Impossible

Where nothing is impossible . .

Al-Mahalliyya public a�airs

newsletter

32

Dar Al-Mahalliyya is a Saudi based public a�airs company that aims at assisting brands and organizations to strengthen their image, reputation and growth share and expand their market space through providing them strategic support on integrated brand and marketing communications, highly specialized public relations and developing alliances between corporations and public authorities.

Our Presence: We are proud to be one of the unique PR/PA & IMS �rm with strong presence across Middle East. Headquartered in Riyadh, we have direct o�ces in Riyadh, Jeddah, Dammam, Dubai, Jordan, Iraq, Lebanon, and Cairo and operate through collaborative partners in Kuwait, Bahrain, Qatar and Yemen.

Our Work: It combines integrated strategic marketing communications, PR & government relations, media relations, brand & corporate crisis management, corporate social responsibility, healthcare and consumer communications and training & development.

Our major services include:• Public affairs / public relations • Media relations and management• Consumer Marketing and Brand Activation• Corporate and Crisis Communications• Publishing (with an in-house fleet of magazines)• High profile events management.• Social Media.• Market & consumer research.• Training & development• Integrated marketing consultancy• Dealing with KOLs and authorities• Brand Endorsements• Specialized healthcare communication• Digital & online media services (website development to strategic social media planning &execution)• CRM: We are the only PR firm with in-house CEM / Call Center and we are proud to bethe only firm managing MOH CRM in Saudi Arabia. Our fully operational call center has acapacity of 250 agents and have two distinct operating segments

- MOH call center- Private call center

www.al-mahalliyyapa.com /AlMahalliyyaPA @AlMahalliyyaPA

ur Leaders

Mr. Nadim Mourad

Chief Executive Officer

Saudi is one of the most stable and vibrant economies in the world and is the center of attention for direct and indirect investment in numerous categories growing at phenomenal pace. Health and education are ever green sectors and one of the highest activity areas even in slow-paced economies and markets. Dar Al-Mahalliyya is heavily focused on these two sectors. We are an integrated PR & marketing �rm with 360 degree integrated marcom solutions but what actually makes me proud about leading this wonderful organization is its unique approach to create collaborative platforms & win-win value proposition for all stake holders. We bridge health and education authorities with private and public communities and stake holders to realize mutually bene�ting healthcare, educational, social and corporate goals.

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Looking forward for your valuable opinion :

Mobile: +966505677144

Email: nadim@al-mahalliyyapa.com

ur Leaders

We at Dar Al-Mahalliyya understand health, education and other authorities across middle east very well with our long standing trust based relationship with them and have highly skilled multi-disciplinary teams of experts in all the disciplines of public affairs, reputation management, brand marketing & marcom, digital & social media and event management. Having experts with huge experience in various health, pharma, consumer healthcare, food and FMCG industries, we deeply understand the commercial needs of our partners very well and that’s make us unique in developing specific value propositions to our commercial partners. We have created and delivered numerous high profile national and regional marketing, PR & CSR programs and through them have served tier-1 corporates and organizations in achieving their brands, business, community and reputations goals in middle east.

The middle-east backbone of our strength is our team, which consists of handpicked experts from various fields and they are all passionate to assist in building brands, reputations and growth of organizations. We work as partners and not just service providers. Our successful track of assisting brands and organizations in serving communities, growing their businesses and steering through crisis is well known and well appreciated. That’s all what makes the basis of our slogan “Impossible …. We do”

Dr. Tahir Hussain

Executive director

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Looking forward for your valuable opinion :

Mobile: +966593977866

+971526799881

Email: husain@al-mahalliyyapa.com

ur Team

We introduce our highly quali�ed and experienced social media team that is expanding our reach into the world wide web.

Amani Alshalaan

Social Media Specialist

Education:

MA in Digital Media.

Doing research on social media impact as strategic tool in communication.

Experience:

Working at Dar Al-Mahalliyya for 3 years.

Noura El Okde

Social Media Coordinator

Education:

Bachelor of Psychology specializing in education.

Experience:

Working with Dar Al-Mahalliyya since 2006.

Fatima Jamal Hassan

Social Media Coordinator

Education:

Computer ProgrammingCourses in Digital Design and Website Content Management.

Experience:

Working at Dar Al Mahalliyya since 2010.

Mona Al-Hamed

Social Media Content Coordinator

Education:

Bachelor of English Literature.

Experience:

Working as a Social Media content development coordinator.

Imamuddin N Shaikh

Head of IT & Social Media

Education:

BSc (Physics), PGDDC, Master in Development Communications (MDC), Certified Webmaster

Experience:

More than 14 years in Television and Radio Broadcast Research, Production, Training and Management.

16 years in IT Programing, Networking, Social Media, Security, Training and Management

ur programs launched 2014

1110

Healthcare and Medical Conferences of 2014

8th Taif National Diabetes Conference

ORGANIZER

For registration and more information: w w w . a l - m a h a l l i y y a p a . c o m

The secondSPA Symposium on Pediatric

Health Care24 - 25, April, 2014

Al-Qurayyat General Hospital

1. Endocrinology and Hematology & Oncology

2. Pulmonary Disease3. Infectious diseases and Nephrology4. Pediatric Critical Care and

Emergencies5. Pediatric Critical Care and

Emergencies

Main Topic:

الندوة الثانية لطب الأطفالم�شت�شفى القريات العام

24 جمادى الآخرة - 25 جمادى الآخرة 1435هـتنظمها اجلمعية ال�سعودية لطب الأطفال

بالتعاون مع اإدارة ال�سوؤون ال�سحية مبحافظة القريات

The 2nd SPA symposium on pediatric health care in Al-Qurayyat

8th Taif National Diabetic Conference was organized and marketed by Dar Al-Mahalliyya. We managed to attract a huge audience of 1800 nurses and doctors, 25 national and international speakers and 11 sponsors for this event.

The 2nd SPA Symposium on Pediatric Health Care o�ers a number of options for industry and academic centers to manifest its support for the professional healthcare and to become visible to the clinical, research and teaching communities. There was a great turnout 300 attendees,2 major sponsors and 7 speakers.

Pediatrics Nutrition Therapy Workshop in Makkah Pediatric Nutrition Therapy Workshop is one of the priorities for Makkah Health Care Directorate (MHCD) to educate HCPs’ to manage the nutritional needs for healthy and sick children every year.

The total attendance reached 500, with 20 national and international speakers and 8 sponsors.

ur programs launched 2014

1312

1st Innovation in GCC Nurses Conference in Riyadh The conference was exclusively organized and marketed by Dar Al-Mahalliyya, a successful forum that brought researchers , academics and nursing professionals to share knowledge and research contribution in the evolving issues related to nursing education, research and practice. The major aim of this conference was to highlight quality nursing education and provide support in pursuit of excellence in practice and research. 35 speakers presented lectures and workshops to 1,500+ attendees combining nurses, doctors from all over GCC.

Letter of appreciation from Professor. Toufic Khoja to Dar Al-Mahalliyya for managing and marketing 1st Innovation in GCC Nurses Conference in Riyadh.

1st Innovation in GCC Nurses Conference in Riyadh in the news

M a i n T o p i c s :1. As t h m a u p d a t e g u i d e l i n e2. Ne w m o d u l e s o f As t h m a t r e a t m e n t3. Ap p r o a c h t o f o o d a l l e r g y4. Ec z e m a5. H o w c o m m o n i s d r u g a l l e r g i e s6 . accination to allergic patient7 . An a p h y l a x i s ’ s8 . Im m u n o t h e r a p y9 . llergy pre ention

M a i n W o r k s h o p :M o n i t o r i n g As t h m aDesensiti ationS k i n P r i c k t e s tF o o d c h a l l e n g e t e s t

egistration Fee:P h y s i c i a n :

Early registration On-site registration

No n - P h y s i c i a n : Early registration On-site registration

t h As t h m a D a y W o r k s h o p2n d Al l e r g y U p d a t e S y m p o s i u m

- May - a a

ORGANIZERFor registration and more information: - - E t.: -

E-mail: education mch hotmail.com

w w w . a l - m a h a l l i y y a p a . c o m

10th Asthma Day and 2nd Allergy Update Symposium in MakkahDar Al-Mahalliyya successfully organized and marketed this signi�cant event. 23 national and international speakers presented lectures covering many areas of allergy.

500+ audience attended and 8 major companies sponsored each receiving major bene�ts.

1514

ur collaborations & partnerships

Health passport trainingHealth passport training session for healthcare sta� from primary healthcare centers across the kingdom.

Farhaty employees meeting with the minister of healthThe minister of health Dr. Abdallah Al Rabiah met Farhaty team for an update on the Farhaty program. Dar Al-Mahalliyya presented a new vision and software for the program that was appreciated by his excellency.

Sumna Partnership signing

Mr. Nadim Mourad and Dr. Saleh Al Salhi signing Sumna campaign agreement

Creating new partnership with Nabed is just one of the highlights for a great start to 2014.

SPA and Goody partnershipDar Al-Mahalliyya brings together SPA and Goody on child health and mother education.

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Salamatak

Introduction “Your Safety” (Salamatak) is a heritage program focused on health and preventive safety introduced by the Executive Office of the Council of Ministers of Health of the GCC countries in 1980. In accordance with the plans and strategies of Ministries of Health in the GCC countries

• Four parts were produced over the last 30 years addressing the most critical health and social problems that the Gulf society is su�ering from.

• Safety and health messages were delivered to the target audience through episodes mixed between drama, movies, cartoons, and flash messages.

• All the parts of the program (Salamatak) were telecast across the official TV channels, broadcast on radio, published in newspapers, social media and outdoor campaigns in all the countries participating in the Council of Health Ministers of the GCC countries.

The objectivesPromotion of the Health Protection.

Highlight signi�cant health, social and family problems faced by members of the community and how to prevent them in addition to the best mechanism to coexist with it.

Salamatak in the news ur collaborations & partnerships

ur Programs

1918

The start of the programThe broadcast of the program will start at the end of 2014, with the note that the broadcast of episodes and messages will start consecutively as soon as the production of each targeted theme is completed.

Healthy Hajj campaign Healthy Hajj is an awareness program aims to raise the awareness on the healthy behaviors and avoiding the unhealthy ones. The entire awareness campaign is focused on ensuring maximum orientation of pilgrims towards staying healthy and helping other fellows with health risk to avoid any health challenge.

The awareness will be achieved through a very comprehensive and structured communication campaign during hajj period to ensure healthy and safe Hajj.

Program Objectives:• Communicating healthy and safety messages to

all pilgrims using 6 di�erent languages.

• Communicating special health awareness messages to pilgrims with special needs.

• Direct awareness by the educators to change any unhealthy behaviors they may witness during the �eld tours.

• Awareness on how, what, who & where in case of health emergencies.

• Awareness on quick response to health risk situation

• Best wishes letter from the minister.

• Mobile application with numerous health awareness tools including emergency numbers, videos SMS and Electronic maps.

• Call center 800 Hajj based on sponsorship

For more info on registration and sponsorship please contact Dar Al-Mahalliyya marketing

department on 011 288 64 84

Sumna It’s undeniable that obesity is more common amongst children, now more than ever across the kingdom.

The lack of health awareness and practice of unhealthy life style is the main reason for this health crisis.

In collaboration with the Saudi ministry of health, Dar Al-Mahalliyya is proudly the sole marketer and organizer of this crucial campaign.

We aim to reach all PHCC's in the eastern province, schools and malls to ensure our maximum reach and create major awareness and also push citizens and residents to the �rst and most vital step towards a healthy life.

Awareness Tools: • 30 - 40 trained educators delivering lectures in

PHCCs / schools for moms. Printouts:• General advice about the suitable child diet.• Five advises chart. • Healthy habits promotion chart. • Five fingers chart (five basics). • Short story. • The scientific material. • Icon for Food calories table. • Icon for educational games.• Icon for interaction with nutritionist to know

optimum weight.Digital• Special Cartoon website. Activities• Table of the daily needs of the target sector. • Children Nutritional Pyramid with its

explanation. • Healthy alternatives game. • Tamima (a character created for the campaign

will approach children in malls). • Special design booths will be planted in malls.

For more information on sponsorship contact Dr. Tahir Husain or Mr. Faysal Sayah on

920003544or email info@al-mahalliyyapa.com

Nabed NABED has the largest most credible Arabized health content in the Arab region, disease speci�c, with a high capacity to channel across di�erent platforms.

Nabed is focused on integrating world-leading medical service and modern mobile devices to deliver an advanced user-experience for patients and general well-being to the community, with arabized, customized and localized content from referenced sources

ur Programs

www.use4c.comPredictive Technologies Strategic Partner

Real Time, end-to-end Process What we do End-to-end Business Intelligence

For more information on sponsorship contact Dr. Tahir Husain on 920003544 or email info@al-mahalliyyapa.com

Mission• Close the communication

gap between patients and physicians / hospitals

• Increase health literacy in the region through patient education videos, SMS and articles

• Create an ecosystem of active entities of di�erent fields (technology, medical, content provider, carriers..) to plan and execute a long term strategy for the wellbeing of the community.

Who can partner?• Hospitals• Pharmaceutical companies• Polyclinics• Medical and healthcare companies• Insurance companies• Pharmacies• Lifestyle companies• Ministry of health• Fitness centers

ur Partners

End-to-end Business Intelligence solutions & performance management

4C is a business intelligence performance and improvement system responsible for providing logistical and analytical solutions to senior decision makers within the organization.

ur Programs

School programs

Sehati Fi Ghezai:The Ministry of Education, represented by the General Directorate of School Health and in collaboration with Dar Al-Mahalliyya, has launched this program in the schools under MOE to ensure that the growing generation is physically, mentally and socially fit. The program is comprised of easy and interactive means to communicate and educate students on the health and healthy diet.

Program Objectives:• Enhancing the health of students by informing

them on healthy food, clean water and healthy eating habits.

• Familiarizing children with healthy food and nutrition value of food.

• Decreasing children’s junk food intake such as carbonated drinks, candies etc. at school for breakfast.

• Highlighting the importance of healthy and nutritious breakfast and how it reflects educational performance.

• Strengthening the cooperation among families, schools and the health units in improving students’ health habits.

Target Groups:• Students of the first three elementary years

aged 6 to 9 years old• Teachers of the elementary years.• Parents of the students & Families.

Sehat al Bolough:The Ministry of Education, represented in the General Directorate of School Health and in

Bene�ts of school programs • Huge potential reach ranging from 357,804 to

2,440,645 heads.

• Develop sponsor brand association with health, wellbeing, �tness, lifestyle and nutrition.

• Present as a community responsible company that cares and solves major rising problems in collaboration with the Ministry of Education.

• Building a strong brand image in the minds of teens, teachers and families to build brand loyalty.

• Develop sponsor brand association with health, wellbeing, �tness, lifestyle and nutrition.

Scope of Sehati Fi Ghizai • 4,221 schools will be covered: 550,000+ students and 12,000+ teachers around 2,440,645 persons will

potentially be reached in total.

Scope of Sehat Al Bolough • Sponsor’s brand awareness through an official access to 3,085 schools with more than 214,456

students, 10,000 teachers and families. The total potential reach of the program is around 646,578 persons in one year.

Scope of Sehat Al Osra • Sponsor’s brand awareness through an official access to 1,957 schools with more than 174,984

students, 8,000 teachers and families. The total potential reach of the program is around 357,804 persons in one year.

collaboration with Dar Al-Mahaliyya, has launched this educational and awareness program in the schools under MOE to ensure a growing generation that is physically, mentally and socially �t.

Program objectives: Education of teens about how to deal with physical changes in the body during this important transition age. Focus on problems related to aspects of hygiene nutrition, health, wellbeing, �tness, lifestyle and psychological wellbeing.

Target groups:• School students (aged 13-16 years old) • School’ sta�s • Students’ Parents

Sehat al Osra:The Ministry of Education, represented in the General Directorate of School Health and in collaboration with Dar Al-Mahalliyya, has launched this program in the schools under MOE to ensure a growing generation that is physically, mentally and socially fit. This program is focused on the health of the whole family.

Objectives:• Providing students with knowledge and skills

related to the health of mother and child care, which will contribute to the prevention of health problems.

• Providing students with the skills required for their future lives about the health of the mother and child together.

• Motivate students to show good healthy trends which contribute to the health of the family.

• Providing teachers with knowledge and skills related to the health of the family.

Target groups: • Students of first and second grade of high

school. • High school teachers. • Mothers.

Sehat Al Ajyal Competition:Sehat Al Ajyal Competition is the result of joint efforts and partnership between the (General Administration of School Health in the Ministry of Education and Dar Al-Mahalliyya Public Affairs).We believe that a successful public relations campaign is one that can bridge brand and business positioning by e�ective use of traditional media, social media, face-to-face business connections, community relations and special events.

Campaign Objectives:• To build, support, gain more credibility and build

reputation for the brands and businesses. • To gain market share and increased visibility. • Building communication & interaction between

sponsors & Public (Target Audience) • Targeting 33,000 schools and more than 550,000

Teachers and 5,000,000 students every 2 months throughout the School-year.

For more information on sponsorship options and program details, please contact

Dar Al-Mahalliyya marketing team on 920003544 or email info@al-mahalliyyapa.com

ur Programs

Ministry of health Call center

MOH CRM and call centerDar Al-Mahalliyya official partner to manage operations32 fully trained call center agents.Opportunity to reach relevant patients in disease categories like diabetes, cancer, obesity, heart, GI, Nutrition, Communicable disease, CNS & Behavioral and many other categories.Great opportunities for companies to Join as Strategic Partner with MOH call center/ CRMFlexibility of level of participation; number of call center agents.Fully trained call center agents on partner brands and partner services.Conduct research and studies in target disease areas.

Al Tebbiya Magazine

Al Tebbiya magazine is the first official MOH magazine focused on health targeting healthcare professionals. Print and e-copies reach up to 350,000 ministry of health employees including healthcare professionals, o�cials and directorates.

اإلدارة العامة لإلعالم والعالقات والتوعية الصحيةالمجلة الطبية

توقيع 30 عقدا لمشاريع صحية

بأكثر من أربعة مليارات ريال

تدشين المرحلة الثانية من برنامجي

»فرحتي« و »الجواز الصحي«

العدد التاسع | السنة 37 | جمادىاألولى 1435هـ - مارس 2014م

# السكري _ صحصحله

ur ur Magazines

For sponsorship options

and participation details

please contact Mr.

AbdulRazzak Al Ali

on 920003544.

Al-Mahalliyya CRM

Private CRM & Call Center• Fully operational CRM & call center in Riyadh

• Call center with the latest MAX and CRM technology Capacity of 250 chairs with Male & Female Segregations Possibility of 24*7 operations – Need based Program for Bulk SMS & E-mails Call recording & analysisWide range of data reporting Operation based on COPC Standards Both Inbound & Outbound Calls Facility Rigorous KPIs implementation.

Bene�ts of Al-Mahalliyya CRM• Dedicated Call Center Agents.• Assigned dedicated sub number for target

area.• Fully trained call center agents on partner

brand(s).• Support for brand’s focus through community

awareness & education.• Conduct research and studies in target areas.• Sponsorship level dependent access to patient

database to bene�t from database marketing.• Regular data feedback from call center on

agreed time frame.• Opportunity for brand crisis and reputation

management in tough times.• Completely managed CRM service.

Who can partner?• Hospitals• Pharmaceutical companies • Polyclinics • Medical and healthcare companies • Insurance companies • Pharmacies • Lifestyle companies • Ministry of health • Fitness centers • HCP associations • Community organizations

Focus of the Magazine: • Heart diseases• Diabetes• Cancer• Asthma• Chronic Diseases• Communicable Diseases• Others• News & Reports• Nutrition• Men’s Health• Women’s Health• Children’s Health• Drugs & Pharmacies• Al Teb Al Nabawi• General Health• Electronic Health

ur projects

For more info on

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www.al-mahalliyyapa.com

www.elakat.com

www.sgh.org.sa

www.saudihealthpassport.com

www.ajyalhealth.com

www.frhaty.com

/AlMahalliyyaPA

/pages/Elakat-Magazine

/saudihealthpassport

/HealthCapsule @inhealthcapsule

/frhatybaby

@AlMahalliyyaPA

@Elakatmag

@ HEALTH_PASSPORT

@AjyalHealth

@ frhatybaby

Impossible