SWOT Analysis

Nestle Planning to Launch Ready to Cook Chicken and Chicken Foods

Group 4:

1) Farah Ahmed 2) Sadia Malik

3) Shahzer Shabbir 4) Sumair Rasheed

5) Ubaid Ur Rahman 6) Zohaib Anjum

Swot Analysis

Weaknesses

1. The Target market of Nestle is Higher and Middle class, and so, Lower class cannot afford it.

2. No prior experience in Chicken Products

Strengths

1. Brand Name

2. Quality

3. Huge amount of Capital

4. Periodic research to carried out to judge market trends

5. Customers

Swot Analysis

Threats

1. Competitors

2. Economic Condition of Pakistan

3. Bird Flu

Opportunities

1. Vast Distribution

2. Potential to Attract many Customers

3. Nestle can open their own Poultry Farm for making chicken products