S

Group 4

Cheng-Han Wu

Chia-Jen Lin

Leslie Rubio

Jieyu Shen

Wan-Yu Jen

Yanira Gonzalez

Introducing PinPoint

S Mission Statement - To be the lifesaver in your

everyday needs. Whether your items need to be

located or in need of emergency support, PinPoint

will point your life in the right direction.

S PinPoint has two available components:

App or Device & Pin tagsPIN

PinPoint App

PinPoint Device

External Analysis

Opportunities

S Americans over the age of 50

control 77 % of total net worth

and have nearly $46 trillion in

wealth

S Having PinPoint is less of a

financial burden compared to

retirement homes and personal

nursing staff

Threats

S Gaining competitive advantage

S Late entry into the market

Internal Analysis

Strengths

S Target audience is one of the largest demographic markets in the current consumer market

S Caters to Baby Boomer generations who want to continue living a lavish lifestyle without raising concerns

Weakness

S Being able to distinguish themselves from existing products

S High investments made in operating costs

Target Market: Baby Boomers

1. Adventurous Retirees

2. Calm Retirees

3. Unprepared Retirees

4. Awaiting Death

Where are they

investing their

money?

• Cars

• Homes

• Healthcare

Strategy

S Product Market: Tracking Device Market

S Target market: Baby Boomers & Older

S Position: Differentiation

- Positioning in a less competitive and smaller market

niche with target towards Baby Boomer generation and

higher price than the price of competitors’ products

Differentiation Strategy

Differentiation Strategy

Product Program

PromotionS Newspaper

S Radio

S Billboard

S Small Commercials

PriceS A set of four tags ---------- $30

S A set of four tags and the

device -------------------------$50

ProductS Locate people’s medical stuff

& get first add help

DistributionS Website

S Retail Store

S Nursing Home

S Hospital

S Insurance company

Financials

• Our estimation is based on the population of seniors.

Financials - Calculation

S We estimate 1/1000 people whose is over the age of 50

will buy our product .

S The population of people over the age of 50 in Texas is

about 7 million.

7,000,000 ÷ 1000 = 7,000 units

S The population of people over the age of 50 in the US is

about one hundred million.

100,000,000 ÷ 1000 = 100,000 units

Financials – Sales Forecast

“Everything in your

life is in control!”--- PinPoint