1. 1. The Evolution of Location Hilary Maitland| Head of Client Strategy| July 2015
2. 2. 2 Location Technology Specialists Mobile Marketing Platform Public Company (TNAV)
3. 3. TELNAV: GLOBAL LEADER IN LOACATION Carrier Mobile Ad PlatformAutomotive In-vehicle navigation provider to Ford and GM Pre-installed map provider to 4 of the 5 top carriers Programmatic location ad network FIRST PARTY DATA LEVERAGED ACROSS LOACTION PLATFORM o Telenavs mapping app, Scout, is one of the top 5 navigation apps o 340B+ monthly location- tagged impressions o Focus on location based audiences o 15 years of GPS location technology & expertise o Powering GPS in 20% of the entire auto market
4. 4. ev-o-lu-tion
5. 5. vv White African American Asian Hispanic
6. 6. HHI > $100K DENSITY: LOS ANGELES
7. 7. Credit: Human.co
8. 8. Contextual Location Targeting: Wednesday, 7:42PM, Wrigley Field 3rd Party Data Profile Targeting: Owns an Acura, Purchases Crest, Male/Female Behavioral Location Targeting: Frequent Dining, Boutique Mens Wear, Concert-Goer Demographic Location Targeting: HHI, Age, Ethnicity, Life Stage
9. 9. SOHOW DOES LOCATION COMPARE TO TRADITIONAL AUDIENCE TARGETING?
10. 10. >340 BILLION DATA POINTS PER MONTH
11. 11. 180 MILLION SMARTPHONE USERS IN THE U.S.
12. 12. 60 LOCATION DATA POINTS PER PERSON, PER DAY
13. 13. BRAND CONCEPTS AUDIENCE ASSETS DESIGN MARKETING VALUE BEACON FOOT TRAFFIC EXPERIENCE IDENTITY CPG LOCATION ROI RICH MEDIA
14. 14. Hilary Maitland Thinknear, Head of Client Strategy @hilarymtb Thank you!