury Ladies” sell your next home!
www.HomesWithMelissa.com
LET’S COMPARE…KEYES
Lang Realty
Coldwell Banker Re/Max
Premiere Properties All Others
Placement on MLS(Multiple Listing Service) A Realtor Site specific database to access all available properties.
Televised Marketing for Company Branding Real Estate Hotline demised for Buyers to inquire about properties 24/7
Separate & Distinctive Marketing Plan specific to Million+ Homes
Brand- Being associated with a solid brand helps your exposure Ads placed in publication that include: Departures, Robb Report, Architectural Digest and many more
Internet Exposure
Top placement for Internet Exposure
Specialty sites such as: www.LuxuryRealEstate.com
Top Placement on Realtor.com
E-Marketing
Professional Photography
Professional Videographer
Customized websites for properties
Fine Property Flyers & Postcards Advertising Opportunities with Unique Homes, Wall Street Journal, DuPont Registry…)
The Strength of Internet Marketingand Luxury Websites
Showcasing Luxury Properties through Major International Websites
www.keyes.com and www.keyesluxury.com• Keyes attracts tens of millions of visitors to our
websites each year.www.luxuryportfolio.com and
keyes.luxuryportfolio.com• Awarded the 2006 Real Estate Standard of
Excellence presented by the Web Marketing Association.
• A 2008 Webby Award Official Honoree Designation from the International Academy of Digital Arts and Sciences
• Surpassed Christie’s and Sotheby’s in the number of property listings valued at over $1 million.
www.luxuryrealestate.com• Named “Best of the Web” and a “Forbes Favorite”
by Forbes magazine for six consecutive years.• Ranked #1 in searches for Luxury Real Estate on
popular search engines. Website statistics: Over 1 million daily hits.
www.HomesWithMelissa.com
Luxury e-Marketing
LuxeTrends™ is an online newsletteraimed at home buyers and sellers inthe luxury market and can be viewed atwww.luxuryportfolio.com; LuxeTrends.
LuxeChatter™ is the Luxury PortfolioeNewsletter geared toward associateswithin the network. It includes the latestnetwork news, notable new listings andrecent sales, information about luxury products, and upcoming advertisingopportunities in publications such asThe Wall Street Journal, UniqueHomes and duPont Registry.
www.HomesWithMelissa.com
Keyes Professional Photography & Videography
VHT Premium SeriesIn unprecedented fashion, the VHT premium series provides
hi-definition photographs custom craftedwith VHT’s proprietary CLEARSHOT™ system. The
photographs are meticulously enhanced andoptimized by VHT Studios. They are perfectly suited for
high-end marketing media and properties.
VHT Signature SeriesHigh-quality, professional photography that is print-ready
and web optimized. These photographsare perfectly suited for most marketing applications.VHT & Comcast Digital Cable Video On Demand (VOD) TV PackageComcast Searchlight VOD service enables digital cable subscribers to access free content about a variety of topics, including real estate. On Demand Property Previews include the VHT Deluxe Tour plus one week of airtime on Comcast’s Searchlight. Available with additional TV airtime per week.
www.HomesWithMelissa.com
Luxury Portfolio Brand Advertising
Keyes partners with Luxury Portfolio to drive maximum exposure to the www.luxuryportfolio.com website and ultimately to Keyes.
Luxury Portfolio Marketing Materials
“Impressive marketing materials leaves a lasting impression for buyers to remember your property”
www.HomesWithMelissa.com
Targeted Property Advertising
• Wall Street Journal
• Unique Homes
• duPont Registry
• Distinctive Homes
• The New York Times – Key Magazine
www.HomesWithMelissa.com
Targeted Property Advertising - Unique Homes
Bi-Monthly Publication
www.HomesWithMelissa.com
Monthly Publication
Targeted Property Advertising – duPont Registry
www.HomesWithMelissa.com
Targeted Property Advertising - Distinctive Homes
Monthly Publication
www.HomesWithMelissa.com
Interior Stylizing with Robb & Stucky
Keyes Real Estate Company offers a Complimentary Design Consultant that will help you design an image for your property that
Sells!
www.HomesWithMelissa.com
The Power of Keyes…
•Luxury Advertising•Website Exposure
•Powerful Partnerships•High-end Collateral•“The Luxury Ladies”
“GET EXPOSED”www.HomesWithMelissa.com