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CONTENIDOS UNIDAD 1. FUNDAMENTACIÓN DEL MARKETING SOCIAL 1. FUNDAMENTACIÓN DEL MARKETING SOCIAL 1.1 ¿Qué es marketing social? 1.2 Naturaleza del marketing social 1.3 El marketing ecológico 1.4 El marketing en el sector social 1.5 El marketing de causas sociales 1.6 El marketing en instituciones sin fines de lucro UNIDAD 2. EL ANÁLISIS DEL MARKETING SOCIAL 2. EL ANÁLISIS DEL MARKETING SOCIAL 2.1 El Tercer Sector 2.2 Análisis del macro y microentorno 2.3 El mercado meta 2.4 Sistema de Investigación de mercados 2.5 La mezcla de marketing social 2.6 El comportamiento de la población objetivo UNIDAD 3. PLANEACIÓN ESTRATÉGICA DEL MARKETING SOCIAL 3. PLANEACIÓN ESTRATÉGICA DEL MARKETING SOCIAL 3.1 Plan estratégico 3.2 Efectividad de los programas sociales 3.3 Programa táctico 3.4 Administración, implementación, control y evaluación 3.5 Éxitos y tendencias del marketing social

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Marketing Social

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CONTENIDOS

UNIDAD 1. FUNDAMENTACIN DEL MARKETING SOCIAL

1. FUNDAMENTACIN DEL MARKETING SOCIAL1.1 Qu es marketing social?1.2 Naturaleza del marketing social1.3 El marketing ecolgico1.4 El marketing en el sector social1.5 El marketing de causas sociales1.6 El marketing en instituciones sin fines de lucro

UNIDAD 2. EL ANLISIS DEL MARKETING SOCIAL

2. EL ANLISIS DEL MARKETING SOCIAL2.1 El Tercer Sector2.2 Anlisis del macro y microentorno2.3 El mercado meta2.4 Sistema de Investigacin de mercados2.5 La mezcla de marketing social2.6 El comportamiento de la poblacin objetivo

UNIDAD 3. PLANEACIN ESTRATGICA DEL MARKETING SOCIAL

3. PLANEACIN ESTRATGICA DEL MARKETING SOCIAL3.1 Plan estratgico3.2 Efectividad de los programas sociales3.3 Programa tctico 3.4 Administracin, implementacin, control y evaluacin3.5 xitos y tendencias del marketing social


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