What’s In This for Salon and Spa Owners/Managers

When considering paying money out for training you must consider the following:

Will it put my salon/spa above others?

Many clients are listening to the media about nail services and staying away.

This training will allow you to market that your salon and professionals maintain the highest level of safety available anywhere. And that they can see it was performed.

These practices will set your salon/spa above and apart from others.

Will my staff be more informed and perform at a higher level?

The class is written by two highly respected educators that are committed to raising the performance levels and incomes of nail professionals through education.

When nail technicians make more money, the salon makes more money.

This course will provide them a higher level of information and to a higher level of performance.

The Faculty

Robert Spalding, DPM, EMT-P

Janet McCormick, MS, LNT, LE

Their bios follow.

Robert Spalding, DPM

Dr. Spalding, Chattanooga, TN, a board certified Podiatrist and the author of the text, The Science of Pedicures, and has been an advocate for nail technicians for over a decade. His concerns of the level of care in salons were initiated through his witnessing many infections in his practice from improperly performed nail services. These incidents brought him to develop and offer these nail courses.

Janet McCormick, MS

Janet McCormick, Frostproof, FL, is a licensed and experienced manicurist (1980) and esthetician (1994), a former salon owner, and a sought-after trainer. She is the author of many articles in the beauty industry trade magazines, books, and chapters in the textbooks for two specialties. This course is a result of a passion for increasing the safety of nail professionals and their clients and for enabling enhanced incomes for the licensed nail professionals and the salons/spas in which they work.

You say working safely relates to business growth? How?

Clients have heard the horror stories from the media. They are concerned but still want nail services. If potential clients know your salon/spa adheres to a higher level of safety, they will your salon/spa for their services, and your current clients will be loyal.

The power of self preservation is strong in all clients!

Marketing Healthy Services? Why?

Safety has become a concern of nail clients due to the media blitz of the damages and deaths caused by negligent salons. For that reason, marketing that your salon/spa’s technicians perform healthy services WILL get attention.

Taking a publicity negative and turning it into a positively WILL set you apart from your competition. In a good way, while increasing your bottom line.

You can have an extraordinary increase in clientele (and income) by:

Training or Hiring Certified Advanced Nail Technicians

Upgrading to Aseptic Techniques

Marketing That Your Salon/Spa Performs Safe Treatments

A Certified Advanced Nail Technician

Has completed advanced classroom and/or online training in Aseptic Techniques and Autoclave Sterilization

Performs proper evaluation of the hands and feet before services

Is trained in how to work with at-risk clients

A Certified Advanced Nail Technician (con’t)

Has advanced training in the recognition of diseases and disorders

Knows when and how to refer clients to a physician

Your salon/spa has a relationship of mutual respect with physicians who refer to your nail department due to your aseptic techniques

Your salon/spa is known for performing ‘safe services’ on clients

The Course provides marketing templates and trains how to use them.

The Course trains the technicians in how to gain a referral relationship with physicians, a great resource for clients.

Physicians know their clients want nail services so will be pleased to know of a salon/spa he/she can refer patients to for safe, aseptic techniques.

The ANT Course

Prerequisite: Attendee is a Licensed Nail Technician or Cosmetologist

The course is three modules followed by the exam.

After the test is passed, the technician will receive the following Certificate for display.

14

Medinails Learning CenterCERTIFICATE OF COMPLETION

is hereby granted to

Name Hereto certify that he/she has completed to satisfaction

of the Medinails Learning Center and to the standard of the Industry the

Advanced Nail Technician Course

Granted: [Date]

[name, title]

[name, title]

Post-CourseThe salon/spa can register on

Westerilize.com, a site that has 8000+ hits per month (more every month) from clients who want safe services.

The salon/spa and nail technician can display the Certificate and discuss the benefits of healthy services with clients.

The Logo can be used for marketing purposes

LOGO

A Crisis in the Nail Industry

We are labeled a ‘high risk industry’ by forensic physicians

The industry has leveled in growth

Income has reduces in the nail industry

Fewer new technicians are coming into the industry

Current Situation

Many physicians do not trust our care

Many potential clients are afraid to have nail services

The media is negative

Incomes are not as high as they could be

______________________________________

A correction is needed

Turn Negatives to Positives

Provide the clients, physicians and the media a reason to feel confident in your services

Build a new stream of clients by courting referrals from physicians

Provide verifiable techniques of safety = the clients must know the implements are sterile/safe and the salon is clean

The Results?

Physicians will become partners and send clients to technicians for cosmetic services

Clients will choose a sterilizing salon over others

Your salon/spa’s income will be higher

The crisis will be over – at least in your salon/spa

Times Changed Quickly

2000-Present

Early 2000’s pedicures were soon to become a lifestyle service, similar to the haircut & color

Then, the Media focused on the deaths and damage in poorly performing salons and changed the attitudes of current and potential clients, reducing their trust in nail services

“Clean” is becoming a great marketing focus

NowTimes are tough

Loyalty is difficult to establish unless you can show them you care

Being different pays if it is positive

Sterilizing and a clean salon/spa pays in profits and loyalty

Self preservation is a strong motivator

Marketing Healthy Practices

Marketing = setting yourself apart from your peers

Marketing based on “Clean Safe Salon” is effective

Marketing healthy practices attracts the client’s all important self-preservation instinct.

Marketing Healthy Practices

Brings in new clients

Increases loyalty among current clients and referrals are higher

Perception is everything – when the client knows your salon/spa performs healthy practices, they believe you are caring, especially about them as an individual

Marketing Healthy Practices

You must market that you work healthy to current and potential clients.

Once they know, they will be afraid to go anywhere that does not perform the healthy techniques your salon/spa performs

Good safety marketing makes clients WANT to come to you

“It’s All About Me!”

Marketing, no matter the complexity, boils down to this phrase, and the ‘me’ is the client.

You MUST give new and current clients what they want or they will not believe in and buy from you.

What do they want, besides beautiful nails? What can you give them that most salons are not giving them?

HEALTHY SERVICES

How do I do this?

First, train your technicians as Advanced Nail Technicians

Perform simple aseptic changes in your salon/spa

Hang their certificates and market your safe techniques to physicians and clients

Enjoy your increased clientele!

What is Aseptic Technique?

Definition: “ services performed without bacteria”

Techniques central to safe techniques at the nail table

The ANT graduate will be fully trained in the techniques.

Module 1, 2 & 3 of the Advanced Nail Technician Program

The Advanced Nail Technician course is three modules online or in a school and an exam.

The cost is $99/module online, $129 for 1&2, $99 for #3 in a school program containing a practical component.

Each is paid-per-module when signing up to take each at medinail.com or at the school

If you have questions concerning the courses, call Janet @863-273-9134.

For more information

Go to The Courses, click on The Advanced Nail

Technician

www.medinail.com

Call 863-273-1224