NOODLES

MARKETING STRATEGIES

INTRODUCTION• Nestlé is Swiss Company founded in 1866 by Henri Nestle.• Nestlé started to meet the need of milk in World War I.• Nestlé market its product in 130 countries across the world.• Nestlé sells a billion product every day.• Nestlé put Nutrition as the core of their business as their main focus on ‘Health and Wellness’.•Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884)•Maggi was a major manufacturer of soup mixes and related foodstuffs(1977)

MAGGI IN INDIA‘Fast to Cook and Good to

Eat’• Maggi noodles is a brand of instant noodles made by

Nestle.• Maggi is the iconic brand of Nestlé• Maggi has been Nestlé's flagship culinary not only in

India but globally as well.• Nestlé unleashed Brand Maggi in India 25years ago

in 1983 with the launch of its traditional 2-minutes noodles.

• Almost 90% of shares in market.

Hurdles and Solutions

• Sales declined in 1990’s• Competition increased

in noodles section• Launch of new product

in market

• NIL created new category-2-minites Instant Noodles.

• Changed advertising campaign/Tag lines

• Sales promotion in Schools and offices.

• Product positioning as fast relief from hunger

MARKET PENETRATION STRATEGIES

• ‘Convenience product’ for mothers and ‘fun product’ for children.

• New products innovation- Veg Atta Noodles,Dal Atta Noodles,Cuppa Mania.

• Availability in different packs.• Conducting regular market research.

Current Scenario Of Maggi

• Leading Brand• Reasonable pricing• Diversification• Creative interaction blogs for customers

www.maggi-club.in / www.meandmerimaggi.in

• Focus mainly on health benefits.

Current World Market Share

Product Life Cycle

QUESTIONS..?? SHIKHA THAKUR

MBA-BTM’09 PGM09070966

THANK You