Marketing Intermediaries : Retailers, Wholesalers and Logistical Organizations

RETAILERS

• Retailing includes all activities in selling goods or services directly to final consumers for personal, non business use

STORE RETAILING

Speciality Store

Department Store

Superstore Supermarket

Department Store

Convenient Store

Drug Store

Discount Store

NON-STORE RETAILING

Direct Selling

Direct Marketing Automatic Vending

CORPORATE RETAILING AND FRANCHISING

Wholesaling

• Wholesaling includes all activities in selling goods or services to those who buy for resale or business use

Difference between wholesaler and retailer

• Wholesalers pay less attention to promotion, atmosphere and location

• Wholesale transactions are usually larger than retail transactions

• Government deals with wholesalers and retailers differently in terms of legal regulation and taxes.

Types of Wholesalers

Merchant Wholesalers

Brokers and Agents

Manufacturers and retailers branches and offices

Market Logistics

Market logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flow of materials and final goods from point of origin to points of use, to meet customer requirement at a profit

Created by:Mohd WasilIIT Delhi

During Internship bySameer Mathur, IIM Lucknow