\ A.T.K.T. EXAM (NEW & OLD SYLLABUS) APRIL 2016• SYBMS - SEM - III SYBMS - SEM - III11_1 - EM-I

(NE'" SYLLABUS) (OLD SYLLABUS):=) 7.30 TO 10.00 A.M. 7.30 TO 10.00 A.M . 7.30 TO 10.00 A.M.-..r .

SUBJECTS DATE SUBJECTS SUBJECTS- _. -..- ~ -,

.'""'\LC02104/2016

-v JMANAGLML I=-:J16

MANAGEMENT - I MANAGEMENT OF DECISIONI

BUSI ESS LAW 05/04/2016 PRINCIPLES OF MARKETING MARKETING MA ACiEMI~N'1~,,,*;,,;._ ..I.lO

BUSINESS07/04/2016

MANAGERIAL ECONOMICS - MANAGERIAL ECONOMICS-Lt~"'-'lil"

COMMUNICATION 11 II"'"1 _ FOUNDATION OF HUMAN

1210412016 OB AND HRM BUSl ESS ASP. IN B & I'1'~-j,,;;;;,-SKILLS-I

CONSUMER BEHA VIOUR PRODUCTIONu~.:-.a. BUSINESS STA TISTlCS 16/04/2016 /RECRUITMENT AND MANAGEMENT &

SELECTION MATERIAL MANAGEMENT

INTRODUCTION TOSTRA TEOlC MANAGEMENT /

T'!j.'; ~h 20/04/2016 MOTlV ATlON AND STRATEGIC MANAGEMENTFINANCIAL ACCOUNTING

LEADERSHIP

INTRODUCTION TO- - -- --

COMPUTERS - I-

-:::- 0.:

Managed By: UTTARI BHAHAT SABHA (Regd.)NAAC Accreditation: lA' Grade

Station Road, Datar Colony, Bhandup (East), Mumbai -400042.Tel.: 2566 6691 /2566 2921 • Ernail : info@radav.org

B.M.S. TIME TABLE

?R l.?' ~ Ur

MRS~ALASRTVASTAVA

MR. PADMAKAR MANE

CO-ORDINA TOR VICE PRINCIPAL

-:

/ S.Y.B.M.S. (SEM-III)(A.T.K.T.) (OLD SYLLABUS)

SUB: MARKETING MANAGEMENTDate: 05.04.2016

MAitKS:75 Dur tlon: 211;

Q.l Answer any TWO: (15](a) Explain the meaning and features of Marketing.

(b) Explain 4P's of marketing in detail.~

(e) Explain "Product" concept and "Social relationship" concept of

marketing.

Q.2 Answer any TWO: [15](a) Explain components of micro environment.

(b) Explain the importance of marketing research and write a brief

note on product research.

(c) What is consumer behaviour? Explain the factors affecting

consumer behaviour.

Q.3 Answer any TWO: [15](a) Explain the meaning and elements of marketing mix.

(b) What is New Product development? Explain briefly new product

development process.

(c) What is pricing? Explain the factors influencing pricing policy.

.:::7o..U~"er any TWO:Explain any two bases of segmentation.

Explain different Product Positioning Strategy.

- ain E~Marketirtg as Et new trend in marketing.

[15]

[US]

a global corporation. It is America based but

ess than 30;000 outlets all over the world. The

Hut business is its knack for catering tot local

munch in India, it is multiplying its business. Few

SYBMS/MM/l

of its outlets are t()t~i1iyv-cg'larinn. pi:!.:!..! IllH works 01; 1cHnlfl;(;~-~~-1'-hospitality, accuracy of orders rnnint 'IHlI) c product qu:dity and

speed of service. 'I'his gives 't1l1f1d(,Il(T to t he' ('list )111C'rHwho Hi 111"I

walk-in and get their cxp \ .tu tion s Iulfillc 1.,It's a joint favour d b the children, It h IS I'i ·d PII( I<II/~('. for

the children upto the age or 10 wh '1\ the ·1 brut \ their birthday or

other occasions, This age group of children are generally

accompanied by their parents which results in higher turnover. Pizza

Hut has emerged as a family restaur nt. When parti s ate organized

in these outlets, parents are free from th bolheration of cleaning up

the mess after the party is over.

Pizza. Hut has special offer for kitty-party where ladies can

assemble and spend few hours playing games in a friendly

environment. Menu is carefully designed for this class of customers.

Hut has a sense of occasion, of being there at the right time. Its

business has expanded due to innovative promotional activities.

There is something for patrons of all age-groups. With competitive

prices for its products, Pizza Hut is well accepted by the customers.I., .. , .'_H "__ "' __ "" U _. __ __, q_ ._. u , •• __ .•• _._·.P~ ._ ..

Questions:(1) What is Pizza Hut? [5]

(2) Name and illustrate some of the promotional activities of Pizza

Hut. [5]

(3) What promotional measures would you suggest to attract college

students to Pizza Hut? [5]

SYBMS/MM/2

S.Y.B.M.S. (SEM-III)(A.T.K.T.) (OLD SYLLABUS)

SUB: MANAGERIAL ECONOMICS -11Date: 07.04.2016

MARKS: 75 Duration: 2% HoursNote: All questions are c rripulsory.

Draw neat diagrams wherever required.

Q.1 An wer any TWOof the following: [15]

(A) Explain the circular (low of income in a closed two s ctor.

(8) Explain difference bctw een rros Nation -1 Produ t t Mark t

Price and Gross National Produ l ut Fa or 0 l.

(C) Distinguish between: Macro and Mi ro norm S

Q.2 Answer any TWOor the following: 15

(A) What are the objectives of Monetary Poli y?

(B) What are the limitations of fiscal policy?

(C) Explain the causes of disequilibrium in business cycle and

globalization of the world economy.

Q.3 Answer any TWOof the following: [15]

(A) Explain trade and the importance of international trade.

(B) What is Balance of Payment? Explain the usefulness of BOP.

(C) What is IS curve? How it is derived?

Q.4 Answer any TWO of the following: [15]

(A) Explain the role of world bank in the globalization of developing

countries.

(B) What are the impact of globalization on Agriculture on developing

countries?

(C) What is F.D.I.? Explain advantages of F.D.I.

Q.5 Case Study: (15]

Between 1970 and 1990 m May Sub-Saharan African

countries) the fertility rate rose despite falling in every other region.

·SYBMSjM.ECO.j 1

,------------The rise In Icr tility ra tcs app ars to be associated with social

expenditure cuts, particularly in education, made as part or

structural adjustment programs ill th . ] 980's.

Cuts in du at i 11 not onl limit human capabilities, but also,affect the a structure of th I opulut ion y ar 1 ter because of their

impact on I irth rates. Counlries with low r 1 vels of education,

especially countries where girls lack secondary education, tend to

have higher fertility rates. Almost universally, women with higher

levels of education have fewer children. This effect is parli ularly

strong in countries that are arly in lh it" demo raphi rr nsit: n nd

still have high overall fertility r l H. Edu OUOI r due ':i r irt ilit rut's

by enhancing information, changing the in n ivc for chuvio r and

empowering people to better pursue their own pr f .r n 'In the .9 O's, b- \\ . rt

the progress towards demographic transition, with rcul xp nditurc

per capita on education falling nearly 50% on average. Between 1980

and 1986, enrolment in primary education dropped from 79% to 73%

for the region as a whole. The reduced education expenditures had a

negative impact on female education, causing average female

combined primary and secondary gross enrolment rates to increase

more slowly than in the period before the structured adjustment

programs.

Questions:

(A) Explain the impact of education on fertility rates.

(B) Suggest policy measures to improve human development 111

India.

(C) 'Lower expenditure on education leads to lower human

development and higher fertility rates.' Explain.

SYBMSjM.ECO.j2

S.Y.B.M.S. (SEM-III)(A.T.K.T.) (OLD SYLLABUS)

SUB: PRODUCTION MANAGEMENT AND MATERIAl MANAGEMENTDate: 16.04.2016

MARKS: 75 Duration: 2% Hours

Note: (i) For Q.Nos. I, II, In and IV, attempt any TWO from sub-questionsA, Band C.

(ii) For Q.No.V, all the sub-questions A, Band C are compulsory.

Q.I (A) Briefly describe the activities involved in Production Planning.

[7%](B) Describe ANYFOUR types of Inspection. [7Y2]

(C) What are the activities to be carried out while placing a Purchase

Order in a company? [7%]

Q.II (A) Describe ANYFOUR reasons why Plant Layout is important. [7%]

(B) Discuss ANYFOUR advantages of a Product Layout. [7%]

(C) Discuss ANYFOUR advantages of a Process Layout. [7%]

Q.III (A) What are the seven steps involved in Value Analysis? [7%]

(B) What is the ideal procedure that should be followed in a PUrchase

Department in a company? [7%]

(C) What is the process to be followed in the Purchase by Tender

System? [7%]

Q.IV (A) Briefly describe the FIFO method used in the Stores Department

and ANYTHREE advantages of this method. [7%]

(B) List ANY SEVEN reasons for the generation of waste in a

manufacturing plant. [7Y2]

(C) Briefly explain the concept and ANY TWO advantages of the

concept of KAIZEN. [7%]

Q.V Case Study: [15]

After living in Japan for over 25 years, Mr. Prathamesh Joshi

returned to India in 2015. He was the C.E.O. of a large Japanese

SYBMSjPM&MMj1

company and had saved over ~ 20 crores during his employment in~

Japan. He also strongly believed in professionalism and quality of

work. He has a good experience of the electrical products industry.

He wants to set up some industrial unit in his home town near Pune

and provide employment to the rural youth. His childhood friend Mr.

Avadhoot Patil advises him to go into either furniture manufacture or

household electrical products. Mr. Joshi has lot of contacts in both

these industries in Japan who can help him with the latest

technology. Generating the capital is not a problem for Mr. Joshi as

he is well versed in preparing project reports. He also has good

relations with a number of reputed industrial consultants, both in

Japan and in India. His son has also graduated in Industrial

Engineering from Germany. Mr. Joshi's another friend advises him to

enter into the manufacturing of automobile parts. Mr. Joshi is

confused and ultimately goes to a good consultant friend of his and

asks for his advice in this matter.

J

(A) What do you think are the factors which are In favour of Mr.

Joshi to become a successful businessman? [5](B) If you were the consultant, what would you advise Mr. Joshi to

do? On what basis will you give such an advice? [5](C) Is there any other information required to take a decision in this

matter? If so, what are those information? [5]

SYBMSjPM&MMj2

J

J