media kit 2015
TRANSCRIPT
PROFILEWe are your partnerFor 20 years, El Sol Group Inc, has been the ad-
vertising source that more Florida businesses turn to when marketing their products and services. Today, El Sol de la Florida is more than just a newspaper.
El Sol Group Inc, hosts a complete suite of intgrat-ed media products that connects our advertisers to the targeted audiences they need to grow their busi-nesses successfully and drive revenue.
El Sol Group Inc, offers a wider selection of mul-timedia outlets enabling advertisers to efficiently and effectively reach a highly targeted audience.
Merging our data and technologies provides en-gaging, interactive, progressive, and e-commerce driven opportunities for all of our advertising partners.
Advertising with El Sol Group Inc, is a proven stra-tegy for reaching influential and affluent consumers on Florida. Let us partner with you in your marketing strategy; we’d be happy to work with you to develop a business plan and maximize your presence in this market. Whether you are advertising locally, regio-nally or across the entire market, we will build custom packages and provide solutions to suit your budget and your marketing goals.
Media of Choice For the last two decades, El Sol de la Florida. re-
mains Florida’s newspaper of choice not surprising af-ter being honored with over 15 Media Prizes for award winning journalism and unsurpassed coverage of in-ternational, national and most importantly, local news stories.
El Sol de la Florida remains unbeaten for the highest monthly readership penetration among the top metropolitan newspapers, ensuring your adverti-sing message gets to more people - more people with more money. In fact, the households of Florida on average, earn more money, have greater consumer expenditures and spend more on retail sales than any of the top DMAs in the nation. Your message is getting to the people that count people that can afford your goods & services.
El Sol Group Inc, offers a full spectrum of media solutions with the right mix of opportunities that accu-rately targets your message, generates demand and delivers measurable results.
El Sol de la Florida’s editorial team is dedicated to connecting Florida residents to one another, their communities and their passions by ensuring readers receive the right information when they need it, where they need it and how they need it.
El Sol Group Inc’s award winning team strive each day to produce the highest quality and locally focused coverage that makes El Sol de la Florida the newspa-per of choice for thousands of readers every month.
Direct MarketingOur direct marketing portfolio not only provides the
reach of Florida’s leading newspaper, but delivers your message through an array of powerful, targeted media outlets. These diverse vehicles ensure that both na-tional and local advertisers reach their best prospects consumers not only interested in their products andservices, but who are also more likely to buy.
Marketing Tools1. • elsoldelaflorida.com • Online Directory Listing • Miss El Sol de la Florida (misselsol.com) • taxusacorp.com • expresionrd.com
2. Social Media • Facebook • Twitter
3. E-Mail Blast ( 25,000 contacts)
4. Events • Miss El Sol de la Florida • El Sol Anniversary • Affiliates Events: • Festivals • Business Expo • Networks
5. Direct Marketing • USPS mailing (City of Kissimmee zip codes)
ADVERTISING THAT WORKS
Net Price ListFull Page (Full Color) _____________________________________ $1,659.00Half Page (Full Color) _____________________________________ $ 826.00One Fourth Page (Full Color) _______________________________ $ 413.00One Eighth Page (Full Color) _______________________________ $ 203.00Banner Size (6x1.7 - Full Color) _____________________________ $ 224.00
Special PagesBackcover Page (Full Color) ________________________________ $2,000.002 Central Pages (Full Color) ________________________________ $2,500.00Inserts _________________________________________________ $ 75.00 per Thousand
Size SpecificationsTabloid Size (Print area) = 10” x 12.60”1 Column = 1.51 2 Column = 3.21 3 Column = 4.904 Column = 6.60 5 Column = 8.29 6 Column = 10
Full Page = 75.60” Half Page = 37.62” 1/4 Page = 18.81” 1/8 Page = 9.27”Height: (1/2 & 1/4) = 6.27” (1/8) = 3.09”Net Price Per Inch = $21.95
* _Actual size may vary depending on printing requirements._Your order must reach our office 5 days before publication.
Distribution CitiesSouth Florida: Miami-Dade, Broward and Palm BeachCentral Florida: Orlando, Kissimmee, Tampa, Fort Myers and Polk County
Web RatesSize Position Price (Per Week)728x90 Banner (Top) 250.00468 x 60 Banner (Top) 175.00300 x 250 Banner Top (Right) 150.00300 x 250 Banner Bottom (Right) 135.00300 x 60 Banner Top (Right) 135.00300 x 60 Banner Bottom (Right 115.00300 x 250 Internal (Right) 150.00300 x 60 Internal (right) 135.00610 x 107 Banner Bottom 150.00
ADVERTISING DISPLAY RATES
SEO PACKAGES
StarterSEO Package
Best for Local Businesses
$499 $499setup fee per month
Everything included inthe SEO Tune Up
Monthly trafficandkeyword analysis
Monthly submission tolocal & regionalwebsites & directories
StandardSEO Package
Best for Local andNational Businessed
$499 $499setup fee per month
Everything included inthe SEO Tune Up
Monthly trafficandkeyword analysis
Monthly submission tolocal & regionalwebsites & directories
Submission to nationaldirectories
Blog commenting
Social Bookmarking
AdvancedSEO Package
Best for Local BusinessesGrowth and Expansion
$499 $1299setup fee per month
Everything included inthe SEO Tune Up
Monthly trafficandkeyword analysis
Monthly submission tolocal & regionalwebsites & directories
Submission to nationaldirectories
Blog commenting
Social Bookmarking
Comercial video 30 sec,3 minutes
SOCIAL MEDIA PACKAGES
SMALL BIZStarts at $399 / mo.
Two status updates per day on two social media networks (client will pro-vide content)
Basic profile management on two social networks
The deletion of unwanted spam from your inbox, wall and feeds
Accepting/rejecting friendrequests and connection invitations
Following or friending back when necessary
Customer service notifi-cations and/or responses when necessary
DELUXEStarts at $1,199 / mo.
INCLUDES:- SMALL BIZ FEATURES- PREMIUM FEATURES
PLUS:- Blog Maintenance
- Content Creation
- Reputation Management
- Facebook Contestes
PREMIUMStarts at $799 / mo.
INCLUDES:- SMALL BIZ FEATURES
PLUS:- Two Additional Social Networks
- Brand Engagement
- Audience Building
- Reputation Monitoring
- Increase Contest Distribution (4 status updates on 3 social networks per day)
ADDITIONAL SERVICESGraphic Designs Services and PrintingLogosBusiness CardsPost CardsPostersRetail Store Flyers - Mailing ServicesBrochuresRestaurant MenusStickers - Bumper or any kind or sizeInvoice Bookletsand more...
Banners All shapes, sizes and materialsBanners for indoors and outdoorsPole Flags
Wall LettersMetal, Plastic and Acrylic (Indoor and Outdoor)
Car MagnetsCar wraps - and vinyl letters
Signsall sizes and kinds, lighted and non lighted.Sign repairs and maintenance
ApparelScreen Printing, Embroidery, Vinyl graphics (iron-on)T-shirtsPolosJacketsCaps
RestaurantChefs full wardrobe, kitchen appronsNursing and Doctors ScrubsProfessional shirts
Promotional ItemsPens, mugs, etc.
DealersCustom License Cover plates
We Deliver FloridaExpand your reach by effectively communicating
your advertising message to Central and South Flo-rida, which accounts for 53% of Florida’s population. That’s a market of over 9.1 million consumers.
The strength of El Sol de la Florida, as well as our website means more reach and more results from your advertising message.
We produce a variety of engaging, creative and exciting opportunities that will allow your message to stand out and speak to your target market.
Circulation• 65,000 every month
Distribution• Central & South Florida• Cost• Delivered free of charge
Outlets• Vendor boxes• Convenience stores• Retail outlets
Subscription• 25,000
Pass-on Readership• .5 million
Reach the Growing Hispanic MarketThe Hispanic population can be a lucrative market
for your business. We can help you reach this market while covering local, national and international news that are important to Florida’s fast growing Hispanic community.
CIRCULATION
Our goal is to make doing business withus easier than ever before.For more information please e-mail:[email protected]
Advertising TelephoneNumbers:Local / NationalTel: (407) 483-5851 • Fax: (407) 483-5854Website: http://www.elsoldelaflorida.comE-Mail: [email protected] Sol Group Inc.980 E. Osceola ParkwayKissimmee, FL 34744
CONTACTS