media kit • 201 - georgia family magazine · advertising in other media. seeing a magazine ad...

Media Kit • 2018

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AUDIENCE

Georgia Family magazine readers are loyal and engaged.

GEORGIA FAMILY MAGAZINE READERS:Have read 6 out of 6 issues. . . . . . . . . . . . . . . . . 88%

Frenquently make purchases based on ads . . . . . . . 80%

Passed along the magazine . . . . . . . . . . . . . . . . . 24%

Keep Georgia Family before discarding it:

Two weeks or less . . . . . . . . . . . . . . . . . 31%

One month . . . . . . . . . . . . . . . . . . . . . . 37%

More than one month . . . . . . . . . . . . . . ..33%

MEDIA KIT 2018

GEORGIA FAMILY • 523 SIOUX DRIVE • MACON, GA 31210 • 478.471-7393 • GEORGIAFAMILY.COM

WHY ADVERTISE IN A MAGAZINE

Magazines engage the readerbetter than any other medium because of trust issues.

When asked to pull 10 pages that best demonstrate the essence of their favorite magazines, readers pull ads 3 out of 10 times.

Consumers enjoy magazine advertising more than advertising in other media.

Magazines are a leading influence on word of mouth.

Consumers consider magazine advertising more relevant and targeted than advertising in other media.

Seeing a magazine ad increased web traffic by more than 40%.

Source: Magazine Publishers’ of America’s Magazine Handbook

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DEMOGRAPHICS

GENDERMale 14%Female 86%

AGE OF READERS18–24 04%25–34 40%35–44 41%45–54 15%

WELL EDUCATEDAttended College 33%College Graduate 40%Advanced Degree 16%

HOUSEHOLD INCOME$50,000–$74,999 21%$75,000–$99,999 24%$100,000+ 35%

CHILDREN IN HOMEAverage Number of children - 2.20

AGE RANGES0–5 58%6–12 73%13–18 29%

Source: Circulation Verification Council

Who’sReadingGeorgia Familymagazine?

Georgia Family magazinereaches 46,700+ active, influential, and engaged readers, who have the discretionary income to purchase the products andservices that cater to their dynamic lifestyles.

Our digital magazine is read by thousands more, and our website GeorgiaFamily.com receives hundreds of thousands of hits each month.

MEDIA KIT 2018

GEORGIA FAMILY • 523 SIOUX DRIVE • MACON, GA 31210 • 478.471-7393 • GEORGIAFAMILY.COM

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EDITORIAL & ADVERTISINGPLANNING CALENDAR

MEDIA KIT 2012

DEPARTMENTS IN EVERY ISSUE

� GO: Calendar of fun events, exhibits, and performances in Central Georgia

� Children's Health News: Latest research in children's health

� Women's Health News: Latest research findings in women's health

� Infancy: Maternity, baby and toddler articles

� Childhood: Issues relating to ages 3–9

� Adolescence: Issues relating to ages 10–16

� Learning: Articles devoted to academic strategies

� Grandparents: Making the sandwich generation work

� Family Mouse: Timely news about computers and websites

� House & Garden: Tending our nests

� Take Note: Timely news affecting local parents

� Play, See, Listen: Book, video, software reviews for children and parents

JANUARYAnnual Education IssueSpecial Advertising SectionsSchool Profiles (K–12)School Profiles (colleges)School Profiles (preschools)Organizing for the New Year

FEBRUARYResidential Camp IssueSpecial Advertising SectionsDental HealthSpecial Needs Profiles

MARCHAnnual Day Camp IssueCollege PlanningSpecial Advertising SectionsDay Camp & Summer Programs Profiles

APRILThe Preschool GuideSpecial Advertising SectionsCamp ProfilesSummer TravelPreschool Profiles

MAYSpecial Advertising SectionsWomen’s HealthSummer TravelSummer Camp Directory

JUNEThe Baby GuideSpecial Advertising SectionsOB/GYN ProfilesDay Trips Weekend Getaways

JULYAnnual Back-to School IssueSpecial Advertising SectionsBack-to-School GuideSchool ProfilesSummer Travel

AUGUSTBack-to-Schoiol OrganizationParent-Teacher CommunicationField Trips ProfilesAfter-school Activities

SEPTEMBERFamily Health IssueSpecial Advertising SectionsMedical Wellness & InnovationPhysician Profiles

OCTOBERAnnual Party IssueSpecial Advertising SectionsParty Profiles (venues, entertainers, supplies, etc.)Home & Garden Profiles

NOVEMBERHoliday Gift GuideSpecial Advertising SectionsBest Toys of the YearWinter Travel

DECEMBERHoliday Gift GuideKool Kits for KidsBest Board Games

Advertising r Ates

Georgia Family MagazineT 478.471.7393www.GeorgiaFamily.com

■ Spot Color: Add $50 per color to the price of black and white ad.■ Special Positioning: Add a 20% premium based upon availability.■ Inserts: Availability and price upon request.■ Advertising Agency Discounts: 20% for recognized agencies on all contracts initiated by the agency and submit-

ted directly to the publisher. ■ Terms: First ad insertion is payable in advance. Subsequent insertions are invoiced and payable upon receipt. Invoices that are unpaid after thirty days shall accrue a finance charge of 1.5% a month (18% per annum) on unpaid amount.■ Errors: Claims for adjustments must be made by 10th of the month of publication.■ Short Rates: If an advertiser cancels advertising during the life of the contract, any previous advertising covered by the said contract will be re-billed at the actual earned rate. The new balance will be due immediately.

Effective January 2018

AD SIZE 1X 3X 6X 12X

Full Page 1485 1275 1125 995

2/3 1065 975 835 755

1/2 895 690 660 620

1/3 625 570 540 490

1/4 510 465 445 400

1/6 390 355 335 300

1/8 325 295 285 250

Full Page 1200 990 835 745

2/3 775 685 645 575

1/2 605 530 500 440

1/3 435 380 350 310

1/4 330 280 260 225

1/6 295 255 220 190

1/8 225 200 180 145

COVER (4/COLOR)

Back Cover 1655 1405 1250 1245

Inside Front Cover 1575 1355 1160 1125

■ PREPAymEnT DISCounTS: • 10% for payment of 12 months in advance.

■ SuBmISSIon DEADLInES: • 5th of month prior for space reservations. • 10th of month prior for ad materials.

■ PRoDuCTIon CoSTS: • First ad designed FREE. • $25 for a subsequent minor change. • $75 for subsequent redesign of ad. • Insert rates are available upon request.

4/CoLoR RATES PER AD InSERTIon

BLACK & WHITE RATES PER AD InSERTIon

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1/2 Page vertical (b) 4.85 × 7.35

1/3 Page vertical 2.33 × 9.88

1/3 Page square 4.85 × 4.81


1/6 Page horizontal 4.85 × 2.28



SIZES / SPECIFICATIONSAcceptable file formatsAll files and supporting graphics are to be CMYK. Only the following file formats will be accepted: PDF, JPEG, TIFF, EPS, or PSD. All graphic components must be high resolution (300 dpi minimum at 100% of the final print size) and must include all layers. If we are making your ad and you require a specific color you must provide the CMYK values according to the PANTONE® color system. If furnishing color copies or digital color proofs, color cannot be guaranteed. INCLUDE ALL FONTS (press optimized, with all fonts embedded). If fonts are not provided, Georgia Family reserves the right to substitute the clos-est font available.

Getting your file to usFiles must be emailed to your sales representative or emailed to [email protected] by deadline (10th of the month prior to the month of publi-cation). If files are too large to email, they may be submitted to our FTP site. When submitting spreads they should be prepared as separate full page ads to ensure proper bleed. (See full page bleed dimensions).

Ad creation and ad change policyOne ad is created FREE of charge by our production department on any new contract, if desired. After the initial ad is approved any addi-tional changes at any time will incur a production charge of $25 each time the ad requires a change (sizing, type, artwork, etc.). Ad redesignsmay be had at $75. Ads created by us are copyrighted and may not be used in other publications without a written release and a fee is paid at $275 per ad. We will not modify released ads in any way.

All change requests must be submitted in writing at one time via email to your sales rep or emailed to [email protected] no later than the 10th of the month prior to the month of insertion. If a blatant deviation from submitted written instructions occurs through the fault of our production department, only then will the change fee be waived. If a “camera-ready” ad is received and requires any adjust-ments whatsoever a $25 fee will be charged.

DEADLINES: 1) Space & Shape Reservation: Advertiser must email [email protected] no later than the deadline of the 5th of the month prior to the month of publication if the size and/or shape of your ad will be changing. 2) Materials & Directions: All ad materials and written directions to create a new ad or change an existing ad are due no later than the 10th of the month prior to the month of publication and should be submitted BY EMAIL to your sales rep or to [email protected].

Ad Approval Requirements For all non-camera ready ads, advertiser will receive an ad proof by e-mail. Proof must be approved or changes must be requested within 48 hours of receipt. All corrections are to be clearly noted in writing via a reply email. Lack of response in a timely manner will result in the ad being pulled from publication and advertiser being billed as if the ad had run.

For more information:Call 478.471.7393 or [email protected]

Georgia Family Magazine | | MEDIA KIT 2018

DIMENSIONS

Full Page bleed 8.63 × 11.13

Full Page standard 7.38 × 9.88


1/2 Page vertical (a) 3.59 × 9.88


Full page

1/4vertical

1/8page

1/2vertical

(a)

2/3page

1/6vertical

1/3vertical

1/3square

1/2 horizontal

1/6horizontal

1/2vertical (b)

Bleed Specifications: When creating a full-page ad with bleed, place all text and graphic elements that should not be trimmed or hidden within the live area (7.812” x 10.39”).

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523 Sioux Drive • Macon, GA • 31210 T 478-471-7393

E-mail: [email protected]

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CONTRACT GRAND TOTAL $__________

TERMS: 1. Advertiser/agency has read, understands, and agrees to all rates and conditions stated in media kit and herein. 2. First insertion payment is due in advance by 10th of the month preceding the issue for which the ad is to be inserted. Upon approved credit, advertiser may be granted

credit terms and be invoiced after each printing with payment due by the 20th of the month prior. 10% cash discount is allowed when 12 months are paid in advance. 3. Space reservation deadline: 5th of the month preceding the issue for which the ad is to be inserted. Space and shape reservation includes size and shape. 4. Ad materials deadline: 10th of the month preceding the issue for which the ad is to be inserted. Includes ad/copy/text/art materials. Ad changes must be in writing. 5. One ad is created FREE of charge. After its final approval, any subsequent ad changes will incur a production fee of $25 each time changes are submitted. Major ad changes will incur a production fee of $75. 6. Advertisement from my most recent insertion will be published (to fulfill the contract) if ad or copy/art is not received by Georgia Family by the deadlines above. 7. Advertiser/agency acknowledges that a monthly periodic finance charge of 1.5% (18% annual) will be charged on all balances 30 days or more past due. 8. All cancellations must be in writing and must be received by this office no later than the 5th of the month preceding the issue for which the cancellation takes effect. 9. Even though an agency may have placed the ad, in the event that the agency files for bankruptcy or otherwise does not pay for the insertions, the company listed above

(advertiser) is financially responsible for payment of said insertions.10. Advertiser/agency will be subject to actual-earned rate if contract is unfulfilled. If special offers are unfulfilled, advertiser will be re-invoiced at actual-earned rate.11. There are no refunds, and credits shall be made in proportion to the value of the portion of advertisement in which the error occurred, as assessed by the publisher.12. Advertiser agrees to pay all reasonable legal fees, court costs, and collection costs incurred by Georgia Family as a result of non-payment for advertising as described herein.13. Publisher reserves the right to revise, reject, or omit without notice any ad at any time.14. Advertisers and advertising agencies are liable for all content (including text, representation, and illustrations) of advertisements and are responsible without limitations for any and all claims made thereof against Georgia Family Magazine and/or its employees.

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Item Cost

Design/Produce Original Ad FREE

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� JANUARY

� FEBRUARY

� MARCH

� APRIL

� MAY

� JUNE

� JULY

� AUGUST

� SEPTEMBER

� OCTOBER

� NOVEMBER

� DECEMBER

Please sign and return the top two copies. Keep the gold copy for your records.THANK YOU FOR YOUR ORDER.

ON BEHALF OF GEORGIA FAMILY MAGAZINESales Rep/Date:______________________

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media kit • 201 - georgia family magazine · advertising in other media. seeing a magazine ad...

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