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You don't need a Mobile Strategy, your Strategy needs Mobile
Andrea Ramponi
Director Business Development & Partnership EMEA Netbiscuits
1 October 2012
Nothing is the same since the iPhone
Mobile is the first truly personal mass media
It is our permanent companion
It puts the Web at our fingertips 24/7
It empowers us to consume when we like
October 11, 2012 © Netbiscuits 2012 2
Mobile vs. Desktop 2007 - 2015E (millions of users, gobally)
Source: ComScore (Morgan Stanley), Q1 2012
Mobile is a Real Game Changer
Consumers now use more than one device
Mobile services - one among many touch points
Combination of connected platforms and local devices
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Source: Yahoo Germany, February 2012
Web Usage in %
can imagine to use in the future
used for web access already today
But even Top Business is not Getting it Right
80% of FTSE companies do not yet support mobile devices on their corporate websites
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4.25 mobile content optimisation issues on average per page
Only 35% are using device detection to ensure their mobile content is correctly served
Basic failings in execution undermine mobile investment
Source: "How mobile-ready is the FTSE100?" Magus Research Ltd and Investis Ltd, Feb 2012 http://bit.ly/SzRXIt
Mobile Impacts on the Entire Business
Focus on Performance & Quality for Users
October 11, 2012 © Netbiscuits 2012 5
Source: Masha Fisch, Google Mobile Ads Marketing, Sep 25, 2012 http://bit.ly/QFpIn1
Disappointed Mobile Users go to Competitors
1. Missed revenue opportunity
2. Loss of brand loyalty
3. Competitive disadvantage
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Source: http://www.webperformancetoday.com/2011/11/23/case-study-slow-page-load-mobile-business-metrics/
Mobile in YOUR Strategy Means People First
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Mobile is about people and corporate culture
Your business owners need to understand and embrace mobility: It is a part of everything – a horizontal in every value chain
It is paramount to understand your audience’s mobile use cases and determine how you serve them where and when they want it
Anchor Mobile in YOUR Strategy
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Mobile is also about process and technology
The challenge of mobile is how to harness diverse technology for the needs of your business
There is no one right solution: Mobility is a complex, multi-channel, multi-device and cross platform technology
Best Practice for YOUR Strategy
Quality – Provide the best possible user experience on the widest range of devices
Efficiency – Use standard technologies, leverage leading platforms and partners
Performance – Rely on infrastructure and services proven to be enterprise-class
ROI – Go Web-first to accelerate time to market, maximize reach, and cut costs
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Four things that DIY-solutions cannot sustainably guarantee
Five Key Trends to be Ready for
1. Mobile Device Proliferation
2. Web Access
3. Web Usage
4. Mobile Application Development
5. Move to Cloud
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Be integrative, be adaptive, be targeted
Why Customers Choose Netbiscuits
The global leader in web development cloud platforms
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Ease of use and speed of deployment
Best customer mobile web experience
World leading integration into top web service vendors
Most comprehensive, fully tested & quality-assured device library
Legacy &future technology protection with Adaptive Strategy
Lowest total cost of ownership
