millennial media's mobile intel series vol 5 - consumer goods
TRANSCRIPT
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
http://slidepdf.com/reader/full/millennial-medias-mobile-intel-series-vol-5-consumer-goods 1/20
Aobnck Netkc Tkrnks<
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@OOHT
D O E T [ A K R
i Ancckeenic Akhni / doaTdork Ttuhy
Aobnck Nesn mts gor Doesuakr @oohs Briehs
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
http://slidepdf.com/reader/full/millennial-medias-mobile-intel-series-vol-5-consumer-goods 2/20
Xmk Opportuenty
Aobnck Doesuakr @oohs Iddkss
Xmk Aobnck Doesuakr @oohs Iuhnkedk
Aobnck Doesuakr @oohs Vurdmisk Bkmivnor
Aobnck Tpkehne` ne tmk Doesuakr @oohs Wkrtndic
Xypks og Doesuakr @oohs Briehs Nevkstne` ne Aobnck
Aobnck Doesuakr @oohs Diapin`e @oics
Rkidmne` Doesuakr @oohs Iuhnkedks Kvkrywmkrk
Doesuakr @oohs Iuhnkedk Xir`ktne` Ttritk`nks
Ke`i`ne` tmk Aobnck Doesuakr @oohs Doesuakr
Doedcusnoes
Xop 96 Idtnoe Ntkas gor Doesuakr @oohs BriehsTuaairy ' Rkportne` Aktmohoco`y
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
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7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Xmk Opportuenty
doaTdork Aobnck Doesuakr @oohs Ttuhy
Ancckeenic Akhni doaanssnoekh i stuhy wntm doaTdork to uehkrstieh mow doesuakrs usk aobnck hkvndks gor tmknrDoesuakr @oohs ekkhs ieh wmo tmksk doesuakrs irk%
Ancckeenic Akhni Vcitgora Hiti
Xmk T%A%I%R%X%™ rkport hiti ieh Doesuakr @oohs vkrtndic hiti gkiturkh ns biskh oe idtuic hiti groa diapin es rue wntmAncckeenic Akhni ne 2692%
Aktmohoco`y<• AobnCkes [%T% Turvky< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692: e12>#6;0• Vcie Aktrnx Aobnck< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692-92 ao% Iv`%.: e192#666
• Ih Aktrnx Aobnck< Tpnhkr ieh bots tkdmeoco`y ieh aobnck hnspciyih spidk: Eovkabkr ' Hkdkabkr 2692
Aobnck doesuakr bkmivnor mis doetneukh to kvocvk wntm tmk procngkritnoe og sairtpmoeks# tibckts#ieh otmkr doeekdtkh hkvndks iroueh tmk worch% Ihviedkh hkvndk tkdmeoco`y# gistkr wnrkckss iehektworj dipibncntnks# ieh hkdrkisne` hkvndk prndk ponets iccow doesuakrs worchwnhk to keloynetkridtnvk ieh ke`i`ne` kxpkrnkedks oe tmknr aobnck hkvndks% Pntm aork ieh aork pkopckiddkssne` aobnck ipps ieh sntks idross icc ailor opkritne` systkas kvkry hiy# aobnck trifflddoetneuks to row%
Xmrou`m aobnck ihvkrtnsne # briehs hkcnvkr mn`mcy!rkckviet ihs to prkdnsk iuhnkedks utncnzne` tmk
uenquk gkiturks og aobnck% Xmk aobnck ihvkrtnsne` dmieekc ns nedrkhnbcy kstkdtnvk ieh kffldnket gorbunchne` brieh kqunty# kedouri`ne` i broih rie`k og hksnrkh bkmivnors# ieh rknegordne` briehcoyicty%
Is i rksuct# ihvkrtnskrs mivk skke tmk bkekts ieh subskquketcy nedrkiskh tmknr aobnck spkehne %Aobnck netkrekt ihvkrtnsne` spkehne` worchwnhk — idross icc hn ntic goraits nedcuhne` hnspciy# skirdmieh otmkrs — rkidmkh (=%8 bnccnoe ne 2692# iddorhne` to kAirjktkr# ieh wncc rnsk to (94%;= bnccnoe ne2694 ieh kvketuiccy top (47%=0 bnccnoe ne 2697%
Xmns `unhk ns hksn`ekh to mkcp Doesuakr @oohs airjktkrs — nedcuhne` tmosk ne gooh# bkvkri k#bkiuty ' dosaktnds# ieh moak prohudts — pcie tmknr aobnck ihvkrtnsne` stritk`nks% Xmk Aobnck NetkcTkrnks< Doesuakr @oohs provnhks nesn mt neto<
• Pmo aobnck Doesuakr @oohs doesuakrs irk ' mow tmky usk tmknr aobnck hkvndks#
• Pmit ckihne Doesuakr @oohs briehs irk hone ne aobnck tohiy#
• Mow Doesuakr @oohs briehs die usk aobnck to rkidm ieh ke`i`k doesuakrs%
Gnehne`s irk biskh upoe i stuhy Ancckeenic Akhni doaanssnoekh wntm aobnck akisurkaket ra#
doaTdork# ieh Ancckeenic Akhni„s `cobic pcitgora obskrvitnoes idross tkes og tmousiehs og aobnckih diapin es%
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Aobnck Doesuakr @oohs Iddkss
Xmk aobnck Doesuakr @oohs iuhnkedk ns aihk up og doesuakrs wmo grkquketcy ke`i k wntmDoesuakr @oohs doetket ieh ihs oe tmknr aobnck hkvndks% Doesuakrs irk usne` aobnck to<
• Rkskirdm ntkas gor rkvnkws ieh prndks bkgork# hurne`# ieh igtkr trnps to tmk stork#
• Gneh stork coditnoes tmit skcc i dkrtine brieh or prohudt#
• Ke`i`k wntm tmknr givorntk briehs gor rktinc proaotnoes or to provnhk gkkhbidj%
doaTdork kstnaitks tmk Doesuakr @oohs aobnck iuhnkedk to bk icaost =; anccnoe pkopck ne tmk
[%T%# rkidmne` =;+ og tmk totic idtnvk aobnck iuhnkedk% Mowkvkr# tmns `roup ns stncc `rowne` huk todoetneukh sairtpmoek ieh tibckt pkektritnoe% Iddorhne` to doaTdork# sairtpmoek owekrsmnpwis up 92>+ ykir!ovkr!ykir to iddouet gor ;8+ og tmk totic aobnck iuhnkedk ne 2692# wmnck tibcktowekrsmnp wis up 9>8+ ykir!ovkr!ykir to iddouet gor 29+ og tmk aobnck iuhnkedk -Dmirt I.%
Xmk wnhksprkih ihoptnoe og sairtpmoeks ieh tibckts mis sn`endietcy dmie kh mowdoesuakrs ke`i`k wntm Doesuakr @oohs doetket botm prk! ieh post!purdmisk# iccowne`doesuakrs to iddkss rkckviet Doesuakr @oohs doetket it iey tnak ieh iey pcidk% Groa our
rkskirdm# ng you owe i aobnck hkvndk# you irk aost cnjkcy iddkssne` soak gora og Doesuakr@oohs doetket% Ne gidt# =4+ og tmk aobnck Doesuakr @oohs iuhnkedk owes i sairtpmoek%Ippck nOT -82+. ieh @oo`ck Iehronh -8;+. sairtpmoeks aijk up tmk ailornty og tmksairtpmoeks uskh by tmk aobnck Doesuakr @oohs iuhnkedk% Xmns iuhnkedk ovkr!nehkxks oeIppck sairtpmoek -nVmoek. owekrsmnp doapirkh to tmk totic aobnck popucitnoe%
Tourdk< doaTdork AobnCkes# Hkdkabkr 2692 -4 aoetm ivkri`k.%
Tairtpmoek ' Xibckt OwekrsmnpVkrdket og Xotic Aobnck IuhnkedkDMIRX I
2699 2692
;8+TAIRXVMOEKOPEKRTMNV
29+ XIBCKX OPEKRTMNV
82+TAIRXVMOEKOPEKRTMNV
99+ XIBCKX OPEKRTMNV
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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8www%ancckeenicakhni%doa/aobnck!netkccn kedk
Aobnck Doesuakr @oohs Iddkss
Pntm =4+ og tmk aobnck Doesuakr @oohs iuhnkedk owene` i sairtpmoek# dross!vnsntitnoe og doetket ns kxpkdtkh% Xmk Doesuakr @oohs iuhnkedk anrrors tmk doetket doesuaptnoe og tmkovkricc aobnck iuhnkedk# iddkssne` Ekws# Tkirdm# ieh Rktinc negoraitnoe oe i rk`ucir bisns%Mowkvkr# tmk aobnck Doesuakr @oohs iuhnkedk ovkr!nehkxks oe dross!vnsntitnoe to GneiednicTkrvndks# Ketkrtineaket ieh Cngkstyck# ieh Rktinc sntks -Dmirt B.%
Is i rksuct og tmns dross!vnsntitnoe# tmkDoesuakr @oohs diapin es oe ourpcitgora irk skrvkh tmrou`m i virnkty og ippcnditnoes# og wmndm tmk top 96 irk cnstkh neDmirt D% Groa botm Dmirts B ieh D# wk die
skk tmit Doesuakr @oohs uskrs ovkr!nehkxoe iddkssne` Ketkrtineaket doetket# iehtmit Doesuakr @oohs diapin es irk ogtkebkne` skrvkh to tmns doetket% Mowkvkr# tmkrkns stncc opportuenty to gurtmkr tir`kt Rktinc iehGneiednic Tkrvndks doetket to rkidmDoesuakr @oohs uskrs tmrou`m tmkskippcnditnoe ditk`ornks%
Tourdk< doaTdork Vcie Aktrnx Aobnck# Eovkabkr 2692 -92 aoetm ivkri`k.%
GNEIEDNICTKRWNDKT
TKIRDM KEXKRXINEAKEX / CNGKTX^CKT
RKXINCDOAA[ENX^EKPT
Aobnck Doesuakr @oohs [skr Doetket
DMIRX B
XOXIC AOBNCK I[HNKEDK
NEHK] OG DOET[AKR @OOHT I[HNKEDK XO XOXIC AOBNCK I[HNKEDK
RIEJ
9
24
8
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7
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96
DIXK@ORNKT
@iaks
Ausnd ' KetkrtineaketAobnck Todnic Akhni
Doaauenditnoes
Ekws
Vrohudtnvnty ' Xoocs
Boojs ' Rkgkrkedk
Mkictm ' Gntekss
Tports
Pkitmkr
Xop 96 Aobnck Ippcnditnoe Ditk`ornksgor Doesuakr @oohs Diapin esDMIRX D
Tourdk< Ancckeenic Akhni# 2699!2692%
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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6+
;+
96+
9;+
26+
2;+
46+
4;+
Tourdk< doaTdork AobnCkes# Hkdkabkr 2692 -4 aoetm ivkri`k.%
8;;84;88 ;;78 7;*2;489=28
AICKGKAICK
26+ 29+ 22+
97+ 9;+ 9;+ ;+2+ 4+8+
48+ 48+
Xmk Aobnck Doesuakr @oohs Iuhnkedk
Iddorhne` to tmk doaTdork stuhy# tmk ailornty og tmk aobnck Doesuakr @oohs iuhnkedk ns2;!;8 ieh gkaick -Dmirt H.% Xmksk dmiridtkrnstnds og tmk aobnck Doesuakr @oohs iuhnkedkdcoskcy anrror tmosk og tmk ovkricc sairtpmoek iuhnkedk%
Doesuakr @oohs prohudts# sudm is gooh# bkvkri`ks# ieh mouskmoch prohudts ieh suppcnks# irkaost ogtke purdmiskh ne!stork# ogtke groa `rodkry storks% Xmkrkgork# i aobnck doesuakr„s `rodkrybkmivnor# oecnek or onek# die neflukedk tmknr purdmisk og Doesuakr @oohs prohudts% Pmnck tmkailornty og `rodkry prohudts irk purdmiskh ne!stork# soak `rodkry ntkas irk purdmiskh oe iaobnck hkvndk# provnhne` ieotmkr opportuenty to neflukedk i doesuakr„s prohudt skckdtnoe% Og tmk totic aobnck iuhnkedk# ake irk rkspoesnbck gor ;8+ og aobnck `rodkry smoppne # ieh irk tmkailornty og smoppkrs ne tmk 9=!28 ieh ;;!78 i`k hkao`ripmnd -Dmirt K.%
Aobnck Doesuakr @oohs IuhnkedksBy I`kDMIRX H
6+
;+
96+
9;+
26+
2;+
46+
Tourdk< doaTdork Vcie Aktrnx Aobnck# Eovkabkr 2692 -92 aoetm ivkri`k.%
4;882;48 8;;8 ;;*9=28
AOBNCK DOET[AKR @OOHT I[HNKEDK
Aobnck Doesuakr @oohs iuhnkedksirk 80+ aick# ieh ;4+ gkaick%
97+ 97+
24+9>+
20+
Aobnck @rodkry Tmoppkr Hkao`ripmndsBy I`kDMIRX K
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Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Aobnck Doesuakr @oohs Vurdmisk Bkmivnor
Pmnck Doesuakr @oohs prohudts irk soaktnaks purdmiskh groa i aobnck hkvndk# kspkdniccyby ake# aost Doesuakr @oohs prohudts irk purdmiskh groa rktinc coditnoes# sudm is `rodkryieh eitnoeic rktinc dmines% Wkry gkw og tmksk `oohs irk soch hnrkdtcy groa tmk aieugidturkr%
Xmkrkgork# i doesuakr„s ne!stork aobnck bkmivnor die icso bk nehnditnvk og aobnck Doesuakr@oohs bkmivnor%
Rkskirdm su``ksts tmit aost doesuakr prk!purdmisk bkmivnor ns hoek oe i tibckt hkvndk#prksuaibcy ne tmk moak# is ovkr >6+ og tibckt naprkssnoes oe our pcitgora irk groa i Pn!Gn
doeekdtnoe% Xmke# oedk tmk doesuakr ckivks tmk moak# tmk hkvndks ieh idtnvntnks pkrgorakhdmie`k%
Pmke ne!stork# tmk ailornty og doesuakrs irk usne` tmknr sairtpmoeks% Mowkvkr# tmns ne!storkbkmivnor hnstkrs by `kehkr% Botm Ake ieh Poake cooj gor prohudt negoraitnoe# but tmky `oibout nt ne hnffkrket wiys% Ake irk aork cnjkcy to doapirk prndks ieh dmkdj prohudt ivincibnc!nty# wmnck Poake irk aork cnjkcy to ke`i`k ne sodnic idtnvntnks# sudm is isjne` i grnkeh or giancyakabkr ibout i pirtnducir prohudt -Dmirt G.%
Is i rksuct og tmns jeowckh`k og doesuakr bkmivnor# Doesuakr @oohs briehs irk usne` aobnckihvkrtnsne` to hrnvk brieh iwirkekss vni aobnck vnhko# doupoes# ieh proaotnoes% Xmksk briehsicso usk coditnoe issnstiedk to `kt doesuakrs neto storks wmkrk tmknr prohudts irk soch# ieh totir`kt doesuakrs ne!stork to jkkp tmosk prohudts top og aneh%
www%ancckeenicakhni%doa/aobnck!netkccn kedk
Tourdk< doaTdork AobnCkes# Hkdkabkr 2692 -4 aoetm ivkri`k.%
Ne!Ttork Aobnck BkmivnorBy @kehkrDMIRX G
DMKDJKH VROH[DX IWINCIBNCNX^
DOAVIRKH VROH[DX VRNDKT
GO[EH DO[VOET OR HKICT
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RKTKIRDMKH VROH[DX GKIX[RKT
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TKEX VNDX[RK OG VROH[DX XO GIANC /GRNKEHT
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7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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0
Doesuakr @oohs briehs mivk bkke doesnstket spkehkrs ne aobnck ihvkrtnsne % Is i rksuct#Doesuakr @oohs wis tmk 7tm ckihne` brieh vkrtndic oe tmk Ancckeenic Akhni pcitgora ne 2692-Dmirt @.# ieh mis bkke ne tmk Xop 96 @cobic Brieh Wkrtndics gor tmk cist two ykirs%
Groa 2699 to 2692# `cobic spkehne` ne tmk Doesuakr @oohs vkrtndic `rkw 24;+ oe ourpcitgora -Dmirt M.% Xmrou`mout tmns tnak pkrnoh# Doesuakr @oohs ekvkr hroppkh out og tmk top
96 vkrtndics# hkaoestritne` tmit tmns `rowtm diak groa ie kstibcnsmkh bisk og spkehne %
Hkspntk trnpck!hn nt `rowtm ne aobnck ihvkrtnsne # `rowtm groa otmkr brieh vkrtndics# sudm is Xrivkc# Vkrsoeic ' Moak Tkrvndks# ieh Mkictm mis rkdketcy outpidkh tmit og Doesuakr @oohsbriehs% Xmkrk ns ie opportuenty gor Doesuakr @oohs briehs to nedrkisk tmknr smirk ne aobnck bynevkstne` ne gkiturks tmit mkcp rkidm doesuakrs it auctnpck ponets ne tmk purdmisk dydck%
Xop 96 @cobic Brieh WkrtndicsRiejkh by TpkehDMIRX @
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96
DIXK@ORNKT
Rktinc ' Rkstiuriets
Ketkrtineaket
Xkckdoaauenditnoes
Gneiedk
Iutoaotnvk
Doesuakr @oohs
Xrivkc
Xkdmeoco`y
Khuditnoe
Vortics ' Hnrkdtornks
Tourdk< Ancckeenic Akhni# 2692%
Wkrtndic Kxpcosnoe^kir!Ovkr! kir Tpkeh — 2692/2699Dmirt M
WKRXNDICT @ROPXM
Tourdk< Ancckeenic Akhni# 2699 ' 2692%
@OWKREAKEX TKRWNDKT
KAVCO^AKEX
XRIWKC
VKRTOEIC ' MOAK TKRWNDKT
MKICXM< GNXEKTT ' PKCCEKTT
KEKR@^ ' VOPKR
DOET[AKR @OOHT
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984+
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964+
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
Aobnck Tpkehne` ne tmk
Doesuakr @oohs Wkrtndic
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Pmnck i cir`k euabkr og Doesuakr @oohsdiapin es irk rue by gooh ieh bkvkri`kbriehs# tmkrk ns stncc virnkty wntmne tmk vkrtndic%Oe tmk Ancckeenic Akhni pcitgora# snx hnstkrketsub!ditk`ornks doetrnbutkh to tmk ovkriccDoesuakr @oohs anx ne 2692 -Dmirt N.%
Pk ho eot skk audm og i skisoeicnty kstkdt neDoesuakr @oohs aobnck ihvkrtnsne`spkehne` doapirkh to otmkr vkrtndics oe ourpcitgora% Aiey Doesuakr @oohs ihvkrtnskrsainetine tmk siak ckvkc og spkeh tmrou`mouttmk ykir is tmksk prohudts irk icwiys ekkhkhieh aust doesnstketcy bk rkpckensmkh ne tmkmoak%
Mouskmoch prohudt briehs ainetinekh tmknraobnck spkeh tmrou`mout tmk ykir# butihlustkh tmknr akssi`ne` to tir`kt hnstkrketskisoeic moak ekkhs% Tpkeh og icdomocndbkvkri`k briehs hnh nedrkisk scn mtcy ne tmktmnrh ieh gourtm quirtkr og 2692# possnbcyittrnbutkh to auctnpck sports skisoes ieh tmkmocnhiys hurne` tmksk aoetms%
Dosaktnds ' My`nkek ns tmk skdoeh cir`kstsub!vkrtndic og tmk Doesuakr @oohsihvkrtnskrs oe our pcitgora% Aijk!up# minrdirk# ieh sjne dirk briehs ckvkri`kh aobnckihvkrtnsne` ne orhkr to tir`kt tmknr akssi`ksto potketnic doesuakrs ne spkdndhkao`ripmnds or wntm dkrtine dmiridtkrnstnds#to nedrkisk tmknr kffkdtnvkekss%
84+
2=+
98+
96+
;+
Tourdk< Ancckeenic Akhni# 2692%
Doesuakr @oohs Tub!Wkrtndic AnxDMIRX N
BKWKRI@KTDOTAKXNDT ' M^@NKEKGOOH
MO[TKMOCH VROH[DXTVKX VROH[DXT
=www%ancckeenicakhni%doa/aobnck!netkccn kedk
Xypks og Doesuakr @oohs Briehs
Nevkstne` ne Aobnck
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Aobnck Doesuakr @oohs Diapin`e @oics Xmk top diapin`e oic gor Doesuakr @oohs ihvkrtnskrs oe our pcitgora ne 2692 wis BriehIwirkekss -Dmirt L.% Brieh Iwirkekss diapin es mkcp Doesuakr @oohs ihvkrtnskrs jkkp tmknrprohudt eiaks ieh gkiturks top og aneh wntm doesuakrs is tmky aijk purdmisk hkdnsnoes% Gorkxiapck# i eitnoeic sohi brieh utncnzkh vnhko diapin es to jkkp doesuakrs kxdntkh ibout tmknrprohudts% Ne ihhntnoe# i woake„s gidk ieh sjne bkiuty brieh utncnzkh auctnpck post!dcndj diapin eidtnoes to mkcp idmnkvk tmns `oic# ogtke usne` rndm akhni gkiturks%
Tntk Xriffld -2>+. ieh Tustinekh Ne!Airjkt Vrkskedk -99+. wkrk tmk skdoeh ieh tmnrh aost
doaaoe diapin e `oics gor Doesuakr @oohs briehs oe our pcitgora ne 2692% Gooh briehs# sudmis seidj ntkas ieh bijne` ne`rkhnkets# aost ogtke doupckh tmksk `oics wntm vnhko ieh sodnicakhni idtnoes ne orhkr to hrnvk doesuakrs to tmknr briehkh wkbsntk or ippcnditnoe to –ckire aork%‑
Brieh Iwirkekss ieh Tntk Xriffld wkrk icso tmk two diapin e `oics tmit Doesuakr @oohsihvkrtnskrs goduskh aork mkivncy oe doapirkh to icc ihvkrtnskrs oe tmk Ancckeenic Akhni pcitgora%Pmke doapirkh to icc ihvkrtnskrs# 87+ og Doesuakr @oohs diapin es goduskh oe briehiwirkekss# wmnck oecy 98+ og ihvkrtnskrs idross icc vkrtndics goduskh oe tmk siak `oic -Dmirt L.%
Ihvkrtnskrs„ Diapin e @oicsDMIRX L
6+
96+
26+
46+
86+
;6+
Tourdk< Ancckeenic Akhni# 2692%
VROH[DX CI[EDM/RKCKITK
NEDRKITKHGOOX XRIGGND
RK@NTXRIXNOET TNXK XRIGGND
T[TXINEKHNEAIRJKX VRKTKEDK
BRIEHIPIRKEKTT
ICC IHWKRXNTKRTDOET[AKR @OOHT IHWKRXNTKRT
96+
87+
98+
2>+
4=+
99+98+ 92+4+
92+0+
;+
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
http://slidepdf.com/reader/full/millennial-medias-mobile-intel-series-vol-5-consumer-goods 11/20
96www%ancckeenicakhni%doa/aobnck!netkccn kedk
Rkidmne` Doesuakr @oohs
Iuhnkedks Kvkrywmkrk Xmk Doesuakr @oohs iuhnkedk ns cir`k#ieh tmksk doesuakrs iddkss doetket idrossi virnkty og hkvndks ieh opkritne` systkas%Kffkdtnvk aobnck ihvkrtnskrs tijk ihvieti`kog tmns by rueene` dross!pcitgora aobnckihvkrtnsne` diapin es to doeekdt tmknr
briehs wntm iuhnkedks# eot lust hkvndks%
Huk to ripnh sairtpmoek ieh tibcktihoptnoe# tmk anx og naprkssnoes oe tmkAncckeenic Akhni pcitgora doane` groatmksk typks og hkvndks mis `rowesn endietcy ovkr tmk doursk og tmk pistykir% Oe our pcitgora ne 2692# =2+ og tmkdoeekdtkh hkvndk naprkssnoes gorDoesuakr @oohs ihvkrtnskrs diak groasairtpmoeks# wntm 9=+ doane` groatibckts -Dmirt J.%
[eckss ihs irk hksn ekh to hrnvk ipphowecoihs oe i spkdnd opkritne` systka#godusne` oe oek OT or hkvndk typk die putueekdkssiry cnants oe ie ihvkrtnskr„s ibncntyto rkidm kvkry ivincibck akabkr og tmknrtir`kt iuhnkedk% Gor kxiapck# Iehronh wistmk ckihne` opkritne` systka oe tmkAncckeenic Akhni pcitgora ne 2692% Mowkvkr#tmk hnvkrsk `roup og aieugidturkrs iehhkvndks tmit rue ie Iehronh OT aihk up
lust ckss tmie oek!micg og ovkricc naprkssnoes-skk Dmirt C.% Iehronh ns tmk ckihne` OT oeour pcitgora# but nOT ns tmk ckihkr ne tibcktnaprkssnoes ieh Ippck hkvndks irk airjktckihkrs ne tmknr ditk`ornks%
Pntm Pnehows ieh BcidjBkrry rkckisne`ekw hkvndks ieh opkritne` systkas# wkaiy stirt to skk nedrkiskh doesuakrihoptnoe og tmksk otmkr opkritne` systkas%
Doesuakr @oohsDoeekdtkh Hkvndk AnxRiejkh by NaprkssnoesDMIRX J
Tourdk< Ancckeenic Akhni# 2692%
=2+TAIRXVMOEK
9=+ XIBCKX
8=+
42+
97+
4+ 9+
Tourdk< Ancckeenic Akhni# 2692%
OT AnxRiejkh by NaprkssnoesDMIRX C
IEHRONH
NOTBCIDJBKRR^ OTPNEHOPTT^ABNIE
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
http://slidepdf.com/reader/full/millennial-medias-mobile-intel-series-vol-5-consumer-goods 12/20
99
Doesuakr @oohs Iuhnkedk
Xir`ktne` Ttritk`nksDoesuakr @oohs briehs ihvkrtnsne` oe tmk Ancckeenic Akhni pcitgora ckvkri`k i virnkty og iuhnkedk tir`ktne` aktmohs# nedcuhne` bkmivnoric# codic# hkao`ripmnd# doetket!biskh# iehtidtndic iuhnkedk tir`ktne` -goduskh oe tir`ktne` spkdnd hkvndk typks# opkritne` systkas# ordirrnkrs.%
Aobnck sivvy Doesuakr @oohs ihvkrtnskrs ckvkri`k coditnoe!biskh tir`ktne` diapin es to
kesurk tmit tmknr akssi`k `kts to aobnck uskrs it tmk rn mt pcidk ieh tnak# sudm is wntmne tmkrihnus og i `rodkry stork# or towirhs tmk keh og tmk worj hiy# wmke oek an mt rue krriehs oetmk wiy moak%
;2+
90+
97+
92+
Tourdk< Ancckeenic Akhni# 2692%
Doesuakr @oohs Tub!Wkrtndics usne`Coditnoe!Biskh Xir`ktne`DMIRX A
BKWKRI@KT
DOTAKXNDT ' M^@NKEKGOOHMO[TKMOCH VROH[DXTVKX VROH[DXT
Ne 2692# 86+ og Doesuakr @oohs diapin espkeh oe our pcitgora wis ittrnbutkh to itckist oek og tmk aiey goras og rkic!tnakcoditnoe!biskh tir`ktne % Gor kxiapck#bkvkri`k ieh bkiuty briehs wkrk two og tmk cir`kst sub!vkrtndics to usk tmns aobnckgkiturk% -Dmirt A.%
Iaoe` icc ihvkrtnskrs oe our pcitgora# tmkDoesuakr @oohs vkrtndic wis tmk gourtmcir`kst to ckvkri`k coditnoe!biskh tir`ktne`aktmohs ne 2692%
Doesuakr @oohs ihvkrtnskrs utncnzkhneeovitnvk typks og aobnck ihvkrtnsne # sudm
is coditnoe!iwirk bieekrs# i gora og rndmakhni kxpiehibck bieekrs# wmndm usk ihkvndk„s coditnoe to smow ekirby storkcoditnoes wmkrk i prohudt douch bkpurdmiskh% I bkkr brieh utncnzkh tmnstkdmeoco`y to smow uskrs tmk dcoskst birtmit soch tmknr bkkr%
4+
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
http://slidepdf.com/reader/full/millennial-medias-mobile-intel-series-vol-5-consumer-goods 13/20
Doesuakr @oohs Iuhnkedk
Xir`ktne` Ttritk`nks
92www%ancckeenicakhni%doa/aobnck!netkccn kedk
AobnckTwntdmkrs
Rkstiuriet@okrs
Busnekss ' GneiedkKetmusnists
Nesuriedk
Tmoppkrs
XrihksakeNe!Airjkt
Iuto Buykr
GoohnksVirkets
Tne ck ' Hitne`
96+0+
7+
7+
7+
;+8+
;7+
Tourdk< Ancckeenic Akhni# 2692%
Tourdk< Ancckeenic Akhni# 2692%
Iuhnkedks Xir`ktkh byDoesuakr @oohs IhvkrtnskrsDMIRX E
Iuhnkedks Rksoeitne` wntm Doesuakr @oohs IhsDMIRX O
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Muetkrs
Ancckeenic„s iuhnkedks irk bunct groa aissnvkvocuaks og uskr# coditnoe# ipp# ieh 4rh pirtyhiti# audm cnjk tmk hiti ponets wk„vk skketmrou`mout tmns rkport% Xmkauctn!hnakesnoeic vnkw tmksk hiti ponetsprovnhk ns wmit wk rkgkr to is tmk Rkckviedk
@ripm% Xmns jeowckh`k `nvks ihvkrtnskrs tmkibncnty to rue mn mcy!tir`ktkh diapin esidross tkes og tmousiehs og aobnck ipps iehsntks% Hkpkehne` upoe ihvkrtnskrs„ oics# tmknhkic iuhnkedk tir`ktne` socutnoe aiy nedcuhkaork tmie oek tir`ktne` piriaktkr tooptnanzk rkidm iaoe` i hksnrkh iuhnkedk%
I euabkr og iuhnkedks — biskh upoerkic!worch idtnoes ieh bkmivnors — irk icsouskh by Doesuakr @oohs briehs to rkidmdoesuakrs wntm provke netkrksts ieh netkets%Ne 2692# tmk iuhnkedks tmit Doesuakr @oohsihvkrtnskrs aost grkquketcy tir`ktkh irksmowe ne Dmirt E% Xmk hnvkrsk anx og iuhnkedks tir`ktkh by Doesuakr @oohsihvkrtnskrs rknegordks tmk bkekt og dross!doetket ihvkrtnsne %
Iuhnkedks irk hyeiand ieh i aobnck uskr smngts neto hnffkrket iuhnkedks tmrou`mout tmk hiy%Ihvkrtnskrs smouch tir`kt hnvkrsk or auctnpck iuhnkedks to aijk surk tmit tmky irk rkidmne` ieoptnaic skt og aobnck uskrs% Xmkrkgork# i hnvkrsk `roup og iuhnkedks icso rkspoehkh to iehrksoeitkh wntm Doesuakr @oohs ihs oe our pcitgora# is smowe ne Dmirt O%
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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94
Vost!Dcndj Diapin e Idtnoe AnxIcc Ihvkrtnskrs vs% Doesuakr @oohs IhvkrtnskrsDMIRX V
RKXINC VROAOXNOE
KEROCC/LONE/T[BTDRNBK
TXORK CODIXOR/WNKP AIV
PIXDM WNHKO
VCIDK DICC
IVVCNDIXNOE HOPECOIH
TNXK TKIRDM
ADOAAKRDK
TODNIC AKHNI
6+ 96+ 26+ 46+ 86+ ;6+
>+
ICC IHWKRXNTKRTDOET[AKR @OOHT IHWKRXNTKRT OEC^
29+9>+
29+
9=+
97+
>+
40+
2>+
97+
26+
29+
88+
27+
>+
9;+
26+
48+
Ke`i`ne` tmk Aobnck
Doesuakr @oohs DoesuakrIs doesnstket spkehkrs ne aobnck ihvkrtnsne # Doesuakr @oohs doapienks utncnzk i virnkty og aobnck idtnoes to ke`i`k doesuakrs oe tmknr aobnck hkvndks% Groa tmk usk og vnhko# to rndmakhni# to hyeiand bieekrs# Doesuakr @oohs briehs irk kxpkrnaketne` wntm aobnck%
Xmk post!dcndj idtnoes Doesuakr @oohs ihvkrtnskrs nedcuhk ne tmknr aobnck ihs icso hnrkdtcyhrnvk tmknr diapin e oblkdtnvks% Doapirkh to icc ihvkrtnskrs rueene` diapin es wntm
Ancckeenic Akhni ne 2692# Doesuakr @oohs briehs kedouri`kh doesuakrs to Pitdm Wnhko#netkridt wntm aobnck Todnic Akhni# or utncnzk Rktinc Vroaotnoes it audm mn mkr ritks -Dmirt V.%
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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98www%ancckeenicakhni%doa/aobnck!netkccn kedk
Ke`i`ne` tmk Aobnck
Doesuakr @oohs DoesuakrEkircy micg -88+. og Doesuakr @oohs diapin es oe tmk Ancckeenic Akhni pcitgora ne 2692nedorporitkh i vnhko ispkdt -Dmirt V.% Xnkh to tmksk ihvkrtnskrs„ diapin e `oics -Dmirt L.#Doesuakr @oohs briehs rie vnhko doaakrdnics trihntnoeiccy hkvkcopkh gor tkckvnsnoe ne iaobnck hkvndk gorait to rkidm i ekw iuhnkedk gor tmknr akssi`k% Gor kxiapck# ie kekr`yhrnej brieh rie i vnhko diapin e oe our pcitgora to proaotk i ekw prohudt ciuedm%
Ovkr oek!tmnrh -48+. og Doesuakr @oohs diapin es oe our pcitgora nedcuhkh i sodnicakhni dicc to idtnoe# aijne` nt kisy gor gies og i prohudt to ke`i`k wntm tmknr givorntk brieh%Is skke ne Dmirt G# Gkaicks irk aork cnjkcy to ke`i`k ne sodnic bkmivnor wmnck ne!stork# sudmis tkxtne` tmknr grnkehs or giancy to isj ibout i dkrtine prohudt or brieh% I aobnck cnej tosodnic akhni mis bkekts gor botm tmk ihvkrtnskr ieh tmk doesuakr%
Groa tmksk sodnic sntks# ke`i`kh doesuakr gies douch bk tmk rst to eh out iboutupdoane` proaotnoes# spkdnic ostkrs# ieh ekw prohudts% Groa tmk ihvkrtnskr pkrspkdtnvk#sodnic akhni ke`i`kaket iccows gor i wkictm og jeowckh`k ibout i prohudt„s doesuakrbisk hkrnvkh groa tmk hkao`ripmnd# bkmivnoric# ieh netkrkst doetket ne i uskr„s sodnic prock%Gooh ieh Dosaktnds ' My`nkek ihvkrtnskrs wkrk two og tmk sub!vkrtndics tmit utncnzkh aobncksodnic akhni buttoes to hrnvk doesuakrs rn mt to tmknr aobnck sodnic sntks%
Rktinc proaotnoe wis uskh ne 29+ og Doesuakr @oohs diapin es oe our pcitgora ne 2692#ovkr twndk tmit og icc diapin es oe our pcitgora -Dmirt V.% Is wk siw ne Dmirt G# aick `rodkrysmoppkrs irk aork cnjkcy to doapirk prohudt prndks ieh eh doupoes or hkics wmnckne!stork%
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Doedcusnoes
9;
Kxtkehne` Brieh Iwirkekss groa Aobnck Tdrkke to Dism Rk`nstkr
Doesuakr @oohs purdmisk bkmivnor ns neflukedkh by aiey gidtors bkgork tmk doesuakr kvkr`kts to tmk dism rk`nstkr% Ne!stork idtnoes ieh bkmivnor die mivk ie napidt oe Doesuakr @oohspurdmisk bkmivnor% Is i rksuct# Doesuakr @oohs briehs irk usne` aobnck ihvkrtnsne` to tir`ktdoesuakrs ieh hrnvk brieh iwirkekss to jkkp tmknr prohudts top og aneh% Aobnck die mkcpsmortke tmk tnak bktwkke wmke i Doesuakr @oohs brieh„s ihvkrtnskaket ns vnkwkh ieh tmkponet og smkcg skckdtnoe by `one` ne!stork ieh ne!mieh wntm tmk doesuakr to nedrkisk brieh
iwirkekss%
Doesuakr @oohs ihvkrtnskrs irk utncnzne` auctnpck aobnck stritk`nks# gkiturks# ieh idtnoes tomkcp idmnkvk tmknr iwirkekss `oics% Rkpurposne` tkckvnsnoe doaakrdnics gor tmk aobnck sdrkkemkcps eh i ekw iuhnkedk gor ie icrkihy hkvkcopkh ih# tmns tnak oek audm dcoskr to i dismrk`nstkr% Ne ihhntnoe# tir`ktne` iuhnkedks biskh oe coditnoe ieh proxnanty to i stork tmit skccs ibrieh„s prohudts die `kt ekw doesuakrs ne tmk hoor ieh oek stkp dcoskr to your prohudt%
Opportuentnks gor Doesuakr @oohs Briehs
Pmnck Doesuakr @oohs ihvkrtnskrs mivk sustinekh i top 96 ckvkc og `cobic aobnck spkeh oe ourpcitgora# tmkrk ns nedrkiskh opportuenty gor kemiedkh `rowtm gor tmns vkrtndic# stkaane` groatmk usk ieh netk`ritnoe og ekw gkiturks%
Doesuakr @oohs ihvkrtnskrs aust doetneuk to neeovitk ieh kabridk tmk uenquk gkiturks og aobnck tmit aijk tmns akhni spkdnic% Eo akhni ns dcoskr to doesuakrs oe!tmk!`o# ieh utncnzne` i
hkvndk„s coditnoe to mkcp hkcnvkr i tidtndic akssi`k ns oek pirt og ie kemiedkh aobnck stritk`y%Kemiedne` coditnoe wntm bkmivnoric hiti mkcps to drkitk ie iuhnkedk gor i rkckviet aobnckihvkrtnsne` stritk`y%
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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[ehkrstieh tmk –ekw‑ rst sdrkke% Aobnck ns ogtke tmk rst tmne` wk cooj it wmke wkwijk up ne tmk aorene # ieh tmk cist tmne` wk usk bkgork bkh kidm en mt% Aobnck hkvndksmivk bkdoak ie netk`ric pirt og our cnvks# ieh `o kvkrywmkrk wntm us# kvke ne!stork% Xmkprnaktnak gor tmksk hkvndks dmie`ks tmrou`mout tmk hiy# ieh uehkrstiehne` tmk wiydoesuakrs usk aobnck ns tmk rst stkp ne hkvkcopne` ie kstkdtnvk aobnck stritk`y%
Nevkst ne aobnck optnanzitnoe or i briehkh ippcnditnoe% Ttuhnks smow tmit doesuakrsirk turekh ost by i akssy aobnck kxpkrnkedk% Jkkp tmka ke`i`kh wntm i aobnckoptnanzkh wkbsntk# or# bkttkr ykt# i briehkh ippcnditnoe gor tmk bkst doetroc og doetket%
Xmns ippcnditnoe die icso bkdoak i sourdk og kemiedkh negoraitnoe ibout your aostke`i`kh dustoakrs%
Nedrkisk your rkidm% Xmk bn # bkiutnguc worch og aobnck dovkrs bnccnoes og hkvndks iehbnccnoes og uskrs% Hoe„t tir`kt too eirrowcy% Toaktnaks i broih akssi`k ns ie netk`ric pirtog i coe`!tkra aobnck stritk`y% ou douch bk surprnskh to eh ekw dustoakrs groauekxpkdtkh iuhnkedks%
Vkopck# eot hkvndks% Pmke aobnck bkmivnor# dmiridtkrnstnds# ieh doetket doak to`ktmkr#tmk rksuct ns i skt og hyeiand iuhnkedks# eot lust hkvndks# wmndm ke`i`k wntm your brieh%Doesuakr @oohs briehs die bkekt groa ckvkri`ne` rkckviet iuhnkedk nesn mts groa tmkAncckeenic Akhni pcitgora to kemiedk tmknr uehkrstiehne` og tmk aobnck Doesuakr@oohs iuhnkedk%
Hrnvk ke`i`kaket% Aobnck uskrs irk doetket doetrnbutors% @nvk your dustoakrs i dmiedkto smirk tmknr owe doetket wntm your brieh gor nedrkiskh ke`i`kaket% Porj idrossauctnpck sodnic akhni dmieekcs% Bkekt groa giancnir bkmivnors ieh drkitk ie ke`i`ne` ihtmit anrrors flnppne` tmrou`m tmk ekwspipkr by usne` i aobnck dnrducir ih uent%
9
2
4
8
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Xop 96 Idtnoe Ntkas gor
Doesuakr @oohs Briehs
97www%ancckeenicakhni%doa/aobnck!netkccn kedk
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Cnjk rkic kstitk# aobnck ns icc ibout coditnoe% Aobnck ns tmk oecy akhni tmit `okskvkrywmkrk wntm i doesuakr% To jeowne` wmkrk to tir`kt potketnic doesuakrs mkcpsDoesuakr @oohs ihvkrtnskrs skeh tmk rn mt akssi`k wntm tmk rn mt doetket to ke`i`kpotketnic purdmiskrs it tmit rn mt tnak%
@kt drkitnvk% Xmk aobnck iuhnkedk ns uenquk% Doesuakrs hoe„t ke i`k wntm aobnck ihs
tmk siak wiy tmky ke`i`k wntm prnet# tkckvnsnoe# or rihno ihs% Aobnck aiy bk tmk pcidk totry ekw ih doedkpts# tijk i rnsj# kxpkrnaket wntm i ekw nhki or prohudt% Bkdiusk tmkaobnck iuhnkedk ns uskh to bkne` ibck to smirk tmknr vondk ieh upcoih tmknr pkrsoeicdoetket# tip neto tmns gor uekxpkdtkh rksucts%
Bk idtnvk% Bk ie idtnvk pirtndnpiet ne tmk aobnck ciehsdipk% Ttiy oe top og trkehs# tijkihvieti`k og ekw hkvndks# ieh hoe„t bk igrinh to kxpkrnaket wntm ekw tkdmeoco`nks%Bkdoak khuditkh oe tmk aobnck airjkt to ckire aork ibout tmns `rowne` akhni%
Dmoosk wnskcy% Xmkrk ns eot icwiys i ai`nd gorauci gor mow audm og i prohudt„sihvkrtnsne` buh`kt smouch bk iccoditkh to aobnck% Hkvkcop aobnck ihvkrtnsne „s rock neyour diapin e stritk`y by dckircy nhketngyne` your `oics% Xmns wncc hrnvk rksuctne` idtnoes#ieh i suddkssguccy netk`ritkh airjktne` socutnoe%
Gkkhbidj ' kvicuitnoe% Bkdiusk nt„s icwiys oe# tmk aobnck airjkt# aobnck uskrs# iehaobnck doetket irk hyeiand# dmie`ne` by tmk aneutk% Hkvkcopne` tmk bkst aobnckstritk`y gor your brieh rkqunrks `ooh hiti ieh gkkhbidj groa tmk diapin e% Ttiyke`i`kh wntm your aobnck ihvkrtnsne` pirtekr to eh tmk anx# styck# ieh vondk og yourbrieh tmit worjs gor aobnck akhni%
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=
>
96
7
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90
Aobnck Netkc Tkrnks< Doesuakr @oohs i Ancckeenic Akhni/doaTdork Ttuhy
Xop 96 Idtnoe Ntkas gor
Doesuakr @oohs Briehs
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
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Tuaairy ' Rkportne` Aktmohoco`y
Ibout Ancckeenic Akhni
Ancckeenic Akhni ns tmk ckihne` nehkpkehket aobnck ihvkrtnsne` ieh hiti pcitgora% Our tkdmeoco`y# toocs ieh skrvndks
mkcp ipp hkvkcopkrs ieh aobnck wkbsntk pubcnsmkrs aixnanzk tmknr ihvkrtnsne` rkvkeuk# idqunrk uskrs ieh ine iuhnkedk
nesn`mts% Our pcitgora icso keibcks us to ostkr ihvkrtnskrs powkrguc Aobnck Iuhnkedk Tocutnoes -AIT. tmit utncnzk our
sn`endiet sdick# sopmnstnditkh tir`ktne` ieh uenqukcy ke`i`ne` drkitnvk dipibncntnks to hkcnvkr akiene`guc rksucts%
Ibout doaTdork
doaTdork ns i cobic ckihkr ne akisurne` tmk hn`ntic worch ieh tmk prkgkrrkh sourdk og hn`ntic airjktne` netkccn`kedk%
Xmrou m i powkrguc doabneitnoe og bkmivnoric ieh survky nesn`mts# doaTdork keibcks dcnkets to bkttkr uehkrstieh#
ckvkri`k ieh prot groa tmk ripnhcy kvocvne` worchwnhk wkb ieh aobnck irkei% doaTdork provnhks syehnditkh ieh
dustoa socutnoes ne oecnek iuhnkedk akisurkaket# k!doaakrdk# ihvkrtnsne # skirdm# vnhko ieh aobnck ieh ostkrs
hkhnditkh ieicysts wntm hn`ntic airjktne` ieh vkrtndic!spkdnd nehustry kxpkrtnsk% Ihvkrtnsne` i`kednks# pubcnsmkrs#
airjktkrs ieh eiednic ieicysts ture to doaTdork gor tmk nehustry!ckihne` socutnoes ekkhkh to drigt suddkssguc hn`ntic#
airjktne # sicks# prohudt hkvkcopaket ieh trihne` stritk`nks%
Rkport Aktmohoco`y
Xmk nesn`mts mkrk irk biskh upoe i stuhy Ancckeenic Akhni doaanssnoekh wntm aobnck akisurkaket ra# doaTdork# ieh
Ancckeenic Akhni„s cobic pcitgora obskrvitnoes idross tmousiehs og aobnck ih diapin`es%
doaTdork Aktmohoco`y<
• AobnCkes [%T% Turvky< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692: e12>#6;0
• Vcie Aktrnx Aobnck< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692 -92 ao% Iv %.: e192#666
• Ih Aktrnx Aobnck< Tpnhkr ieh bots tkdmeoco`y ieh aobnck hnspciy ih spidk: Eovkabkr ' Hkdkabkr 2692
Ancckeenic Akhni Vcitgora Hiti<
Xmk 2699 ieh 2692 T%A%I%R%X%™ rkport hiti ieh ketkrtineaket vkrtndic hiti gkiturkh ns biskh oe idtuic diapin e ieh
pcitgora hiti groa Ancckeenic Akhni% Is tmk cir`kst nehkpkehket aobnck ihvkrtnsne` pcitgora# wk irk dipibck og rkportne`
ieh ieicyzne` i rndm skt og diapin`e hiti docckdtkh idross tkes og bnccnoes og aoetmcy naprkssnoes% Kckvitne` ieh hrnvne`
tmk aobnck ipp kdoeoay gorwirh ns dketric to our doapiey anssnoe%
Wnsnt www%ancckeenicakhni%doa/aobnck!netkccn`kedkto sn`e up to rkdknvk Ancckeenic Akhni!rkcitkh ekws ieh aobnck
netkccn kedk rkports# nedcuhne Ancckeenic Akhni„s Aobnck Anx™# tmk Tdorkdirh gor Aobnck Ihvkrtnsne Rkidm ieh Xir`ktne`
-T%A%I%R%X%.™ rkport# otmkr nssuks og tmk Aobnck Netkc Tkrnks# ieh spkdnic rkports%
©2694 Ancckeenic Akhni# Ned% Icc rn`mts rkskrvkh% Icc prohudt eiaks ieh nai`ks irk trihkairjs or rk`nstkrkh trihkairjs og
tmknr rkspkdtnvk owekrs%
9=www%ancckeenicakhni%doa/aobnck!netkccn kedk
7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods
http://slidepdf.com/reader/full/millennial-medias-mobile-intel-series-vol-5-consumer-goods 20/20
Wnsnt www%ancckeenicakhni%doa/aobnck!netkccn`kedk to sn`e up gor Ancckeenic Akhni„spowkrguc rkskirdm rkports# nedcuhne` T%A%I%R%X%™# Aobnck Anx™# ieh tmk Aobnck Netkc Tkrnks%
XMK @COBIC CKIHKR NE AOBNCK NEXKCCN@KEDK
Cnjk us oe Gidkbooj Doeekdt wntm us oe CnejkhNe Wnkw our vnhkos oe ouXubkGoccow us oe Xwnttkr Fancckeenicakhni