digiday mobile with netbiscuits: harnessing fragmentation and diversity to increase mobile revenues
DESCRIPTION
The fragmentation and diversity of mobile devices is an opportunity, not a problem. Netbiscuits’ Craig Besnoy will illustrate how brands, retailers and publishers can harness device fragmentation and diversity to drive significant mobile revenues. Presenter: Craig Besnoy, managing director and president North America, NetbiscuitsTRANSCRIPT
Harness Fragmentation & Diversity to Increase Mobile Revenue
April 10, 2023 © Netbiscuits 2012 1
Craig BesnoyPresident & Managing Director, N.A.Netbiscuits
What You Need to Know:
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Fragmentation: Physical and technical characteristics of today’s mobile and connected devices = Device Data
Diversity: How consumers are using their devices
In October 2012, 3,872 unique devices made content requests on the Netbiscuits Platform!
OpenSignalMaps – May 2012
The fragmentation of
Fragmentation & Diversity
Problem
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Device Type
Screen Size
Time of Day
Processor Speed Javascript
On/Off
Carrier HTML5
Opportunity
Go All In!
Mobile has to be a company MINDSET, not a one-off project or KPI of individual departments
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MarketingHR
Edito
rial
C-Suite
IT
Make it Mobile FriendlyOptimize your customer facing experience for mobile based on customer & device data
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Be an Architect
Architect your tech-stack for mobile
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The More You Know…
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Be a Device Detective!
Hoard Information
Capture ALL your mobile data..
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Make the Connection
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Associate that data to your content
Your Content
Device Type
Location Screen
Size
ProcessorTime of Day
Carrier
OS
Bandwidth
Mobile Success is Built on Four Pillars...
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Optimize UX to Drive Higher Engagement
Future-proof Your Mobile Investment
Increase Reach = Increased Revenues
Reduce Total Cost of Ownership
Flexible design solution
Adaptive approach to Responsive Design: Devices segmented into categories
Ability to handle peak usage
Advanced content & functionality – video, images, touch features
Build it once, serve to many
Ultimate insurance policy: optimization for every new device
Mobile Web focused
Device Info Services created, hosted & maintained by NB w/ 8,000+ devices
Device detection engine contains 400 mobile device parameters
Leverage device data for targeted ads, commerce offers, brand experiences, smart content & more
Leverage existing technology stack
Integrate existing CMS, Commerce, Ad, Sales, Social systems
Best of breed tools & concepts - IDE plugins, security, analytics, hosting
Simplify & expedite change management
PayPal shrank code base by 50% = fewer display &
production issues
m.CBS.com has seen traffic increae 2X on all sites on
Netbiscuits platform
Coca-Cola chose Netbiscuits as preferred mobile platform GLOBALLY
m.maybelline.com named “Best Fashion or Beauty
Mobile Website”
Thank YouCraig Besnoy President & Managing Director, North America [email protected]@netbiscuits
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