mahindra technology mahotsav
DESCRIPTION
Mahindra Technology Mahotsav. Category : Using never before used media – Innovative way of Communication. Product. Objective. Increase Awareness about MAT’s IT Applications Build Unique IT-Enabled Communication Medium. Arjun MAT – Technologically Most Advanced - PowerPoint PPT PresentationTRANSCRIPT
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MahindraTechnology Mahotsav
Category : Using never before used media – Innovative way of Communication
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• Increase Awareness about MAT’s IT Applications
• Build Unique IT-Enabled Communication Medium
Arjun MAT – Technologically Most Advanced
Multi-Application Tractor
ProductObjective
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Tractor Owners
Tractor Drivers
Dealers
Sales men &Technicians
Tractor OwnersTractor DriversTechniciansDealers
Diverse TG
Build Common Platform for both Internal & External Customers
Challenge – Addressing Diverse TG
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Strategy – Innovative IT Based Hybrid Media
Self-Explanatory ApplicationDriving User
Inquisitiveness
Never Used live platform – “Digital Interactive Touch Screen Interface”Fusion of Multiple Unique IT Mediums
A M&M Farm Prosperity
Website
Mobile Media
TG ContactProgram Using Mobile Media
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Approach
Enter the “Space” of Technology
Representing Farm Technology through MAT
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An IT Ambience Providing Digital Access to each Individual
Approach
Trainer Explaining the
InterfaceTG Using the Interface TG Using the Interface
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ApproachLive Technology Demonstrations
& Test Drives
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Hybrid MediaOutcome• TG’s Acceptance for
First Technology Tractor
• Increased Market share of the Brand