marketing trends 2018 part 2 of 2

Marketing Trends

2018An overview of marketing trends that will impact 2018.

Table of

Contents:

Section Title: Page Number:

Statistics 3

Marketing Trends 2018 9

Marketing Tips 2018 27

Work Cited 34

LinkedIn sees New

Life Among

B2B Marketers

LinkedIn sees New Life Among

B2B Marketers

LinkedIn has made a number

of great improvements to

their platform

A site-wide revamp refreshed the LinkedIn user interface in 2017

The platform also saw good

improvements to the LinkedIn ad

platform

Thanks to these and other

changes, B2B marketers will

utilize LinkedIn more in the coming year

Compiled by Author from: entrepreneur.com

Machine Learning Changes

how Marketers

Manage Ads

Machine Learning Changes how Marketers Manage Ads

New platforms like Acquisio and Trapica promise

to optimize ad spend through advanced machine-learning

algorithms

Marketers simply need to set basic campaign parameters, and

the platforms then does the work of identifying ideal audiences and

effective creatives


Marketers Begin

Developing Augmented-

reality Content

Marketers Begin Developing

Augmented-reality Content

With the release of the iPhone eight and iPhone X, Apple has

made it clear that they are betting

on augmented reality

As these new devices go mainstream,

brands will begin experimenting with AR-sponsored and -

branded content


Personalization Goes to the

Next Level

Personalization Goes to the Next Level

A key tenet of account-based marketing is providing content tailored to specific

accounts or account types

As ABM principles go mainstream, look for

content personalization to

proliferate

Platforms provided by Adobe and Optimizely

make it possible for marketers to

recommend specific pieces of content similar to the way

Netflix suggests shows


Privacy Protection becomes a

Major Selling Point

Privacy Protection becomes a Major Selling Point

There have been a number of high-profile data breaches in 2017.

Moving forward, consumers will begin to favor products that protect their privacy

If consumers don't prioritize privacy, some government associations will, and many are already doing so

A new law passed by the European Union called GDPR will have a major impact on what businesses must do to protect user data

Because of a union of factors, marketers will begin using privacy protection and data security as a value proposition across industries


Quant Marketing

goes Mainstream Quant

Marketing goes

Mainstream

The rise of quantitative-based marketing is upon

us

Organizations like Unilever and Kraft, are building data-science teams to

work hand-in-hand with marketers Quantitative-based

marketing will continue to surge as organizations that focus on the data

find it easier to grow


Twitter Dies a Quiet Death

Twitter Dies a Quiet Death

Twitter has been unable to grow users in 2017

The platform has focused on user acquisition rather than on making improvements to their ad platform

As a result, marketers are already using other social media platforms to connect with prospects

This trend will continue in 2018 as Twitter continues to struggle


Virtual Reality is

Called into Question

Virtual Reality is Called into Question

A few years ago, virtual reality was predicted to be the next big thing in

content

While VR is popular in the videogame community, it has not gone mainstream

This is probably for the best, as it can be difficult for brands to produce content

with a controlled point of view

Instead of virtual reality, augmented reality is slated to make waves next year


Tips

Content Remains King

Incorporate More Video into

your Digital Strategy

Seek out Influencers

Understand your Analytics

Use Instagram

Compiled by Author from: abcideabased.com

Content Remains

King

Content Remains King

Great content fuels links from other sources

to your site and

encourages more people to

share your brand message

If you really want a strong SEO strategy,

then keep producing

content

Content allows you to become a resource for

your customers and

your brand

Google is becoming

more obsessed with user

intent and user experience

It’s best to develop high quality and engaging

content that not only drives people to your

site, but will establish you as a credible

source in search engines


Incorporate More Video

into your Digital

Strategy

Incorporate More Video into your Digital Strategy

The days of just typical animated gifs are old instead add videos into display ads

Video, both live-streaming and recorded is a key driver of growing user engagement

Creating short (60 seconds or less) videos to use in display ads, especially through mobile and social

media, is well worth the investment


Seek out

Influencers

Seek out Influencers

The term “influencers” isn’t synonymous with big celebrities

Up and coming YouTubers, bloggers, those millennials with thousands of Instagram followers can all give your brand a lift

People are more likely to respond to non-celebrities, those that they feel they can connect with more

These online celebrities, or micro-influencers, can be approached from a PR standpoint or via social media to help plug your product or

service


Understand your

Analytics

Understand your Analytics

Look at the bounce rate and adjust the content strategy

Marketers can also is how the content is being delivered based on the results each month

Analytics can show you where visitors are coming from and marketers can adjust the media

placement

Take the time in 2018 to really use Google Analytics or whatever form of measurement and reporting

software you have to truly use it as a marketing tool


Use Instagram

Use Instagram

If your brand is not yet on

Instagram, then maybe 2018 is the

year to start

The number of people using

Instagram stories is on the rise and,

it’s becoming a platform to share

short videos as well as photos

that give brands a face and

approachable personality

As a young feature of the

service, there is plenty of

opportunity for brands to

creatively pioneer the story platform

that, gives your voice and

message an authentic,

narrative style

We already know Instagram is a

powerful platform and it has

seemingly infinite room to grow


Work Cited

“10 Marketing Trends to act on in 2018.” Smart Insights, 31 Oct. 2017, www.smartinsights.com/digital-marketing-strategy/10-marketing-trends/.

“54 Content Marketing Stats to Guide Your 2018 Strategy.” SnapApp, 4 Dec. 2017, www.snapapp.com/blog/54-content-marketing-stats-guide-your-2018-strategy.

Leszczynski, Jamie. November 2, 2017. “5 Tips for Your 2018 Marketing Plan.” ABC, 13 Nov. 2017, www.abcideabased.com/blog/5-tips-2018-marketing-plan/.

Patel, Deep. “18 Marketing Trends to Watch in 2018.” Entrepreneur, 22 Nov. 2017, www.entrepreneur.com/article/305047.

http://www.smartinsights.com/digital-marketing-strategy/10-marketing-trends/

http://www.snapapp.com/blog/54-content-marketing-stats-guide-your-2018-strategy

http://www.abcideabased.com/blog/5-tips-2018-marketing-plan/

http://www.entrepreneur.com/article/305047