mmeenn’’ss · perfume q.s. isocil pc q.s. ... third and last, great efforts to understand and...

Trademark Chemical Description Appearance (20ºC) Active Matter (%)

The technology of KAO’s surfactants applied to Personal Care products

Our Chemicals, Your Business

KKaaoo CChheemmiiccaallss EEuurrooppee www.kaochemicals-eu.com

Mission Our Mission is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally” through the Company’s core domain of value added chemicals.

Fully committed to this mission, all members of the Kao Group work together with passion to provide products of excellent value created from the customer’s perspective. In so doing, we “share joy with the customer”.

Vision We aim to be “a global group of companies that is closest to the customer in each market”, earning the respect and trust of all stakeholders and contributing towards the sustainable development of society.

Kao Corporation, S.A. Puig dels Tudons, 10 E-08210 Barberà del Vallès (Barcelona) Spain Tel: +34 93 7399-300 Fax:+34 93 7399-377 e-mail:[email protected]

Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel: +49(0)2822 711-0 Fax:+49(0)2822 711-201 e-mail:[email protected]

FFFooorrrmmmuuulllaaatttiiiooonnnsss GGGuuuiiidddeeellliiinnneee

MMMEEENNN’’’SSS

GGGRRROOOOOOMMMIIINNNGGG

SShhaammppooooss

BBaatthh ggeellss

FFaacciiaall cclleeaannsseerrss

SShhaavviinngg pprroodduuccttss

FFaacciiaall ccrreeaammss

AAfftteerrsshhaavveess

BBooddyy mmiillkkss

BBBeeecccaaauuussseee mmmeeennn cccaaarrreee

aaabbbooouuuttt ttthhheeeiiirrr pppeeerrrsssooonnnaaalll cccaaarrreee

BETADET® HR

Cocamidopropyl Betaine 13.3

AKYPO® FOAM RL 40

Sodium Laureth-5 Carboxylate 11.3

AMIDET® N

PEG-4 Rapeseedamide 2.9

Citric Acid (10%) q.s.

Perfume q.s.

Isocil PC q.s.

Deionized Water Up to 100%

EMAL® 270D

Sodium Laureth Sulfate 11.5

AKYPO® SOFT 45 HP


BETADET® S-20

Lauryl Hydroxysultaine 4.2

LEVENOL® H&B

Glycereth-2 Cocoate 2.0

AMIDET® N


NaCl 0.6

Citric Acid q.s.

Isocil PC q.s.


EMAL® 270D


BETADET® HR


AKYPO® SOFT 100 BVC


BETADET® S-20


LEVENOL® H&B


AMIDET® N


DANOX® PL-10

Pearlizing Agent 3.0

Merquat 5210 0.5

Perfume q.s.


NaCl q.s.

Isocil PC q.s.


It’s widely known that men and women have different skin although they

share the same basic structure. The three main differences between them are

firmness, thickness and sebaceous secretion. Men’s skin is around 25% thicker than

women’s, which makes it more resistant and less affected by allergens or UV rays.

Men’s skin also ages more slowly thanks to its firmness although the aging becomes

abrupt at around 60. The secretion of more sebum for hormonal reasons

moisturizes the skin but in excess, gives an undesirably unclean look and can worsen

possible cases of dandruff. Furthermore, the cheeks and the neck skin are often dry

and dehydrated due to shaving action.

On the other hand, men’s preferences in personal care include simple,

results-oriented, multipurpose and time-saving products that can make them look

nice easily and that is what this formulation guideline is focused on.

Men's grooming is one of the most dynamic categories within cosmetics

and toiletries. Some factors may explain this changing market:

First, the not-so-new metrosexual trend appeared in the last decade and

has evolved and diversified into more exotic concepts like “ecosexual” or

“retrosexual”.

Second, especially in skin care, men’s products begin to mimic the

product types seen in women's market which make them easier to identify.

Third and last, great efforts to understand and adequate formulations to

men’s physiology are being made and as a result, new products include those

designed to care for specific areas of the body, make-up, tanning, anti-aging lines

and so on.

When looking for a bath gel, the male consumer will be interested

in three main aspects of it (apart from subjective inputs like fragrance and

packaging): cost-effectiveness being the number one aspect most times,

followed by moisturizing properties that reduce the dryness of the skin

after showering, and mildness, especially for those with sensitive skin or

even skin conditions.

Working with these premises, three formulations have been

developed to emphasize each of the properties mentioned. The Standard

Bath Gel, while moisturizing and non irritant, is designed to be efficient

and affordable at the same time.

The main objective of the second formulation is to provide a

pleasant moisturizing effect and includes DANOX® PL-10, a pearlizing agent

that gives a top-notch look to the Bath Gel and helps increase the viscosity

of the final product.

Last but not least, the extra-mild formulation is based on AKYPO®

FOAM RL 40, a premium cost-effective anionic surfactant that is highly

suitable for replacing other, more irritant anionic surfactants. AMIDET® N

gives the necessary viscosity without increasing irritation levels and

enhances the foaming performance.

2 7

A whole new world ahead of HIM V. BATH GELS

STANDARD ref. C-202

MOISTURIZING ref. C-097

EXTRA MILD - For Sensitive Skin ref. C-181

I. SHAMPOOS

II. SHAVING

PRODUCTS

III. AFTERSHAVE

IV. SKIN CARE

V. BATH GELS

EXCEPARL® HO

Cetyl Octanoate 8.0

EMANON® EV-E

Glycereth-7 Caprylate/Caprate 5.0

KAOPAN® SP-O10

Sorbitan Oleate 1.2

Isopropyl Myristate 1.0

Carbopol Ultrez 10 0.2

NaOH (10%) q.s.

Glydant Plus Liquid q.s.

Perfume Soft Skin SK 130211 0.3


EMAL® 270D Sodium Laureth Sulfate

13.5

AKYPO® FOAM RL 40 Sodium Laureth-5 Carboxylate

5.0

LEVENOL® H&B Glycereth-2 Cocoate

2.0

AMIDET® N PEG-4 Rapeseedamide

1.5

Trikenol 0.5

Dow Corning 193 0.5

Jaguar C-162 0.2

EDTA.Na4 0.2

NaCl 1.2

Isocil PC q.s.

NaOH (10% solution) q.s.



11.6

BETADET® HR Cocamidopropyl Betaine

10.0


4.0

Sorbitol 3.0

Aloe Vera Gel 1.0

Citric Acid q.s.

NaCl 0.2

Isocil PC q.s.


LEVENOL® H&B


EXCEPARL® HO

Cetyl Octanoate 3.0

KAOPAN® TW L120

Polysorbate-20 1.5

KAOPAN® SP-O10

Sorbitan Oleate 1.5

Caprylic/Capric TRG 3.0

Mineral Oil 3.0

Dow Corning 200 Fluid 100cst

2.0

Parsol MCX 1.5


NaOH (10%) q.s.



Market studies indicate that skin care is the most dynamic

subsector in men’s grooming. Along with the introduction of mass market

products targeting the average man eager to improve his image without

spending too much, products for specific parts of the body and with special

properties are on the rise thanks to their good acceptance.

Although men’s habits are changing, most men don’t want to

spend much time in the bathroom. So, practical and multipurpose products

are highly valued by them and this Facial Cleanser is one such product.

LEVENOL® H&B provides a moisturizing effect and, in conjunction with

BETADET® HR, reduces the irritation of the formula while maintaining its

cleansing power. Aloe Vera Gel gives the final touch with its multiple

beneficial properties.

Following the easy-to-make and easy-to-apply idea, the

production of this Body Milk is very simple even at low temperature thanks

to the incorporation of EMANON® EV-E. This ethoxylated glycerine

derivative shows a very high HLB value (HLB ≈ 17), which makes it an

excellent emulsifier of hydrophobic components.

Thanks to the addition of two KAO

emollients, LEVENOL® H&B and EXCEPARL®

HO, this formula is easy to spread when

the facial cream is applied. Men tend to

reject “heavy” creams because they are

not easily absorbed by the skin and leave a

feeling of wearing an “oily mask”. To avoid

this, the quantity of oils is minimized in

order to give the smooth sensation without

the drawbacks mentioned above.

The two main concerns for a man regarding his hair are alopecia and

dandruff. The first one is generated by an excess of testosterone and is very

difficult to treat. The use of a very mild and nourishing shampoo with hair-

fortifying components prevents or slows down the bitter process. Dandruff is

caused by multiple factors, an important one

being the excess of sebum in the scalp. An

antidandruff shampoo must remove

that sebum and hydrate the

irritated area at the same time.

These two anti-dandruff shampoos are based mostly on Sodium

Laureth Sulfate (SLES) and three special co-surfactants: AKYPO® FOAM RL 40,

LEVENOL® H&B and AMIDET® N. The first one is an ether carboxylate with

anionic character like SLES but with enhanced properties: foam creaminess,

cleansing effect and mildness. LEVENOL® H&B is a glycerine-derived 100%

active surfactant that offers a highly moisturizing effect without

compromising foamability and viscosity. Finally, AMIDET® N acts as a very

mild thickener with solubilizing and foam boosting properties.

Altogether, they create premium cost-effective anti-dandruff

shampoos that will meet any man’s expectations.

As seen above, LEVENOL® H&B provides the moisturizing

properties while BETADET® S-20 helps boost foaming and guarantees good

cold stability. AKYPO® SOFT 100 BVC, being the mildest of the AKYPO®

range, lowers the irritation level of the formula even further. Special

fortifying ingredients are added to this optimum surfactant system to

create a high-quality shampoo with an outstanding performance.


14.3

AKYPO® SOFT 100 BVC Sodium Laureth-11 Carboxylate

5.7

BETADET® S-20 Lauryl Hydroxysultaine

5.0


2.0

Hair Loss Prevention 2.0

Promois WJ 2.0

pH modifier q.s.

NaCl 2.5

Isocil PC q.s.


6 3

IV. SKIN CARE

MOISTURIZING FACIAL CLEANSER ref. C-203

FACIAL CREAM ref. C-204

BODY MILK – Cold Process ref. C-145

I. SHAMPOOS

CLEAR ANTI-DANDRUFF - With Trikenol ref. C-201

2-in-1 ANTI-DANDRUFF ref. C-152

FORTIFYING - With Hair Loss Prevention ref. C-200


13.5


5.0


2.0


1.0

TETRANYL® U

Undecylenamidopropyltrimonium

Methosulfate 0.5

DANOX® PL-10 Pearlizing Blend

4.0

Zinc Pyrithione 2.0

Carbopol ETD 2020 0.5

Dow Corning 200 Fluid 350cst 0.5

Ucare LR400 0.2

EDTA.Na4 0.2

Jaguar C-162 0.1

NaCl q.s.

Triethanolamine q.s.

Isocil PC q.s.


EMANON® HE PEG-7 Glyceryl Cocoate

2.0

FINDET® ARH/52 PEG-40 Hydrogenated Castor Oil

0.5

Ethanol 60.0

Aloe Vera Gel 0.5



5.0

GLC 99% Glycerine

2.0

KAOPAN® SP-010 Sorbitan Oleate

1.5

Ethanol 15

Jojoba Oil 3.0

Capric/Caprylic Triglycerides

2.0


Mineral Oil 1.0


Tocopheryl Acetate 0.5


NaOH (10%) 0.2




2.0

GLC 99% Glycerine

2.0

KAOPAN® SP-010 Sorbitan Oleate

0.74

KAOPAN® TW S120 Polysorbate-60

0.42

Jojoba Oil 3.0

Capric/Caprylic Triglycerides

2.0


Mineral Oil 1.0


Aloe Vera Gel 0.5

Tocopheryl Acetate 0.5




OXIDET® DMCLD

Cocamine Oxide 3.0

GLC 99%

Glycerine 3.0

BETADET® HR-50K


LEVENOL® H&B


KALCOL® 6098

Cetyl Alcohol 0.5

Stearic Acid 7.5

Triethanolamine 3.5

Abil B88183 1.0

Additives q.s.

Preservative q.s.


GLC 99%

Glycerine 10.0

EMAL® 270D


BETADET® HR




LEVENOL® H&B


Jaguar C-162 1.5

Sorbitol 0.5




13.9


10.0


5.0


13.3


2.0

Antil 141 Liquid 4.0

Abil B88183 0.5

Sweet Almond Oil 0.5

Panthenol 0.4

Aloe Vera Gel 0.2

Glydant Plus Liquid 0.05


Historically, aftershaves were no more than cologne with a

reduced fragrance level. Nowadays they have evolved into more complex

products but keeping the same goals and basic functions.

This formulation can be considered a standard and cost-effective

aftershave with special ingredients such as Aloe Vera that has a soothing

and wound-healing effect, FINDET® ARH/52 that helps solubilize the

perfume added to the formula and EMANON® HE, a re-fatting and

conditioning agent.

Aside from the calming effects, protective formulations should

also be considered given the rising importance of skin health among men.

The composition of this emulsion includes a relatively low amount of

alcohol to give a refreshing touch and minimize the use of preservative.

The fatty phase is composed of basic oils that act as re-fatting agents and

normalize the skin’s damaged barrier function.

LEVENOL® H&B, as the main surfactant, gives a pleasant feeling to

the skin and helps spread the oils without leaving the typical tacky

sensation of other greasy products.

The next step in the evolution of aftershave products is the

complete elimination of the alcohol content, to prevent potential dryness

of the skin and reduce the stinging associated with their use.

Glycerine-based shaving foams are designed to give a soft feeling

during shaving and help the blades to do their job. This formulation

incorporates LEVENOL® H&B, a surfactant with foam-boosting and

moisturizing properties even at low rates. This simple and cost-effective

formula, with the aid of a propellant, creates consistent foam which is

easily spreadable over the face and leaves skin feeling silky.

Foaming gels are an alternative to shaving foams or creams. The

first ones lather when they are gently rubbed with the hands or with a

hand against the consumer’s face, while the others come directly from the

container as foam. Although it’s normally a personal choice, gels tend to be

thicker and the foam formed is denser. This formula corresponds to a clear

viscous foaming gel that will provide creamy, thick foam, leaving at the

same time a premium skin sensation before and after shaving.

Highly-concentrated non-foaming gels are on the rise thanks to

their multiple advantages like transparency, durability and skin sensation.

The first property makes shaving much easier due to the complete visibility

of the remaining beard, thus preventing skin irritation and increasing

shaving accuracy.

The co-surfactants used in this formulation are among the mildest

ones in our portfolio, making the final product suitable for daily use.

4 5

II. SHAVING PRODUCTS III. AFTERSHAVE

SHAVING FOAM ref. C-046

FOAMING GEL ref. C-196

NON-FOAMING GEL ref. C-192

TRANSPARENT LOTION ref. C-197

REFRESHING EMULSION ref. C-198

ALCOHOL-FREE EMULSION ref. C-199

EXCEPARL® HO

Cetyl Octanoate 8.0

EMANON® EV-E

Glycereth-7 Caprylate/Caprate 5.0

KAOPAN® SP-O10

Sorbitan Oleate 1.2



NaOH (10%) q.s.


Perfume Soft Skin SK 130211 0.3



13.5


5.0


2.0


1.5

Trikenol 0.5

Dow Corning 193 0.5

Jaguar C-162 0.2

EDTA.Na4 0.2

NaCl 1.2

Isocil PC q.s.

NaOH (10% solution) q.s.



11.6


10.0


4.0

Sorbitol 3.0

Aloe Vera Gel 1.0

Citric Acid q.s.

NaCl 0.2

Isocil PC q.s.


LEVENOL® H&B


EXCEPARL® HO

Cetyl Octanoate 3.0

KAOPAN® TW L120

Polysorbate-20 1.5

KAOPAN® SP-O10

Sorbitan Oleate 1.5

Caprylic/Capric TRG 3.0

Mineral Oil 3.0

Dow Corning 200 Fluid 100cst

2.0

Parsol MCX 1.5


NaOH (10%) q.s.



Market studies indicate that skin care is the most dynamic

subsector in men’s grooming. Along with the introduction of mass market

products targeting the average man eager to improve his image without

spending too much, products for specific parts of the body and with special

properties are on the rise thanks to their good acceptance.

Although men’s habits are changing, most men don’t want to

spend much time in the bathroom. So, practical and multipurpose products

are highly valued by them and this Facial Cleanser is one such product.

LEVENOL® H&B provides a moisturizing effect and, in conjunction with

BETADET® HR, reduces the irritation of the formula while maintaining its

cleansing power. Aloe Vera Gel gives the final touch with its multiple

beneficial properties.

Following the easy-to-make and easy-to-apply idea, the

production of this Body Milk is very simple even at low temperature thanks

to the incorporation of EMANON® EV-E. This ethoxylated glycerine

derivative shows a very high HLB value (HLB ≈ 17), which makes it an

excellent emulsifier of hydrophobic components.

Thanks to the addition of two KAO

emollients, LEVENOL® H&B and EXCEPARL®

HO, this formula is easy to spread when

the facial cream is applied. Men tend to

reject “heavy” creams because they are

not easily absorbed by the skin and leave a

feeling of wearing an “oily mask”. To avoid

this, the quantity of oils is minimized in

order to give the smooth sensation without

the drawbacks mentioned above.

The two main concerns for a man regarding his hair are alopecia and

dandruff. The first one is generated by an excess of testosterone and is very

difficult to treat. The use of a very mild and nourishing shampoo with hair-

fortifying components prevents or slows down the bitter process. Dandruff is

caused by multiple factors, an important one

being the excess of sebum in the scalp. An

antidandruff shampoo must remove

that sebum and hydrate the

irritated area at the same time.

These two anti-dandruff shampoos are based mostly on Sodium

Laureth Sulfate (SLES) and three special co-surfactants: AKYPO® FOAM RL 40,

LEVENOL® H&B and AMIDET® N. The first one is an ether carboxylate with

anionic character like SLES but with enhanced properties: foam creaminess,

cleansing effect and mildness. LEVENOL® H&B is a glycerine-derived 100%

active surfactant that offers a highly moisturizing effect without

compromising foamability and viscosity. Finally, AMIDET® N acts as a very

mild thickener with solubilizing and foam boosting properties.

Altogether, they create premium cost-effective anti-dandruff

shampoos that will meet any man’s expectations.

As seen above, LEVENOL® H&B provides the moisturizing

properties while BETADET® S-20 helps boost foaming and guarantees good

cold stability. AKYPO® SOFT 100 BVC, being the mildest of the AKYPO®

range, lowers the irritation level of the formula even further. Special

fortifying ingredients are added to this optimum surfactant system to

create a high-quality shampoo with an outstanding performance.


14.3


5.7

BETADET® S-20 Lauryl Hydroxysultaine

5.0


2.0

Hair Loss Prevention 2.0

Promois WJ 2.0

pH modifier q.s.

NaCl 2.5

Isocil PC q.s.


6 3

IV. SKIN CARE

MOISTURIZING FACIAL CLEANSER ref. C-203

FACIAL CREAM ref. C-204

BODY MILK – Cold Process ref. C-145

I. SHAMPOOS

CLEAR ANTI-DANDRUFF - With Trikenol ref. C-201

2-in-1 ANTI-DANDRUFF ref. C-152

FORTIFYING - With Hair Loss Prevention ref. C-200


13.5


5.0


2.0


1.0

TETRANYL® U

Undecylenamidopropyltrimonium

Methosulfate 0.5

DANOX® PL-10 Pearlizing Blend

4.0

Zinc Pyrithione 2.0

Carbopol ETD 2020 0.5


Ucare LR400 0.2

EDTA.Na4 0.2

Jaguar C-162 0.1

NaCl q.s.

Triethanolamine q.s.

Isocil PC q.s.


BETADET® HR


AKYPO® FOAM RL 40


AMIDET® N



Perfume q.s.

Isocil PC q.s.


EMAL® 270D


AKYPO® SOFT 45 HP


BETADET® S-20


LEVENOL® H&B


AMIDET® N


NaCl 0.6

Citric Acid q.s.

Isocil PC q.s.


EMAL® 270D


BETADET® HR




BETADET® S-20


LEVENOL® H&B


AMIDET® N


DANOX® PL-10

Pearlizing Agent 3.0

Merquat 5210 0.5

Perfume q.s.


NaCl q.s.

Isocil PC q.s.


It’s widely known that men and women have different skin although they

share the same basic structure. The three main differences between them are

firmness, thickness and sebaceous secretion. Men’s skin is around 25% thicker than

women’s, which makes it more resistant and less affected by allergens or UV rays.

Men’s skin also ages more slowly thanks to its firmness although the aging becomes

abrupt at around 60. The secretion of more sebum for hormonal reasons

moisturizes the skin but in excess, gives an undesirably unclean look and can worsen

possible cases of dandruff. Furthermore, the cheeks and the neck skin are often dry

and dehydrated due to shaving action.

On the other hand, men’s preferences in personal care include simple,

results-oriented, multipurpose and time-saving products that can make them look

nice easily and that is what this formulation guideline is focused on.

Men's grooming is one of the most dynamic categories within cosmetics

and toiletries. Some factors may explain this changing market:

First, the not-so-new metrosexual trend appeared in the last decade and

has evolved and diversified into more exotic concepts like “ecosexual” or

“retrosexual”.

Second, especially in skin care, men’s products begin to mimic the

product types seen in women's market which make them easier to identify.

Third and last, great efforts to understand and adequate formulations to

men’s physiology are being made and as a result, new products include those

designed to care for specific areas of the body, make-up, tanning, anti-aging lines

and so on.

When looking for a bath gel, the male consumer will be interested

in three main aspects of it (apart from subjective inputs like fragrance and

packaging): cost-effectiveness being the number one aspect most times,

followed by moisturizing properties that reduce the dryness of the skin

after showering, and mildness, especially for those with sensitive skin or

even skin conditions.

Working with these premises, three formulations have been

developed to emphasize each of the properties mentioned. The Standard

Bath Gel, while moisturizing and non irritant, is designed to be efficient

and affordable at the same time.

The main objective of the second formulation is to provide a

pleasant moisturizing effect and includes DANOX® PL-10, a pearlizing agent

that gives a top-notch look to the Bath Gel and helps increase the viscosity

of the final product.

Last but not least, the extra-mild formulation is based on AKYPO®

FOAM RL 40, a premium cost-effective anionic surfactant that is highly

suitable for replacing other, more irritant anionic surfactants. AMIDET® N

gives the necessary viscosity without increasing irritation levels and

enhances the foaming performance.

2 7

A whole new world ahead of HIM V. BATH GELS

STANDARD ref. C-202

MOISTURIZING ref. C-097

EXTRA MILD - For Sensitive Skin ref. C-181

I. SHAMPOOS

II. SHAVING

PRODUCTS

III. AFTERSHAVE

IV. SKIN CARE

V. BATH GELS

Trademark Chemical Description Appearance (20ºC) Active Matter (%)

The technology of KAO’s surfactants applied to Personal Care products

Our Chemicals, Your Business

KKaaoo CChheemmiiccaallss EEuurrooppee www.kaochemicals-eu.com

Mission Our Mission is “to strive for the wholehearted satisfaction and enrichment of the lives of people globally” through the Company’s core domain of value added chemicals.

Fully committed to this mission, all members of the Kao Group work together with passion to provide products of excellent value created from the customer’s perspective. In so doing, we “share joy with the customer”.

Vision We aim to be “a global group of companies that is closest to the customer in each market”, earning the respect and trust of all stakeholders and contributing towards the sustainable development of society.

Kao Corporation, S.A. Puig dels Tudons, 10 E-08210 Barberà del Vallès (Barcelona) Spain Tel: +34 93 7399-300 Fax:+34 93 7399-377 e-mail:[email protected]

Kao Chemicals GmbH Kupferstrasse 1 D-46446 Emmerich, Germany Tel: +49(0)2822 711-0 Fax:+49(0)2822 711-201 e-mail:[email protected]

FFFooorrrmmmuuulllaaatttiiiooonnnsss GGGuuuiiidddeeellliiinnneee

MMMEEENNN’’’SSS

GGGRRROOOOOOMMMIIINNNGGG

SShhaammppooooss

BBaatthh ggeellss

FFaacciiaall cclleeaannsseerrss

SShhaavviinngg pprroodduuccttss

FFaacciiaall ccrreeaammss

AAfftteerrsshhaavveess

BBooddyy mmiillkkss

BBBeeecccaaauuussseee mmmeeennn cccaaarrreee

aaabbbooouuuttt ttthhheeeiiirrr pppeeerrrsssooonnnaaalll cccaaarrreee

mmeenn’’ss · perfume q.s. isocil pc q.s. ... third and last, great efforts to understand and...

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