mobile learning : indonesian perspective ikhlas m. a bahar – pt brilyan learning - indonesia the...

MOBILE LEARNING : INDONESIAN PERSPECTIVE

Ikhlas M. A Bahar – PT Brilyan Learning - Indonesia

The APAC Mobile Learning & Edutainment Conference 2009

Indonesia’s ICT view at a glance Indonesia’s geography has posed a challenge to the

mobile industry in the region, as it is the world’s largest archipelagic country where a large population spreads over 17,000 islands.

Indonesia provides good conditions within which a variety oftechnologies and services are developing. Among others, the mobile communications industry is advancing fast. It has a huge potential for further growth backed by economic development and government policies that promote market competition.

There were 68 million mobile users in Indonesia at the end of 2006, 94.7 million in 2007 and the number of users will increase to 133 million by 2010.

MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference 2009

what happened in the market ?

The number of users will increase to 133 million by 2010. In other words, about half of its total Indonesian population of 250 million will be mobile users, becoming the 3rd largest mobile market in Asia following China and India.

The Indonesian mobile market is driven by a variety of factors. Service coverage will expand rapidly thanks to aggressive investments in the infrastructure. Some mobile operators have introduced radical tariff plans although it is a growing industry, hinting that more and more middle and low income users will sign up for mobile services.

The Indonesian mobile operators that have already obtained licenses to provide nation-wide services are expected to expand their service coverage rapidly. Accordingly, mobile users will increase substantially in the suburban areas and small towns. Up until now, mobile communications services have been concentrated in the major cities.


Since 2002, the country’s telecommunications sector underwent majorr egulatory restructuring to liberalize the telecommunications sector. The monopoly of major operators in Indonesia - PT Telkom and PT Indosat, was terminated.

At present Indonesia has around 9 million fixed-lines telephones, representing a teledensity of around four lines per 100 people. To stimulate the development of country’s teledensity rate, PT Telkom, PT Indosat, PT Bakrie, and PT Smart Telecom deployed CDMA fixed-wireless service.

The Indonesian cellular market is heating up and potentially lucrative as demand for mobile phones continues to increase. With around 124 million postpaid and prepaid subscribers (cellular and fixed-wireless) in early 2009, a penetration of 53% indicates there is still room for growth.

The number of subscribers is forecasted to grow by around 30-35 million in 2008. CAPEX for nine operators (GSM and CDMA) is expected to reach $7 billion in 2009. The shape of the market is expected to undergo change as a number of new operators, with foreign partners, like Singapore Telecommunications Limited (Singtel), Singapore Technologies Telemedia (STT), Telecom Malaysia, Maxis, and Hutchinson, Qatar telecom enter the market and owned PT Indosat.

The largest three mobile operators in the market still have significant market power, with Telkomsel, Indosat and XL serving 78 percent of all market subscribers at the end of 2008.

what happened in the industry ?


Mobile Device Trends (1)

In January 2007 there were an estimated 2.7 billion mobile handsets in use around the world, of which 1 billion were sold during 2006. This is more than three times the number of PCs, and roughly double the number of fixed landlines in use. And most of these handsets have the processing power of yesteryear’s PCs.”- Berg Insight (June 2007)

1. The Mobile Handset Evolution PDA

Security, AlarmMemory stickVideo cameraMusic player

Game consolePortable radio

GPS, NavigationCalendar, Calculator

Credit cardsDigital camera

Pocket TVTickets, Keys


Mobile Device Trends (2)

2. Device Trends : Display

Going forward : •Higher resolution •TV/Video out – cable and wireless•Built in laser projectors


m-learning adoption within organization (guild research)

0 50 100 150 200 250 300 350 400

Count of Number of Records

We have implemented mLearning

We are designing our first offering

We are building a business case for it

We have started researching how other organizations are using it

We have no plans to do mLearning 33.4%

40.5%

9.7%

7.4%

9.0%

Please select the option that best describes at what stage you are with mobile learning in your organization.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% of Total Count of Number of Records

Int'l

United Stated

Canada

9.0%

11.6%

9.3%

12.7%

11.1%

10.1%

7.5%

40.7%

39.7%

43.4%

37.0%

35.2%

24.9%

Current Stage/Country

0% 20% 40% 60% 80% 100%

% of Total Count of Number of Records

E-Learning Tool/Service Provider

Education (University/College)

Telecommunications

Healthcare

Financial/Banking/Accounting

Insurance

Consulting (Computer) 9.8%

8.6%

14.5%

15.0%

9.9%

23.3%

10.3%

14.2%

12.7%

8.6%

10.0%

13.3%

43.9%

49.1%

47.1%

28.4%

33.3%

47.6%

32.7%

41.5%

30.9%

36.8%

44.4%

26.7%

22.1%

24.8%

Current Stage/Industry


community based approach

• Community approach will be the most important way of marketing. Social network tools boost this trend as well

• People need to be connected each other and telco provider give the space they needs.

• Promotion become horizontal as well, satisfy the militant customer and they will work for company, in a ‘low budget high impact’ way of promotion


IM3 @ schoolIM3 @ schoolEvent Walk The World

13 Mei 2007

Event Walk The World 13 Mei 2007

Indonesian Consumunity Expo 2007

Indonesian Consumunity Expo 2007

Offline / EventOffline / Event

Bounding ElementsBounding Elements

ContentContentPortal/ OnlinePortal/ Online

blackberry communityblackberry community

agent communityagent community

why community ?


A Telkomsel case

mobile learning for business purposes1


bundling mobile learning content with pre-paid data services learning content for student group, community, schools and colleges

bundling mobile learning content with post-paid data services / corporate closed user group content for special corporate learning needs

retail content with monthly charging for interactive motivation content learning content from motivators, gurus, or celebrities

how we get money ?


mobile campus

T-sel offering customized content, different for each campus. They put information of job opportunities, joint with HR Recruitment Consultant as well. MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment

Conference 2009

An Indosat case

mobile learning for internal employee services2


workers

Mylearning

Mobile Coursehttp://mobile-mylearning.com

configurations


cultural challenges : communication program is important

1 2 3

Awareness Benefits How To

……


content screenshots


more benefits

HR Leadership Survey 2010

1.Pemimpin ideal bagi Anda :a.Tegasb.Kebapakan dan mengayomic.Fokus pada targetd.Berusia diatas 40 th

HR Person create information using

LMAPublished

Mobile platform can also utilized for more fun, fancy and interactive corporate activities such as ‘new corporate values and policy’ or ‘employee survey’

MOBILE LEARNING : INDONESIAN PERSPECTIVE | The APAC Mobile Learning & Edutainment Conference

2009

Civil Aviation SchoolsHigher Education

mobile learning for Education3


Typical Architecture for Education

MOBILE LEARNING : INDONESIAN PERSPECTIVE |

Civil Equipments

Instruments

F/O Network Backbone

LCMSLMS KMS CBT E-Library

Learning Portal

Gateway

Learning Mobile Access

Lab Equipment

Interface to Elearning/CBT

PC Based Simulator

Genset Cubical

UPS Incoming PLN

Controller

Ruang KelasRuang Instruktur

Ruang Admin:- Application System

- Network

Ruang Control :- Simulator Equipment

- Electrical Utility

Internet NetwotkVirtual Class

Document Management

System CRMNetwork System

Server Structure

Arsitektur Laboratorium Terintegrasi Tahap I

Getting up to speed

MOBILE LEARNING : INDONESIAN PERSPECTIVE |

Community approach, The NetZen Way Mobile Operator Has to play more roles Has to define Business Model See/read what others are doing Play with examples and tools Participate

thank thank youyou


mobile learning : indonesian perspective ikhlas m. a bahar – pt brilyan learning - indonesia the...

Documents

mobile users

indonesian mobile market

mobile services

mobile industry

mobile handsets

keys mobile learning

indonesian mobile operators

mobile phones