mobile marketing

the 3rd screen

m a x c a d m a n . c o m

an introduction

what is it?no yes

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

~ Mobile Marketing Association

graphic from Media in Motion

80%

33%

⬆

history

phone #’s

60%

40%

WEB ENABLEDOTHER

25%

75%

All High Income

20%

80%

Phones Owned New Phones Purchased

27%

73%

40%

75% 80%

73%

Text w/Phone

67%

33%

Search w/Phone

33%Up 400% in past year

40% of mobile searches are local

60% take action within one day (calls or visits business)

⬆ ⬆

⬆

⬆

⬆

(over 5,000 models)

Much higher percentage for 14-25 year olds

other #’s / trends

200 MM mobile users2x more than desktop-only

mobile = 50% of active usersmobile = 40% all tweets

1.5 MM each monthsubscribe via mobile

40% of mobile searches are local

After looking up the business61% calls the business59% visit the location

72 million Americans accessed social networking sites or blogs from mobile devices in August, 2011.

Location-Based Services• Four-Square, Gowalla• Facebook Places• ShopKick, Loopt, SCVNG

Local Directories (100’s)• Google Places, Bing, Yahoo• Where, Yelp, Merchant Circle• CitySearch, YellowPages.com

Other• Neer (private location sharing)

100 million viewsvia mobile each day

What’s NextTablet Sales Growth

NFC - Near Field Communications

m-Commerce & Payments

Enhanced Geo-Targeting

Increased Mobile Advertising

Mobile Video Growth

In-Home & In-Auto Integration

Unique marketing campaigns for PC’s, Mobile Phones & Tablets

benefits3 Items Everyone

Leaves Home WithOmnipresentmobile phones are inexpensive and are on-person all day & night.

Reach98% of text messages are read within 15 minutes of receipt. Messages reach users wherever they are.

Immediacymobile communications are immediate for consumers and quick to setup for businesses.

Response RateAvg. mobile campaign response rates are 12-15% (coupons, promos, etc.).

Interactiveable to create interactive experiences and dialog.

TrackableCampaigns are easily trackable with Google Analytics & platform services.

PersonalContent is targeted to individuals who have opted-in to receive information.

Location AwarenessAbility to know geographic information (Location-Based Services, LBS).

missed opportunity

Small Business w/o mobile website

1,000

330132

8020

x $35$700

Total Internet searches per month

33% are from mobile40% of mobile are local

60% take an action25% buy product/service

average sale Potential Revenue Missed

how do i start?

does your websitelook like this? or this?

1. Stretch your mobile phone comfort zone. • Enter text programs

(local programs, text-to-vote, national contests)• Scan QR codes

(download scanner; scan advertisements, products, etc.)• Download location-based service & social media apps...

then use them

2. Set up your mobile website or a simple landing page.• Company & personal contact information• Simple business informational site or blog• Integrate with a QR Code: create a product, service,

promotion or event info landing page

to receive Flagstaff Chamber Announcements & Alertstext FCOC to 86677

scan to view our mobile

website

3. Create a QR Code promotion.• Announce an event & provide basic information• New product or service information• Limited Offer Discount or Promotion• Share a video (e.g. realtors: home tour)• Meeting name tags with contact info• A simple location map• Restaurant: Menu Info (nutrition info, recipes, events)

(std text msg & data rates may apply)

thank you!

max cadman mobile marketing | maxcadman.com | info@maxcadman.com | 928-863-8945

Mobile Marketing Servicesmobile marketing strategy & planning

QR code creation & integration

text messaging & marketing

mobile websites

mobile landing pages

mobile donation pages

mobile advertising

location-based services

mobile loyalty programs

mobile seo

m-commerce & mobile payments