madrid, the warmest business climate in europe

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¡MADRID! The warmest business climate in Europe

Madrid, your best option! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

1. ¡MADRID! Strategic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

The economic capital of Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

A strategic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

First class infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Logistics platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

2. ¡MADRID! Business opportunities .. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

The most attractive market in Southern Europe . . . . . . . . . . . . . . . . . . . . 18

A diversified, service-based economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

International Financial Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Companies choose Madrid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Stable and reliable legal, social and labor environment . . . . . . . . . . . . . . . 24

Favorable tax framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

A favourite destination for foreign investment . . . . . . . . . . . . . . . . . . . . . . 26


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3. ¡MADRID! High quality resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Well educated and motivated human capital . . . . . . . . . . . . . . . . . . . . . . . 30

Leading science and technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

State-of-the-art ICT and renewable energies . . . . . . . . . . . . . . . . . . . . . . . 32

Life sciences cluster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Available industrial and commercial space . . . . . . . . . . . . . . . . . . . . . . . . . 34

4. ¡MADRID! Unique quality of life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

A welcoming, cosmopolitan city . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Recreation, sports, entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Excellent urban transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

World class tourism and culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

A meeting point for trade fairs and congresses . . . . . . . . . . . . . . . . . . . . . 47

5. ¡MADRID! Supports business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

The City Council promotes economic development . . . . . . . . . . . . . . . . . 50

madridEmprende Investors Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Index


After years of growth, the global economy faces a much more complex and challenging period, with new risks and rewards . In this new context only the most dynamic companies will profit from the best opportunities .

Cities, regions and countries strive to provide a business framework conducive to the establishment of successful companies that can compete hard by developing new products and efficient production methods based on knowledge, innovation and technology . They also seek to attract and retain the scientific and entrepreneurial talent needed to do business worldwide . Madrid works hard to offer excellent solutions for the development of local and foreign companies .

Its privileged location is not only optimal for accessing the Spanish and Portuguese markets but is also very convenient for gaining access to the European, Latin American and Mediterranean markets, which total 1 .3 billion people . Madrid’s physical and technological infrastructure is among the best in Europe . The talent and commitment of its highly educated, enthusiastic and motivated work force is greatly appreciated by large multinationals and smaller innovative companies .

Madrid, your best option!


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Spain has a favourable and stable legal and fiscal framework . Its economy is adapting to the present challenges to remain one of the most dynamic in Europe . Spain is the 9th economy in the world and several Spanish corporations have acquired a remarkable international presence while a host of foreign companies, large and small, have set up in our city .

These advantages make Madrid a most convenient and attractive location for leading companies, for smaller innovative firms and for entrepreneurs and talented professionals . Madrid offers what many other large European capitals do not: the best atmosphere for developing new ideas and projects in a warm personal climate coupled with an efficient and business friendly environment .

Madrid is dynamic and modern . It is a cosmopolitan, open-minded city that enables you to combine hard work and professional success with a great quality of life .

Bring your business! Madrid welcomes you!

Una ciudad dinámica, vital y acogedora, moderna,

cosmopolita y abierta. ¡Madrid le espera, a usted

y a su empresa!

Madrid, your best option!


Amanecer en el parque del Retiro. Palacio de Cristal

The economic •capital of Spain

A strategic location•

First class •infrastructure

Logistics platform•

Sunrise at Retiro Park. Palacio de Cristal


The economic capital of Spain

During the last 30 years, Spain has led economic growth and stability among large countries in the Euro zone . Modernization and social advancement has allowed Spain to join the most modern and prosperous countries in Europe . According to the latest IMF “World Economic Outlook “, presented on 1 October 2009, the global recession is ending and the economy on the brink of recovery . The institution greatly enhances their initial forecasts for growth in the euro area, including those of Spain .As the administrative and economic capital of Spain, Madrid is the largest city in the Iberian Peninsula (Spain and

Portugal), the key to direct and immediate access to a market of 60 million high-income people .

SPAIN´S RANKING IN THE WORLD ECONOMY

• 9th GDP in the world.

• 7th economy in the OECD.

• 6th exporter of commercial services.

• 8th source of foreign direct investment (FDI) in 2008.

• 9th in accumulated FDI stock, 2nd in Latin America

• 6th recipient of FDI inflows, 7th in accumulated stock.

• 5th source of Greenfield projects in 2008 and 8th recipient.

• 3rd car maker in Europe, 8th in the world.

• 2nd tourist destination (60 million/year).

Sources: World Bank, WTO, UNWTO, UNCTAD.


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ECONOMY GROWTH IN SPAIN AND THE EU

2007 2008 2009 (prev.) 2010 (prev.)

UE-27 2,9 0,8 -4 -0,1

Euro Zone 2,8 0,7 -4 -0,1

Spain 3,6 0,9 -3,2 -1

Source: Eurostat, 2009

-6 -5 -4 -3 -2 -1 0 1 2 3 4 5

-6 -5 -4 -3 -2 -1 0 1 2 3 4 5

2008

2009

2010

2014

Source: FMI - WEO October 2009Economic Growth 2008-2014

U.S.A.

Japan

Canada

Australia

United Kigdom

Euro Area

Germany

France

SPAIN

Italy

Belgium

Netherlands

Sweden

1. Strategic location

“Spain is the Silicon Valley of Europe and we must

take advantage”

German Federal Association for Information Technology, Telecommunications and New

Media, BITKOM, 8 de Octubre de 2009


A strategic location

Madrid is the best springboard to Europe, Latin America and the Mediterranean with a privileged geographical location and strong personal and cultural links owing to a common history . It is indeed an excellent gateway to 1.3 billion customers.

Spanish multinationals, mostly based in Madrid, are gaining positions amongst the world leaders in banking, telecoms, energy, construction and management of infrastructure and utilities in Latin America and Europe . They are also making remarkable inroads in the USA and Asia .

Leading Latin American companies (“multilatinas”) have their European offices in Madrid . Many European and some Asian companies also have their offices for Latin America in our city . They enjoy the best flight connections; they share the same language and have excellent financial and business services .

Madrid’s Barajas airport is the most convenient air link between Europe and Latin America: more than 25% of direct flights start or end in Madrid . The ports of Algeciras, Valencia and Barcelona, well connected to Madrid, give easy access to the Mediterranean region .


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FLYING TIME FROM MADRIDTO MAIN WORLD CAPITALS

Destinations Fly hours

Lisbon 1:05

Paris 1:50

London 2:00

Brussels 2:10

Amsterdam 2:20

Frankfurt 2:40

Moscow 4:40

Cairo 4:40

New York 8:00

Dubai 8:40

Sao Paulo 10:00

Mexico City 10:10

Buenos Aires 11:40

Beijing 13:00

Los Angeles 13:30

Tokyo 14:00

Source: IATA.



First class infrastructure

Madrid is at the crossroads of Spain’s transport infrastructures network. No other Southern European capital offers such efficient connections to the rest of Spain, Europe and the world; while meeting the needs of inland transport.Railways: Madrid is at the center of one of the largest and most modern railroad systems in Europe. The High Speed Rail Network is at a very advanced stage of development and will soon measure 2,230 km, making it the longest in the world, connecting Madrid with the great Spanish cities (Barcelona, Malaga, Seville, Valencia, Coruña) and European (Paris and Lisbon). Madrid is shaping up well, along with Tokyo and Paris as one of

three high speed rail ports in the world. Roads: Spain’s network of express-ways (15,000 kms and still growing) has its center in Madrid. Barajas Airport with capacity for 70 million passengers a year, is the second largest airport in Europe by capacity; the fourth in passenger traffic, the eighth in cargo traffic and the third, after Paris and London, in traffic recorded. It is directly linked with 34 destinations in Spain and 155 around the world. Located 13km from the city center, Barajas is the closest airport to the city center among European capitals and it can be reached fast and comfortably by road or Metro (only 12 minutes, 2 €).

Terminal 4 Barajas Airport


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EUROPEAN CITIES AIR PASSENGER TRAFFIC 2007

Millions of arriving and departing passengers.

1 - London 127,7

2 - Paris 85,4

3 - Frankfurt 54,1

4 - Madrid 52, 1

5 - Amsterdam 47,8

6 - Munich 33,9

7 - Rome 32,9

8 - Barcelona 32,8

9 - Milan 23,8

10 - Dublin 23,3

Source. Airports Council International July 2008 .

High Speed Train (AVE)



Logistics platform

Madrid has the largest multimodal logistics platform in Spain, among the best in Europe, with 24 million km2 . Another 38 million are planned under a Logistics Infrastructure Development Plan funded with a budget of 4 billion € .

Noteworthy are the Transport Centers of Getafe, Vallecas and Coslada (including Puerto Seco, the largest dry port in the EU), the Barajas Air Freight Centre and Mercamadrid, the largest food market in Europe, second in the world . All these are well interconnected and linked to other logistics hubs in Spain, Europe and the world .

The quality and low cost of infrastructure together with the efficiency of its companies makes Madrid the perfect logistics base for accessing anywhere in the Iberian Peninsula in just eight hours . About 75% of freight and distribution companies, local or foreign owned are based in Madrid . They move 60% of low rotation merchandise and account for 84% of logistics turnover in Spain .

A Public-Private Partnership with about 100 members including all the logistics platforms and the major operators.

The main multimodal logistics base in Southern Europe linking to the Atlantic and to the mediterranean.

It promotes the development of the logistics business and relevant infrastructure.

Recently recognized by the General Directorate for SME Policy with a rating of “Excellent”.


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MAIN LOGISTICS CENTRES AROUND MADRID

1 - Coslada Transportation Center

2 - Vicalvaro Transfer Station

3 - Mercamadrid/Madrid Transportation Center

4 - Coslada - S. Fernando de Henares

5 - Abroñigal Container Station

6 - Madrid Dry Port - Coslada

7 - Logistic Storage Center

8 - Barajas Air Freight Center

Madrid Dry Port


A Public-Private Partnership with about 100 members including all the logistics platforms and the major operators.

The main multimodal logistics base in Southern Europe linking to the Atlantic and to the mediterranean.

It promotes the development of the logistics business and relevant infrastructure.

Recently recognized by the General Directorate for SME Policy with a rating of “Excellent”.


• Subsección

• Subsección

• Subsección

• Subsección


The most attractive •market in Southern Europe

A diversified, •service-based economy

International •Financial Centre

Companies choose •Madrid

Stable and reliable •legal and labor environment

Favourable tax •framework

A favorite destination •for foreign direct investment

Royal Palace


The most attractive market in Southern Europe

Madrid and its region is home to 6 .4 million people, 13 .7% of Spain’s 46,6 million population, and account for almost 18,7% of its GDP.

It is the third metropolis in Europe after London and Paris with a population growing faster than other European capitals, thanks both to immigration and natural growth . Immigrants account for 17,5% of the population .

GDP increased by 1.6% in 2008 . In 2009 it is expected a decrease of 2 .3% given the context of crisis . However, this decrease is still well below that of the Eurozone countries .

Per capita GDP (in purchasing power) in Madrid is 69% above Spain’s average and 76% above the EU-27 average .


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MAjOR EUROPEAN CITIES

Ranking according to seven economic, social and infrastructure indicators

1 - London 79,1

2 - Paris 63,8

3 - Frankfurt 62,3

4 - Amsterdam 60,0

5 - Madrid 58,4

6 - Copenhaguen 57,9

7 - Zurich 56,8

8 - Stockholm 56,6

9 - Milan 54,7

10 - Vienna 52,5

Source: MasterCard, Worldwide Centres of Commerce, 2008

2. Business opportunities


A diversified, service-based economy

Services account for 83% of the economy and their expansion is the basis of the city’s growth . They include a very wide range of business and consumer services, both for the local and international markets .

Services in Madrid

World leaders in business services established in Madrid

Accenture, Adecco, American

Express, AT Kearney, AXA, Barclays,

BNP Paribas, CapGemini, CB Richard

Ellis, Cigna, Citigroup, Deloitte, DHL,

Ernst &Young, Fedex, Fujitsu, Hay

Group, HP, HSBC, IBM, KPMG,

LeasePlan, Manpower, McKinsey,

Mercer, Microsoft, Oracle, Price

Waterhouse Coopers, Randstad, SAP,

Securitas, SoftwareAG, Boston

Consulting, TNT, UBS, UPS, Visa,

Watson Wyatt…

Public Administration5,8%

Trade and repairs15,0%

Transport andcommunications

16,5%

Other services3,8%

Hotels, restaurants and leisure6,5%

Education and health8,1%

Financial services12,7%

Personal Services0,4%

Business services16,4%

Real estate14,8%

Source: Observatorio Económico de Madrid


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International Financial Centre

Madrid ranks fourth among financial centres in Europe having developed rapidly in the last few years . Insurance companies, banks, fund managers, venture capital and private equity firms as well as lawyers and consultants, local and foreign, are established in the capital .

Major Spanish banks have gained a good international reputation . They are recognized as well prepared to face the international financial difficulties .

A strong local market for fixed income and securities has been developed . The Spanish Stock Exchange lists the 35 large firms that make up its IBEX index and almost 2,000 stocks and securities, with a market capitalization and trading volume in excess of one trillion €, surpassing the Spanish GDP .

It is the fourth largest Stock Exchange in Europe and seventh in the world . It is highly international as foreign operators account for 60% of all transactions . 33 large Latin American companies are listed in the Spanish Stock Exchange in Euros . (FT LATIBEX)

Madrid International Financial Centre is a Public - Private Partnership that promotes the city’s financial brand.

It also trains human resources and develops new technology platforms.



Companies choose Madrid

The largest business hub in Spain is in Madrid: one out of every five companies is present here . The capital is home to 72% of the 2,000 principal Spanish companies (as selected by Dun & Bradstreet) .

Of the 35 companies in the IBEX Stock Exchange Index, 24 have their head offices in Madrid . Nine of the twelve Spanish companies included in the 2009 Fortune 500 have headquarters in the city while the rest have important business bases here . According to Forbes 2009, 33 of the 2,000 largest companies in the world are Spanish and 19 have their head office in the capital .

The vibrant economy and the business friendly climate extend to small and medium size companies as well: 20.110 companies were created in 2008; 19,6% of the total in Spain .

EUROPEAN CITIES IN THE WORLD RANKING

1.- London 6.- Vienna

2.- Paris 7.- Moscow

3.- Brussels 8.- Frankfurt

4.- Madrid 9.- Amsterdam

5.- Berlin 10.- Stockholm

Source: Global Cities Index 2008, AT Kearney, Foreign Policy and the Chicago Council on Global Affairs

Endesa headquarters in madrid


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“Major Spanish companies have their headquarters in Madrid”

Telefonica headquarters in District C (ICT cluster)



Stable and reliable legal, social and labor environment

The legal system is modern and stable, consistent with EU rules . It guarantees the legal security of companies and investors and facilitates business .

The National Plan for the Streamlining of Business Procedures eases and reduces compliance costs . Most tax, customs and administrative forms may be submitted on line .

Cohesion and harmony characterize the social atmosphere . “New Madrileños” (from around the world) are warmly welcomed . Their contribution to the economy of the city is well appreciated .

Labor conflicts are rare thanks to negotiation procedures and agreements reached by businesses and unions on pay and other issues .

Public institutions as well as businesses are committed to their social and environmental corporate responsibilities . They back initiatives such as the United Nations Global Compact .


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Favorable tax framework

The tax burden in Spain is one of the lightest in the OECD, with a total fiscal charge of 33% of GDP in 2008, well below the average for the EU or the OECD .

Tax regulations facilitate foreign investment with effective rates bellow the average in Europe .

The corporate tax rate has been lowered to 30% . A reduced •

rate of 25% applies to small and medium sized businesses .

Personal income tax rates have also been cut to a maximum •

of 43% .

Capital gains are taxed at 18%•

Favorable treatment is accorded to foreign executives •

working in Spain .

Generous tax deductions for R&D expenditure, special loans and public “risk capital” are available for projects with high technological content .

Reductions in social security levies can be granted for hiring on permanent contract and for training .



A favorite destination for foreign direct investment

According to UNCTAD, Spain has been the 7th leading destination for Foreign Direct Investment in the world and 5th in Europe with a total cumulative stock of 634,788 million $ as of 2008 or 41,6% of GDP . Thanks to some large transactions (and despite the global slowdown) the year 2008 was particularly good, more than doubling over 2007, up to 65 .539 million $ . That brings it from 2 .9% to 3 .8% of the world flows .More than 11 .500 companies have made Spain their home with excellent operational and financial results . Madrid has received or channeled more than 82,7% of Spain´s total FDI, as many firms have their headquartered in the capital . In terms of location of fixed assets,

the capital accounts for over 25% of Spanish total . Investors from United Kingdom, Germany, France, Netherlands, Luxembourg, Switzerland and the United States, outside Europe, head the list .The favorite areas for foreign investment in 2008: Were wholesale trade distribution (due to the buyout of Altadis by Imperial Tobacco); Production and Distribution of Electricity, Gas and Water; Real Estate promotion activities; Insurance and Retirement Savings Plans; Financial Intermediation; Banking and Insurance; and Services .About 14% of employment is generated directly by companies with foreign investment, making Madrid the most international city and region in Spain .


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“Madrid is the preferred location for foreign investors in Spain”




Well educated •and motivated human capital

Leading science •and technology

State-of-the-art •ICT and renewable energies

Life sciences cluster•

Available industrial •and commercial space.


Labour costs in major capitals of the world.New York = 100

Mos

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Athe

ns

Lisb

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Mila

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Barc

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a

Mad

rid

Paris

Amst

erda

m

Stoc

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Berli

n

Lond

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Vien

na

Sydn

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Brus

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Fran

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t

Toky

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Source: Price and Earnings.2009 Edition. UBS.

30,9 48

,8 60,8 61,5

62,9 70,2

71 71 72,4

73,4

73,9

74,1

74,9

76,8 83 83

,2 92,2

93,5 98,7

100 11

9,8

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Over 300,000 students are enrolled in the 16 public and private universities that graduate 40 .000 students a year, making Madrid one of the main higher education capitals of Europe . Internationally prestigious business schools such as Instituto de Empresa, ESADE and IESE provide pools of managerial talent .

The capital is an open-minded city that is home to Spaniards from all regions of the country and to citizens from 172 nationalities that live and work here . More than 17,49% of its inhabitants were born outside Spain . This amounts to a very wide availability of employees of all languages and professions .

Madrid is an ideal place for creativity: its population is young and lively, well educated, with a dynamic and enthusiastic attitude towards work and life . According to the OECD, 29% of the population aged 24 to 65 has received higher education .

All this at very competitive labor costs .

Well educated and motivated human capital


Labour costs in major capitals of the world.New York = 100

Mos

cow

Athe

ns

Lisb

on

Mila

n

Barc

elon

a

Mad

rid

Paris

Amst

erda

m

Stoc

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m

Berli

n

Lond

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Vien

na

Sydn

ey

Brus

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Fran

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Toky

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Hels

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Los

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30,9 48

,8 60,8 61,5

62,9 70,2

71 71 72,4

73,4

73,9

74,1

74,9

76,8 83 83

,2 92,2

93,5 98,7

100 11

9,8

46

31 3. High quality resources

Leading science and technology

Universities, public institutions and businesses in Spain are increasingly committed to science and tech-nological innovation, paving the way for an economic model based on knowledge and competitiveness .

Madrid leads in scientific research and technological innovation . 24 .8% of Spain’s researchers work and live in Madrid and its suburbs .

14 .000 students graduate from Madrid universities each year in different areas of science and technology .

Headquarters for 47 of the 126 centers run by the Spanish National Research Council (CSIC), the largest public scientific research agency, are also in he city .

Madrid companies are leaders in the use of new technologies in all industries . 280 .000 people work in the most technologically intensive sectors . 49,973 of them work in R&D . At home, 63% of households are connected to Internet and broadband coverage is universal .


State-of-the-art ICT and renewable energies

Major global telecommunications firms are in Madrid . Telefónica manages its global investments from its new headquarters in the communications cluster (“District C”) . European operators Vodafone, BT, T-Systems, Orange and Telia-Sonera are also located in our city . Equipment providers like Alcatel-Lucent, Motorola, Nokia-Siemens, Huawei or Ericsson are also in the capital .

Large manufacturers of software, hardware and providers of computer services (Microsoft, Oracle, Sun Microsystems, CA, SAP, IBM, Indra, Intel, Dell and Cisco) and many small and medium sized innovative businesses are also established in Madrid .

Madrid is the headquarters for the principal energy companies: Endesa, Iberdrola, Unión Fenosa and Repsol, all well-known for their international presence . Along with their conventional business, these firms also have a keen interest in developing various renewable energy sources .

Leaders in the development of renewable energies (Gamesa, Iberdrola Renovables, BP Solar, Acciona or Abengoa), have their offices in Madrid . They play a major role in wind, biomass and solar power across the world .


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Life sciences cluster

Madrid has the largest biotech-nology cluster in Spain and is home to the main universities and research centers, technology transfer centers and science and technology parks .

32% of the biotech firms in Spain are located in Madrid . Among these are the Spanish leaders in the sector: Pharmamar/Zeltia, Celerix/Genetrix and Biotools and well-known international firms like Merck-Serono, Genzyme and Monsanto .

Clinical trials and ground breaking research takes place in Madrid hospitals in cooperation with public institutes such as the National Cardiovascular Research Center and the National Oncology Research

Center as well as with Spanish and international companies .

Many of the main Spanish and international pharmaceutical firms are also in Madrid: Abbott, Bristol Myers Squibb, Lilly, Merck, MSD, Roche, GSK, Pfizer, Schering Plough, Sanofi and Wyeth .

The Astrobiology Center of Madrid collaborates with NASA on the Origin of Life on Mars Program .

Madrid is also home to the best known firms, universities and research centers (IMDEA) in the science of materials and nanotechnology with applications in biotechnology, chemical industry, metallurgy, etc .

3. High quality resources


Available industrial and commercial space.

Madrid has a wide and diversified range of real estate for purchase or rental . In spite of recent economic and urban growth, office prices have remained at a competitive level compared with London, Paris and other European capitals .

The City of Madrid also offers a wide variety of industrial parks offering a total of 18 million square meters with more industrial space set aside for future development .

“Premium” offices rent in the world(/m2/year)

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Toky

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Mos

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Paris

Mum

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ity

Hong

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1.6001.4001.2001.000

800600400200

0

Source:Global Offices Rents (Nov. 2009) CB Richard Ellis


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There are 4 .5 million square meters available and more than 10 million earmarked for industrial parks and technology clusters in the city and region:

Leganés Science and Business Park.•

Getafe Science and Business Park.•

Tres Cantos Technology Park.•

The Cantoblanco Science Park• , supported by the main universities includes important research centers and an incubator for spin-offs .

Alcalá de Henares Science and Technology Park. •

Móstoles Technology Park.•

Universidad Politécnica de Madrid Science and Technology Park •

with its three campuses .

• The future Technology and Science Park of Madrid in Villaverde.

3. High quality resources



A welcoming, •cosmopolitan city

Recreation, sports, •entertainment

Excellent urban •transport

World class tourism •and culture

A meeting point •for trade fairs and congresses


A welcoming, cosmopolitan city

No one is a “stranger” in Madrid, a city open to all cultures where 6 .3 million people of 172 nationalities live peacefully together . It is the city with the largest number of multilingual people and indeed the most cosmopolitan in Spain .

Testimonials from expats and surveys (Harris Interactive for the Financial Times or the British e-magazine uSwitch .com) confirm an excellent quality of life, with good oppor-tunities for balancing professional and private life .

Madrid has a quality public and private Health System among the

most advanced in the world . It also offers education in several languages . Besides the 43 private international schools that teach in 12 different languages, there are about 150 publicly-funded schools and numerous private centers offering bilingual education .

Madrid’s diverse gastronomy unites and fuses the best of national, international, traditional and innovative cooking: more than 15 .000 restaurants, bars and cafeterias cater to all tastes and budgets .


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“For Europeans, Spain is the preferred country to live

and work in” (Financial Times / Harris Poll 2007)

“Spain leads the index of quality of life in Europe”

(British e-magazine uSwitch.com, July 2008)

4. Unique quality of life


Bullfighting ring Las Ventas. Semifinals Davis Cup 2008 Spain-U.S.A.

Concert at the Parlament buildingHigh speed railway Atocha station


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Recreation, sports, entertainment

Madrid has extensive green areas for leisure and recreation (5 .300 Hectares - 9% of the total urban area) . It has almost 280 .000 trees in streets and squares; more than a million if those in parks are included .

The city and its region offer a huge variety of sporting facilities (soccer, golf, tennis, basketball, track-and-field, swimming, skiing, etc .) .

Sports events are internationally top notch . The Real Madrid soccer team, declared best Football Club of the 20th Century, is a globally recognized brand .

Despite failing to rise as the city hosting the Olympic Games in 2016, most sporting facilities already begun will be completed .

Santiago Bernabeu stadium. Real Madrid Football Club


Golf at Club de CampoBullfighting ring Las Ventas. Semifinals Davis Cup 2008 Spain-U.S.A.


Excellent urban transport

Subway

Madrid has an excellent subway system under permanent development and improvement . It is the 3rd longest underground network in the world with 283 kms of tracks, 15 lines and 293 stations .

Commuter rail

The suburban train network is essential for the 1 .5 million commuters coming to the city from the region . It spans 360 kms and has 12 lines . Another 115 kms of new lines are planned in the Madrid Commuter Railway Infrastructure Plan for 2009-2015 .

Buses

Madrid has a large network of public busses (3,690 kms, 2 .010 vehicles, more than 200 routes and 1 .3 million passengers per year) . 88% of them are adapted for physically disabled persons and many run on non-contaminating fuel .

Bus running on natural gas

Sol Metro station


43

Roads

The new rapid urban routes, radial roadways, distribution rings, freeways and tollways in the city and the region have expanded recently in another 190 kms, reaching a total of 950 kms of high capacity roads . These are important factors in improving surface traffic mobility and help to alleviate the traffic problems of a big city . An extensive system of tunnels has recently taken much of the M-30 ring road underground, resulting not only in the recovery of urban space but also of green areas .

Metro station

Calle 30


By-Pass M-30 tunnel


World class tourism and culture

Spain has the second most UNESCO “World Heritage Sites” in the world . In Madrid you can find much of the best of this cultural and artistic heritage:

600 buildings classified as cultural •

heritage .

350 museums and galleries •

including El Prado, the Reina Sofía Museum of Modern Art and the Thyssen-Bornemisza, as well as ARCO, the modern art fair .

Within 100 kms . of Madrid, there •

are five “World Heritage Sites”: Alcalá de Henares, Aranjuez, Ávila, Segovia and Toledo .

Cultural and artistic life is very intense, with a top-level and varied program in all arts, music and theatre . New innovative centers such as the Matadero now add to the Prado - Recoletos cultural and museums axis .

Hotels offer accommodation for up to 74,000 people mainly in the one hundred and ten 4-star and the twenty three 5- star hotels . In addition to the more luxurious and exclusive hotels, there is an abundance of excellent reasonably priced hotels .

Puerta de América Hotel

60 million tourists a year come to Spain, the second leading tourist destination in the world. Madrid is its main attraction, with more than 14 million visitors .

More information in www.esmadrid.com

LA NOCHE EN BLANCO


45

“Las Meninas” by Diego Velázquez. Prado Museum

Changing the Guard at Royal Palace


“Guernica” by Pablo Picasso. Reina Sofía Museum of Modern Art


A meeting point for trade fairs and congresses

Madrid is also a favorite destination for business tourism . It hosts 4 .000 meetings, conventions, incentive trips, trade fairs and other events which attract more than 700 .000 visitors each year .

In addition to the Convention and Exhibition Center in the center of the city, the Palacio Municipal de Congresos (Municipal Congress Center) at Campo de las Naciones and the Madrid Arena; a new 70 .000 m2 International Conven-tion Center with three auditoriums and capacity for 5 .000 people is being planned .

Future Madrid International Convention Center


47 4. Unique quality of life

IFEMA, Feria de Madrid (Madrid Trade Fair) is the most important trade fair complex in southern Europe . Its resources include a Convention Center, 12 pavilions and 1 .32 million square meters of exhibition space . It hosts 80 trade fairs a year, that attract 42 .000 exhibitors and 4 .5 million visitors, 40% of them professionals .

FITUR Madrid. International Tourism Trade Fair

47



The City Council •promotes economic development

madridEmprende• , Investors Support


The City Council promotes economic development

The City Council of Madrid actively promotes economic development with strategies and policies based on:

Co-operation between all socio-•

economic agents, thus providing the groundwork for a social climate that favors business initiatives

Promotion of science and knowl-•

edge as the basis of competitive-ness

Territorial rebalancing to ensure •

social cohesion among metro-politan districts

Significant investment in urban •

infrastructure to improve mass transport

International positioning among •

leading cities as a destination for business and talent


51

madridEmprende, Investors Support

madridEmprende is the Economic Development Agency of the City Council of Madrid

It fosters the competitiveness of small to midsize business and supports innovation and entrepreneurship, offering training and coaching services .

It also develops and improves business infrastructures such as industrial parks and Business Incubators .

It attracts foreign investors and helps their businesses to grow through an Investor Support Office that provides:

Advice and information about setting up a business in Madrid, •

including legal and economic issues and personal and family matters . Information on the availability of commercial and industrial space .•

Assistance with administrative procedures to facilitate the starting •

of businesses .Courtesy Temporary Office for investors about to set up in Madrid•

madridEmprende is your leaning post to invest in Madrid.

www.investinginmadrid.comwww.madridinvestorsupport.com

[email protected]

5. ¡MADRID! Supports business


Department for Economy and Employment City of Madrid

Miguel Ángel Villanueva GonzálezCity Councillor for Economy and Employment

Juan del Álamo JiménezCoordinator for Employment and Business Development

Iñaki Ortega CachónGeneral Manager madridEmprende

Juan Antonio Peláez BohigasDirector for Internationalization madridEmprende

madridEmprende team

Almudena Morales González-Quijano Jesús Orejas Valdés Emilio Martínez GaviraRaquel Jiménez Jiménez

Editing, Content and Design

Javaland (www.javaland.org)

m .i . comunicación(www.micomunicacion.com)

Acknowledgements for the use of photographs

Jorge E . San Roman (Puerta de Alcalá on cover) · Matadero Madrid · Empresa Municipal Promoción Madrid · Juliana Bambozzi · Mikel Ortega (AVE, page 13) · Madrid Plataforma Logística (MPL) · Imatik (page 22) · Bolsa de Madrid· Endesa · ACXT-IDOM · Juan Carlos Rodríguez (page 37) · Metro de Madrid · Madrid Calle 30 · Hotel Puerta de América · Alejandro Tuñón (Copa Davis , page 40) · Jose Javier Martin Espartosa (m-30 by-pass tunnel, page 43) · Joao Carvalho (Plaza Mayor, page 45) · Teatro Real · Javier del Real (Nancy Herrera and Plácido Domingo, page 45) · Madrid Espacios y Congresos · IFEMA


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