media kit · for uestions or inuiries contact oseph frank of the walchli tauber group inc. at (443)...

Contacts

Publishing officeAmerican Academy of Pediatrics345 Park BoulevardItasca, IL 60143(800) 433-9016www.aap.org

Advertising sales officeThe Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899Fax (443) 512-8909www.wt-group.com

Joseph Frank, Jr., MSBMulti-Channel Media DirectorExtension [email protected]

Advertising DisclosuresPlease be sure to include the following disclosures on any ad placed for Product Theaters and/or Symposia.

Product Theaters: “The presentation for this Product Theater is not designated for CME credit. This presentation is neither sponsored nor endorsed by the American Academy of Pediatrics.”

For Symposia: “This symposia is neither sponsored nor endorsed by the American Academy of Pediatrics.”

The American Academy of Pediatrics (AAP) hosts the AAP National Conference & Exhibition every autumn. It is the

world’s largest pediatric medical education event, attended by approximately 10,000 pediatricians, interns, residents,

students, and allied health professionals. The AAP offers both print and digital advertising opportunities to reach the

highly engaged and focused attendees. Advertising availability is limited, and space is granted on a first-come, first-served

basis. All rates reflect costs for exhibitors, non-exhbitors are subject to an additional 20% premium. All advertisers and

advertisements are subject to final approval by the AAP.

Table of Contents

Print Advertising ...........................................1Welcome/Conference Edition ............... 1Distribution racks .................................. 1Conference Program ............................ 2Pocket Guide ....................................... 2Exhibit Guide ....................................... 3City map .............................................. 3Hotel key card sleeves .......................... 4Convention Center Doctor’s bag ........... 4

Website Advertising ................................... 5Conference website .............................. 5

Email Advertising ....................................... 6

On-site Advertising .................................... 7Hand sanitizer stations .......................... 7Power towers ....................................... 7Convention Center footprints ................ 7Convention Center window clings ......... 8Convention Center signage .................. 8

Advertising Policies .................................... 9

Media Kit2020

1For questions or inquiries, contact Joseph Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2020 Media Kit

There are two exciting ways to increase your share of voice at the world’s premier Pediatrics meeting...

1 AAP News Welcome edition distributed at all hotels during check-in and at the convention center and HQ Hotel on Friday and Saturday. Two AAP News Conference editions distributed at the convention center and HQ hotel on Sunday and Monday. A total of three issues.

2 Distribution racks placed throughout the convention center from Friday to Tuesday.

Dates: October 2 to 6, 2020

Location: San Diego Convention Center, San Diego, CA

Attendance (2019): 14,449 (9,671 professionals)

AAP News Advertising

AAP NEWS CONFERENCE EDITIONS

A tabloid-sized paper that features important conference information including a shuttle bus schedule, registration details, special events, educational highlights and tips for navigating the conference. This paper will be distributed to 7,500 conference attendees in 24 hotels when they check in, and at the convention center and headquarter hotel through handout and distribution racks each day.

Size B/W 4-color

Full page $13,595 net $14,595 net

Junior page $12,250 net $13,250 net

1/2 page $8,225 net $9,225 net

1/4 page $4,695 net $5,695 net

*All prices are for placement in all issues (three issues in total).

AAP NEWS DISTRIBUTION RACKS

An exclusive opportunity for an exhbitor to gain additional exposure during the conference. Placements will feature a multi-panel ad space for an exclusive company logo and/or product photo on six official racks placed throughout the convention center and headquarter hotel.

As a bonus, a full-page, 4/color ad in all issues of AAP News conference editions will be included.

Distribution B/W

Friday-Tuesday $19,000 net

Welcome EditionConference Edition

1 2

CLOSING DATES (APPROXIMATE)

Edition Distribution Space Material

Welcome edition 10/2-3 8/10 8/25

Conference edition 10/4 8/10 8/25

Conference edition 10/5 8/10 8/25

Distribution rack 10/2-6 8/10 8/13

PRINT MECHANICAL SPECIFICATIONS

Size Dimensions

Full page 10-1/4 x 14”

Junior page 7-1/2 x 10”

1/2 page (horizontal) 10-1/4 x 7”

1/2 page (vertical) 5 x 14”

1/4 page 5 x 7”

Front page banner 10-1/4 x 2”

Bellyband (supplied) 26 x 2-1/2”

Cover tip (supplied) 10-1/4 x 4-3/4”

Publication trims at 11 x 15”

ELECTRONIC AD SUBMISSION

Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.

AD MATERIAL DELIVERY ADDRESS

Walchli Tauber Group, Inc.Attn: Roland Keve (AAP News: Conference Edition, issue date)2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

PREMIUM POSITION RATES

Position Cost

Cover 2 $20,400 net

Cover 3 $19,700 net

Cover 4 $21,900 net

Center spread $17,750 per page

Front page banner* $22,000 net

Bellyband (supplied)* $18,350 net

Cover tip (supplied)* $18,350 net

*Includes one full-page 4/color ad to be placed run of book in all issues.

COVER TIP

CORPORATE OR BRANDED


Print AdvertisingConference Program

Pocket Guide

The Conference Program is an on-site comprehensive guide to all things at the National Conference & Exhibition. Highly referenced, it contains all educational offerings, conference highlights, general information, family programs and services. The program will be distributed to registered attendees.

The Pocket Guide is an attendee favorite and is one of the most used publications at the conference. It contains conference overview with session numbers, titles, room numbers, shuttle schedules, and conference highlights. The Pocket Guide will distributed to registered attendees.

PREMIUM POSITION RATES*

Position 4-color

Cover 2 $13,000 net

Cover 3 $10,000 net

Cover 4 $15,000 net

Tab (one-sided) $10,000 net

Bellyband (supplied) $15,000 net

Bookmark (AAP to print)* $18,750 net*Includes a full-page 4/color ad. Sample available upon request. Prototype required.


Position 4-color

Cover 2 $8,900 net

Cover 3 $8,000 net

Cover 4 $14,800 net

Bellyband (supplied) $8,900 net


Space Material

7/14 7/23


Space Material

7/23 8/6

MECHANICAL SPECIFICATIONS

Size Dimenisons (bleed) Dimensions (non-bleed)

Full page 8-3/4 x 11-1/8” —

2/3 page — 4-5/8 x 9-5/8”

1/2 page — 7-1/8 x 5”

Bookmark 11 x 11-1/8” —

Bellyband 19-3/4 x 4” —Publication trims at 8-1/2 x 10-7/8”. Keep content in 7-1/8 x 9-1/2” live area for a full page.


Size Dimenisons (bleed)

Full page 4-1/8 x 5-7/8”

Bellyband 9-3/4 x 3”Publication trims at 3-7/8 x 5-5/8”. Keep content in 3-3/8 x 5” live area for a full page.

RUN OF BOOK (ROB) RATES

Size B/W 4-color


2/3 page $7,300 net $8,000 net

1/2 page $6,100 net $7,100 net


Size B/W 4-color


For questions or inquiries, contact Joseph Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 32020 Media Kit

The AAP National Conference & Exhibition City and Exhibit Hall map are spot glued to the cover of the Exhibit Guide, and is also the centerfold of the publication. The advertiser’s booth is highlighted on the exhibit hall map with the company’s name. The map is pocket-sized, and when unfolded the exhibit hall map is featured on one side, and a map of the host city on the other side, providing an advertising opportunity that attendees can highly utilize.

The Exhibit Guide will feature the most current and up-to-date exhibitor listings and information surrounding the exhibition hall, and contains content on special events and much more.

The Exhibit Guide will be distributed to all registered attendees. The City Map is spot glued to the cover. Enhance your floor presence by featuring your booth and product in the Exhibit Guide.


Position 4-color

Cover 2 $6,000 net

Cover 3 $5,000 net

Cover 4 $8,000 net

Front page banner* $7,000 net

Bellyband (supplied)* $9,000 net

Cover tip (supplied)* $9,000 net

*Includes one full-page 4/color ad to be placed run of book.

EXHIBITION SCHEDULE RATES*

The Exhibition Schedule in the Exhibit Guide highlights Product Theatres, Book Signings and other key events in the Exhibition Hall. Showcase your ad in the very front of the Exhibit Guide as attendees plan their schedules around these important and highly attended events.

Position 4-color

1/2 page $5,500 net

1/4 page $5,000 net


Space Material

8/5 8/13

Print AdvertisingExhibit Guide

City map

AD

AD

AD

AD

AD

AD

AD

AD

AD

AD

BACK

COVE

R

DISPLAY RATES

Position 4-color

Single square (10 total) $3,500 net

Two squares (combined) $6,000 net

Back cover $5,500 net


Space Material

7/8 7/16


Size Dimenisons (bleed)

Single square 2-3/4 x 2-1/2”

Two squares (horizontal) 5-7/8 x 2-1/2”

Two squares (vertical) 2-3/4 x 5-3/16”

Back cover 3 x 5”


Size B/W 4-color


1/2 page $3,500 net $4,000 net

1/4 page $2,500 net $3,000 net

PRINT MECHANICAL SPECIFICATIONS

Size Dimensions

Full page 10-1/4 x 14”

1/2 page (horizontal) 10-1/4 x 7”

1/2 page (vertical) 5 x 14”

1/4 page 5 x 7”

Front page banner 10-1/4 x 2”

Bellyband (supplied) 26 x 2-1/2”

Cover tip (supplied) 10-1/4 x 4-3/4”

Schedule 1/2 page 10-1/4 x 7”

Schedule 1/4 page 5 x 7”

Publication trims at 11 x 15”, keep live matter 1/2” from trim.


Print AdvertisingHotel key card sleeves

Doctor’s bag

The Hotel key card sleeves are a 100% exclusive opportunity available for corporate and/or branded advertising and can be used as a booth driver to increase traffic. Key card sleeves are distributed at 28 convention hotels, reaching approximately 7,500 attendees. Sleeves are double-sided and printed on durable teflon cardstock. AAP will manage all production.

DISPLAY RATES

Position 4-color

Friday-Tuesday $50,000 net


Template provided upon request. Contact sales representative.

ADVERTISEMENTCORPORATE OR

BRANDED


Space Material

6/15 6/22

The Convention Center Doctor’s bag contains advertising inserts and is now more visible than ever before. With on-site distribution over two days, the Doctor’s Bag provides participants high visibility as energetic personnel distribute the bags to meeting attendees throughout the convention center and headquarter hotels.

To place an order, download the Doctor’s bag order form here.

Supplied promotional inserts must be approved by AAP regardless of prior approval for other opportunities at the meeting. Product samples approved by the AAP are welcome and encouraged.

Receive high visibility with prime, exclusive advertising space on the outside of the Convention Center Doctor’s Bag. The participating advertiser receives a corporate logo printed on the outside of the bag and a free insert placed inside the bag.

RATES*

Distribution day Cost

One day $5,500 net

Two-day package $10,000 net

RATES

Distribution day Cost

One day $12,200 net

Two-day package $24,400 net


Space Material due

6/19 6/25

INSERT DELIVERY ADDRESS

Ridge PrintingAttn: Debbie Gil de Leon (AAP Conference Bag)9800 Yellow Brick RoadBaltimore, MD 21237

LOGO7 x 7”

CORPORATE OR BRANDED


Inserts must be printed material only. Standard inserts are limited to a maximum size of 8-1/2 x 11” and max weight of 4 ounces. Due to weight and bulk of maga-zines, newspapers and other publications, distribution will not be permitted.


Space Inserts due

7/23 8/3


Logos must be supplied with a maximum of 3-colors.

http://www.wt-group.com/orderforms/NCE_DoorDrop_Card.pdf


Website AdvertisingConference website

Online Conference Schedule

The AAP National Conference & Exhibition website (www.aapexperience.org) contains all information pertinent to AAP’s National Conference including registration, conference highlights, and attendee, faculty, and exhibitor information.

The website will be launched approximately two months after the previous year’s conference concludes and will remain live until the end of the current year’s conference.

This is the primary source of all conference information.

Average impressions: 700,000 (500,000 U.S.-only)

Unique users: 200,000

DOMESTIC (U.S.) WEB SITE RATES

Limited to 5 advertisers. Estimated total number of impressions listed below is for campaigns running for a full year.

Contract Length Impressions SOV Cost

Annual 100,000 20% $10,000 net


728x90 pixels 200 KB limit

320x50 pixels (mobile-only) 100 KB limit

REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

INTERNATIONAL (EX-U.S.) WEB SITE RATESContact sales representative if interested in an ex-US campaign.

728x90


On-site Attendee eblasts will be sent out each morning (5 days total) during the National Conference to registered professional attendees. The e-blasts will highlight daily activities and re-cap the previous day’s meeting.

Total sent: 8,500 per email

Open rate: 51.06%


Edition Space Material Sends

Friday edition 9/7 9/14 10/2

Saturday edition 9/7 9/14 10/3

Sunday edition 9/7 9/14 10/4

Monday edition 9/7 9/14 10/5

Tuesday edition 9/7 9/14 10/6


540x90 pixels50KB limit

320x50 pixels

540x90

EMAIL RATES

Edition Cost

One email $5,000 net

REQUIRED EMAIL FILES

Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.

The Pre and Post-Conference eblasts highlight various aspects of the National Conference and encourage people to register. General eblasts will be sent out monthly from March to September. After the final monthly edition, five eblasts will be sent to those who have not registered for the meeting. A Post-Conference eblast will be sent one week after the close of the meeting.

Total sent: Varies

Open rate: 25.00%


Edition Circulation Space/Mat. Sends

March 85,000 TBD 3/1

April 85,000 TBD 4/1

May 85,000 TBD 5/1

June 85,000 TBD 6/1

July 85,000 4/21 7/1

Early Bird 25,000 6/23 7/24

August 85,000 5/18 8/3

Reminder #1 25,000 6/30 8/7

Reminder #2 25,000 7/6 8/14

Reminder #3 25,000 7/10 8/19

September 85,000 6/23 9/1

Final Reminder 10,000 7/20 9/18

October 85,000 TBD 10/13


540x90 pixels50KB limit

320x50 pixels

EMAIL RATES

Edition Cost

One email $5,000 net

REQUIRED EMAIL FILES

Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.

Email AdvertisingPre and Post-Conference eblasts

On-site Attendee eblasts

540x90


Convention Center Footprints turn the floors of the exhibit hall into valuable marketing space. These highly-visible graphics will be located in high-traffic areas. This exclusive advertising opportunity allows brands to communicate messages in a unique way and drive booth traffic. AAP will manage all production and placement.

Power Towers provide attendees with a convenient way to charge their mobile devices during their visit to the exhibit hall. Towers are located in very visible areas throughout the conference and provide a secured locker to recharge mobile devices (free to attendees). Advertisers can display messages on a large 19” LCD screen and a poster located above the tower.

Hand Sanitizer Stations are floor-standing displays and an essential way to minimize and reduce the spread of infection and bacteria. The hand sanitizer stand is durably constructed from brushed aluminum with a weighted base. The sanitizers are strategically located in high-traffic areas throughout the center in the main corridors, and provide optimal visibility for an exclusive advertiser.

DISPLAY RATES

Quantity 4-color

5 footprints $15,000 net

10 footprints $25,000 net

DISPLAY RATES

Quantity* 4-color

1 tower $5,000 net

*Up to 8 towers are available for advertisements.

DISPLAY RATES

Quantity 4-color

1 station $3,000 net

5 stations $12,000 net






Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted.


Posters must be 11 x 17”.

On-site Advertising Convention Center advertising


Space Material

7/27 8/3


Space Material

9/1 9/7


Space Material

9/1 9/7


DISPLAY RATES

Quantity 4-color

1 sign $2,000 net

Exclsuive package (13 signs) $20,000 net

Convention Center Window Clings are vinyl sheets adhered to windows throughout the meeting hall. Visible from the first or second floor in the hallway connecting the meeting spaces. Various locations available, each with differing sizes. Sold on first-come, first-serve basis.

Convention Center Aisle signs provide an exclusive advertiser with the opportunity to increase visibility for the duration of the conference. When navigating the hall, attendees utilize these directional signs to find their destinations and find their current location. The exhibit floor can be a busy place, draw more attention to your booth by placing a logo or brand on an exhibit hall aisle sign.

Convention Center Wall banners are located just outside of the exhibit hall, a highly-visible location that all attendees travel through. Three total banners available. Sold on first-come, first-serve basis.



DISPLAY RATES

Contact sales representative.






Space Material

7/27 8/3


Space Material

7/27 8/3


Space Material

7/27 8/3

AD

On-site Advertising Convention Center advertising

DISPLAY RATES

Contact sales representative.


Advertising Policies

Acceptance of Advertising

All advertising is subject to publisher’s approval. AAP reserves the right to accept, reject, or cancel any advertisement at any time if it is deemed not to be in keeping with the publication’s standards and to evaluate ad copy to ensure that it does not contain misleading statements or information contrary to AAP policy. All advertisements must clearly identify the advertiser and the product or service being offered and must be clearly identifiable to the reader as advertisements. Drug advertisements must include the full generic name of each active ingredient, and all must be listed for nutritional products. An analysis of contents must be included in advertisements for infant formula.

Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references. Articles accepted for publication but not yet published may also be used, but the name and date of issue of the journal involved must be furnished. Statements based on material approved by the FDA for the package insert are acceptable; documentation based on scientific exhibits or personal communications are not acceptable; all promotional claims must have complete citations.

Agency/Advertiser Requirements

No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.

All contracts are non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.

AAP reserves the right to approve all ad creatives that will run on any AAP web site. AAP reserves the right to reject any creative that does not follow AAP’s specifications.

Product Theaters

The following disclosures must be included on any ad placed for Product Theaters: “The presentation for this Product Theater is not designated for CME credit. This presentation is neither sponsored nor endorsed by the American Academy of Pediatrics.”

Symposia

The following disclosures must be included on any ad placed for Symposia: “This symposia is neither sponsored nor endorsed by the American Academy of Pediatrics.”

Referencing the National Conference

Advertisers referencing the National Conference may only use one of the following in your advertising:

- AAP National Conference

- AAP National Conference & Exhibition

- American Academy of Pediatrics National Conference & Exhibition

- 2020 AAP National Conference

- 2020 AAP National Conference & Exhibition

- 2020 American Academy of Pediatrics National Conference & Exhibition

Material Specifications

It is the advertiser’s/agency’s responsibility to provide ads according to the publication’s specifications as provided in this document. WTG, the publisher and printer are not responsible for the reproduction of advertisements not provided to the correct specifications.

Missed or Incorrect Ads

AAP is not responsible for incidental or consequential damages for errors in displaying an ad or for failure to publish an ad. Should AAP fail to publish an accepted ad for which an insertion order was received, AAP will adjust the advertiser’s or agency’s account accordingly, and such adjustment shall be the advertiser’s sole remedy.

The Walchli Tauber Group is a successful publisher's representation

firm that specializes in collaborating with scientific and medical

societies and publishers. WTG has extensive expertise in selling print,

digital, convention, and other unique opportunities to advertising

agencies, physician recruiters, pharmaceutical companies and device

manufacturers. Our experience and diverse medical offerings provide

a unique benefit to all of our partners.

PartnershipsOur publishing partners include some of the most influential medical societies and medical publishers in the world.

MeetingsWTG handles a full portfolio of advertising for the most prestigious medical conferences, meetings, and symposia.

media kit · for uestions or inuiries contact oseph frank of the walchli tauber group inc. at (443)...

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