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Page 1: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

M E D I A K I T 2 0 2 0

Page 2: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

O U R M A G A Z I N E

M A B U H A Y 2 0 2 0 M E D I A K I T

Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore PAL’s network of destinations, spotlights remarkable

personalities from around the world and presents dazzling photo spreads capturing the Philippines’ magnificent islands and beyond. What’s more,

Mabuhay is a conversation-starter whose influence extends beyond the plane.

Page 3: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

M A R C H 2 0 1 9 | M A B U H A Y 17M A B U H A Y | M A R C H 2 0 1 9 P H I L I P P I N E A I R L I N E S . C O M P H I L I P P I N E A I R L I N E S . C O M16

LifeDispatches from across the PAL network

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Island explorerFormerly a sleepy island town, El Nido now bustles with creative enclaves, hippie havens and inspiring places to drink and dine – it’s the place to be in Palawan

San Vicente

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Odessa Mama & Boodmo Brewery

Tucked away on busy Calle Hama, a short distance from El Nido Ferry Terminal, is Odessa Mama, a small Ukrainian haunt run by sun-seekers from Odessa. On the menu are traditional Ukrainian dishes like chebureki (deep-fried stuffed dumplings), varenyky (boiled stuffed dumplings) and borshch (beet soup). Wash it all down with a draft brew from El Nido’s only craft beer brewery, Boodmo. fb.com/odessamama cafeboodmobrewery

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Kalye Artisano

Representing the community of Filipino creatives who have settled in El Nido is Kalye Artisano, an “artisan village” in Lio Tourism Estate. This artistic hotspot includes a small retail space that sells an eclectic mix of both traditional Filipino crafts and quirky finds such as woven bags, art prints, mobiles made from natural materials, rattan baskets and cold-pressed coconut oil soaps. Ready to get your creative juices flowing? Roll up your sleeves and sign up for one of the arts and crafts workshops. fb.com/kalyeartisano

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Thery’s Burgers, Fries & Shakes

If island fever has got you pining for some comfort eats, make a beeline for Thery’s where you can tuck into American diner fare like burgers, hot dogs, nachos, fries and milkshakes. This charming tropical hut in Corong-Corong village offers some of the best burgers on the island. You can build your own burgers, but if you're after a signature, go for the double-patty beef burger with sweet grilled onions and Thery’s Special Sauce. fb.com/therys-burgers-fries-shakes-1831866483797329

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Manille Beach Bar

Owned by the country's oldest distillery, Destileria Limtuaco & Co, and helmed by celebrated mixologist Larry Guevara, Manille Beach Bar is backed by a power team passionate about great local libations. The cocktail menu features the usual tropical classics, but do order the Calauit Park Swizzle – a signature drink made of Old Captain five-year-old rum, orgeat syrup, guava juice and Angostura bitters. The distillery’s business development manager Aaron Limpe Aw says, “We believe that we create the most inventive cocktails on the island!” fb.com/manillebeachbar

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Frangipani El Nido

With only seven suites that are fashionably dressed with furniture by Filipino designer E Murio, Frangipani El Nido is easily one of the chicest boutique hotels in town. The spacious rooms are peak tropical minimalist and boast glorious views of both karst landscapes and the ocean. Before heading to dinner at their cozy in-house restaurant, Cala, take in Palawan’s famous sunset over a cocktail at Rubra Lounge. frangipanielnido.com

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The Birdhouse

Take the path of the luxe bohemian traveler and book a glamping tent at The Birdhouse on Maremegmeg Beach. It’s owned by Filipino couple Mark and Camille Villaflor, who have a passion for interior design, real estate and sustainability. The Birdhouse boasts five spacious tents perched on wooden stilts that are nestled into a hilly, densely forested area with stunning views of Bacuit Bay and nearby islands. With private bathrooms, two single beds and a queen-sized bed in each tent, you’ll have all the comforts of a brick-and-mortar accommodation. thebirdhouseelnido.com

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Beautiful decayAn artist transforms a dilapidated

Art Deco mansion into an immersive installation before it gets converted

into a luxury hotel

Melbourne

Street artist Tyrone Wright’s stylized images of women’s

faces peer at you from walls, overpasses, abandoned houses and even grain silos everywhere from rural Australia to urban New York. The Melbourne-based artist, better known by his street name Rone, paints these images to explore the tension between beauty and decay – and his installation Empire is his most ambitious undertaking of the theme to date.

On till April 22, Empire is the result of Rone’s one-year collaboration with interior stylist Carly Spooner, lighting designer John McKissock, composer Nick Batterham, perfumer Kat Snowden and design studio Loose Leaf. Through a combination of art, sound, light, botanical design and scent, Empire is a multisensory immersive experience at Burnham Beeches – a dilapidated 1930s Art Deco mansion on the edge of Sherbrooke Forest, an hour’s drive away from Melbourne.

In working with the site as a canvas, Rone has transformed the mansion’s rooms into cinematic and highly evocative scenes. The space has been designed thematically around seasons, and furnished with over 500 antique pieces. “Imagine walking into an abandoned mansion that’s still full of the relics of the past as if someone just got up and left,” Rone says. “I love exploring the concept of how – and why – something so magnificent can be left to decline into ruin.”

STREET ART

On the walls of the rooms are Rone’s murals

of actress Lily Sullivan, whom he chose to paint for

her timeless girl-next-door beauty. Peering over the scenes

of disarray, Sullivan’s portraits are both simultaneously eerie and evocative. Her presence is everywhere: in the lounge, staring back at a mirror image of herself from across a fireplace; in the music room, averting her eyes from the moss-covered piano and the sheet music and dead leaves strewn across the floor; and in the dining room, where Sullivan’s countenance looks wistfully at tables set for a dinner party. The silverware is thick with dust and cobwebs drape the champagne tower, conjuring images of Gatsby’s house left in ruins following days of excess.

To complement the theme, Loose Leaf created seasonal botanical installations to convey the perpetual cycle of life and death. Soundscapes from the seasonal changes in weather, as well as bird and insect life, were also recorded on the estate’s surrounding gardens; the resulting musical score was then likewise divided into four movements. “Each describes a phase of loss, grief and the development of memory,” Rone explains.

Using virtual and augmented reality, visitors to Empire can also view 3D scans of the space before Rone’s transformation. For Rone, this behind-the scenes look into his process also illustrates impermanence. “Like the rooms prior to me taking over, this artwork too will soon be gone,” says Rone. Empire – which was only made possible by property owner and restaurant magnate Shannon Bennett allowing Rone free reign over the mansion – will ultimately meet its natural end. Like the cycles that so fascinates Rone, the mansion will soon return to its whitewashed rooms after the exhibition’s run, and then on to its next stage of its life. When Empire dies, Burnham Beeches’ full-scale transformation into a luxury hotel will begin. r-o-n-e.com – Victoria Khroundina

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Swing by the Tate Modern in London

until March 15, 2020, for the largest Dora Maar retrospective

to be held in the UK. Known for her provocative photomontages,

the 1930s French photographer, painter, poet and philosopher

was famed for her Surrealist aesthetic

and her social documentary projects.

Interestingly, Maar was also famously

immortalized in Pablo Picasso's series

of paintings titled "Weeping Woman".

tate.org.uk

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Found And Vision

An “it girl" favorite, this West London vintage beacon in trendy Portobello was launched in 2014 by stylist Karen Clarkson, who opened the boutique with her two friends, Oxana Korsun and Rosie Meres. The utilitarian space, decked out with racks of clothes, shoes and accessories from the ’20s to the ’90s, is a popular haunt for celebrities – such as supermodel Kate Moss.Rummage its rails for rarities by ’90s British designer and artist Helen Storey, who’s known for her avant-garde designs, such as a dissolvable collection of dresses knitted from a type of polymer. fb.com/foundandvision

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William Vintage

Former interior designer William Banks-Blaney began selling his finds to a handful of friends at pop-up outlets in London, before opening his own boutique in 2010. Located along Marylebone Street, the posh and modern space keeps an impressive collection, including an eye-popping ’60s Paco Rabanne metallic purple and red dress and a 2004 Tom Ford for Gucci shimmering green sheath gown. While some pieces, such as an ’80s Yves Saint Laurent geometric cape, can cost £24,475, you can also pick up a stunning Thierry Mugler ’80s black dress for £455. williamvintage.com

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Deborah Woolf Vintage Archive

In 2007, the Victoria and Albert Museum shop stocked original vintage accessories from Deborah Woolf in conjunction with the museum’s “Golden Age of Couture” exhibition. Woolf is still reputable, and some fashion treasures available at her shop include British pop and psychedelic gear from the ’60s, as well as desirable pieces by ’60s designer Jean Muir. Woolf also specializes in collecting costume jewelry in lucite, enamel and various metals from the ’50s, ’60s and ’70s. deborahwoolf.com

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Rellik

A cozy brick-walled store lit by a smattering of bare light bulbs, Rellik has been an institution at Golborne Road since 1999. The store was set up by three partners – Fiona Stuart, Claire Stansfield and Steven Phillip – who all owned successful market stalls on Portobello Road. Rellik offers vintage shoes clothes and accessories from the ’30s onward, including distinctive designs by Bill Gibb from the ’60s and ’70s. Architecture fans may enjoy visiting too, as the shop is by the iconic Trellick Tower.relliklondon.co.uk

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One Of A Kind

This Portobello fashion time capsule turns the clock back to the 20th century with an inventory that attracts a worldwide clientele in search of rare historic one-offs. The shop's famous Back Room draws both A-listers and the fashion savvy to haphazard displays crammed with couture gems from ’60s brand Biba and ’70s bohemian-chic pioneer Thea Porter. Book a consultation with owner Jeff Ihenacho and tell him your favorite style, era or designer and the shop will have handpicked items ready and waiting for your visit. oneofakindvintagestore.com

Couture clubElevate your sartorial game with pre-loved designer

threads that have made their mark on history

London

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The Swinging Sixties are making a comeback at the V&A Museum on April 6 with “Mary Quant”, a fashion retrospective featuring the works of the British designer. Quant was famous for inventing the mini skirt and Mod-style, A-line dresses that became popular in that era. View over 200 garments and accessories on display, and don’t miss previously unseen pieces from the designer’s personal archive. vam.ac.uk/maryquant

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Born into a family of restaurateurs and film producers, Love Marie Ongpauco broke into showbiz and commercial modeling in her early teens. In the ensuing years, under the screen name Heart Evangelista, she has won multiple awards for her TV and film work. But in May 2014, the then-29-year-old actress surprised everyone with a solo art show at the Ayala Museum, under her birth name. Her paintings sold out as soon as the doors opened – and Ongpauco has since held seven other shows in the Philippines, Singapore and Hawaii.

Now married to senator Francis Escudero, Ongpauco is involved in several non-profit organizations. She is a spokesperson for the Philippine Animal Welfare Society and a huge supporter of Balikatan Thalassemia, a foundation for children with the rare and often undiagnosed blood disorder. And In the past two years, Ongpauco has found another hat to wear – that of style icon. She often attends fashion weeks in Paris, New York and Milan, trips she will use to inform a new series of paintings, to be unveiled at her next exhibition in 2019.

How have you amassed more than 2.7 million fans on Instagram alone? I hope it is because I inspire people. What I show on Instagram is not just the happy times. I share my failures, my sadness. That's to show my followers that life is not perfect – but you can create your dreams. What do you want to say to those who look up to you as a style icon?Developing your own style comes with age and experience. When I was younger, I was overly trying to please others, but when I reached a certain age, I learned to appreciate my little corner of the world. I’ve now reached a point where I can say, “This is where I'm at; this is where I'm going to be; and this is how I'm getting there.” I guess when you stop chasing the world, it will present itself to you.

Aside from traveling to fashion capitals to attend shows, you are also an artist.It's been hard to pick up a brush lately. I'd rather spend what little free time I have to lie in bed or with friends and family. But I have all these ideas and inspiration stored in my head. I've been taking lots of photos, taking note of all these different cultures, colors and people. Travel opens my eyes, opens up my world. It’s been toxic in terms of scheduling, but everything is finding its way into my work as an artist. Right now I'm working on a new series and I've completed seven paintings. I only have five more to go. You emerged as the painter Love Marie Ongpauco in 2014. How is she different from Heart Evangelista, the actress?As Heart, I was acting, following the script, following the rules. I could not give in to my personal whims and wants. But in painting, I have full control, although my works weren’t really something I planned to show. Initially, I just wanted to paint something for my house, for myself. Painting then became my way of expressing who I really am, telling the world, “This is me.” This is why I chose to sign my pieces with Love Marie, my birth name, because they were from me, my authentic self.

Who are your idols?Gustav Klimt, whose use of gold in his works gives them a sense of newness, is a major influence. I love Frida Kahlo’s colorful life, and how she always seemed to radiate brightness, even in dark times. That, I think, is very me. I gravitate towards bright colors, even as a way to depict sorrow. But many things inspire me, such as art and fashion, especially haute couture. What moves you?Life, experiences. My debut collection came out of an intensely dark period in my life. Sadness moves me. It just switches on something in me. I find painting very therapeutic. Unfortunately, when I'm happy, art doesn’t come as easily to me. When I’m in a great mood, I really have to make time for painting, to yank it out of myself. Who is Love Marie, when people are not looking?I'm pretty shy. It took a lot of time and experience to be able to put myself out there. There are both good and bad sides to social media, but I've learned to see its good side. It helps me come out of my shell. I'm traveling a lot now, but if it were up to me, I would just like to stay home. It might sound ironic to claim that I am simple, but I really am. – AA Patawaran

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Love Marie Ongpauco is used to wearing many hats. In her teens she made a career out of modeling and acting, and in recent years has reinvented

herself as an artist, philanthropist and style icon. Ahead of her eighth solo exhibition next year, Ongpauco talks about how traveling and exposure

to other cultures has made her a better person

Travel opens my eyes, opens up my world – it's been toxic in terms of

scheduling, but everything is finding its way into my work as an artist

AQ “

M A R C H 2 0 1 9 | M A B U H A Y 17M A B U H A Y | M A R C H 2 0 1 9 P H I L I P P I N E A I R L I N E S . C O M P H I L I P P I N E A I R L I N E S . C O M16

LifeDispatches from across the PAL network

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Island explorerFormerly a sleepy island town, El Nido now bustles with creative enclaves, hippie havens and inspiring places to drink and dine – it’s the place to be in Palawan

San Vicente

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4

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Odessa Mama & Boodmo Brewery

Tucked away on busy Calle Hama, a short distance from El Nido Ferry Terminal, is Odessa Mama, a small Ukrainian haunt run by sun-seekers from Odessa. On the menu are traditional Ukrainian dishes like chebureki (deep-fried stuffed dumplings), varenyky (boiled stuffed dumplings) and borshch (beet soup). Wash it all down with a draft brew from El Nido’s only craft beer brewery, Boodmo. fb.com/odessamama cafeboodmobrewery

2

Kalye Artisano

Representing the community of Filipino creatives who have settled in El Nido is Kalye Artisano, an “artisan village” in Lio Tourism Estate. This artistic hotspot includes a small retail space that sells an eclectic mix of both traditional Filipino crafts and quirky finds such as woven bags, art prints, mobiles made from natural materials, rattan baskets and cold-pressed coconut oil soaps. Ready to get your creative juices flowing? Roll up your sleeves and sign up for one of the arts and crafts workshops. fb.com/kalyeartisano

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Thery’s Burgers, Fries & Shakes

If island fever has got you pining for some comfort eats, make a beeline for Thery’s where you can tuck into American diner fare like burgers, hot dogs, nachos, fries and milkshakes. This charming tropical hut in Corong-Corong village offers some of the best burgers on the island. You can build your own burgers, but if you're after a signature, go for the double-patty beef burger with sweet grilled onions and Thery’s Special Sauce. fb.com/therys-burgers-fries-shakes-1831866483797329

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Manille Beach Bar

Owned by the country's oldest distillery, Destileria Limtuaco & Co, and helmed by celebrated mixologist Larry Guevara, Manille Beach Bar is backed by a power team passionate about great local libations. The cocktail menu features the usual tropical classics, but do order the Calauit Park Swizzle – a signature drink made of Old Captain five-year-old rum, orgeat syrup, guava juice and Angostura bitters. The distillery’s business development manager Aaron Limpe Aw says, “We believe that we create the most inventive cocktails on the island!” fb.com/manillebeachbar

6

Frangipani El Nido

With only seven suites that are fashionably dressed with furniture by Filipino designer E Murio, Frangipani El Nido is easily one of the chicest boutique hotels in town. The spacious rooms are peak tropical minimalist and boast glorious views of both karst landscapes and the ocean. Before heading to dinner at their cozy in-house restaurant, Cala, take in Palawan’s famous sunset over a cocktail at Rubra Lounge. frangipanielnido.com

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The Birdhouse

Take the path of the luxe bohemian traveler and book a glamping tent at The Birdhouse on Maremegmeg Beach. It’s owned by Filipino couple Mark and Camille Villaflor, who have a passion for interior design, real estate and sustainability. The Birdhouse boasts five spacious tents perched on wooden stilts that are nestled into a hilly, densely forested area with stunning views of Bacuit Bay and nearby islands. With private bathrooms, two single beds and a queen-sized bed in each tent, you’ll have all the comforts of a brick-and-mortar accommodation. thebirdhouseelnido.com

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Dogged delivery New York

The Farmer’s Dog recently raised $39 million in series B capital – confirming a strong appetite for personalized pet food subscriptions. Meals, which include turkey, carrots, parsnips, chickpeas, broccoli and spinach, are sent in pre-portioned packages within days of preparation. Subscription prices vary, but on average small dogs chow down on about $3 of food a day. Reassuringly, all meals are made with human-grade ingredients, so you and your best friend can lick your plates clean. thefarmersdog.com

Hair of the dog London

Simply feeding your dog a big plate of turkey and vegetables would be ridiculous. He’ll need a drink too. Luckily, the Smith & Whistle bar at the Sheraton Hotel on London’s Park Lane gladly welcomes dogs. Its recently launched and permanent Dogtails Menu was designed in collaboration between the bar’s mixology team and a canine nutritionist, consisting of drinks such as the Poochie Colada, “a blend of coconut water, kale and broccoli”, served in elegant pewter tumblers. smithandwhistle.com

Doggie paddleHong Kong

There’s a new salon in town that serves both two-legged and four-legged clients in metropolitan Hong Kong. The Private I Concept Store is a two-story salon in Causeway Bay where dogs can enjoy a grooming session while their owners get their hair styled, so they can both look their best before hitting the latest hotspots in town. Boasting an indoor swimming pool, a natural mud spa and a bakery for pets, it also offers wellness and veterinary services. fb.com/PrivateiConceptStore

Sit and smell the coffeeBeijing

If a leisurely cappuccino with your pet is more your thing, SmellMe in Beijing’s trendy Sanlitun shopping district could well be the answer. The all-in-one pet hotel, shop and café functions as a physical base for the SmellMe app, which has five million users and serves as a platform for everything from vets to dog walkers. With pet-themed snacks, special play areas and grooming services for cats and dogs, both pets and their owners are in for a treat at SmellMe's brick-and-mortar shop. smellme.cn

Raise the woofFrom a mocktail menu in London to a dog food subscription service

in New York, pet-related ventures make brisk business

Global

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One of the world's largest festivals dedicated to educating and entertaining dog lovers, The Melbourne Dog Lovers Show is back in its seventh edition from May

3–5 at the Royal Exhibition Building. New events include a K9 Ninja Warrior competition, alongside dog shows that demonstrate the speed and agility of various canines. Don’t miss the Breed Showcase event, where over 30 leading breed clubs will be exhibiting, and the Meet the Breeds Collective, which will feature a range of Australia's main breeds. Looking for a little canine love? Get your fill of furry fun at Insta-Pooch, where you'll get to meet, cuddle and snap a selfie with the "Stars of Instagram". dogloversshow.com.au/melbourne

Melbourne

U P C L O S E A N D PAW - S O N A L

SAVE THE DATE

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Curtain callFrom Hong Kong and Kaohsiung to New York City, massive performance spaces

are opening up – to the delight of design mavens and the culturati

Global

Raising the roofNew York

This month, Manhattanites finally get to see inside The Shed, the long-planned $500m arts space located where the High Line joins the West Side’s Hudson Yards. It promises to host a wide range of artistic programming on a massive scale, all thanks to its innovative design – The Shed’s telescoping outer shell can slide out to cover the adjoining plaza as required, essentially doubling its capacity for performances, installations and events. On the Shed’s opening day, legendary filmmaker Steve McQueen will present "Soundtrack of America", a five-night concert series that celebrates the impact of African American music. theshed.org

Suspending disbeliefTaipei

Making a grandiose architectural statement is the National Kaohsiung Center for the Arts, which opened last autumn. The massive 14ha building has been touted as the “world’s largest performing arts center under one roof”. In addition to a 400-seat recital hall, the Center houses an opera house, concert hall and playhouse that can each seat at least 1,000. To the front of the Center and where the roof dips to caress the ground is an outdoor theater. Similar canyons and hollows exist around the building, adding to the surreal atmosphere. It also boasts the largest organ in Asia, with more than 9,000 bamboo pipes. npac-weiwuying.org W

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ARCHITECTURE

Visit the Shanghai

Symphony Orchestra Hall in

China, designed by Japanese architect Arata

Isozaki, this year's Pritzker Architecture

Prize laureate.

Take a bowHong Kong

The Xiqu Centre, a new home for Cantonese opera, is the latest addition to the West Kowloon Cultural District, an emerging arts and culture hub on the waterfront. The eight-level building’s aluminum slats were inspired by traditional Chinese lanterns, while the main entrance was designed to resemble parted stage curtains. Aside from the 1,100-seat main theater, it also houses a 200-seat Tea House theater. Next year, the waterside will also see the opening of M+, Hong Kong’s museum of 20th- and 21st-century visual art, design and architecture. The building will house 17,000m2 of exhibition space, three cinemas, a lecture theater and performance spaces. fb.com/xiqucentre

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Giant leap, small change

The United States Mint releases limited-edition Apollo 11 coins, ranging in denomination from a

half-dollar to $5, on January 24.

The curved coins feature a dome-shaped

“tails” side, designed to reproduce the

reflection in Buzz Aldrin's visor – as seen in the

iconic photograph taken by Neil Armstrong in 1969. For the concave “heads” side, artist Gary Cooper designed an astronaut’s

boot print and the words “Mercury”, “Gemini”

and “Apollo”, separated by a depiction of

a phase of the moon. catalog.usmint.gov

Ground control to major artists

The moon voyage of SpaceX’s Big Falcon

Rocket isn’t until 2023 but it’s already been booked

out by Japanese billionaire Yusaku Maezawa.

The founder of Japanese e-tailer Zozotown,

Maezawa is also a globally recognized art collector.

Later this year, he'll invite six artists – leading musicians, filmmakers and painters among them – to

accompany him on the trip. On their return to earth, the artists must create moon-inspired artworks, which will form the basis of the

#dearMoon exhibition. The website is already live.

dearmoon.earth

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Out of this world

American astronauts landed the Eagle lunar module in July 1969, but festivities to

celebrate its 50th anniversary begin as early as this month

Global

EVENTS

Lunar calendar

The lunar landing is one of the focus areas this year for the annual Sydney Festival, which runs from

January 9 to 27. The “Fly Me to the Moon” installation at World Square challenges Sydneysiders to collectively

cycle 384,400km – the distance from Earth to the moon – by taking a spin class and donating their kilometers, or riding the Lunar Velocipede or one of the 12 stationary

bikes on site. SydFest19 has also commissioned 11 installations and participatory experiences at

Barangaroo South celebrating the diverse heroes of space exploration. And at Moon Drops in Darling Harbour,

visitors can walk across giant waterbeds, which mimic the weightlessness astronauts feel on the moon’s

surface. sydneyfestival.org.au

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Art attackWith works from more than 150 contemporary Vietnamese artists, the city's affordable art fair is one of its most eagerly awaited events

Hanoi

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Nguyen Tran Nam

Multimedia artist Nguyen Tran Nam’s lacquer work captivates with its dark

and heavy overtones that portray loneliness, distress

and discomfort. Born in 1979, he grew up in a

working-class family in the countryside before moving to Hanoi to study painting,

and you’ll see that he explores social, political and historical issues in Vietnam,

albeit discretely.san-art.org

P H I L I P P I N E A I R L I N E S . C O M

At Art For You, an affordable art fair showcasing works

priced between $20 and $900, you can bring home a piece of art by Vietnam’s established and emerging artists. Organized by Tram Vu, owner of contemporary art space Manzi, and British-born Claire Driscoll, the 11th edition will be held from April 10-15 at 93 Dinh Tien Hoang with a roster of over 150 artists. Meet five of them. fb.com/artforyouvietnam

ART

Le Hoang Bich Phuong

Le Hoang Bich Phuong studied silk and oil painting at the Ho Chi Minh City University of Fine Arts before embarking on an artist’s residency in Japan in 2011.

Le gleans inspiration from Japanese woodblock master Utagawa Kuniyoshi and contemporary artist Yoshitomo Nara. Look out for delicate silk paintings of meticulous brushwork and ethereal color palettes

that reflect the tender nature of everyday beauty. lehoangbichphuong.com

Nguyen Dinh Hoang Viet

Perhaps best known for his series of trompe-l'œil

(French for “deceive the eye”) portraits of

seemingly content animals that are actually

dead carcasses, Nguyen’s thought-provoking,

realist paintings embody his obsession with the “beauty of death”. The Applied Arts graduate

from the Hue University of Fine Arts approaches

his work with a witty and thoughtful, lighthearted

yet destructive narrative.

Nguyen Duc Phuong

After graduating from the Vietnam University of Fine Arts in 2007, Hanoi-based artist Nguyen

Duc Phuong experimented with a multitude of eclectic artist groups in the city. Nguyen's works explore a fundamental but conflicting

human condition that most can relate to: nostalgia and mourning for the past, while

holding on to an uncertain optimism for the future. Nguyen articulates the inevitability of decay in the cycle of natural movement

through earthy colors delicately painted on disintegrated handmade paper.

Pham Khac Quang

Graphic artist Pham Khac Quang experiments with ceramic, glass and stainless steel, creating

an aesthetic that has established him as

one of Vietnam’s most proficient and diverse

printers. He is known for his reduction printing

technique, where separate colors are

printed from the same block at different stages.

His work seeks out beauty in places others

might perceive as ordinary.

phamkhacquang.com

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A P R I L 2 0 1 9 | M A B U H A Y 4 1M A B U H A Y | A P R I L 2 0 1 9 P H I L I P P I N E A I R L I N E S . C O M P H I L I P P I N E A I R L I N E S . C O M4 0

Beautiful decayAn artist transforms a dilapidated

Art Deco mansion into an immersive installation before it gets converted

into a luxury hotel

Melbourne

Street artist Tyrone Wright’s stylized images of women’s

faces peer at you from walls, overpasses, abandoned houses and even grain silos everywhere from rural Australia to urban New York. The Melbourne-based artist, better known by his street name Rone, paints these images to explore the tension between beauty and decay – and his installation Empire is his most ambitious undertaking of the theme to date.

On till April 22, Empire is the result of Rone’s one-year collaboration with interior stylist Carly Spooner, lighting designer John McKissock, composer Nick Batterham, perfumer Kat Snowden and design studio Loose Leaf. Through a combination of art, sound, light, botanical design and scent, Empire is a multisensory immersive experience at Burnham Beeches – a dilapidated 1930s Art Deco mansion on the edge of Sherbrooke Forest, an hour’s drive away from Melbourne.

In working with the site as a canvas, Rone has transformed the mansion’s rooms into cinematic and highly evocative scenes. The space has been designed thematically around seasons, and furnished with over 500 antique pieces. “Imagine walking into an abandoned mansion that’s still full of the relics of the past as if someone just got up and left,” Rone says. “I love exploring the concept of how – and why – something so magnificent can be left to decline into ruin.”

STREET ART

On the walls of the rooms are Rone’s murals

of actress Lily Sullivan, whom he chose to paint for

her timeless girl-next-door beauty. Peering over the scenes

of disarray, Sullivan’s portraits are both simultaneously eerie and evocative. Her presence is everywhere: in the lounge, staring back at a mirror image of herself from across a fireplace; in the music room, averting her eyes from the moss-covered piano and the sheet music and dead leaves strewn across the floor; and in the dining room, where Sullivan’s countenance looks wistfully at tables set for a dinner party. The silverware is thick with dust and cobwebs drape the champagne tower, conjuring images of Gatsby’s house left in ruins following days of excess.

To complement the theme, Loose Leaf created seasonal botanical installations to convey the perpetual cycle of life and death. Soundscapes from the seasonal changes in weather, as well as bird and insect life, were also recorded on the estate’s surrounding gardens; the resulting musical score was then likewise divided into four movements. “Each describes a phase of loss, grief and the development of memory,” Rone explains.

Using virtual and augmented reality, visitors to Empire can also view 3D scans of the space before Rone’s transformation. For Rone, this behind-the scenes look into his process also illustrates impermanence. “Like the rooms prior to me taking over, this artwork too will soon be gone,” says Rone. Empire – which was only made possible by property owner and restaurant magnate Shannon Bennett allowing Rone free reign over the mansion – will ultimately meet its natural end. Like the cycles that so fascinates Rone, the mansion will soon return to its whitewashed rooms after the exhibition’s run, and then on to its next stage of its life. When Empire dies, Burnham Beeches’ full-scale transformation into a luxury hotel will begin. r-o-n-e.com – Victoria Khroundina

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Swing by the Tate Modern in London

until March 15, 2020, for the largest Dora Maar retrospective

to be held in the UK. Known for her provocative photomontages,

the 1930s French photographer, painter, poet and philosopher

was famed for her Surrealist aesthetic

and her social documentary projects.

Interestingly, Maar was also famously

immortalized in Pablo Picasso's series

of paintings titled "Weeping Woman".

tate.org.uk

A P R I L 2 0 1 9 | M A B U H A YP H I L I P P I N E A I R L I N E S . C O M

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A P R I L 2 0 1 9 | M A B U H A Y 37M A B U H A Y | A P R I L 2 0 1 9 P H I L I P P I N E A I R L I N E S . C O M P H I L I P P I N E A I R L I N E S . C O M36

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Found And Vision

An “it girl" favorite, this West London vintage beacon in trendy Portobello was launched in 2014 by stylist Karen Clarkson, who opened the boutique with her two friends, Oxana Korsun and Rosie Meres. The utilitarian space, decked out with racks of clothes, shoes and accessories from the ’20s to the ’90s, is a popular haunt for celebrities – such as supermodel Kate Moss.Rummage its rails for rarities by ’90s British designer and artist Helen Storey, who’s known for her avant-garde designs, such as a dissolvable collection of dresses knitted from a type of polymer. fb.com/foundandvision

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William Vintage

Former interior designer William Banks-Blaney began selling his finds to a handful of friends at pop-up outlets in London, before opening his own boutique in 2010. Located along Marylebone Street, the posh and modern space keeps an impressive collection, including an eye-popping ’60s Paco Rabanne metallic purple and red dress and a 2004 Tom Ford for Gucci shimmering green sheath gown. While some pieces, such as an ’80s Yves Saint Laurent geometric cape, can cost £24,475, you can also pick up a stunning Thierry Mugler ’80s black dress for £455. williamvintage.com

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Deborah Woolf Vintage Archive

In 2007, the Victoria and Albert Museum shop stocked original vintage accessories from Deborah Woolf in conjunction with the museum’s “Golden Age of Couture” exhibition. Woolf is still reputable, and some fashion treasures available at her shop include British pop and psychedelic gear from the ’60s, as well as desirable pieces by ’60s designer Jean Muir. Woolf also specializes in collecting costume jewelry in lucite, enamel and various metals from the ’50s, ’60s and ’70s. deborahwoolf.com

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Rellik

A cozy brick-walled store lit by a smattering of bare light bulbs, Rellik has been an institution at Golborne Road since 1999. The store was set up by three partners – Fiona Stuart, Claire Stansfield and Steven Phillip – who all owned successful market stalls on Portobello Road. Rellik offers vintage shoes clothes and accessories from the ’30s onward, including distinctive designs by Bill Gibb from the ’60s and ’70s. Architecture fans may enjoy visiting too, as the shop is by the iconic Trellick Tower.relliklondon.co.uk

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One Of A Kind

This Portobello fashion time capsule turns the clock back to the 20th century with an inventory that attracts a worldwide clientele in search of rare historic one-offs. The shop's famous Back Room draws both A-listers and the fashion savvy to haphazard displays crammed with couture gems from ’60s brand Biba and ’70s bohemian-chic pioneer Thea Porter. Book a consultation with owner Jeff Ihenacho and tell him your favorite style, era or designer and the shop will have handpicked items ready and waiting for your visit. oneofakindvintagestore.com

Couture clubElevate your sartorial game with pre-loved designer

threads that have made their mark on history

London

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The Swinging Sixties are making a comeback at the V&A Museum on April 6 with “Mary Quant”, a fashion retrospective featuring the works of the British designer. Quant was famous for inventing the mini skirt and Mod-style, A-line dresses that became popular in that era. View over 200 garments and accessories on display, and don’t miss previously unseen pieces from the designer’s personal archive. vam.ac.uk/maryquant

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P H I L I P P I N E A I R L I N E S . C O M | M A B U H A Y 67P H I L I P P I N E A I R L I N E S . C O M | M A B U H A Y66

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Born into a family of restaurateurs and film producers, Love Marie Ongpauco broke into showbiz and commercial modeling in her early teens. In the ensuing years, under the screen name Heart Evangelista, she has won multiple awards for her TV and film work. But in May 2014, the then-29-year-old actress surprised everyone with a solo art show at the Ayala Museum, under her birth name. Her paintings sold out as soon as the doors opened – and Ongpauco has since held seven other shows in the Philippines, Singapore and Hawaii.

Now married to senator Francis Escudero, Ongpauco is involved in several non-profit organizations. She is a spokesperson for the Philippine Animal Welfare Society and a huge supporter of Balikatan Thalassemia, a foundation for children with the rare and often undiagnosed blood disorder. And In the past two years, Ongpauco has found another hat to wear – that of style icon. She often attends fashion weeks in Paris, New York and Milan, trips she will use to inform a new series of paintings, to be unveiled at her next exhibition in 2019.

How have you amassed more than 2.7 million fans on Instagram alone? I hope it is because I inspire people. What I show on Instagram is not just the happy times. I share my failures, my sadness. That's to show my followers that life is not perfect – but you can create your dreams. What do you want to say to those who look up to you as a style icon?Developing your own style comes with age and experience. When I was younger, I was overly trying to please others, but when I reached a certain age, I learned to appreciate my little corner of the world. I’ve now reached a point where I can say, “This is where I'm at; this is where I'm going to be; and this is how I'm getting there.” I guess when you stop chasing the world, it will present itself to you.

Aside from traveling to fashion capitals to attend shows, you are also an artist.It's been hard to pick up a brush lately. I'd rather spend what little free time I have to lie in bed or with friends and family. But I have all these ideas and inspiration stored in my head. I've been taking lots of photos, taking note of all these different cultures, colors and people. Travel opens my eyes, opens up my world. It’s been toxic in terms of scheduling, but everything is finding its way into my work as an artist. Right now I'm working on a new series and I've completed seven paintings. I only have five more to go. You emerged as the painter Love Marie Ongpauco in 2014. How is she different from Heart Evangelista, the actress?As Heart, I was acting, following the script, following the rules. I could not give in to my personal whims and wants. But in painting, I have full control, although my works weren’t really something I planned to show. Initially, I just wanted to paint something for my house, for myself. Painting then became my way of expressing who I really am, telling the world, “This is me.” This is why I chose to sign my pieces with Love Marie, my birth name, because they were from me, my authentic self.

Who are your idols?Gustav Klimt, whose use of gold in his works gives them a sense of newness, is a major influence. I love Frida Kahlo’s colorful life, and how she always seemed to radiate brightness, even in dark times. That, I think, is very me. I gravitate towards bright colors, even as a way to depict sorrow. But many things inspire me, such as art and fashion, especially haute couture. What moves you?Life, experiences. My debut collection came out of an intensely dark period in my life. Sadness moves me. It just switches on something in me. I find painting very therapeutic. Unfortunately, when I'm happy, art doesn’t come as easily to me. When I’m in a great mood, I really have to make time for painting, to yank it out of myself. Who is Love Marie, when people are not looking?I'm pretty shy. It took a lot of time and experience to be able to put myself out there. There are both good and bad sides to social media, but I've learned to see its good side. It helps me come out of my shell. I'm traveling a lot now, but if it were up to me, I would just like to stay home. It might sound ironic to claim that I am simple, but I really am. – AA Patawaran

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Love Marie Ongpauco is used to wearing many hats. In her teens she made a career out of modeling and acting, and in recent years has reinvented

herself as an artist, philanthropist and style icon. Ahead of her eighth solo exhibition next year, Ongpauco talks about how traveling and exposure

to other cultures has made her a better person

Travel opens my eyes, opens up my world – it's been toxic in terms of

scheduling, but everything is finding its way into my work as an artist

AQ “

M A B U H A Y 2 0 2 0 M E D I A K I T

The upfront section “Life” gathers inspiration from the latest and greatest happenings across the network and repurposes it into an engaging assortment of easily digestible stories. In

addition to spotlighting events, the section also focuses on the future – products and openings that passengers can look forward to, as well as intriguing people striving to make a difference.

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Page 4: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

M A B U H A Y 2 0 2 0 M E D I A K I T

G O I N G G L O B A L

Mabuhay’s signature feature offers a tour of an exciting city – be it Shanghai, Seoul or New York – through the eyes of an inspirational Filipino now calling that city home. As well as an

insider’s guide, the feature celebrates the amazing work of Filipinos across the world. In 2017, “Going Global” earned an honorable mention at the Folio: Eddie & Ozzie Awards in New York.

W I T H M I A A R C E N A S

CebuThe ultimate island girl, Cebu-born designer Mia Arcenas went

to fashion school in the US before returning home to start her own high-end clothing and accessories line. Now living between Cebu

and Manila, Arcenas takes time out of her busy schedule to show us her favorite places to eat, shop and relax in her idyllic hometown

As told to Alya B Honasan Photography Carmen del Prado

G O I N G G L O B A L

The best thing about growing up in Cebu was being close to the sea. Our family had a farm in Bogo City, on the northeastern coast of the province, and every Friday my cousins and I would go and stay at our nipa farmhouse, with the horses, chickens and goats. Cebu has always been an artisanal hotspot – a lot of people work in arts and crafts, particularly outside the city. And you can get natural raw materials from the sea, like mother-of-pearl and black pen shells.

My mother, Maria Iris Fernan Arcenas, is the woman behind Ferimar Import-Export – a pioneer in the bag and accessories export business. When she took me to work as a child, the design room was my playroom, alongside the bead makers and tumble-dried raffia. My mom would give me paper so I could draw pictures of bags and necklaces but I never thought my drawings would be used in her portfolio or presented to buyers. Imagine being told, at nine years old, that the bucket bag you drew would be made and sold in Ibiza!

At first, I didn’t want to take over the family business. I wanted to become a lawyer, as there were many lawyers in my family. However, I went to school at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.

I studied apparel manufacturing management to learn more about the export side of the business. We took design classes and put together tech packs for products, so people anywhere – such as factories in Turkey or Vietnam – could understand our specifications. I learned how to make a dress from scratch – from the pattern to cutting and sewing – and applied that system to my mom’s business. Homegrown factories often have their own language, so if you don’t make that language universal, you can't maintain product quality and the business won’t be scalable.

I joined my mom’s company when I graduated in 2010. She told me to “seize the moment”, to do my own thing and apply what I’d learned. Around that time, we went to a lot of parties and I realized it was hard to find dressy resort wear that was suitable for the evening, despite being in a tropical city like Cebu, so I started making kaftans. I’d hang 12 to 15 of them on the racks in my mom’s store and they'd be snapped up. That’s how my own line, Mia Arcenas, was born.

Today, I have a Manila showroom for my designs as well. At Ferimar my mom is my boss. We work together on designs. However, she handles one-on-one meetings with our buyers and does the

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W I T H H A P P Y D A V I D

New YorkHappy David moved to the Big Apple a decade ago despite her

thriving career as a fashion jewelry designer in Manila. She has picked up other skills and worn many hats since then and found a spiritual

home in New York. Here, she takes time off her busy schedule working for a charity organization to take us on a tour of the cobblestone

streets of Greenwich Village

As told to Sarj StoecklPhotography Ricky Rhodes

G O I N G G L O B A L

There’s an unwritten rule that only after you’ve lived in New York for a decade do you earn the right to call yourself a New Yorker – and that’s me in a couple of months. I moved here from Manila in 2009 to enroll in the Jewelry Design program of the Fashion Institute of Technology and fulfill my dream of interning under Alexis Bittar, who makes fashion jewelry that I have always adored. My fascination with jewelry started when I was 12 – that year, my sister and I accompanied our mother, who owned a craft store, on a buying trip to Singapore. When her supplier noticed how bored we were while waiting, he gave us a craft kit and some beads to entertain ourselves. I got hooked, started making accessories and sold them to my classmates. By the time I left Manila, I already had two fashion jewelry lines – Get Happy and Lucy in the Sky – that employed 10 people. While business was doing well, I was craving a community of jewelry-makers and thought I would find it in New York.

Living in New York has helped me explore all the different worlds and possibilities within myself. Here, I am free to live as I please, and meeting different kinds of people has made me appreciate diversity. It’s even brought out the activist in me as I find myself supporting causes and taking a stand on issues I feel strongly about. I still

H E N R Y M O T T E - M U Ñ O Z

ManilaFrench-Filipino Henry Motte-Muñoz had the advantage of good schooling

overseas and this has inspired the former banker to give back to the Filipino community. As founder and CEO of Edukasyon.ph, he aims to help local youth

make informed choices when it comes to their education. The dotcom entrepreneur takes time off from his busy schedule to show us his favorite

spots in Bonifacio Global City, the newest central business district in Metro

As told to Alya B Honasan Photography RG Medestomas

G O I N G G L O B A L

I was born in Paris. My father is French and my mother is Filipina – originally from Pampanga. I was six months old when I first came to the Philippines. Since then, I’ve spent all my summers and, eventually, every Christmas here. So even if I grew up in Paris, London, Hong Kong and Zurich, I’d always spend about three to four months a year in this beautiful country.

Since I was 14, I’ve always wanted to move back to the Philippines to spend more time with the other side of my family. I grew up in a bicultural environment, but my parents made sure that my siblings and I stayed rooted to our cultures. That makes me a lot more patient with different perspectives and cultures. Some parts of me are very Filipino – like how I love singing to myself all the time!

Being exposed to the Philippines and more affluent cultures, I’d have to be blind not to notice the disparity in the educational systems. I was very lucky that I went to good high schools, which landed me in a good college. My father was a banker, so I had a massive pool of advisers to help me break into finance for my first job. I saw firsthand how the right advice and options could give you an edge and a competitive advantage.

I wanted to come back and make an impact by helping increase opportunities for other people. I was also inspired by my family here, who have been quietly

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W I T H M I A A R C E N A S

CebuThe ultimate island girl, Cebu-born designer Mia Arcenas went

to fashion school in the US before returning home to start her own high-end clothing and accessories line. Now living between Cebu

and Manila, Arcenas takes time out of her busy schedule to show us her favorite places to eat, shop and relax in her idyllic hometown

As told to Alya B Honasan Photography Carmen del Prado

G O I N G G L O B A L

The best thing about growing up in Cebu was being close to the sea. Our family had a farm in Bogo City, on the northeastern coast of the province, and every Friday my cousins and I would go and stay at our nipa farmhouse, with the horses, chickens and goats. Cebu has always been an artisanal hotspot – a lot of people work in arts and crafts, particularly outside the city. And you can get natural raw materials from the sea, like mother-of-pearl and black pen shells.

My mother, Maria Iris Fernan Arcenas, is the woman behind Ferimar Import-Export – a pioneer in the bag and accessories export business. When she took me to work as a child, the design room was my playroom, alongside the bead makers and tumble-dried raffia. My mom would give me paper so I could draw pictures of bags and necklaces but I never thought my drawings would be used in her portfolio or presented to buyers. Imagine being told, at nine years old, that the bucket bag you drew would be made and sold in Ibiza!

At first, I didn’t want to take over the family business. I wanted to become a lawyer, as there were many lawyers in my family. However, I went to school at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.

I studied apparel manufacturing management to learn more about the export side of the business. We took design classes and put together tech packs for products, so people anywhere – such as factories in Turkey or Vietnam – could understand our specifications. I learned how to make a dress from scratch – from the pattern to cutting and sewing – and applied that system to my mom’s business. Homegrown factories often have their own language, so if you don’t make that language universal, you can't maintain product quality and the business won’t be scalable.

I joined my mom’s company when I graduated in 2010. She told me to “seize the moment”, to do my own thing and apply what I’d learned. Around that time, we went to a lot of parties and I realized it was hard to find dressy resort wear that was suitable for the evening, despite being in a tropical city like Cebu, so I started making kaftans. I’d hang 12 to 15 of them on the racks in my mom’s store and they'd be snapped up. That’s how my own line, Mia Arcenas, was born.

Today, I have a Manila showroom for my designs as well. At Ferimar my mom is my boss. We work together on designs. However, she handles one-on-one meetings with our buyers and does the

IMA

GE:

KLA

RA

FER

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W I T H H A P P Y D A V I D

New YorkHappy David moved to the Big Apple a decade ago despite her

thriving career as a fashion jewelry designer in Manila. She has picked up other skills and worn many hats since then and found a spiritual

home in New York. Here, she takes time off her busy schedule working for a charity organization to take us on a tour of the cobblestone

streets of Greenwich Village

As told to Sarj StoecklPhotography Ricky Rhodes

G O I N G G L O B A L

There’s an unwritten rule that only after you’ve lived in New York for a decade do you earn the right to call yourself a New Yorker – and that’s me in a couple of months. I moved here from Manila in 2009 to enroll in the Jewelry Design program of the Fashion Institute of Technology and fulfill my dream of interning under Alexis Bittar, who makes fashion jewelry that I have always adored. My fascination with jewelry started when I was 12 – that year, my sister and I accompanied our mother, who owned a craft store, on a buying trip to Singapore. When her supplier noticed how bored we were while waiting, he gave us a craft kit and some beads to entertain ourselves. I got hooked, started making accessories and sold them to my classmates. By the time I left Manila, I already had two fashion jewelry lines – Get Happy and Lucy in the Sky – that employed 10 people. While business was doing well, I was craving a community of jewelry-makers and thought I would find it in New York.

Living in New York has helped me explore all the different worlds and possibilities within myself. Here, I am free to live as I please, and meeting different kinds of people has made me appreciate diversity. It’s even brought out the activist in me as I find myself supporting causes and taking a stand on issues I feel strongly about. I still

H E N R Y M O T T E - M U Ñ O Z

ManilaFrench-Filipino Henry Motte-Muñoz had the advantage of good schooling

overseas and this has inspired the former banker to give back to the Filipino community. As founder and CEO of Edukasyon.ph, he aims to help local youth

make informed choices when it comes to their education. The dotcom entrepreneur takes time off from his busy schedule to show us his favorite

spots in Bonifacio Global City, the newest central business district in Metro

As told to Alya B Honasan Photography RG Medestomas

G O I N G G L O B A L

I was born in Paris. My father is French and my mother is Filipina – originally from Pampanga. I was six months old when I first came to the Philippines. Since then, I’ve spent all my summers and, eventually, every Christmas here. So even if I grew up in Paris, London, Hong Kong and Zurich, I’d always spend about three to four months a year in this beautiful country.

Since I was 14, I’ve always wanted to move back to the Philippines to spend more time with the other side of my family. I grew up in a bicultural environment, but my parents made sure that my siblings and I stayed rooted to our cultures. That makes me a lot more patient with different perspectives and cultures. Some parts of me are very Filipino – like how I love singing to myself all the time!

Being exposed to the Philippines and more affluent cultures, I’d have to be blind not to notice the disparity in the educational systems. I was very lucky that I went to good high schools, which landed me in a good college. My father was a banker, so I had a massive pool of advisers to help me break into finance for my first job. I saw firsthand how the right advice and options could give you an edge and a competitive advantage.

I wanted to come back and make an impact by helping increase opportunities for other people. I was also inspired by my family here, who have been quietly

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W I T H M A R G A R I T A L O C S I N C H A N

SingaporeAfter moving to Singapore eight years ago as a trailing

spouse, Margarita Locsin Chan quickly found her own niche in the city-state as a banker. Now, the freelance writer,

publicist, committed wife and mother has struck out on her own again, setting up a consulting company in the Lion City

and a flexible workspace business back in the Philippines, allowing her to enjoy the best of both worlds

As told to Rachel LeesPhotography Chee Boon Pin

G O I N G G L O B A L

While I will always consider the Philippines as my home, I do love being abroad and the freedom it brings. I grew up in Makati, but left in 1998 to work for Euromoney, a business and finance magazine published in London. I have since lived in Sydney, Moscow and Singapore, which has been my base for the past eight years.

I like the independence of living here, that I can jump on a bus or a train and go anywhere on a whim – something that is nearly impossible in Manila. There, ideally you’ll have a car and a driver to take you around because you can’t predict the traffic situation, and traveling by public transport can be challenging. Not that other countries don’t have their own issues: in London we had tube strikes, while Sydney’s traffic has apparently gotten worse, or so I hear from family back there.

I'm a stickler for order and regularity, so while I might love Manila for its color, one of the reasons I’ve enjoyed living in Singapore is that almost everything here works. It's also a city that has been well planned. Many of the buildings are connected, so if it’s extra humid outside

or if it’s too hot, I can walk indoors. I’ve walked the whole way from the Tanglin end of Orchard Road to Marina Bay Sands. There are only a few places where you need to cross the road at street level or hop on public transport like a bus or a quick train ride. The rest is underground, indoors or under cover. It’s a great way to get your daily 10,000 steps!

I moved to Singapore because of my lawyer husband's job. A publicist, writer and crisis communicator by trade, I am now also a banker, having set up the Singapore office of BDO Unibank, the biggest bank in the Philippines. As their representative, I was the main point of contact for banks, businesses and people exploring the Philippine market.

I became an ambassador of sorts and loved helping people so much that I decided to set up my own consultancy to continue doing the work, but without the shackles of a full-time office job.

The other business I have created back in Manila with other partners complements my consultancy by providing flexible workspace and services to businesses looking to invest and set up in the Philippines. Our “co-

W I T H M A R G A R I T A L O C S I N C H A N

SingaporeAfter moving to Singapore eight years ago as a trailing

spouse, Margarita Locsin Chan quickly found her own niche in the city-state as a banker. Now, the freelance writer,

publicist, committed wife and mother has struck out on her own again, setting up a consulting company in the Lion City

and a flexible workspace business back in the Philippines, allowing her to enjoy the best of both worlds

As told to Rachel LeesPhotography Chee Boon Pin

G O I N G G L O B A L

While I will always consider the Philippines as my home, I do love being abroad and the freedom it brings. I grew up in Makati, but left in 1998 to work for Euromoney, a business and finance magazine published in London. I have since lived in Sydney, Moscow and Singapore, which has been my base for the past eight years.

I like the independence of living here, that I can jump on a bus or a train and go anywhere on a whim – something that is nearly impossible in Manila. There, ideally you’ll have a car and a driver to take you around because you can’t predict the traffic situation, and traveling by public transport can be challenging. Not that other countries don’t have their own issues: in London we had tube strikes, while Sydney’s traffic has apparently gotten worse, or so I hear from family back there.

I'm a stickler for order and regularity, so while I might love Manila for its color, one of the reasons I’ve enjoyed living in Singapore is that almost everything here works. It's also a city that has been well planned. Many of the buildings are connected, so if it’s extra humid outside

or if it’s too hot, I can walk indoors. I’ve walked the whole way from the Tanglin end of Orchard Road to Marina Bay Sands. There are only a few places where you need to cross the road at street level or hop on public transport like a bus or a quick train ride. The rest is underground, indoors or under cover. It’s a great way to get your daily 10,000 steps!

I moved to Singapore because of my lawyer husband's job. A publicist, writer and crisis communicator by trade, I am now also a banker, having set up the Singapore office of BDO Unibank, the biggest bank in the Philippines. As their representative, I was the main point of contact for banks, businesses and people exploring the Philippine market.

I became an ambassador of sorts and loved helping people so much that I decided to set up my own consultancy to continue doing the work, but without the shackles of a full-time office job.

The other business I have created back in Manila with other partners complements my consultancy by providing flexible workspace and services to businesses looking to invest and set up in the Philippines. Our “co-

Page 5: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

An hour's drive from Toronto's culinary thrills, Niagara Falls welcomes more than 14 million people annually. Photographer BRENDAN BURDEN visits the natural wonder and captures its majesty

LEGENDS OF THE FALLS

WO

RD

S: N

ATA

LIE

CO

MPT

ON

Tourism is on the rise in California's Mojave Desert – including the unincorporated

community of Joshua Tree, home to a tight-knit band of artists and creative entrepreneurs

escaping big-city living

By Lil l ian KalishPhotography Laura Austin

DESERTJUST

COMMUNEIn Hanoi’s Dong Da, young creatives have turned a compound

of crumbling colonial houses into Sixty Square, the city’s hippest arts hub. So why does its future remain uncertain?

By Joshua ZukasPhotography Bao Khanh

CREATIVE

An hour's drive from Toronto's culinary thrills, Niagara Falls welcomes more than 14 million people annually. Photographer BRENDAN BURDEN visits the natural wonder and captures its majesty

LEGENDS OF THE FALLS

WO

RD

S: N

ATA

LIE

CO

MPT

ON

Tourism is on the rise in California's Mojave Desert – including the unincorporated

community of Joshua Tree, home to a tight-knit band of artists and creative entrepreneurs

escaping big-city living

By Lil l ian KalishPhotography Laura Austin

DESERTJUST

COMMUNEIn Hanoi’s Dong Da, young creatives have turned a compound

of crumbling colonial houses into Sixty Square, the city’s hippest arts hub. So why does its future remain uncertain?

By Joshua ZukasPhotography Bao Khanh

CREATIVE

ATFIRST

BRUSHWhen something catches Vincent Quilop's eye, he doesn’t whip out

his camera phone. Instead, he reaches for his watercolor paint

set and sketches on the spot. Set to participate in Art! Vancouver

next year, Quilop makes handpainted postcards

when he travels – whether that’s to Manila, Bangkok, Ho Chi Minh City or Taipei – with each work

taking an hour to finish. Here, the 25-year-old Manila-based

illustrator shares his favorite sketches from recent trips

ATFIRST

BRUSHWhen something catches Vincent Quilop's eye, he doesn’t whip out

his camera phone. Instead, he reaches for his watercolor paint

set and sketches on the spot. Set to participate in Art! Vancouver

next year, Quilop makes handpainted postcards

when he travels – whether that’s to Manila, Bangkok, Ho Chi Minh City or Taipei – with each work

taking an hour to finish. Here, the 25-year-old Manila-based

illustrator shares his favorite sketches from recent trips

Mabuhay Nov -2018

MAKING

A102-113_FEATURE Bangkok ECO products(JO).MS.indd 102102-113_FEATURE Bangkok ECO products(JO).MS.indd 102 13/10/18 3:52 PM13/10/18 3:52 PM

Mabuhay Nov -2018

By Craig SauersPhotography Leigh Grif f iths

As in other cities, sustainability has become a buzzword in Bangkok. But

these boutique brands show that big change starts smallADIFFERENCE

102-113_FEATURE Bangkok ECO products(JO).MS.indd 103102-113_FEATURE Bangkok ECO products(JO).MS.indd 103 13/10/18 3:52 PM13/10/18 3:52 PM

M A B U H A Y 2 0 2 0 M E D I A K I T

F E A T U R E S

Enjoy a visually stunning, editorially captivating collection of aspirational articles that reflects the interests and the dynamics of both Mabuhay’s current readers, as well as the airline’s

future passengers. The stories place an emphasis on the people and the innovations that are transforming the world, highlighting the lifestyle of travel, rather than just travel itself.

Page 6: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

M A B U H A Y 2 0 2 0 M E D I A K I T

Proudly boasting the title of Asia’s first airline, Philippine Airlines is the country’s national flag carrier and its only four-star airline. In 2016 PAL launched their new brand philosophy, “The Heart of the Filipino”.

PAL currently flies to destinations throughout Asia, the United States, Canada, Australia, the Middle East and the United Kingdom – with exciting plans to expand their network further in the coming years.

T H E A I R L I N E

Page 7: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

M A B U H A Y 2 0 2 0 M E D I A K I T

S T R E N G T H I N N U M B E R S

85 12

YEARS AS ASIA'S FIRST AIRLINE

INTERNATIONAL DESTINATIONS (AS OF APRIL 2019)

DOMESTIC DESTINATIONS (AS OF APRIL 2019)

8,278 EMPLOYEES

3,016CABIN CREW

1,332PILOTS

AIRBUS AIRCRAFT

BOMBARDIER AIRCRAFT

AIRCRAFT IN THE FLEET AS OF MARCH 2019

10 BOEING AIRCRAFT/B777

PAL PRESIDENTS SINCE 1935

5AVERAGE

FLEET AGE

79

90

174-STAR AIRLINEFIRST AND ONLY ONE IN THE PHILIPPINES

4 DOMESTIC AIRPORT HUBS

3244CLARK CEBU DAVAO MANILA

Page 8: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

80,000 copies

1.4 million

read each month

Top 5 Domestic Destinations

1 Cebu2 Davao3 Iloilo4 Cagayan De Oro5 Bacolod

Top 5 International Destinations

1 Hong Kong2 Singapore3 Incheon4 Los Angeles5 Bangkok

monthly readers

PAL Mabuhay Club airport lounges, NAIA T2 arrival area and sales offices worldwide

First-rate establishments – hotels, restaurants and cafés

Selected tourism agencies embassies and consulates

M A B U H A Y 2 0 2 0 M E D I A K I T

T H E R E A D E R S H I P

A L S O R E A D AT

CEBU

LOS ANGELES

ILOILOBACOLOD

DAVAO

HONG KONG

INCHEON

BANGKOKSINGAPORE

CAGAYANDE ORO

53%

Domesticpassengers

47%

Internationalpassengers

48%

Female

52%

Male

Page 9: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

• Passenger numbers are growing 3-5% every year • Passenger numbers will double in the next 20 years• 74% of passengers read inflight magazines• Travel media has the most affluent readership in the world• Travelers are 50% more engaged reading inflight than

when on the ground (Ink: A Flight to Remember)• Inflight media is always inspiring and positive• Travel media reaches real people without being a

digital distraction • All travel media is targeted• Ink is the largest travel media company in the world

with award-winning content

As more people travel, our media grows stronger and stronger every day. Travel media is unique in today’s advertising environment, not only because of the increasing consumer numbers, but because we have a deep understanding and knowledge of who is traveling, as well as where and when. Furthermore,

travel media is ALWAYS positive, aspirational and inspiring.

W H Y T R A V E L M E D I A

M A B U H A Y 2 0 2 0 M E D I A K I T

Page 10: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

R A T E C A R D P R O D U C T I O N D E T A I L S

C O N T A C T

P U B L I C A T I O N D A T E

ISSUE ONBOARDCOPY/ARTWORK DEADLINE

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

1st January1st February1st March1st April1st May1st June1st July1st August1st September1st October1st November1st December

5th Dec6th Jan6th Feb6th Mar6th Apr6th May5th Jun6th Jul6th Aug7th Sept6th Oct6th Nov

M A B U H A Y 2 0 2 0 M E D I A K I T

PUBLISHING RATES

Cover Gatefold

Inside Front Cover Spread

1st DPS after IFC

DPS w/in LIFE Section

DPS w/in Features Section

DPS w/in IFE Section

Outside Back Cover

Inside Front Cover

Inside Back Cover

UPFRONT Page w/in LIFE Section

Full Page Run of Page

Full Page facing Opener Page (Talk, Shop, Guide, Our Beat, Route Map)

*A 15% loading fee is imposed on requests to appear on a specific or early page.

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

per insertion

1 INS USD

3 INS USD

23,988

22,988

21,888

19,699

17,729

15,956

14,188

14,188

13,088

12,288

11,988

10,888

21,589

20,689

19,699

17,729

15,956

14,361

12,769

12,769

11,779

11,059

10,789

9,799

6 INS USD

20,390

19,540

18,605

16,744

15,070

13,563

12,060

12,060

11,125

10,445

10,190

9,255

12 INS USD

19,190

18,390

17,510

15,759

14,183

12,765

11,350

11,350

10,470

9,830

9,590

8,710BONG DY-LIACCOAdvertising Director Direct +65 3165 4117 Mobile SG +65 97514957; (PH) +63 927 636 3732 (Viber/iMessage/Whatsapp)[email protected]

JOSEPHINE YOWProduction ManagerDirect +65 3165 [email protected]

DOUBLE PAGE SPREAD SIZETrim area: 280mm (H) x 430mm (W)Bleed area: 286mm (H) x 436mm (W)Type area: 260mm (H) x 410mm (W)

FULL PAGE SIZEFull Page Trim: 280mm (H) x 215 mm (W)Full Page Bleed: 286mm (H) x 221 mm (W)Full Page Type Area: 260 mm (H) x 190 mm (W)

• Digital file formats, preferably high resolution

• PDF file (at least 300dpi)

• Files must be supplied as single pages

• All images supplied must be converted to CMYK. All fonts, images and logos

must be embedded

• Pages must be created to include bleed when required

Page 11: MEDIA KIT 2020 Media Kit... · 2020-01-31 · OUR MAGAZINE MABUHAY 2020 MEDIA KIT Mabuhay, the warm and worldly inflight magazine of Philippine Airlines, inspires readers to explore

C R E A T I V E S O L U T I O N S

M A B U H A Y 2 0 2 0 M E D I A K I T

Ads & advertorialsWe can design and redesign ads to ensure consistent brand recognition, as well as execute editorial-style stories promoting specific services, venues and destinations to our discerning readers.

Supplements & special sectionsOur dedicated team can execute sponsored supplements, inserted into the magazine, or special features sponsored by an advertiser, with specific themes such as golf resorts, shopping promotions, food & drink and others.

Bespoke videoWe produce social media-friendly videos promoting destinations, venues and services through our trusted network of professional videographers and video editors.

OtherSpeak to us about designing a bespoke series of creative solutions suited to your services and goals.