marketing basics 05th feb iim_raipur
TRANSCRIPT
In Association With
The Marketing Club
Presents
S e s s i o n Ta k en B y
Why Marketing?
The basis of MarketingNeed
Want
Demand
YES! There is a difference… Which is more important?
Marketing
Sales
Segmentation Targeting Positioning
The 4 P’s
The Fundamentals of Marketing
PRODUCT
PRICE
PLACE
PROMOTION
LEVELS OF A PRODUCT
Core
Benefit
Basic Product
Expected Product
Augmented Product
Potential Product
Product Life Cycle
PLC Rogers Curve
Porter’s Five Forces
