m2 roadshow us daniel bethlahmy, nbc

November 2, 2010

Achieving Success AcrossMultiple Platforms & Partners

NBC Universal…Depth of Mobile Experience

Mobile Video iPhone appsMessaging Social MediaMobile Web

12Brands

5Platforms

10+Partners

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Vancouver 2010…Extending Reach Via Mobile

87.0M WAP Page Views

15.9M WAP Visits

2M Mobile Video Streams

#1 Free Sport App during first week of games

Major presence on mobile partners’ WAP decks

ND Football…Building Viewership

Via Mobile

Cross Partner Support On deck On line Banner ads

App: +10% To Date YOY on Premium Live Video Purchase

Significant Shift in Consumption Video Clips: -19% To Date YOY Live Stream:+35% To Date YOY

iPhone App

Video Clips

Live StreamingMobile Web

Goals…3A’s: Awareness, Alignment and Agreement

Making Mobile Partnerships Succeed

Go To Market Timetable…Everyone on Same Page

Marketing Support…Skin in the Game

Performance Metrics…Availability and Definition of Success

m2 roadshow us daniel bethlahmy, nbc

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