TAKING TV TO THE INTERNET!

nautanki.tvWe are everywhere!!!

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CONSIDER THIS…

• 38 million views every day

• 6 million unique viewers every day

• A network built on 13,000 widgets across

the world

• 25 channels and a wide, wide variety of

content – both Indian and international

Numbers validated by JuxtConsult

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VIDEO ADVERTISING –

THE NEXT BIG THING?

• 83% of the SEC-A audience between ages 16 and

35 in the top 8 cities are online

• Over 100 million videos are watched in India

everyday

• Web Video viewers will tolerate twice the

number of ads – AC Nielsen Research

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SO WHAT IS NAUTANKI.TV?

• The world‟s first online entertainment

broadcast platform

• Take the world‟s premium content and

distribute it to anyone who wants to

access it

HOW DOES IT WORK?

• Content from premium branded channels

or independent providers• Nautanki users can select the content

that they would like, using a widget,

which is basically a video player

• The widget is placed on a blog or

website, and the site owner is given

incentives

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THE ECOSYSTEM

The blog or website on which the

widget is placed. He wants more

traffic to come to his site,

and hence markets his site in his

own way

ADVERTISER

CONTENT

PUBLISHER

The advertiser reaches

out to a large, relevant

target audience, advertising

with a wide variety of content

The content which we

get from branded channels

and independent providers

is the lynchpin of our

network

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THE ECOSYSTEM – WHY IT‟S UNIQUE

• This ecosystem keeps growing

• Our biggest assets are:

– The publisher network

– The repository of content we have

• We have built both of these up and it is difficult for anyone else to replicate the model

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THE NETWORK MODEL

• Nautanki is not a destination-model website (such as YouTube, Hulu, etc) – our website is not the primary destination for our viewers!

• Our traffic comes from the widget network that hosts Nautanki content

• This way, we are present on not just one site… But thousands!

• In this way, we tap the „long tail‟ of the internet

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WHAT NAUTANKI CAN OFFER

• Ability to reach out to a wide audience

• Perfect for online branding-based promotions

• Targeting by content, geography & time band

– Target any city from India and around the world!

• Drive traffic towards any landing page

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AND MORE!

• This is a legal, advertising-supported

model

• Premium content from branded TV

channels at a fraction of the cost

• Brands can sponsor shows outright, or

even provide us content

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A PERFECT PLATFORM TO…

• Complement TV campaigns

• Show full-length ads that are too

expensive to broadcast on TV

• Pilot-test new campaigns

• Have teaser campaigns on the internet

which drives viewership to a TV show

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TARGETING

• By content – want your brand to be

associated with particular content?

• By geography – target any city or country

based on your requirement

• By time band – if the TG is likely to be

active in a certain time band

OUR PARTNERS?

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BRANDED TV CHANNELS

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OUR OWN IN-HOUSE CHANNELS

Astro | Tarot | Health | Living |

Lifestyle Fiction | Humour | Cooking | Travel

Short Films | Indie Music | Animation Theater |

Reviews | Regional languages

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INDEPENDENT CONTENT PROVIDERS

Apart from the Long Tail which

we primarily target,

we‟ve also got some big names

as our publishers!

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THE ZEE-FACEBOOK PROJECT

• For the first time in India, we streamed

the election results live

• Content from Zee, hosted by Facebook

• 5 lakh viewers in 3 days

• 8000 comments

• Each user spent average of 30 minutes

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WHO‟S WATCHING?

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GLOBAL VIEWERSHIP

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INDIAN VIEWERSHIP

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VIEWERS

• On an average, 38 million viewers daily

• 44% from India

– 68% of this is from the top 7 cities

• 56% from outside India

– Mainly from NRI dominated countries

– 36% of this from USA and GB

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DEMOGRAPHICS

Numbers from Compete.com, USA

THE WIDGET

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FEATURES OF THE WIDGET

Drop down list of all channels

On the nautanki.tv network

Scroll bar with episodes

in playlist

Search bar

Clickable video ad

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WIDGETS ON WEBSITES

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HOW DOES THE WIDGET WORK?

• Video starts with the default channel that the publisher has chosen

• Has all the channels and playlist in the scrollbars

• Sends IP, context of location and other information real time to the ad server

• Searchable, dynamic ad and content serving

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API TECHNOLOGY

• Allows the user to do much more with his

content

• Not restricted to the Nautanki widget

• Take our content, do what you like with

it!

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API TECHNOLOGY

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CONTENT CONSUMPTION

• On average, each session:

– lasts 25-30 minutes

– has 8 videos consumed

• Non-default channel views: 40%

– Which means that 40% of the time, people

search for content on their own

So people are without doubt

watching content intently and

interacting with the widget!

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HOW ADVERTISING WORKS

• Pre-roll ad for 30-

40 seconds• Content for 3 to

10 minutes

• The ads are clickable – you can send them to any landing page

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THE BACKEND

• Robust 64 server cluster

• Dedicated 150 MbPs pipes for bandwidth

• Load Balancing systems to ensure least lag time

• Third party API integration

• Real Time reporting

• Separate servers for ads and content

REPORTING

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REPORTING

• View is defined as a full ad view + 60% of

content view

• Real-time reporting done by the

server, tags sent from the widget which is

live

• Helps you track where every rupee you

put in is going

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NTV LABS‟ OWN REPORTING TOOL

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POTENTIAL ASSOCIATIONS

• Advertising on the network

– Premium inventory

– Generic inventory

• Sponsorship of individual shows

• Providing branded content that will be a

part of our network

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RATE CARD

• Branded TV content : INR 500/1000 views

• Non-branded TV content : INR 300/1000 views

• NTV in-house channels : INR 250/1000 views

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ADVERTISERS ON OUR NETWORK

“… gives plenty of free content

choice to consumers”

“… discovering the gold in the long tail

of content for metro-India and popular

content in small-town-India”

VANITA KOHLI-KANDEKAR

“ content becomes available to a larger

and more diverse audience, resulting in

better monitoring and value for the

advertiser on the site”

“ two years ago, the promoters were

stopped at a broadcaster‟s door

because of their name. Now, doors

open for them.”

We are everywhere!!!

nautanki.tv

WE LOOK FORWARD TO

PARTNERING WITH YOU!

Deepak Gopalakrishnan

Media Strategist

+91 99201 24825

deepakg@nautanki.tv