Mark Adams Sozo CEO

Serial Entrepreneur, Founder and CEO of Sozo Global

When Mark Adams founded SOZO GlobalWhen Mark Adams founded SOZO Global, Inc. in 2009, the direct selling industry was stigmatized by decades of unethical behavior. Many entrepreneurs avoided the direct selling industry because of its dysfunction and corruption, but Mark Adams saw an opportunity to transcend the industry and set a new standard.

Sozo Contribution

One of the most glaring industry inefficiencies was the atrocious retention rate. Most direct selling companies have grown comfortable with attrition rates in excess of 85% each year, but in any other industry that number would be both unacceptable and unsustainable. In order to rise above this standard, SOZO—under Mark Adams’ leadership—focuses on development and retention rather than recruitment.

When individuals choose to empower their lives by joining SOZO as official Distributors, they are making a commitment. SOZO Global honors that commitment by committing in turn to their Distributors’ success. In fact, SOZO’s mission statement is simply “to serve our Distributors above all else.”Moreover, Mark Adams has developed a culture of ethical management and servant leadership that pervade every level of the organization.

SOZO Global is rapidly generating worldwide renown for its honorable culture, indefatigable integrity, and relentless passion to improve the lives of others. Under the direction of Mark Adams, SOZO has created a movement around “1000’s of Thousandaires.” Rather than creating a few millionaires, SOZO is determined to create many thousands of people earning more than $1,000 of extra income each month. SOZO delivers all of the fun, energy, and excitement of a traditional direct selling company, but also delivers a commitment to keep their Distributors best interest at heart

SOZO feels secure and stable because it was built-to-last by Mark Adams’ visionary executive team over many years.Keep an eye out for SOZO Global as Mark Adams drives the organization to set a new standard and become an industry benchmark.

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