registrations

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500

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1500

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3500

28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1

weeks before the conference

torino glasgow barcelona

Registrations in top 20 countries today vs. Glasgow19-mars-02

country Glasgow 18-Mar-02 % of GlasgowUNITED KINGDOM 448 165 37GERMANY 303 160 53THE NETHERLANDS 214 126 59FRANCE 176 93 53ITALY 176 87 49FINLAND 154 121 79SWEDEN 111 93 84BELGIUM 98 53 54PORTUGAL 81 57 70SPAIN 81 170 210SWITZERLAND 61 35 57U.S.A. 60 34 57DENMARK 53 27 51AUSTRIA 45 40 89GREECE 43 40 93REP. OF SOUTH AFRICA 32 18 56NORWAY 29 42 145IRELAND 28 16 57CZECH REPUBLIC 19 4 21BRAZIL 17 0 0TURKEY 13 4 31

FMCG/Retail companies > 15 participants in 2001Company glasgow 18-Mar-02 % glasgowUnilever 252 122 48Henkel 91 29 32Kraft Food/ Philip Morris 85 58 68British American Tabacco 52 7 13P & G 47 40 85Coca - Cola 46 24 52L'OREAL 45 15 33Johnson and Johnson 36 20 56Colgate - Palmolive 33 49 148Nestlé 31 47 152Heineken 28 13 46Gillette 27 30 111Master Foods 23 23 100Kimberley-Clark 21 1 5Kesko 21 1 5Interbrew 18 7 39Transmed Overseas Inc. 16 6 38

FMCG/ Retail companies with 10-15 particip.in 2001Company glasgow 18-Mar-02 % glasgowSpar 14 15 107Ahold 12 17 142Valio Ltd 14 7 50Friesche Vlag 13 18 138Georgia pacific 13 17 131ICA 13 10 77Ferrero International 12 11 92Mapa 12 4 33Tesco 12 3 25Wella 12 32 267Groupe CASINO 11 0KF Sv.Detaijhandel AB 11 0Metro 11 9 82Barilla Alimentaire SpA 10 1 10Danone 10 11 110JDA International 10 0Modelo Continente Hipermercados 10 2 20Super Group Ltd 10 0

More from

• Sara Lee

• Metro

• Carlsberg

• Sainsbury

• Lavaza

• BDF

Marketplace

• Estimated now : 2300 sq m vs 2500 Glasgow

• Budget implication neutralised by sponsorings

• Big losses : Oracle , IBM, Probox

• Gains : Colgate , Dunnhumby,10 other

• Still tbc : Danone , L’Oreal , Europanel , Reed Elsevier for Spanisch Village…..

Sponsoring

• SAP and Deloitte : main sponsoring• Coffee Breaks : Kraft• San Jordi : tbc• COPCA• Shuttles : I2• Writing Pads : Chep• 5 small sponsorships ( 10 000 € ) still open• Expected income > 100 000 €

BudgetRegistrations : plan : 1800 full fee + 650 variable and free = 2450 today: 1700 +130 1830 prudent forecast: 1900 + 550 2450 optimistic : 2200 + 550 2750

Marketplace and sponsoring compensate ;

expected bottom line ( prudent )publications : 270 000 €ac. journal 90 000 €profit 400 000 € ( target 350 000 )

total 760 000 €

Some changes

• Working lunches wendesday : no special tables ; we are all in the marketplace and mix with the delegates

• Shuttles :– Thursday evening : to Plaza Espagna– After conference : to airport

Brussels

• May 2004• Site visit in December with positive advise• The advisory group could not come to an

unanimous conclusion• Locations for 4000 people are limited (Berlin ,

Vienna , Münich , Prague ,

Paris )but can be build anywhere• If we do not decide now ,Brussels is ‘ lost ‘• ECR Belgium very concerned