major drop pitch deck 2016

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Page 1: Major Drop Pitch Deck 2016
Page 2: Major Drop Pitch Deck 2016

MAJOR PROBLEM

SCARCITYUnavailability of goods people wanted

DISCOVERYIt was all over the place

COSTExpensive shipping fees into SEA

Page 3: Major Drop Pitch Deck 2016

MAJOR SOLUTION

BRIDGING GAPSBringing exciting brands into South

East Asia

FIND IT ALL HERECreate a space where brands and

customers meet

DELIVER VALUEDeliver value & affordability while

remaining profitable

Page 4: Major Drop Pitch Deck 2016

MAJOR MISSION

S.E.A’s LEADING ONLINE STREET-LIFESTYLE STORE

Page 5: Major Drop Pitch Deck 2016

Established June 2014

Revenue FY16 MYR1.4M

Online Orders FY16 23% of total sales (1,606 orders)

CAGR 11% Q-O-Q

Brands 68 Brands (as of Oct’16)

Products 3,600+

Objective Raise RM1,000,000

Major Drop Retail

Major Drop Online

Page 6: Major Drop Pitch Deck 2016

Male: 75%Female: 25%

Age: 16 - 35

Digitally-Savvy : - Social Media driven - Heavy mobile use - Online shopping

Value & Brand Driven: Knows the brand, appreciates quality and value for money goods.

Social Currency: - Fashion forward- Wants to be seen both online and offline

Page 7: Major Drop Pitch Deck 2016

South East AsiaThe new frontier

627.7 million

Total Population

252.4 million

Active Internet Users

Mobile Connectivity

776.3 million

Page 8: Major Drop Pitch Deck 2016

RM60 - RM120

RM360

RM70RM150

RM180

Head to toe3,500+ Curated, Fresh & Accessible Products

Page 9: Major Drop Pitch Deck 2016

Competitor landscape We’re not alone; but we’re well positioned

SEA

Brick & Mortar

West

Omni-channelOnline

Page 10: Major Drop Pitch Deck 2016

OnlineBrick & Mortar

Consignment DropshipWholesale55% 40% 5%

Shared inventory across channels

Multiple payment channels

Multiple fulfilment options

Shared loyalty program

Page 11: Major Drop Pitch Deck 2016

68 brands3,600+ products

Launched Major DropSunway Pyramid

June, 2014

Launched Majordrop.com

October, 2014

Online sales make up 23% of total

salesJune, 2016

Total online orders 583;

June, 2015

Online sales: 8% of total sales

June, 2015

Total online orders 1606; up 175%

June, 2016

Database 2015 10K; 5K

Database 2016 14K; 12.8K

RM1.1MFY2015

16.5k3.1k

Launched Snapchat March 2016

Launched Loyalty ProgramNov, 2015

Page 12: Major Drop Pitch Deck 2016

2016*RM1.4M2015

RM1.1M

2017*RM2.9MSales

CAGR11%

Q4 2016Raising

RM1.0M

Online

Offline

Total Sales

Online CAGR

40%

Page 13: Major Drop Pitch Deck 2016

Raising RM1,000,000

Technical ContentMarketing 40% 30% 10% Distribution20%

● Tech team expansion

● Website & Mobile improvements

● Warehouse Management Systems (WMS) upgrade

● Photographer/ videographer

● Collaborations

● SEM: Facebook, GDN, GSN

● Road shows & Events

● Collaborations

● MD home brand

● New MD counters

● New brand acquisition

Page 14: Major Drop Pitch Deck 2016

Exit StrategyProven exits in this segment

● HYPEBEAST IPO’s on the HKGEM Index @ $31M valuation

● Karmaloop, turned over $130M in 2014; sold to Shiek Shoes in 2016

● Migme acquires Shopdeca Indonesia

Potential International Acquirers Potential Regional Acquirers

Page 15: Major Drop Pitch Deck 2016

Board of Advisors & Investors

Asgari Stephens

● Managing Partner - Intelligent Capital Sdn Bhd and Trans-Econ Ventures

● 25 years of experience in both public and private equity investing in Malaysia

● Bachelor of Commerce (hons) - Melbourne University

● MBA - Cranfield University (UK)

Datuk Kamaruddin Taib

● Vast experience of serving on the Board of Companies Listed on Bursa Malaysia, Board of Companies listed on the Stock Exchange of India and Nasdaq (U.S.A.)

● Executive Chairman of Germanischer Lloyd GLM Sdn. Bhd.

● Director - Iris Corporation Bhd, Alkhair International Islamic Bank Berhad Group, Great Eastern Life Assurance (Malaysia) Berhad Group

● Bachelor of Science (Mathematics)

David Chang

● Head of Marketing & Expansion at Althea

● Over 10 years of experience with scaling e-commerce businesses in China and SEA

● VP E-Commerce + Strategic Planning - Genting

● COO - Living Social● Regional Manager - Groupon● MBA, Bachelor of Finance &

Marketing (Minnesota)

Page 16: Major Drop Pitch Deck 2016

Organisation Chart

Co-Founders/ Board of Directors

Mark Koh(Finance)

Hugh Koh(Creative)

Eddie Samad(Operations)

Lim Fei XiangCEO

FinanceMarketing &

BrandingOperationsE-CommerceRetail

- St. George Bank

- Westpac Bank

Australia

- BCom (Finance) -

USYD

- GDipFinPlan, CFP

- Founded Pestle &

Mortar Clothing

- BA Architecture &

Design

- Supply chain mgmt

- BRDB

- BA(HONS)

Information Systems

- Digital marketing &

advertising

- Previously Head of

Sales at Pencil Produce

- Double Degree

(Marketing * Comm) -

Monash University

Page 17: Major Drop Pitch Deck 2016

More than just brands, it’s about people over product.