wholesaling & retailing 2

7/29/2019 Wholesaling & Retailing 2

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GROUP

NIPA SULTANA

TRISHA

KOWSER JAHAN

JOTY OBAIDUR RAHMAN

ROBBANI

FAHMIDA ANIS

METHILA

FARUK AHMED


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TOPIC OUTLINE

Retailing

Retailer Marketing

Decisions

The Future of

Retailing

Wholesaling


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RETAILING

Retailing is the sale of

goods or commodities in

small quantities directly to

consumers. Also known

as to sell at retail.

Example: Every business

company begin their

retailing business by

selling a locally madeproduct to the community.


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RETAILER

One who sells goods

or commodities

directly to consumers.

Example: Wal-mart is

a well known large

chain retailer.


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TYPES OF RETAILERS

Retailers can be

classified:

1.In terms of several

characteristics.2.Amount of service.

3.Product line.

4.The relative pricesthey charge.

5.How they organized.


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AMOUNT OF SERVICE

Different types ofcustomers and

products requiredifferent amount ofservice. Retailers mayoffer one of three

levels of service: Self-service

Limited service

Full service


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PRODUCT LINE

Specialty stores:

Narrow productline with deep

assortment.


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PRODUCT OUTLINE

Department stores:

Wide variety ofproduct lines.


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PRODUCT OUTLINE

Convenience stores:

Limited line of high-

turnover goods.


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PRODUCT LINE

Super stores:

Food and non-

food.


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PRODUCT LINE

Category killers:

Deep in category

with sales staff.


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RELATIVE PRICES

Discount stores

Off-price retailers Factory outlets

Warehouse clubs


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RETAILER MARKETING

DECISIONS

RETAIL STRATEGY:

Retail segmentation

and targetingStore differentiation

and positioning

RETAIL MARKETING

MIX:

Product and service

assortmentRetail price

Promotion

Distribution


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RETAILER MARKETING

DECISIONS

Retail strategy

Retail marketing mix

-both create valuefor targeted retail

customers


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RETAILER MARKETING

DECISIONS

Segmentation

targeting,

differentiation, and

positioning involvesthe definition and

profile of the market

so the other retail

marketing decisionscan be made.


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PRODUCT ASSORTMENT AND

SERVICE DECISIONS

Include-

Product assortment

Service mix

Store atmosphere


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PRICE DECISION

Price policy must fit thetarget market and

positioning, product

and service

assortment, and

competition

-High market on

lower volume-Low market on

higher volume


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PROMOTION DECISION

Advertising

Personal selling Sales promotion

Public relations

Direct marketing


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PLACE DECITIONS

Central business districts

are located in cities and

include department and

specialty stores, banks

and movie theatres

Shopping center is a

group of retail businesses

planned, developed,

owned, and managed asa unit


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THE FUTURE OF RETAILING

Retailers have to

consider

-Non-store retailing

-Retail convergence

-Mega retailers

-Retail technology

-Global expansion

-retail stores as

communities


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WHOLESALING

Wholesaling includes

all activities involved

in selling goods and

services to those

buying for resale or

business use.


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WHOLESALING

-Selling & promoting

-Buying assortmentbuilding

-Bulk breaking

-Warehousing

-Transportation

-Financing

-Risk bearing

-Market information

-Management service &advice


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WHOLESALING

Selling & promoting

involves the

wholesalers sales

force helping themanufacturer reach

many smaller

customer at lower

cost


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WHOLESALING

Buying assortment

building involves the

selection of items and

building pf assortment

needed by their

customers, saving the

customers work


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WHOLESALING

Bulk breaking involves

the wholesaler buying in

large quantity & breaking

into smaller lots for itscustomer

Warehousing involves the

wholesaler holding

inventory, reducing itscustomers inventory cost

and risk


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WHOLESALING

Transportation involves

the wholesaler providing

quick delivery due to its

proximity to the buyer

Financing involves the

wholesaler providing

credit & financing

suppliers by orderingearlier & paying on time


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WHOLESALING

Risk bearing involves

the wholesaler

absorbing risk by

taking title and

bearing the cost of

theft, damage,

spoilage, andobsolescence


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WHOLESALING

Market information

involves the

wholesaler providing

information tosuppliers and

customers about

competitors, new

product, and pricedevelopments


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WHOLESALING

Management services

and advice involves

wholesalers helping

retailers train their

sales clerks, improve

store layouts, and set

up accounting andinventory control

system.


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wholesaling & retailing 2

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