duncan hallas netbiscuits mobile publishing masterclass

Mobile Publishing Master Class

Publishing across different mobile platforms

Duncan Hallas - Director Sales EMEA

Linkedin.com/in/duncanhallas

[email protected]

April 12, 2011 © Netbiscuits GmbH 2011 1

About Netbiscuits

Founded in 2000

100 employees

Offices in US, Germany, UK and Asia

Privately Held backed by Creathor Ventures & T-Ventures


Company Facts

Netbiscuits Numbers

We Serve

Over 400 Direct Customers

+75 Partners

+5000 Developers monthly

13,000 apps & sites


Monthly

7Bn Mobile Page Impressions

100mio videos

Customer revenues over $185mio on NB Platform

What We Do


Open Standard SAAS software

leveraging existing systems to provide

mobile optimized Internet sites & applications.

4

The Global Mobile Fragmentation Challenge


> 5000 MobileDevices worldwide

> 200 Carrier Networksworldwide

> 15 Mobile Browsers

> 500 Content Formats

> 6 Mobile OS> 10 Softwarerevisions per

Mobile OS

Software

> 300 User Agentsper device

For JavaScript and AJAX support on Apple and Android, you need over 44 test devices

Mobile video requires over 50 formats

A typical iPhone OS update requires full site regression test, new development, deployment… time and money

All this and then add Gaming Consoles, TVs, In-Car Navigation Systems, Tablets and eBooks!

Har

dw

are

The Typical Publisher Business Challenges...

Analytics & Ad Yield Management

Adding Ad-Networks & Payment Providers

Management of Editorial, In House Dev, 3rd Party Service Management Teams

CMS & CRM Vendor Management & Upgrades

Maintaining Hardware, Hosting & CDN Optimisation

Dealing with Custom Advertiser Programs


Problem With Grouped Device Sites

Most solutions use a 3 tier rendering solution

However by grouping devices you have to work to lowest common feature

Many device capabilities get ignored = degraded end user experience = lower revenue / ad yield


Core Netbiscuits Platform

April 12, 2011 © Netbiscuits GmbH 2011 84/12/20 Slide © 2011

Frontend Tool &

SDK

Device Research &

TestingProcedures

Device Detection&

Content Adaptation

(images, sound/video)

+Support for over 7000 devices globally+50 new devices tested in house monthly+600 Device attributes+Layout ‘Biscuits’

So What Are These ‘Biscuits’?


BiscuitsHeader

Navigation

Teaser

Tabbed Container

Widget

Map / POI

RSS

Scripting Slideshow

TagCloud

Footer

Rendered mobile siteContent Ingredients formobile website

Site Builder 2.0 – Intuitive Front End Production Tools

4/12/2011Slide

10© 2011 Netbiscuits GmbH

Manage pages, include files, CSS

Design and build page layouts

Drag and drop interface

WYSISYG interface

Preview on range of devices

No ‘mobile’ web skills needed

Powerful Back End Integration Suite

Slide 11

© 2011 Netbiscuits GmbH Slide 11

BENEFITS

Integrate CMS & Data feeds etc

Flexibly develop & manage in-house or through preferred technology partners

No need to hire mobile developers / standard developer can easily work with their usual IDE to develop

As Used By…

KEY FEATURES

SDK Plug Ins / Snippets (standardized templates and sample code available)

Access Netbiscuits developer center

Easy to learn / short introduction phase (BiscuitML is based on XML)

HTML5 & Mobile


HTML5 provides limited mobile support, even on Apple, Android and BlackBerry devices

HTML5 does not really bring any 'new' features to the market, it simply enables a different way of doing things

HTML5 does not necessarily enable features or advantages across all platforms, it’s a “standard in motion” that is implemented differently on many platforms

Mobile sites must still be developed and rendered to ensure best experience across devices and platforms

So HTML5 will work on all devices, right?

HTML5 For All

So HTML5 will work on all devices, right?


160

170

180

190

200

210

185

176

208

iOS 4 Android 2.2 BlackBerry OS 6

HTML 5 support by platform

Based on 300 Tested Attributes

iOS 4 185/300

Android 2.2 176/300

BlackBerry 6 208/300

Conducted with html5test.com

Top Supported Features


Supported HTML5 Features In Top 15 Browsing UK HTML5 Capable Devices

42%

44%

46%

48%

50%

52%

54%

Geo Location Off Line Application

Support

WebStorage CSS3 Selectors 2D Animations

% Supported

Top Partially Supported Features


Partially Supported HTML5 Features In Top 15 Browsing UK HTML5 Capable Devices

0%

10%

20%

30%

40%

50%

60%

70%

Misc Element Type &

Attributes

Extended User

Interaction

CSS3 In General

Extended Form Concept

Extended Video / Audio

% Partially Supported

Top Un Supported Features


Un Supported HTML5 Features In Top 15 Browsing UK HTML5 Capable Devices

70%

75%

80%

85%

90%

95%

Microdata 3D Animation Rendering

File Reader API IndexedDB Local Device Support

% Un Supported

HTML5: The Netbiscuits Approach


The 'HTML5 experience' is not exclusive to new devices. Our technology enables Rich UI features across multiple devices

HTML5 is a welcome addition to the mobile party, but it does not negate or even solve device and OS fragmentation

Our HTML5+ approach utilises our technology to ensure the best possible user experience on every device

Delivers the best experience... with and without HTML5!

App Vs Mobile Web?

Or

App + Mobile Web


Rich UI: App Vs Mobile Web App?


eBay using rich UI features including the Gallery Biscuit.

Wall Street Online with pre-loaded tabs.

Hybrid Apps are now vital for many strategies.

Mobile Sites vs Apps

“When discussing traffic numbers on a device basis, I think it’s important to note that we’ve actively diverted millions of users from

our mobile website m.ebay.com to our iPhone, Android and BlackBerry apps. However, despite us proactively diverting traffic, mobile web revenue growth is increasing at the same pace as our mobile app business. Therefore, it is important to have a mobile

strategy that includes both mobile sites and apps.”

Han-Shen YuanDirector Platform Business Solutions

and Mobile Engineering for eBay Inc

October 2010.


The on-going debate

App + Mobile Site

Users don’t care!

Why not have best Of both worlds?

Native App

User Exp, Performance, App Store Channel, Monetization, etc

Mobile Site

Broadest reach, Easily Upgraded, Open playing field, one less mouth to feed, etc


Hybrid / Web View Approach

Iintegrate mobile optimized websites into Native Apps

Most UI developments are re-usable

Available for all major OS

Device API Integration still possible

Easy creation & upgrade, build touch optimized mobile website or adapt existing and wrap them.

Save cost: One code base to publish to mobile web and apps environments


eBay Site Vs App


m.eBay.com Rich UI


Mobile Web Metrics Report

Our latest device report is now available.

The report includes: Global Device Statistics

Regional Device Statistics

Device Statistics by Market

In-depth HTML5 Device Support Statistics

Download your free copy now: www.netbiscuits.com

http://www.netbiscuits.com/

Mobile Publishing Master Class

Publishing across different mobile platforms

Duncan Hallas - Director Sales EMEA

Linkedin.com/in/duncanhallas

[email protected]


duncan hallas netbiscuits mobile publishing masterclass

Documents

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