matterness
TRANSCRIPT
MatternessMaking People Matter More
Allison Fine
Today’s Agenda
✤ What is matterness?
✤ How does it work?
✤ How can I grow matterness?
People Don’t Feel Like They Matter
Talk to me like
a person
I never got a
“thank you”
You misspelled my name
I’m a longtime member
!
QUESTION
When has an organization or a person made you feel like you
matter?
Outsized Fears Create Fortresses
✤ People are mean and greedy
✤ Social media is making us less civil
✤ The world is uncontrollable
Fearfulness Is a Choice
Matterness Is:✤ Leading by making others matter
more
✤ Possible because of social media
✤ Online & on land
✤ Unleashing capital
Matterness Is Not:✤ Customer service
✤ Window dressing
✤ A zero-sum game
Macon Money & Making Friends
People Want to Help
People (and Their Stories) Matter
Being in Conversation
Online/On Land Nexus
Questions?
STRENGTHENING MATTERNESSGetting Ready✤ Are we in conversation with
people?
✤ Are we accessible and real?
✤ Are there ways to open up strategy?
STRENGTHENING MATTERNESSStrategies for Tapping Capital✤ Social capital: friends connecting
with friends?
✤ Financial capital? People giving to support a cause?
✤ Empathy capital: people are expressing support for another person?
STRENGTHENING MATTERNESSMeasuring Matterness
✤ Reduce jargon
✤ Where are we following and where are we leading?
✤ How does it feel to engage with us?
KEY TAKEAWAYS
✤ How we engage with the world is a leadership choice
✤ Our job is to identify meaningful and scalable ways for people to participate with us
✤ We will only know if people feel like they matter if we measure it
Questions?
Be Different and Do Different
@affine
www.allisonfine.com