marley's presentation

7/27/2019 Marley's Presentation

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Its a False Choice.

Vs.ROI,MVCs,

OverheadCosts

Brand,Community,

Atmosphere


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Solutions

Growth

Revenue

NumbersTellUsOneSideoftheStory,BrandTellsUsTheOther

AnEfcientFusionofthePromoteRevenueandtheBrand.

OurRecommendationsAimatthisFusion.


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1.CustomerLoyalty

2.Recognition&Advertising

3.Facilities&Operations

4.StoreEvents


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LOYALTY

Functionally works as a Punch

Card to mark each purchase.

But We Recommend you Explore

a Digital Loyalty Card.

You can Track Purchase Habits,

Time of Purchases, and ContactInformation.

But what Incentivizes Customers

to Sign up for such a Card?

As the Customers use the Card,they Earn Free Items from the

Menu.

These Rewards could be Flexible,Favoring High Margin orOverstocked Items.

Larger Offers for T-Shirts or FreeHarley Rides could Drive ExtremelyLoyal Customers to Visit More

Often.


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LOYALTY

The Nearby Wynnsong Theater

Offers a $5 Tuesday Movie Ticket.

We Recommend Partnering withWynnsong to Attract Students to

both Institutions on a Low Income

Night.

As Part of the Marleys Loyalty Card,

Customers get a Movie Ticket with aPurchase of a Combo Meal when

purchased between the hours of

7:309:00.


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DIPSINDAILYSALES

$2,250

$4,500

$6,750

$9,000

7 :0 0 AM 8 :0 0 AM 9 :0 0 AM 1 0: 00 A M 1 1: 00 A M 1 2: 00 PM 1 :0 0 PM 2 :0 0P M 3 :0 0P M 4 :0 0 PM 5 :0 0 PM 6 :0 0 PM 7 :0 0 PM 8 :0 0 PM 9 :0 0 PM


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$2,250

$4,500

$6,750

$9,000


GiveProportionallyMoreBreakfastItemsAsRewards,

IncreasingBothAwarenessofBreakfastAtMarleys&AMFootTrafc.


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$2,250

$4,500

$6,750

$9,000


WithaLoyaltyProgram,RegularPatronsHaveAnMoreofanExcuse

toComeWhenTheStoreIsLessCrowded.


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$2,250

$4,500

$6,750

$9,000


AsCollegeStudentsfindoutaboutaGoodDinnerandaMovieDeal,

MovieGoerscanhelpmaketheClosingHourProfitable.


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$2,250

$4,500

$6,750

$9,000



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MarleysRewards

MarleysLoyaltyCard

TicketTuesdays

LOYALTY


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ADVERTISING

A check in at Marleys on

Foursquare is rewarded with alow-margin item (free fries, freesoda, an extra slider, etc.)

Creates an incentive for people

to come back again to takeadvantage of this deal.

But more importantly, check-ins

can be shared to other social

networks. This amounts to freeAdvertising for Marleys.

Marleys has an exposure problemas many potential customers arent

aware of its existence.

Consider advertising on I-15 and onState Street in Orem coming out ofProvo near University Mall with

Billboards.

The cost would be significant, butpeople in the area need to know of

your existence at both locations.


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ADVERTISING

Marleys has the opportunity to get

a plug in front of 20,00064,000 by

giving away free meals or t-shirts to

one row of fans (510 people)during a timeout at a BYU basketball

or football game.

Additionally, booths on the

respective campuses where

students can sign up for the

aforementioned Marleys loyalty

cards for a free t-shirt or a coupon

would both advertise and begin to

create loyalty.


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THECUSTOMERSINTRODUCTIONTOMARLEYS

Exposure Relevancy Experience Loyalty

Traditional Media Social Media Word of Mouth

Billboards


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FoursquareCheck-Ins


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CampusGiveaways


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ADVERTISING

Foursquare

Billboards

CampusGiveaways


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FACILITIES&OPERATIONSThis restaurant should have a

more consistent theme with theLindon location, which wouldenrich the Harley motif.

The tables in the booths have

grainy images beneath theglass. We recommend replacingthem with high resolution

images or replacing them withphysical objects such as bottle

caps already at some tables.

Customers currently have to get upto get utensils, napkins, and

condiments after their food hasarrived.

The employee already bringing thefood to the booth or table could

easily bring some these items aswell.

This creates more of a dining in

and premium experience.


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FACILITIES&OPERATIONS

Altering the number and type of

sliders may help Marleys save a

substantial amount of money.

Highlight the desserts more in your

suggestions and even in addition to

the combo meals.

Having so much branded cardboard

then throwing it away can appearwasteful, and can be inconvenient

for your customers. Consider the

use of plates for everything besides

to go orders.


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MOSTLOYALBRANDSRATEDIN 2011BYPOWERBRANDS

#3

#2

#1


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REFLECTTHEBRAND

Distinct and Congruent Style

Enormous Attention to Detail

Premium Riding Experience

Distinct and Congruent Decor

Attention to Small Store Details

Premium Service Experience


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FACILITIES&OPERATIONS

Service

Dcor

Menu


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EVENTS

A motorcycle ride will start witha breakfast at the LindonMarleys. The ride will follow the

Alpine loop and end for lunch at

the Marleys at the Riverwoods.

Marleys can partner with a localcharity to raise money for the

ride.

Creates unity and communitybetween the two locations.

After the ride, Timpanogos Harleyand bikers would put their bikes on

display throughout the Riverwoods.

Live local music, a charity raffle forRoute 66-themed items, & events

for kids such as chalk drawing willtake place throughout the day.

Both raising revenue and creating

more awareness of the restaurantin the mall.


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EVENTS

Obtain permits to cater from the

mobile truck once a month acrossthe street from BYU or UVU.

Consider BYU tailgate events, the

Provo Farmers Market, BYU or UVU

outdoor event in the summer


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THREETARGETGROUPSFOREVENTS

Creates a StrongerConnection Between theLindon and Riverwoods

Location.

Bikers get to Feel Pride asthey Show Off theirMachines.

Gets Students whoOtherwise Wouldnt Travelto the Store to try the Food.


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EVENTS

BikeExhibitionattheRiverwoods

AlpineHarleyRide

UniversityCateringDays

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