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Sources: LeQuotidienDuPharmacien, Les Echos

Dermo cosmetics represent products that meet specific requirements by combiningsafety and efficacity and are recommended by health professionals (dermatologists,pediatricians, cosmetic doctors and pharmacists). These products are distributed inpharmacies, para-pharmacies, drugstores and medical offices.

1,8 bn € turnover

of dermo cosmetic market in France in

2016

39% of skincare

products in France are purchased in pharmacies

27% increase in

sales of creams recommended by dermatologists in

China

21% increase in


US

12% increase in


Brazil 4th largest

worldwide market of cosmetics

Skin care

has become the

leading driver of

growth in the global beauty market in 2018

(+ 5.5%)


Sources: LeQuotidienDuPharmacien, Les Echos

Dermo cosmetic market is driven by the consumers’ demands for more transparency and trust about their skin care products.

Number of buyers of hygiene

and beauty in pharmacies in France

has progressed in the last 5 years

Good

value for

money

Products for

fragile

skin

Qualityof

products

Image of dermo cosmetics for

consumersTrust

Security

Looking for

health and

well-being

Reassurance


Sources: LeQuotidienDuPharmacien

A new generation of

more sensory, more

feminine, more

glamorous brands

have transformed the sector and changed the

usual ultra-clinical narrative

Dermo cosmetics are a dynamic sector that knows how to renew itself.

Naturalnessis one of the most

proclaimed positionings the dermo cosmetic

brands

Plant extracts

Natural benefits

Organic brands


Sources: L’Oréal, Vichy

2,3 bn €turnover in the world in

2018

11,8%increase of

sales in 2018

A progression

twice as fast as

the dermo cosmetic market

10% increase

in China in

the first half of 2019


Sources: L’Oréal, Vichy, Capital

The mission of the Vichy brandis to help women effectivelytake care of their skin daily,whatever their age or skintype, while protecting theenvironment and encouragingsustainable development.Mineralizing Water from Vichyis at the heart of all Vichyproducts.

texture sensorielle, fraîche, légère et aérienne sans

Thermal Water Vichy

Minéral 89PhytosolutionNomaderm

IconicProduct

Masque Charbon Detox Clarifiant

New

New

New

Thermal Spring Water

CicaplastGel B5

Pure Vitamin

C10

Tolériane range extension

IconicProduct

New

New

New

La Roche Posay LaboratoirePharmaceutique creates treat-ments formulated with thethermal water of La Roche-Posay to change the life ofpeople with sensitive skin. Formore than 40 years, LaRoche-Posay has been workingwith dermatologists aroundthe world to create skincareand make-up products thatmeet their needs andrequirements.

La Roche Posay

is the 1st brand of dermo

cosmetics in the world

25 000 dermatologists

are recommended La Roche Posay

around theworld


Sources: Pierre-Fabre, Capital

31% of the

turnover is in France

Dermo cosmetics represents

56% of

the group revenue

68 M €invested in

R&D for dermo cosmetic

1 396 licenses and demand for

licenses

The group is

n°1 in Europe

and n°2 in the

world in the

dermo cosmetics market

1,4 bn €of turnover of

dermo cosmetics in the world in

2018


Avène is offering carededicated to sensitive skinswith a unique mineral andbiological heritage whoseeffectiveness has beendemonstrated by more than150 scientific studies. AveneEau Thermale is used in thethermal spa of Avène for itssoothing, anti-irritating andsoftening properties formedical skin concerns.

Born of science and natureand naturally benevolent, A-DERMA is the hygiene andcare brand with Rhealba®dermatological Oats thatprotects and cares for allsensitive skin to protect iteveryday.

DermAbsoluRange

Intense MakeUp Remover

New

New

Repair Cream Cicalfate

IconicProduct

Thermal Water AVENE

IconicProduct

250 years that the virtues of Avène’s thermal

water are recognized

2nd brandof dermo cosmetics

A turnover of

more than 200 €

M in France

Repairing CreamDermalibour +

CleansingMicellar Gel

IconicProduct

New New

Light CreamRheacalm

Nourishing Cream Xera-Mega

New

37 years of dermatological

expertise

84

productsdedicated to the

care and protection of all

sensitive skins

86% of

pharmacies are working with

Avene


Hydra Essentiel Day Cream – CLARINS

Every day,

we loose 500

mL of water

The loss of water

increases by 12% in extreme cold

and 25% under

UV rays

The initiatives of the dermocosmetics brand will beboosted by the category ofmoisturizers.

The growth in mass retailingand perfumery is driven by amultiplication of the offer ofmoisturizers, particularlyaround textures.

Moisturizing is necessary for all skin types at any

age.

Moisturizing JelliesLE PETIT MARSEILLAIS

Soft It MixNIVEA

Fresh Beauty CreamNUXE

Aqualia ThermalVICHY

Water JellyURIAGE


Capture Dreamskin 1 Minute Mask – DIOR

Multimaskingis trendy for the

selfie ready on

Instagram

In the pharmacies, the moreglamourous brands as Nuxeand Caudalie should ride thetrend.

Moisturizing, purifying, in jelly,in sheet or unusual; masks areeverywhere and purpose amultiple and heterogeneousoffer.

Face mask products ae the

key

purchasing

drivers for the

consumers

1 Minute MaskNIVEA

Skinactive Fresh MixGARNIER

Insta MaskNUXE

Soothing Radiance MaskAVÈNE


Vital ConfortNIVEA

31% of

French people are

55 years and

more (39% will

be by 2070)

Average beauty budget

for more than

65 years =

184€/year against

120€/year for people

aged 25-35

Prevention care is the futureof anti-aging; the messageshould be less focused onwrinkles but on the co-ageing.

Today’s seniors yearn for anew life; it is a target ofmature seniors who are in thepleasure of the moment.

Anti aging

is the biggest

turnover segment

Blue Therapy Revitalize Day BIOTHERM

Age Perfect RangeL’OREAL

NuxellenceNUXE

Age ProtectURIAGE

Nuxuriance Ultra BodyNUXE


AtopianceMIXA

The pharmacy is the circuit toprivilege for safe cosmeticsthat advocate transparency.

Pharmacy has no longer themonopoly of the care forsensitive skins because brandof mass market are going onthis territory and multiply therange.

Atopic dermatitis affects

1 in 5 adultsand 1 in 3

babies.

AtopidermSANEX

XémoseURIAGE

LipikarLA ROCHE POSAY

XéracalmeAVÈNE


Cica RangeMIXA

1 in 5 products

sold in pharmacies

is Cicaplast

Balm b5 by LA

ROCHE POSAY

Cicalfate AVENE

= 29,1 € Ms and

3,1 Ms of units

sold

The main market for healingcare is in pharmacy;customers expect an effectiveproduct, with reassuringingredients and a medicalguarantee.

The mass market hasunderstood the strongpotential for products in thehealing segment.

Healing market in

pharmacies has increased by

6,5%

Revitalift CicaCrèmeL’OREAL

CicalisseEMBRYOLISSE

Cicavit + SVR

Cicabio SPF 50+BIODERMA

CICATRISATION

Le principal marché des soins cicatrisants se trouve en pharmacie ; les clients attendent un produit efficace rapidement, avec des ingrédients rassurants et une caution médicale.

La marché des cicatrisants en pharmacie progresse de 6,5% beaucoup de lancements et d’innovations ces dernières années. Il touche une large cible avec des indications très vastes.

Cicalissed’acide régénération de l’épiderme. Cicavitapaisants + action antibactérienne + sucré prébiotique qui agit sur le microbiome pour restaurer l’équilibre de la flore cutanée

Produits réparateurs avec protection solaire pour prévenir l’hyperpigmentation post cicatricielle:CicabioBariéderm


Soothing Balm DermaSpaDOVE

+11% in

value in 2017

In pharmacies, the turnover of

body moisturizers

is 105 Ms € and

6,6 units

sold

For some people, it’s a vitalneed to hydrate the skinbecause of tugging anditching; that’s why referencestargeting discomfort orredness are favored by salesin pharmacies. But, pharmacybrand moisturizers arebecoming more glamorous tocompete with mass marketofferings.

Consumers are looking fornourishing and protectiveproducts with soft, easy-to-spread textures for betterpenetration.

10,5% of

French people

purchase at least

once a year body moisturizers

in pharmacies

Body Lotion SprayDOVE

Nectar De Miel Comforting BalmMELVITA

Body-Nutri +LIERAC

+4,3% in value in 2017

+16,2% in value in 2017

Body Oil MilkNIVEA

-17,7%

-16,4%


Masvelt Body Shaping CreamCLARINS

Leaders of the market are

declined due to

the lack of

news.

The leaders of the segmenthave to launch innovativeproducts to continueattracting consumers.

Slimming products insupermarkets and perfumeriesare more focused on cellulitereduction.

Market for

topical slimming

products

decreased by 12,9%in value in 2017.

Chrono LogicGUINOT

Body Contouring Oil Anti Dimpling – NUXE BODY

Slim Design Slimming OilELANCYL

-15,2%


DS Hair is the first capillary line of Uriage at theThermal Water of the French Alpes.

Cattier exploits the trend of funand pleasure in its shower gelrange

Benefits of vines and grapes

Filorga is inspired by aestheticmedicine with hyaluronic acid Fun and humorous marketing

with innovative ingredients andtextures.

Water Cream Tinted Compact With Thermal Water Powder

URIAGE

SUBMISSIONS

SOFT FRESHNESS

SOM000889

BergamotGreen Notes

BambooLotus

Lily Of The ValleyAquatic Notes

CedarwoodWhite Musk


20

FRESH MOISTURIZER

DELICATE TOUCH

SOM000890

PearSea Buckthorn

Jasmine Elderflower

HeliotropeWhite Musk


21

SENSITIVE MOISTURIZER

DETOX DROP

SOM000891

BergamotEucalyptus

CucumberRose

CedarwoodWhite Musk


22

FRESH CLEANER

DELICATE CLEAN

SOM000892

Bergamot

Rose Sakura Flower

Cinnamon

VanillaCedarwoodWhite Musk


23

SOOTHING CLEANER

PRECIOUS GLOW

SOM000893

Orange

ApricotPeachPeony

JasmineViolet

CedarwoodSandalwoodWhite Musk


24

ANTI AGING

TIMELESS ELIXIR

SOM000894

Grapefruit

Green TeaJasmine

Orris

CedarwoodGuaiac WoodWhite Musk


25

ANTI AGING

REFRESHING PULP

SOM000895

GrapefruitPomegranateGreen Notes

JasmineRose

White Musk


27

FRESH MOISTURIZER

NUTRI EXTREME

SOM000896

JasmineMilky Notes

CoconutSolar Notes

Karite AccordVanilla

White Musk


28

INTENSE MOISTURIZER

MORNING ENERGY

SOM000897

Lemon Bergamot

Rose Orange Blossom

PatchouliWhite Musk


29

FRESH CLEANER

RELAXING PLEASURE

SOM000898

Bergamot Almond

Rose Hawthorn Fig Milk

VanillaWhite Musk


30

SOOTHING CLEANER

MARKET


Baby market

has declined due

to the decrease of

diapers and

wipes

Baby toiletries

continue to grow year over year thanks to skincare products

that can protect babies’ skin

Sources: Mintel Mother And Baby BPC March 2019

Parents are

going back to the

basics with

natural and gentle solutions for their

babies.



59%

54%

37%

35%

34%

34%

32%

30%

27%

24%

8%

Safe for sensitive skin/allergies

Moisturizing / Hydrating

Natural / Organic ingredients

Dermatologist tested

Pediatrician recommendation

Free-from certain ingredients

Fragrance-free

Products reviews

Scent

Food-safe ingredients

Ethical sourcing

Which of the following suggestions other than price are most important when purchasing baby personal care products?

Base: 663 internet users aged 18+ witha child aged 3 and under in the

household who purchased baby personalcare products in the last 6 months

40-47% of

American parents

think natural baby

products are safer

and gentler



51%

36%

27%

9% 7%

-1%-4% -6%

-14% -16%

TOP FASTEST-GROWING AND FASTEST-DECLINING CLAIMS IN BABIES' AND CHLIDREN'S PERSONAL CARE

PRODUCTS BETWEEN 2017-201880% of

parents in UK like to know what

ingredients are in

the products they buy for their baby/child

74% of

parents in UK prefer babies/kids products

that are kinder

to the

environment

65% of parents

in China are willing to pay more for baby care products that

contain natural

plant

ingredients

27% of

Brazilian parents think products made

with 100% natural

ingredients are

better for kids than those with artificial

ingredients


Sources: Cosmétiquemag N°209

The brands positioned on the organic and naturalniche market enjoyed a boom thanks to thesafety of their formula, the simplification of theformula and the development of all-in-oneproducts.

Body Milk – MUSTELA 98% of ingredients of

natural origin

Eryteal 3-in-1 Diaper Change Spray – KLORANE

96% natural formula

Calendula Shampoo & Cream Shower Body & Hair – WELEDA

100% certified natural

Cleansing Milk Face & Body CATTIER

COSMOS Organic

Decrease in value from

December 2018 to May 2019

-6,39%

-4,78%

-18,12%

-7,8% in value

and -7,1% in volume

for the baby dermo cosmetics market in French pharmacies

in 2019

The baby dermocosmetics market is showing asharp decline, especially in pharmacies, whereasthis market usually benefits from a safe image.

Looking for

organic and

natural products

Decrease in

the number

of births in

France in recent years


Sources: Cosmétiquemag N°209

3 in 1 Natural CaressBEBE CADUM

99,6% of natural origin

Very pure Micellar WaterMIXA BEBE

99,6% of ingredients of natural origin

The baby dermocosmetics market has alsodeclined in mass market

-2,7% in value

and -4% in volume

for the baby dermocosmeticsmarket in mass

market in France in 2019 The turnover

of the dermocosmeticbaby market in mass market is

299 € Ms

The baby hygiene and care segment is the

5th market of

beauty and hygiene in mass

marketWashing

products:

-3,9% in value

and -3,2% in

volume

Wipes:

60% of global

sales

-3,7% in

value Liniment:

+23,7% in

value

Mass market follows the trend of natural andorganic and safety.

Natural and organic for babies

market has increased by

51,9% in 1 year

and represents 5% of the market


Mustela is the

leader in Europewith Mustela Baby

and Children ranges in volume and value

In response to controversies about baby cosmetics,Mustela has launched last year a communication campaignto reassure consumers in terms of commitment to safety,naturalness of its formulas and respect of theenvironment.

36%market share in

volume in pharmacies at

the end of 2018 January.


1

Sea Buckthorn

2

Lavender

3

Orange Blossom

4

Pomegranate

5

Rose

6

Arnica

7

Honey

8

Almond

SUBMISSIONS

SWEET CARESS

SOM000899

Apple

Orange Blossom

Honey Raspberry

SandalwoodWhite Musk


41

MOISTURIZER

SOOTHING CARE

SOM000900

Green Notes

Aloe VeraAqueous Notes

Lily Of The ValleyViolet

SandalwoodWhite Musk


42

MOISTURIZER

HYDRA VELVET

SOM000901

Apricot

LavenderCalendulaJasmine

RosePeach

SandalwoodCedarwood


43

CLEANER

DERMA PROTECT

SOM000902

BergamotLinden

ChamomileRose

White TeaSolar Notes

Oak MossWhite Musk


44

CLEANER

SOFT FRESHNESS

SOM000889

DELICATE TOUCH

SOM000890

DETOX DROP

SOM000891

REFRESHING PULP

SOM000895

NUTRI EXTREME

SOM000896

MORNING ENERGY

SOM000897

RELAXING PLEASURE

SOM000898

SWEET CARESS

SOM000899

SOOTHING CARE

SOM000900

HYDRA VELVET

SOM000901

DERMA PROTECT

SOM000902


45

DELICATE CLEAN

SOM000892

PRECIOUS GLOW

SOM000893

TIMELESS ELIXIR

SOM000894


6, Rue Barbès - CS8005092532 Levallois-Paris cedex - FrancePhone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

[email protected]

market - perfume your world · perfume your world sources: l’oréal, vichy, capital the mission...

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