media pack - bauer media - bauer media · [email protected] 0207 208 3328 creative director...
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Media Pack
Yours magazine puts its readers at the heart of everything we do and they reward us with unprecedented levels of loyalty, trust and engagement. We offer highly relevant, trusted and useful advice, whether it’s to help readers look their best, to stay healthy and active, to enjoy their free time or to manage their money better. We celebrate 50+ women too, whether they’re overcoming difficulties or achieving amazing things. We like to look back with our readers and listen to their views, enjoy a shared heritage, shared values and a sense of friendship and community.
The Mission...
Yours is the UK’s best-selling fortnightly lifestyle magazine and website targeting women aged 50 and over. Yours readers want to help, to be involved, to be listened to and to have a voice.
Our reader has traditional values - politeness, kindness and community are important to her and her family is at the heart of everything. She is extremely caring and kind, as well as being a mum, grandma or even great-grandma, she is likely to work part-time and volunteer within her community.
She loves to laugh, to make friends, to reminisce and share her memories. She has a young outlook on life, she places importance on maintaining a healthy lifestyle and is determined to keep up with technology.
She sees Yours as a friend and comes to us for trusted news, advice and to put a smile on her face.
Statistics:Median age 7246% ABC165% Retired94% FemaleSource: NRS Oct 2016 – Sept 2017 and TGI 2018 Q1
Reader...The
Yours readers love to share – whether it’s memories, laughter or useful information. Meeting Place is the heart of the magazine and
Britain’s biggest and liveliest letters page (we get about 1,000 letters a week). We give readers the chance to look back fondly to their youth, while Sharing the Caring offers help and support readers can’t find elsewhere. No wonder our readers feel that nobody knows them better.
Our cover stars aren’t just ‘celebs’ – they are stars with integrity, warmth and values that our readers share. Our readers want insight, not scandal. Our real-life features celebrate women who have shown courage against the odds or are making a difference in the world.
Yours readers have more freedom than ever before and we’re on hand to help them make the most of it. Our cookery, gardening, knitting, craft and home pages are packed with tempting ideas. Our travel features inspire readers, whether they’re looking for a trip of a lifetime or exciting new days out. And for when she wants to put her feet up, our big puzzle section is perfect.
Celebrity and Real Life
Making the most of her time
The Yours community
Our readers want to look and feel their best, so we provide trusted expert advice in every area. Our health advice is relevant, but positive. Our fashion pages always feature affordable, figure-fixing fashion photographed on models that readers can relate to. Our beauty pages are focused on anti-ageing, so the products will always be relevant for her – not her daughter. We also offer help on everything from money-saving tips to relationship advice, consumer guidance to finding your perfect pair of specs!
Health, Fashion and Beauty
Editorial pilars
Our annual event, Yours Live, has been attended by more than 20,000 Yours readers to date. This three-day event is packed full of workshops, classes and crafts by day and entertainment and dancing by night. You will certainly have the time of your life at Yours Live!
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Guilt-free comfort food Alan Titchmarsh
‘My secret tostaying healthy’
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Reader events
Not just a magazine…
The Yours brand also offers:- Yours Puzzles magazine- Yours Annual book- Yours Retirement services- Yours Travel club
Yours.co.ukRelaunched in February 2017, yours.co.uk is the the safe and trusted online home of Brit-ain’s best fortnightly magazine for women over 50 and the ultimate destination for the time of your life.
Whether you want to find trusted advice on a huge range of relevant topics, enjoy loads of craft projects and recipes, shop for great products selected by us or win prizes, yours.co.uk has the answer.
Statistics:54% ABC193% Female
A note from YoursOur email newsletter delivers the latest news our pick of the best stories of the week, from health…to travel, fashion to relationships, craft and recipes. Plus, it brings the latest deals, best discounts and competitions straight to the inboxes of our readers.
DISPLAYOBC £3000IBC £2000IFC £2000Full page FH £1500Full page ROM £1200DPS £2700Half page £900
On sale January, March, May, July, September and November.
ADVERTORIALFull page £1600DPS £3500Production POA
AD SPECSTrim 285 x 210Bleed 297 x 222Type 255 x 180
DISPLAYFull Page FH £16,692Full Page ROP £13,7611st 3rd £18,0431st 20% £21,1011st 20%, RH £22,1561st RHP £21,5981st LHP £24,465IFC DPS £51,7851st DPS £43,1202nd DPS £38,736IBC £16,514OBC £42,349IFC £27,257
ADVERTORIALSFull Page £19,266DPS £36,606Production POA
PRODUCTIONInserts £66 CPTBound-in £66 CPTTip-on £66 CPT
AD SPECSTrim 285 x 210Bleed 297 x 222Type 255 x 180
YOURS.CO.UKLeaders £12 cpmSky scrapers £14 CPMMPU £18 CPMHPTO £55 CPMBillboard £30 CPMOverlay £60 CPM
CONTACTSEDITORIAL TEAMEditorSharon Reid
Associate EditorJenny Cripps
Yours - ADVERTISING
Brand DirectorSarah [email protected] 0207 208 3328
Creative Director Sara [email protected] 520 6486
Regional AdvertisingKatie [email protected] 288 5053
Classified Sales ManagerKaren [email protected] 01733 366434
Inserts Sales ManagerSimon [email protected] 208 3316 For all advertising [email protected]