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MEDIA KIT // 2017 All Rights Reserved, Herbal Publishing, LLC, 2017

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Page 1: MEDIA KIT // 2017 - Stoner Magazinestonermag.com/wp-content/uploads/2017/02/Stoner-Media-Kit-ACTIV… · february '17 love & weed fun cannabis events a wine & weed pairing guide gift

M E D I A K I T // 2 0 1 7

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Page 2: MEDIA KIT // 2017 - Stoner Magazinestonermag.com/wp-content/uploads/2017/02/Stoner-Media-Kit-ACTIV… · february '17 love & weed fun cannabis events a wine & weed pairing guide gift

OUR FOCUS AND OUR PASSION IS ON LOCAL CANNABIS NEWS + STORIES

StonerMagazine

www.stonermag.com |

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StonerOverviewOVERVIEW OF HERBAL PUBLISHING, LLC | STONER MAGAZINE

Stoner Magazine is a popular Pacific Northwest recreational cannabis magazine that serves both B2B and B2C readers/consumers by relevantly covering: 

Cannabis Lifestyle + Culture Features

Cannabis Industry Expert/Influencer Interviews

Local, Regional, National, and International Cannabis News

Cannabis Laws and Legislation

Cannabis Business and Marketing Ideas, Insights, and Strategies

Strain, Dispensary, Lab, Processor, Producer, Wholesaler, and Research Spotlights

Grow Tips and Tutorials

Cannabis Cuisine and Delectables

Cannabis Event Calendar

National Cannabis Industry Association Updates

This media kit describes opportunities for advertisers to reach this unique, valuable audience.

www.stonermag.com |

Page 4: MEDIA KIT // 2017 - Stoner Magazinestonermag.com/wp-content/uploads/2017/02/Stoner-Media-Kit-ACTIV… · february '17 love & weed fun cannabis events a wine & weed pairing guide gift

StonerMagazine

StonerVision

is a progressively popular cannabis print and online magazine publication thatattracts and engages enlightened adult cannabis consumers and cannabisbusiness owners from unique and ever-evolving canna-cultural and lifestyleperspectives. Stoner Magazine features exclusive industry expert interviews,cutting-edge cannabis industry news; breaking cannabis legislative updates,cannabis grow tips, cannabis strain spotlights, cannabis business strategies, NCIA advisories, entertainment, product reviews, and much more.

STONER MAGAZINE composes fresh, fun, and unparalleled cannabis-centric story lines to discriminant readers through print and mobile devices across a fluidly expanding cannabis landscape. We are encouraged by a uniquely loyalreadership that seems to devour the latest in cannabis lifestyle, culture, education, direct and honest news, exclusive cannabis community events, and B2B and B2C collaborative relationships. In a nutshell, STONER is all about love, peace, kindness, knowledge, fun, and openness to new imaginations, fresh theories, and the respect for all people, everywhere.

STONERMAG.COMOREGON

JANUARY '17

NEW YEAR'SISSUE

The Art of the Joint

STONER MADNESSKILLER STRAINS TO

SMOKE IN 2017

FUTURE TIMELINENEW RELEASES & ENTERTAINMENT

RESOLUTIONSSTAKE YOUR CLAIM IN THE NEW YEAR

STONERMAG.COMOREGON

FEBRUARY '17

LOVE & WEEDFUN CANNABIS

EVENTS

A WINE & WEED PAIRING GUIDE

GIFT GUIDESENSUAL & PRACTICAL

GIFT SUGGESTIONS

KEEP PDX WARMREACH OUT AND MAKE

A DIFFERENCE

Fruit&Flower

HOLIDAY TRIPSCANNABIS VACATION DESTINATIONS

POT COUTURE2017 HOT HEMP FASHION TRENDS

CHECK IT OUTPOLLINATING WITH STALLION GENETICS

12GREAT GIFTSTHE STONER GIFT GUIDE

OREGON NOVEMBER '16

THEHOLIDAY ISSUE

FREE

www.stonermag.com |

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StonerDeadlines

AdPackages

Premium Placement

AD DEADLINE

20THDAY OF THE MONTH

PRESS DATE

25THDAY OF THE MONTH

ISSUE AVAILABLE

3RDDAY OF THE MONTH

1MONTH PACKAGE AVAILABLE

3MONTH PACKAGE AVAILABLE

6MONTH PACKAGE AVAILABLE

12MONTH PACKAGE AVAILABLE

Inside Front Cover

Inside Back Cover

Back Cover

Section or Story Pairings

Request a quote from your Account Manager for all custom inserts and pricing.

Please inquire about our waitlist for these premium positions.

www.stonermag.com |

Page 6: MEDIA KIT // 2017 - Stoner Magazinestonermag.com/wp-content/uploads/2017/02/Stoner-Media-Kit-ACTIV… · february '17 love & weed fun cannabis events a wine & weed pairing guide gift

StonerDemographicsMALE

58%MEDIAN AGE

26–52MEDIAN INCOME

$48,000

FEMALE

42%MEDICAL AND RECREATIONAL CANNABIS CONSUMERS (OVERVIEW)

B2B LOCAL, NATIONAL AND INTERNATIONAL

Dispensaries

Labs

Processors

Producers

Wholesalers

Researchers

CONSIDERATIONS AND CONCLUSIONS

Readers/Consumers of Stoner Magazine are highly targeted, and are attracted and converted primarily through B2B direct mail, B2C statewide dispensary distribution, and via our web property at: StonerMag.com (browser bookmarks, targeted search engine queries, social media interactions and engagements, and highly relevant inbound links. In short, our physical and digital marketing and distribution channels are uniquely positioned to offer your organization consumers who are receptive and responsive to your cannabis-centric advertising message.

Stoner Magazine has continued to generate increased traffic growth since its launch in September 2016.

www.stonermag.com |

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StonerMagDistributionOREGON, WASHINGTON, CALIFORNIA

www.stonermag.com |

PRINT DISTRIBUTION PLAN

Starting in Oregon, Stoner Magazine has begun to spread into Washington State and California. Market saturation in Oregon is present with projection to cover California and Washington in 2017.

Please request a current market projection from your Account Representative.

15,000PRINTED COPIES

Page 8: MEDIA KIT // 2017 - Stoner Magazinestonermag.com/wp-content/uploads/2017/02/Stoner-Media-Kit-ACTIV… · february '17 love & weed fun cannabis events a wine & weed pairing guide gift

RATES + OPPORTUNITIES

Stoner Magazine offers numerous advertising opportunities for advertisers to reach our valuable, targeted audience. Please contact your Stoner Magazine representative to gain immediate access to our current rate card.

STANDARD ADVERTISING OPPORTUNITIES

Ad prices are listed in CPM (cost per 1,000 impressions) or flat rate. Please refer to Herbal Publishing Advertising Worksheet for standard ad sizes, file size limits, rates, and additional information pertaining to current advertising rates, availabilities, and specifications.

For more information, please contact Herbal Publishing at [email protected] or via phone at 503-585-5582.

StonerOpportunities

Please use the following information to either build your own ad or to send us components for a custom ad build.

IF YOU ARE BUILDING YOUR OWN AD:Please send digital files only

Press-ready PDF, TIFF or EPS file accepted

For bleed, allow 1/8" beyond trim size

Keep live text 3/8" away from all page edges

All elements must be at least 300dpi

IF WE BUILD YOUR AD, WE WILL NEED:• An idea about what you want your ad to portray

• Any image you send must be at least 300dpi

• Unformatted text in an MS Word doc

Only full page and double page spread may bleed.

Please send all files to your sales rep.

Text Safe Zone

Full page trim size

Full page only bleed

3/8" 1/8"

8.5” BLEED

8.375" TRIM

11.12

5" B

LEE

D

10.8

75"

TR

IM

www.stonermag.com |

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CONTACT

Stoner Magazine is owned and published monthly by Herbal Publishing, LLC. Editorial, advertising and administrative offices are located at 3190 Lancaster Dr. NE, Salem, Oregon 97305. Telephone: 503-585-5582. For sales and advertising inquires please contact [email protected] Our office hours are Monday through Friday, 9:00 AM – 6:00 PM Pacific. You can normally expect a response within 4 hours.

www.stonermag.com

@Stoner_Mag

@StonerMag

@Stoner_Mag

@StonerMag