moodme - silicon valley china mobile & internet conference 18may2013

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Chandra DeKeyser, Co-Founder & CEO Silicon Valley Mobile & Internet Conference - 18 May 2013 [email protected] In In In In the mood for emotional engagement? the mood for emotional engagement? the mood for emotional engagement? the mood for emotional engagement?

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MoodMe is an emotional engagement platform. Living Portraits, 3D faces alive with emotions, live in the Cloud, web, smartphones and social networks. MoodMe enriches brands – consumers, sports clubs - fans relations. Your new social identity alive in tune with your mood. Teaser: http://www.youtube.com/watch?v=azcrQhLPYTc&feature=plcp

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Page 1: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Chandra DeKeyser, Co-Founder & CEOSilicon Valley Mobile & Internet Conference - 18 May 2013

[email protected]

In In In In the mood for emotional engagement? the mood for emotional engagement? the mood for emotional engagement? the mood for emotional engagement?

Page 2: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Disclaimer

Logos and Images of players are used for illustrative purposes only.

This does not imply commercial ties with owners of brands or image rights.

Page 3: MoodMe - Silicon Valley China mobile & internet conference 18may2013

The Problem

• Lack of Emotional Engagement.

• Static profile pictures…Unrelated to your Mood.

• Is this “: )” a smile?

• Videos & Ads: not interactive & not personalized.

Page 4: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Chandra, CEO• International Startups & large Co. US, Brazil, Italy

• 7 languages

Chandra, CEO• International Startups & large Co. US, Brazil, Italy

• 7 languages

Plus:• 3 programmers, 1 marketing & 4 sales• Advisors with international Tech experience

Plus:• 3 programmers, 1 marketing & 4 sales• Advisors with international Tech experience

Executive Team

Massimiliano, CTO • University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Massimiliano, CTO • University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Alessandro, CIO• University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Alessandro, CIO• University Professor

• Author Artificial Intelligence

• Facial Recognition languages

Amauri, COO• International Startups & large Co. US, Brazil

• 4 Languages

Amauri, COO• International Startups & large Co. US, Brazil

• 4 Languages

Offices:• Silicon Valley, Luxembourg & RomeOffices:• Silicon Valley, Luxembourg & Rome

5/17/2013 Confidential 4

Page 5: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Investors & Advisors

Raised 200 K€ - Convertible Note. 20% discount.

7 Business Angels

• Russian, Partner

• Canadian, Social Media

• German, Sales Director

• Italian, Manager MBA

• French, Sales Director

• Belgian, Director

• Italian, Fund Manager

5/17/2013 Confidential 5

Page 6: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Who is MoodMe?

• Emotional engagement Platform

• Business & Consumer products

• Founded in 2011

• 2 international patents

• Watch our trailer

EBAN 2013 AwardEBAN 2013 AwardEBAN 2013 AwardEBAN 2013 Award

5/17/2013 Confidential 6

Page 7: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Automatic Facial Recognition:

3D faces with Emotions.

Living Portraits™.

Mobile, web, social media, cloud.

Accessorize, interact &

Share!

Behavioral insights

Monetization: Virtual goods & SaaS.

Competitors: robot like Avatars.

MoodMe

Page 8: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Market Opportunity

• Mobile Apps: 16 B downloads/m.

• Ads: 20 B$ in USA!

• Digital Goods: 36 B$ / yr (2014)

Sports Apps: Stats, no Emotions, no monetization!

NFL NFL NFL NFL 300 M$ digital fund (Mar 2013). 300 M$ digital fund (Mar 2013). 300 M$ digital fund (Mar 2013). 300 M$ digital fund (Mar 2013). 3 B$

37 M

Fans

33 M

Fans

Page 9: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Sports Clubs Sports Clubs Sports Clubs Sports Clubs

Capital required: 1 MCapital required: 1 MCapital required: 1 MCapital required: 1 M€€€€

Target: Target: Target: Target:

• 15 Clubs 15 Clubs 15 Clubs 15 Clubs ---- 2 Continents.2 Continents.2 Continents.2 Continents.

• Build Platform + API.Build Platform + API.Build Platform + API.Build Platform + API.

2 2 2 2 Customers + Great pipeline + Players!Customers + Great pipeline + Players!Customers + Great pipeline + Players!Customers + Great pipeline + Players!

Digital goods, Digital goods, Digital goods, Digital goods, accessories + accessories + accessories + accessories + SaaSSaaSSaaSSaaS. Revenue Share. . Revenue Share. . Revenue Share. . Revenue Share.

Revenue Club 2 Revenue Club 2 Revenue Club 2 Revenue Club 2 M M M M Fans: 25 KFans: 25 KFans: 25 KFans: 25 K€€€€////m. Recurrent.m. Recurrent.m. Recurrent.m. Recurrent.

Growth Phase 1: Early Stage

Page 10: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Growth Phases

1: 1: 1: 1: EarlyEarlyEarlyEarly StageStageStageStage

Sports

Build Platform

2: Platform2: Platform2: Platform2: Platform

SeriesSeriesSeriesSeries A: 4 MA: 4 MA: 4 MA: 4 M€€€€

Ads

B2C

APIs for Developers

3: 3: 3: 3: UbiquitousUbiquitousUbiquitousUbiquitous

Social Networks

Games

Smartphones

Cars

Page 11: MoodMe - Silicon Valley China mobile & internet conference 18may2013

MoodMe - Financial Forecast

€'000 FY13F FY14F FY15F FY16F

Sales 96 1.550 8.112 36.800

Gross Profit 48 775 4.867 25.760

Net Profit (712) (1.735) 36 10.286

Customers (B2B) 3 15 50 100

Customers (B2C) (1000) 5 30 300 10.000

Financial Plan

Page 12: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Convertible Convertible Convertible Convertible LoanLoanLoanLoan. . . .

20% discount. Minimum: 25 K€.

Raising Raising Raising Raising 1 M1 M1 M1 M€€€€ ((((220 K220 K220 K220 K€€€€ committed). committed). committed). committed).

Use of proceeds: Use of proceeds: Use of proceeds: Use of proceeds: 70% R&D 70% R&D 70% R&D 70% R&D ---- 30% Sales30% Sales30% Sales30% Sales----MarketingMarketingMarketingMarketing....

The Deal

Page 13: MoodMe - Silicon Valley China mobile & internet conference 18may2013

VisionVisionVisionVision: : : : Ubiquitous Emotional Engagement with Living Portraits.Ubiquitous Emotional Engagement with Living Portraits.Ubiquitous Emotional Engagement with Living Portraits.Ubiquitous Emotional Engagement with Living Portraits.

WOW Effect!WOW Effect!WOW Effect!WOW Effect!

� Technology: Technology: Technology: Technology: Deep IP, Deep IP, Deep IP, Deep IP, Innovative & Engaging. Innovative & Engaging. Innovative & Engaging. Innovative & Engaging.

� Team: Great Friends, complementing, committed.Team: Great Friends, complementing, committed.Team: Great Friends, complementing, committed.Team: Great Friends, complementing, committed.

�Huge markets: Sports, Huge markets: Sports, Huge markets: Sports, Huge markets: Sports, Ads & Engagement.Ads & Engagement.Ads & Engagement.Ads & Engagement.

Conclusion: Why Invest?

Page 14: MoodMe - Silicon Valley China mobile & internet conference 18may2013

Thank you! Obrigado! Grazie! Merci!

Chandra DeKeyser, Co-Founder & [email protected]

Stay in touch! Don’t Text me: MoodMe!

5/17/2013 Confidential 14