media representation
TRANSCRIPT
REPRESENTATIONS OF
DIFFERENT GROUPS OF
PEOPLE IN THE MAGAZINE
GENDER AND AGE
GENDER
Within the magazine gender is represented in a collection of ways. Within the media males are conventionally portrayed as
being more isolated and independent. This is specifically represented on the front cover which portrays a stand alone image
where the person is positioned in a dominant pose. This is therefore representative of males as it shows the person as
dominant and independent. This is accentuated as the image has no background highlighting the point that the person is an
individual.
Another point of mise-en-scene is that the clothing of the female character features glitter which is more suited to the
portrayal of a female character rather than a male character.
The lighting within the image also aids within the representation of gender. Although both use high key lighting the image of
the female character is brighter than the male character. This is a conventional portrayal within the media as it shows the
male character as darker and more mysterious.
Additionally, the language within the magazine shows the difference between the male and female character. The male
character uses language that is more straight forward whereas the female character goes into more detail.
AGE
Age is represented through the images within the
magazine. This can be identified as the images within
the magazine are all representative of the target
audience.
Youth is also shown through the colours in the
magazine which are vibrant and stand-out against the
plain background. The shot type is also
representative of youth as it shows the characters as
quite dominating and a clear-stand out point on the
magazine. The people shown in the images conform to the
stereotypes of teenagers which is portrayed
within the media. This can be specifically seen
within the use of bright colours which shows a
convention for the portrayal of youth in the media.
Additionally the images all feature high key
lighting in order to make the images stand-out
and clear to view.
IMAGE
TYPOGRAPHY LANGUAGE
The typography within the
magazine is also
representative of youth. The
fonts that are used are clear
and the font used within the
masthead shows vibrant
colouring that is eye-catching
and would appeal to a young
audience.
The use of this font is linked to
a college theme which is
straight away associated with
youth.
The language within the magazine is suited
to a young adult audience.
Its language is representative of an older
and more grown up target audience. This is
shown as the wording is more complex
than that found in magazines that appeal to
a younger target audience.
However, in the sections
which aim to provide quick
information the language is
kept simple in order provide
the basic information that the
audience are looking for. This
can be seen in the on the
road to the top section on the
double page spread.